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Filter Reality -- The Theme Pattern Trend for S/S 2022 Kidswear
With the development of digital technology, seeing and hearing will be digitized, and touch and smell will also be digitized. Immersive digital technology is gradually filtering the reality, and reality and social intercourse are increasingly tied up with virtuality. Gen Z enjoys immersing themselves in a virtual audiovisual world, releasing their emotions and making their voices heard. We behind the filter also reach to the empathy and resonance. The blurred boundary between reality and virtuality creates these theme pattern trend, which satisfies contemporary consumers' depend on the virtual environment. Besides, the application of higher technology can provide a more eco-friendly and sustainable effect.
Filter Reality -- The Pattern Trend for S/S 2022 Theme
Immersive digital technology is gradually filtering the reality, and reality and social intercourse are increasingly tied up with virtuality. Reality and virtuality are rapidly interlacing in every aspect, and the borders of creation are unprecedentedly blurred, or even not existed any more. Influenced by the rising digital design and hedonism concept, high-saturation lightning colors take the Filter Reality to a surreal dimension. The patterns of this theme presents the alternative aesthetics brought by the collision of high-saturation colors and low-brightness colors, which echoes the immersive technology and creates the illusive beauty of blurred borders.
Swanky Youth -- The Pattern Trend for S/S 2022 Theme
The new generation swanky youth are growing under the background of global information explosion. The culture difference between western and eastern stimulates the rapid development of distinct community cultures. The fearless attitude of extreme youth presents the classic charm of street culture. The vintage school badges are combined with the fashionable street style. Patterns with intense visual effects are presented through graffiti and posters. CITY POP and sub-culture collage becomes the self-declaration.
Hearts -- The Pattern Trend for Womenswear
Heart elements are used widely in the pattern designs of S/S 2022. Single heart-shape, psychedelic heart-shape, weird heart-shape, mixed heart-shape, dark heart-shape, artistic 3D heart-shape and some heart-shaped art paintings. The multiple techniques enrich the pattern design and make it more convenient for designers to apply on collection.
Island -- The Theme Pattern Trend for S/S 2022
People are searching for a peaceful land, and island is a place isolated from the continent and is a peaceful normality in the journey. Influenced by the revive natural living, abstract seaside scenery and casual hand-draw bionic patterns create a gentle vacation style. Self-sufficient islanders perfectly fit the natural plant patterns and create the delicate and plain beach style, increasing the original tonality of the whole theme.
Sunlit City -- The Theme Pattern Trend for S/S 2022
The theme Sunlit City tells us that urban people select Soft Power to face the life condition in a positive way after experiencing the failures and wounds in S/S 2022. The interlaced light and shadow and colorful stonewalls. The sunshine permeates every corner of the city from the clouds. People bask in the sun, and the warmth penetrates into every cell of the city. When all experiences are tempered into gentleness, the power of true is restored and constructed inwardly. By building positive mental models, people can extend their sense of optimism to all aspects of their daily lives. Time and space no longer restrict the pace of mankind, and human emotional interaction will be greatly satisfied. Just like the sunlit city, we replace complexity and negativity with optimism, bringing out various lives. The urban scenery with interlaced light and shadow, the collage art which combines multi-media graphics and text and neat flowing whirlpool are selected to be the patterns under this theme. Rigorous and colorful, regular yet changeable.
Strange Twinning -- The Pattern Trend for S/S 2022 Theme
The theme Strange Twinning demonstrates the mutual understanding and soul resonance between strangers from different cultures and conditions. Flower is the core element of this theme, and there are six directions to present various flowers, monochrome vines, cut flowers, ink stained watercolor, fun bouquet, weird sweetheart and summer picnic. This report brings new design directions to S/S 2022 Strange Twinning theme patterns.