Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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2020-12-11 134153
Entry Lux Equipment-- The Silhouette Trend for Fashionable Skiwear
Skiing has been a luxury sport in a sense for its participants needs plenty of money and time. Thus in the view of most Chinese customers, skiing is an aristocratic sports just like golf and polo, which set up a customer base for luxury brands' import. With the influence of corona virus, those skiing lovers who used to go to Japan, Korean and Western countries chose to go skiing in high-end domestic ski resorts. According to the data of Ctrip, the room rate of domestic hot hotels near ski resorts is increased by 60% in December while these hotels are full up on snowy days. Along with the raise of skiing, luxury brands like Dior and Chloe launched out skiwear series and entered the professional sports field this November. Both artistic and protective performance should be stressed to earn skiing lovers' hearts for luxury brands.
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2020-04-13 139438
Ice Age -- The Special Trend for Men's and Women's Ski Suits
As the impact of the environmental crisis gradually becomes more urgent and obvious, high intensity is the key design requirement of the ski theme. Carbon fiber, recycled nylon and graphene fibers can face the extreme environment and drive the development of sustainability. Vollebak's extreme thermal outerwear is made from dyneema yarn, which is 15 times stronger than steel and gets stronger in colder weather. Thus ski items need to adapt to severe weather, take toughness and durability as the top concerns, and combine protection with lightness and flexible elasticity.
