Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
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2020-07-21 168234
Mix & Match of Sweet and Cool Styles -- Clothing Collocation of Fashion Leisure Womenswear
Hip-hop culture rises, and sweatshirts symbolizes the rebellious subculture. Varied sweatshirts emerge and become the fashionable versatile clothing for the mass market. Sweatshirts are gender-neutral, chic and functional, well blending comfort and fashion.
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2020-04-23 183949
Value Empathy -- The Analysis of Emerging Consumers in China
Fashion is a social psychological phenomenon, and the study of consumer psychological behavior has a practical significance for fashion brands to win the market opportunities. We have identified four emerging consumption dynamics, including Streaking Youth, New Money Quotient Era, Rebirth of Intangible Cultural Heritage, and Nationwide UP. In recent years, more and more single aristocrats joint in the group of streaking youth. With a high income, they are an important consumer group. Due to the pandemic, household entertainment rises, resulting in the nationwide uploading short videos. As rational consumption continues to deeply influence consumers' shopping behavior, the new money quotient era has arrived. In recent years, the confidence of young people in national culture has been enhanced, and the protection of intangible cultural heritage has gradually attracted attention. Rebirth of Intangible Cultural Heritage emphasizes the preservation of traditional cultural heritage and the integration of modern aesthetics, so as to achieve the goal of inheriting and benefiting from intangible cultural heritage.
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2020-03-13 273247
H+ -- The Confirmation of Womenswear Color Trend
H+ is one of A/W 20/21 theme color trends released by POP in September 2019. Survival, need and extreme desire for self-expression are driving humans to adapt to the next phrase of evolution, and transhumanism (H+) comes into being. Stephen Hawking predicted that a superhuman race superior to the average humans in terms of intelligence, longevity and immunity would rise. Peacock green and cactus flower are main colors, with summer green, brilliant blue, orange.com and tap shoe to create a surreal futuristic feeling.
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2020-03-06 258781
Landscape Protection -- The Confirmation of Womenswear Color Trend
Landscape Protection is one of theme color trends for A/W 20/21 released by POP in 2019, which focuses on natural ecology. The nature provides an organic and comfortable palette. And inspired by nature lovers, architects and philosophers, bamboo and deep lichen green are key colors. The peaceful and natural palette allows people to escape from short-term pressure through observation and reflection. Environmentally-friendly grey, peat, beet red and natural light khaki are integrated to be more eco-friendly and create a comfortable tranquil beauty.
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2019-11-27 151014
Christmas Carnival Night -- The Pattern Trend for Womenswear
Exquisite hand-drawn line drafts with Christmas elements are the mainstream of this season. Abstract, transformed and simplified patterns are more in line with current aesthetics of young consumers. Elements are diversified and unified.
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2019-11-22 183650
Happy New Year -- The Clothing Collocation of Kidswear in The New Year
Spring Festival is a traditional Chinese festival. With the arrival of the Spring Festival, the festive jester red is very popular. Knitwear, jackets, overcoats, puffa jackets and dresses are combined with colors of Spring Festival and Christmas, together with Chinese traditional new year clothes, to bring a grand new year feeling.
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2019-11-20 127759
Tribute to The Classic Age -- Pattern Trend for Womenswear
Music, images, old things are carrying the marks of time and the past. Classic elements of a certain era can always evoke people's emotional resonance. Every year there are brands launching works to pay tribute to the classic. Elements reminding of the old time can lead new fashion and are the true meaning of vintage.
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2019-11-06 156538
Soft Alpaca- The Pattern Trend for Kidswear
Since the alpaca becomes the online celebrity, it turns from an economical animal to a likeable pet animal and gets favored by people worldwide as a daily design element. This season many kids' brands like Catimini and JoJoMamanBebe adopt various techniques to display the alpaca in the pattern. Starts from big brands, this report combines with crafts to conclude alpaca patterns .
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2019-10-31 112005
Fluffy Cats in A/W- The Pattern Trend for Womenwear
Cats are favored by the fashion world. Choupette, the online celebrity and Karl Lagerfeld's beloved pet, shows up in magazine and becomes an endorser.
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2019-10-30 139307
All-over Animal Pattern- The Pattern Trend for Infants' Wear
Milkbarn, an American fashion brand for maternal and child, always brings unique patterns. Its gorgeous appearance makes it very popular in infants' clothing. Inspiration source of this brand could be up-and-down hills, free wildlife, cute and cuddly pets. This season, the minimalist color-blocked animals, totem animals and realistic watercolor-style patterns scatter in infants' clothing. This report starts from big brands to explore all-over animal patterns.
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2019-10-15 174354
Fauvism Art and Splicing- The Pattern Trend for Womenswear
Fauvism artist love to use bright and thick colors. They tend to use the pigment extruded directly from the paint tube, and apply the straight and extensive brushwork to give a strong impact, which fully show the expressionism pursuing emotional expression.
