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TRENDS

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

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  • The Application Trend for Stretchy Fiber

    2024-03-15 76861

    The Application Trend for Stretchy Fiber

    A series of reports with the theme of "Fiber. Multidimensional Exploration Selected Fiber Application Trends Release" were conducted on the product technology research and development dynamics of chemical fiber enterprises selected on 24/25, taking into account the forward-looking consumption demand of the fashion industry and the trend of Chinese fiber trends. Based on the selection of 7 types of elastic fibers and comfortable fibers in the first chapter "Fiber, Multi element", this paper systematically introduces the trend of Chinese fiber trends 24/25. The application direction of selected fibers in the consumer end is discussed in the first chapter. The content of this report is based on the three types of elastic fibers selected in Chapter 1 "Fiber. Multi element", extending from the fabric categories applicable to the development of weaving, dyeing and finishing processes to the consumer product design and research and development of the developed fabrics in the fields of shoes, bags, and clothing accessories. This is the first exploratory trend content release on the entire chain of fashion industry research from fibers to end products, connecting technology research and development with the communication bridge of fashion trends.

  • Stoneverse --The A/W 24/25 Color Trend Forecast

    2023-05-16 240088

    Stoneverse --The A/W 24/25 Color Trend Forecast

    Stoneverse re-examines the fundamental elements through exploring the multi-level essence of the medium. "Stone" is a concept or form, rather than the stone itself. Facing the ecological crisis and global warming, people rethink their views on nature. Whether it is plants, animals, minerals, glaciers, or mountains, all other living beings inhabiting the earth have the right to exist and deserve respect. People have a responsibility to respect the life cycle of all products in the universe and to rationalize the use of resources. This attitude has influenced the way clothes and shoes are made. Today, clothing not only serves its common function but also embodies the pursuit of sustainable development and natural conservation. Consumers with binary thinking regard quality as a wise consumption behavior and turn to a culture of recycling and recyclability by extending the product life cycle, alongside iconic earth-tone colors to promote a series of strategies for high-quality products. Through the integration of natural resources and conservation in the current cosmos trend, a perfect balance between nature and low technology is achieved.

  • Analysis of Post-Coronavirus Womenswear Consumer Behavior and New Design Strategies

    2020-05-30 153061

    Analysis of Post-Coronavirus Womenswear Consumer Behavior and New Design Strategies

    The pandemic has brought most of the world to a halt. Data shows from January to February in 2020, the total retail sales of consumer goods reached RMB 5,213 billion, declining 20.5% year on year. The retail sales volume of clothing, shoes, hats and knits was RMB 153.4 billion yuan, down 30.9% year on year. Consumers begin to think about reasonable and durable consumption, and become more complicated about environment protection. Healing and restorative items are warmly welcomed and become the priority of future consumption. With increasing fear of the future, valuable environmental goods bring a comfortable telecommuting experience. Communalization stimulates individual and collective interests. Luxury goods and clothing industry usher in a more diverse psychological changes of consumers' demand. Brands and consumers have almost no interaction in real space. Live streaming selling marks the rise of online selling. Communalization works with meaningful products to appeal to local community and groups in danger and help brands to go through this hard time.

Young Woman FashionTrend Forecasting Roports | POP Fashion

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