Through studying representative brands of the sweet and graceful style, and based on the dimensions of trend, popularity and attractiveness, the colors of 2024 dresses will show a brand new romanticism. Dresses, as season-transcending items, are particularly important in the spring and summer seasons. The color palettes of SS 2023 dresses are vibrant dopamine, soft pastels and other color series. The colors in 2024 are bright and have a magical feeling, reflecting consumers' desire to embrace life and exuding a joyful tone. This article combines the most topical and trendy brands, lists 9 representative key colors, and brings reference value for the development direction of dress colors.

The rise of the innocent girl theme is related to the current trend among young people to pursue a natural, fresh, and cute girlish style. The theme of innocence, childlike innocence, and sweet freshness brings a positive, dreamy, and joyful mood to the designs. This report takes flowers as a starting point and combines line doodles, watercolor smudging, and artistic illustrations to analyze and create, providing inspiration for the development of young girl fashion.

The silhouette of women’s tee is renewed by localized details and creative fabrics in Spring/Summer 2024. Loose H-line is minimal and all-matching; T-line and cocoon shape show lightness and youthfulness; cap sleeves, see-through slim fits and cropped tees offer more fashion choices to modern women.

SD Recollect is a Fall/Winter 23/24 color trend released by POP Fashion in June 2022. SD Recollect brings the flashback of classic moments and pays homage to the charm of golden era. Lo-fi rough aesthetics draw the attention of retro lovers. Low fidelity, low-quality code, low-frame aesthetic, psychedelic retro and soft-focus granule are the signatures. Illusive color contrast is joined by nostalgic coffee tone to interpret the new retro.

Dress is the must-have item for women. The wardrobes for social contact, commuting, party and vacation offer different styles. The roomy cocoon sleeves are rather eye-catching; high-waisted A-line dress offers solid volume; T-line wide-shoulder minidress optimizes the body proportion; tiered dress is rejuvenated and lively; wrapped dress outlines the body curves.

The quality of life, the spirit, and the joyful mentality are the core trends of today. The relaxed and comfortable elegance makes every single item worth considering. The color design of knitwear in this style focuses on using natural colors. The knitwear for elegant ladies pays more attention to highlighting the mature and elegant charm of women. Pullovers are the key items for elegant ladies. Through details and matching, they create exquisite style and tone, presenting a more suitable style for urban commuting wear.

Sexy hot skirts are loved by female consumers in S/S 2024. Low-waisted miniskirt, asymmetric skirt and pleated miniskirt are romantic and alluring. Wrapped miniskirt embraces the workwear fashion. Waist-strap skirt and crossed skirts are more stylish and sexy.

The details at the neck of women’s knitwear are really delicate. Stitched edges elevate the sophistication; the cutouts of crewneck, V neck and turtleneck are quite minimalist; the overlapped details improve the layers; coarse stitches and fine stitches both present turn-down collars; the tie straps at neck are also noteworthy.

Chinoiserie style is now popular among fashion brands throughout the world. Youth womenswear and minimal styles integrate traditional elements as florals, peaches, cranes, bamboos and ancient paintings into fashion design to present a perfect combination between fine textures and elegant spirit.

Sometimes sweet, sometimes cold and rebellious, and sometimes quirky and childlike. In the world of Suspense Drowning, we can do everything we like through the digital internet. From the love for nostalgia to the innovation of future technology, dare to try all the new things around. We respect the diversity of culture and figure out what is our favourite.

Flower is a popular element for womenswear in Spring/Summer. The sweet pastoral styles are combined with romantic flowers to exude a romantic and fresh spring mood. This report discovers the design of all-over floral prints and presents a more artistic and vital touch.

New chinoiserie elements are prevalent throughout the world in the recent seasons, especially on jacquard fabrics. The Fabric & Accessory Group of POP Fashion digs into the trend of chinoiserie jacquard. Relief jacquard and monochromatic jacquard are the two major directions.

Sometimes sweet, sometimes cold and rebellious, and sometimes quirky and childlike. In the world of Suspense Drowning, we can do everything we like through the digital internet. From the love for nostalgia to the innovation of future technology, dare to try all the new things around. We respect the diversity of culture and figure out what is our favourite.

Flower elements share a large proportion in the market. The combination with oil-painting styles creates on-trend patterns. The oil painting touches and sophisticated flowers exude a romantic and graceful temperament. Different species of flowers are combined together to show delicate brushwork and details.

In S/S 2024, the details and crafts of women’s shirts and blouses present the sweet, sexy and graceful feminine temperament. Bias placket, off-shoulder sleeves, irregular collars, chinoiserie stand-up collars, cropped shirts and localized cutouts reveal statement details and exude a romantic and sexy vibe.

3D flowers, pendants and rhinestones were the major pattern crafts for youthful womenswear in S/S 2023. S/S 2024 continues the plant elements and presents handmade flowers and court-style bead flowers; starry embellishment and diamond pendant are also hot in the market; practical rhinestone logos and bows expand the longevity of this trend.

Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.

In S/S 2023, youthful skirts continue the former silhouettes and add trendy elements. Influenced by the trend of translucent sheer, mock layers, low-waisted design and multi-pocket design, we can see the combination between straight layered silhouettes and low-rise pocket skirt; bud-shaped skirt is flared at the bottom; ruched skirts, pleated skirts and tiered skirts are also mixed with new elements in the new season.

Anxiety about the times must be accompanied by admiration for the trend of tracing back to the past. The fashion industry continues the passion on vintage court styles, traditional Chinese fashion and naturalism.

Girls’ t-shirts are sweet and comfy in S/S 2024. Pastels and saturated digital tones reflect the positive moods and vibrance of girls. T-shirt is a trans-seasonal item that plays an big role in the wardrobe. For S/S 2023, the colorways of t-shirt are bright and grayish, and accent a cozy mood. For S/S 2024, designers capture sensory joy from daily lives and refine mood-boosting colors.

The world pattern and human society are under a massive transformation. Baring the negative energy brought by the economy, we require the healing from the natural power and are eager to give away the mental fatigue. The softness of knitwear endows human body with maximized comfort. With the artistic atmosphere of palette, knitwear has been a carrier that delivers our inner emotion in S/S 2024. This report offers four color stories: Technical Luster, Fresh Vitality, Retro Sports and Cozy Home.