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2019-10-14 244691
Landscape Protection- The Thematic Fabric Trend for Womenswear
The fast development of human beings leads to the rapid consumption and extinction of resources, and makes global resources scarce and precious. We begin to reflect on the lost precious resources that we rely on for survival, and the reuse of resources has become an urgent way for the original ecology. Starting from the natural organic fabric, fabrics of Landscape Protection fully interpret the compound natural space of the recycled fabric with light and soft texture, arouse the designer's new concept of reshaping the nature, and create the new environmental protection integrating human and natural ecology. With the sustainable concept as the core, it returns to exquisite craftsmanship and handcraft. Nowadays the pace of life is accelerating day by day, it attracts unique minimalists who cherish the enduring popularity, and advocates the practical, enduring, sustainable and handmade fabrics for womenswear.
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2019-09-30 116236
Renew The Vision- The Craft Trend for A/W 20/21 Women's Denim
With the popularity of environmental awareness, the uncolored denim with the comfortable appearance, the denim with distressed patches, the surface printing and the reflective pressed film become a new trend. In addition, severe washes are expressed in the denim items of DIOR and become the high-proportion denim craft.
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2019-09-29 122777
The Photography And Fashion of Females-- The Pattern Trend for Womenswear
Photography covers extensive content and supplies continuous inspirations to clothing design.
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2019-09-29 117324
Tigers And Leopards, The Best Interpretation of The Wild-- The Pattern Trend for Womenswear
Leopards and tigers are favored by fashion designers. They have magnificent postures and colorful fur, full of power and wildness. The application to garments satisfies people's longing for the nature and expressing their inner attitudes.
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2019-09-26 161472
Halloween Party -- The Pattern Trend for Kidswear
Kids love Halloween. This report gathers all kinds of Halloween elements.
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2019-09-17 161309
Ingenious Upcycling- The Creative Fabric Trend for Womenswear
Exquisite appearance and cultivating consumers' sustainable awareness have become the mainstream of new consumption. The demand for individuality and limited items is also getting stronger, which has driven the market's demand for retro upcycling looks. Inspirations are drawn from the routine to upcycle old materials, to deconstruct and creatively transform classic fabrics and the best selling goods in the past. Old practical materials, retro elements, the garage fabrics and accessories are applied to upcycle overflowing items, endow products with the real sustainable meaning, and make the old materials and unsalable fabrics vigorous again. Regenerated fibers create a natural color mixing impact, individual and creative. The details of old clothes and unsalable fabrics are artistically hand-made, such as splicing the cuff and the collar to shape the new appearance, show nifty and eye-catching effect, and create the unique sustainable items.
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2019-09-12 160929
“Speed Comes First” Motorcycling-- The Pattern Trend For Boys' Wear
People can find different selves in competitive sports pursuing speed and passion. Kidswear brands like Mayoral, Paul Smith pay attention to different outdoor activities popular with people currently and adopt different expression techniques to display the competition of patterns in tweens' wear. This report starts with the brands' trends, and concludes sports patterns like motorcycle racing, skateboarding and ice hockey suitable for tweens' wear for reference.
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2019-09-12 143695
Geometrics -- The Pattern Trend for Womenswear
Buildings perfect show the art of dot, line and plane. From different angles under sunshine, they show different colors and feels.
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2019-09-06 175807
Wisley Garden -- The Pattern Trend for Womenswear
Florals are favored by juniors. Maximalist and luxurious details are replaced by A Return to Nature. Florals work well with girls' sweet quality.
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2019-08-30 145688
Cute, Retro and Naive -- The Pattern Trend For Womenswear
Every girl once had the wish of not growing up. The naive drawings, rag dolls and plush toys are the memories. Many brands uses antique dolls and naive drawing for A/W collections.
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2019-08-27 146845
Adventurers in the Snow -- Thematic Design&Development for Kidswear
With the broader exploration, the relationship between children and nature has been closer. Winter is coming, and kids start o go camping and skiing. Elements of snow mountains add vibrancy to the A/W 20/21 outdoor sporty theme. Influenced by A/W 20/21 Extraterrestrial Horizon, the classic skiing features are melded with outdoor workwear elements. Lime green, bright orange and cypress bring a different fashionable feel.
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2019-08-26 169124
The Exotic-Ethnic Style -- The Pattern Trend for Womenswear
The tribal style is wild and primitive with maximalist graphics and colors.
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2019-08-19 174737
Chic Sweatshirts -- The Clothing Collocation for Women's Sweatshirts
In this season, the cropped and elongated shapes stand out. Hand scrawls and workwear pockets start to appear on sweatshirts.