Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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2024-04-08 37901
March 2024 -- The Industry Insight of Menswear
Interpret the latest trends in the industry based on March's popular activities, popular styles, and key brand dynamics, and summarize and refine key content; March Key Content Forecast; More forward-looking trend reports and service recommendations.
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2024-03-06 83262
Style Insight - Differentiation of Young Women's Styles (Part 1)
There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.
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2024-01-09 98402
December 2023 -- The Industry Insight of Menswear
Interpret the latest trends in the industry based on December's popular activities, popular styles, and key brand dynamics, and summarize and refine key content; Key content forecast for November; More forward-looking trend reports and service recommendations.
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2024-01-03 84233
December 2023 -- The Industry Insight of Down Jacket
Based on recent Taobao hot search keywords, the following consumer hot search list (related to cotton down jackets) is compiled, with style as the main dimension and silhouette as the auxiliary. The hot search style content is summarized as follows: New Chinese style, Gray style, skiing outdoor, small fragrance, light and thin quilted down, etc. In the development and design of cotton down jackets, combining their own brand characteristics, corresponding style characteristics are made.
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2023-08-07 69434
July 2023 -- The Industry Insight of Menswear
This month's City Walk is still hot, and the currently popular fashion style is none other than urbancore. It not only represents a fashion trend but also embodies a positive and upward life attitude. Two movies released in July not only showcase our country's rich cultural history but also highlight the high value and attention our people place on their own culture. In the brand news section, the grand press conference and themed events held by KENZO and DIOR brands in Shanghai were showcased.
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2022-07-05 255189
The Industry Insight of Genderless Fashion
Our modern understanding of unisex clothing was born in 1968. The genderless fashion is now integrated with some ideas of borderless mindset to launch an attitude to break the common limits. Genderless is a lifestyle about sharing and equality. Without the definitions of menswear and womenswear, designers use similar colors, styles and materials to get rid of the gender label.
