Contemporary urban work is fast-paced and stressful, and the working class has increasingly high expectations for leisure life. People expect undisturbed rest and meditation spaces in their daily lives, scattered but high-quality rest periods at work, and the construction of rest spaces and the creation of a leisure atmosphere in home, commuting, work, and outdoor activities have become effective methods to improve work efficiency and sense of gain. This not only helps to relieve people's mental stress, but also stimulates creativity and teamwork spirit, thereby bringing greater competitive advantages and development potential.

March 2024 -- The Industry Insight of Kidswear

Interpret the latest trends in the industry based on March's popular activities, popular styles, and key brand dynamics, and summarize and refine key content; March Key Content Forecast; More forward-looking trend reports and service recommendations.

With the emergence of artificial fur and leather, a new sustainability question has once again sparked social discussion - can artificial fur really become a sustainable alternative after the zero fur initiative is gradually accepted by the market? Based on this, bio material startups Biofluff, synthetic fur company Ecopel, and renowned velvet manufacturer Redaeli 1893 have all provided answers and innovative solutions through innovative sustainable alternatives.

The sunscreen clothing industry is in an explosive period, and it is expected that the market size of sunscreen clothing will reach 100 billion yuan by 2026. Along with the growth in sales, it will inevitably bring about a wider range of wearing scenarios and functional experience upgrades. As the mid to low end market gradually saturates, the brand battlefield is gradually shifting towards the mid to high end market. At the same time, sunscreen clothing will also usher in more exciting designs and more comfortable wearing experiences.

Collect updates on the sports/outdoor industry worth paying attention to this month, and gain insights into future market trends in the industry.

POP Women's Wear Industry Update (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a dedicated analysis focusing on single products, styles, and hot topics, looking forward to future market trends in the women's wear industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion news related to POP clothing trends. Click the link to jump to the relevant report details.

March 2024 -- The Industry Insight of Underwear & Homewear

This report mainly provides reliable reference for the early development of fashion consumer goods brands by studying the target audience in Europe and America (mainly the US market), combined with market experience in consumer goods such as clothing. Provide references from both emotional and rational perspectives: Sensory: 1 Complete timeline of popular events throughout the year 2. Research on popular events and product development extensions Rationality: 3 Reference for the annual update rhythm of fashion consumer product brands

Collect the industry trends of cotton/down jackets worth paying attention to from February to March, and gain insights into the future market trends of the industry.

2024AWE China Home Appliance and Consumer Electronics ExpoThe exhibition, themed "Intelligent Manufacturing for the Future", comprehensively showcases the new products, technologies, consumer experiences, and lifestyles brought by aluminum powered household appliances and consumer electronics, presenting a new chapter of smart living for global consumers.

In this fast-paced urban life, people shuttle through the reinforced concrete forest every day, but the heart lamp never goes out. Deep down, people yearn for fresh outdoor air and sunshine, walk on the forest path in the afternoon sunshine, feel the warmth of the breeze blowing on their cheeks, run on the park path in the morning dew, feel the perfect integration of their body and nature, look forward to the arrival of the weekend, and look forward to putting aside the troubles of work, walking out of the house, and walking towards nature. There, people can breathe fresh air, see the boundless blue sky, feel the warmth of the earth. Let's step out of this reinforced concrete forest together, experience the charm of nature, and seek the long lost tranquility and peace.

Luxury cars and luxury goods both symbolize the ultimate symbol of social status and personal taste. They are usually made of high-quality materials, showcasing exquisite craftsmanship and exquisite craftsmanship in details. These products are often priced high, not only because of their material value, but also because of their uniqueness and brand history. These two not only meet the functional needs from one place to another, but also serve as a way to showcase personal economic strength and unique aesthetic taste.

This report analyzes the unique lifestyle of Generation Z born between 1995 and 2009- inner nourishment, emotional healing, single life, and awakening of Chinese culture. Focused on and analyzed case studies and suggested application directions for lifestyle applications.

The Consumption Insight of Nature Lifestyle

This report starts from a sports lifestyle, provides insights into future core trend sports, summarizes future core trend elements, reports on industry macro, inspiration concepts, development points, etc., and comprehensively analyzes the core trend points of the Spring and Summer of the 25th.

There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

February 2024 -- The Industry Insight of Kidswear

Interpret the latest trends in the industry based on popular activities, popular styles, and key brand dynamics from January to February, and summarize and refine key content; March Key Content Forecast; More forward-looking trend reports and service recommendations.

There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

Collect updates on the sports/outdoor industry worth paying attention to this month, and gain insights into future market trends in the industry.