Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Item Category
Swanky Youth -- The Design Development of Menswear
The new generation of swanky youth grows up with information explosion. Cultural difference promotes the boom of varied community cultures. Swanky youth are fearless and youthful to display the charm of street culture. Graffiti, skateboard and rap help to express themselves, like their mother tongue. Swanky youth use their fashion fetish to demonstrate the endless possibilities of wild growing and break the gender border to create a new scene of gender fluidity. The swanky youth are exploring themselves and sending out the wild power of new generation.
Preppy Style -- The Design Development of Kids' School Uniform
As an important category of kidswear, school uniform plays an essential part in daily school life. Japanese JK style uniform is even loved by more consumers. No matter sailor suit or western uniform, all the clothes send out the youth of students. Chinese traditional sport uniform has been out of date, and more stylish JK school uniform is the current mainstream. The combination with modern fashionable sportswear can present more diversified styles and items.
Dynamic Team -- Theme Design and Development for Infants' Wear
Bright and joyful Cream Gold dominates A/W 21/22. Malachite Green, which symbolizes the economic city and transportation in the future, is the basic color and combined with Ginger and Nine Iron to depict an eco-friendly and dynamic urban image. The progress of science and technology and people's attention to the environment will change the way of travel. People long for a more eco-friendly city. Therefore, public or green vehicles will be more prevalent, and electric skateboard and bikes will be common personal vehicles.
Lost Horizon -- Theme Design & Development for Menswear
Vagrancy is a dialogue between inner spirit and the outer world. We wander to the end of the world to discover the wild winter landscape and the everlasting light on the horizon, find the new self by respecting life and law of nature, and escape from trifles and meaningless disputes. From roaming to epiphany, we feel free and poetic, and start the self-exile with relaxing vagrancy.
Immersive Weekend -- Theme Design & Development for Menswear
The spread of the outbreak once again sounded the alarm for human beings-be kind to nature and be in awe of life! Unexpected haze will eventually be dispelled by the sun! The lush forests, the gentle breeze, and the fertile soil are all free gifts from nature. The ordinary existence is worth remembering forever! Inspired by the culture of the mountain system, take a wonderful journey across mountains, lakes and seas, break the boundaries, and find a breakthrough self from the infinite possibilities.
The Digital Age -- Theme Design & Development for Men's Sportswear
In 2018, the number of e-sports viewers reached 299 million. The digital age drives the development of the e-sports industry and also penetrates into the sports market. The collaboration collection of Adidas Originals and Ninja, UZI endorsing Nike, Adidas signing its first e-sports ambassador, 100 Thieves transforming from a street fashion brand into an e-sports empire... These all further reflect the commercialization of electronic games and bring a brand-new theme to the online sports. Digital clothing emphasizes the visual impact of the fabric, advocates exaggerated silhouette and pays attention to the strongly functional details.
Adventurers in the Snow -- Thematic Design&Development for Kidswear
With the broader exploration, the relationship between children and nature has been closer. Winter is coming, and kids start o go camping and skiing. Elements of snow mountains add vibrancy to the A/W 20/21 outdoor sporty theme. Influenced by A/W 20/21 Extraterrestrial Horizon, the classic skiing features are melded with outdoor workwear elements. Lime green, bright orange and cypress bring a different fashionable feel.