PANTONE 13-1023 Peach Fuzz is Pantone's annual representative color, a soft and velvety peach shade that exudes subtle sensuality, friendliness, and gentleness. It is a nurturing peach tone that instinctively inspires us to reach out and touch. Its all-encompassing spirit enriches the heart, mind, and body, stimulating a sense of belonging, recalibration, and cultivation. It creates a calm atmosphere, conveying messages of care, sharing, community, and collaboration, providing us with a space to exist, feel, heal, and thrive.

【 Random 】 【 Freedom 】are the spiritual core of Urbancore, and modern urbanites are filled with a thirst for freedom. Being in the city and wandering outdoors, so many scenes must be its essence. Compared to the outdoor style of the Gorpcore Mountains, this is a style set against the city, combining outdoor trends with urban lifestyles; Bringing outdoor style into the city, integrating sports style into OOTD, breaking free from the constraints of location and breaking through the boundaries of fashion, this is Urbancore! Even for daily work, I hope to convey the happy mood of "people in the city, hearts in the mountains" through urban sports style clothing.

The new Chinese style national style injects modern life inspiration into traditional styles, reinterpreting and reinterpreting traditional Chinese culture. It combines elements of Chinese style with current trendy items, maintaining the classical atmosphere of Chinese style while also being more practical and full of connotation than traditional single Chinese style products. In short, the new Chinese style is more suitable for daily wear and has a more fashionable sense compared to the traditional Chinese style. It blends personal unique flavors and forms a unique personal style, showcasing the elegance of Eastern beauty to the fullest, and perfectly showcasing the aesthetics of Chinese culture.

This report is inspired by the Polish nursery rhyme "Dolls and Teddy Bears Dancing". In the Spring Manor, all the dolls come to life. They start dancing and playing in the manor, creating a joyful fairy tale world. The dreamy atmosphere is created by simple lines that depict the fairy tale world. Soft colors and details are used to express the romantic atmosphere of Rococo-style manors, emphasizing intricate and exquisite elements. The overall color scheme incorporates a collision of fresh colors and high saturation tones, creating unique and vibrant clothing patterns.

Returning to luxury in a low-key manner is a new era of minimalism, known as "Quiet Luxury". It is not entirely minimalist, nor is it so cold hearted, but a style that is "not as simple as minimalism, but more refined than the cold hearted style". The colors are black, white, gray, khaki, and earth tones

Sweater pullover with moderate purity and saturation color, combined with warm and cold tones, adds a variety of options to the item. As a key item of sweaters, color plays an important role in consumer purchasing decisions. This article combines the most topical brands, spring and summer runway, and POP forward-looking colors to extract 8 key colors, providing more comprehensive reference value for color development and supplementation in spring and summer 2024.

One of the themes of the 2024 spring/summer color trend released by POP in January 2023 is' Uproar Moments '. Reflects the positive feedback brought by a diverse and healthy lifestyle and mindset, helping people unleash their true potential and talent. From sports to "fashion+sports", it has become a nationwide "social currency", with activities with strong social attributes accurately reaching young people who love activities and parties. The vibrant color emotions are like music itself, like a global language, and the collision of colors presents a contagious and festive atmosphere with color emotions. The hustle and bustle theme encourages everyone to find their love and participate in public activities with a positive and optimistic attitude. This season, the series releases of major brands have confirmed this theme trend.

In contemporary society, the widespread application of digital painting technology has filled people with curiosity and a desire to explore the possibilities of artistic creation. However, people still love the texture and texture presented by traditional brushes and scrapers. At the latest quarterly women's clothing brand press conference, Monet's impressionistic dreamy colors combined with artistic graffiti, a new approach that combines traditional and contemporary art, are very eye-catching. For example, the graffiti oil painting brushstroke patterns launched by brands such as MSGM inject a fresh and rich artistic atmosphere into women's clothing.

One of the themes of the 2024 spring/summer color trend released by POP in January 2023 is "Visualized Space". Seeing begins before contemplation, and the body in contemplation requires the immersion of space to make the mind tend towards tranquility. Applying this concept to clothing, the visual space theme is expressed as the pursuit of exquisite life and the inheritance and innovation of craftsmanship. It is a perfect combination of functionalism, design sense, and luxury and refinement. From the perspective of color, comfortable and visually impactful designs incorporate cultural elements of consciousness, bringing surprises to the sensory visual experience and creating a new artistic resonance, Thus achieving a multidimensional pursuit of vision and experience. This season, the series releases of major brands have confirmed this theme trend.

This theme aims to enable urban residents to maintain external decency and fashion while feeling comfortable, convenient, and free, achieving zero stress during commuting, and creating a more efficient, aesthetic, and comfortable life for modern cities.

One of the themes of the 2024 spring/summer color trend released by POP in January 2023 is' Resortir '. The revisit theme reconstructs nature and travel with a casual and free lifestyle. The soft distorted tones and sunset spectra under this theme create a slow journey where time and nature intersect. By rendering a warm and gentle scene through the sunset, the collision of colors presents a surreal humorous vision, and tropical plant patterns are decorated with a distinct outdoor style and strong colors. Under the theme of revisiting, we advocate for achieving lasting happiness and restoring optimism, exploring the ritual of slow travel, and imagining a relaxed and leisurely outdoor vacation.

Hip Hop originated from the streets, from rap, graffiti to clothing, it is considered a spirit of pursuing freedom and a trendy attitude of daring to showcase oneself. Hip hop culture is also quietly influencing the trend of contemporary young people. Not following the crowd, not following the trend, and maintaining oneself are the fashion attitudes of Rappers. Drawing inspiration from their daily attire, daring to try undefined styles, and finding the most authentic self in their hearts.

One of the themes of the 2024 spring/summer color trend released by POP in January 2023 is' Suspense Drowning '. Hanging indulgence conveys the ability to break free from mundane perspectives, do whatever you like, and showcase your individuality. At the same time, it can be sweet, cold, rebellious, bizarre, and playful in the digital online world. I always have a nostalgic attachment for retro nostalgia and the innovation of today's future technology, exploring all new physical objects, daring to try, and pleasing my content's desire for the future world. Although niche, the circle is determined and respects multiculturalism, while each different individual can find their own love. This season, the series releases of major brands have confirmed this theme trend.

The goal of this project is to research and analyze the trends and changes in visual marketing. Visual marketing refers to the application of marketing mix strategies in activities such as corporate image promotion, advertising, and product promotion, in order to meet the needs of target market consumers and achieve an organic integration of aesthetics, colors, and products, ultimately leading to an exchange and the achievement of organizational objectives. This report plans to explore the application of visual marketing in different industries and consumer types. We will focus on studying the case of AIGC in the field of content creation and analyze its impact on visual effectiveness. We will also conduct surveys and research to understand the influence of customer purchasing habits and psychology on visual marketing. This will help enhance the market competitiveness of businesses and provide valuable insights and strategic direction for future marketing strategy planning.

Mermaid princess has become a highly regarded cartoon element in children's clothing design, thanks to its adorable and charming image. The patterns adopt concise and rounded lines, combined with delicate colors and interactive scenes, perfectly capturing the cuteness of the mermaid princess. They can also continue the form and color of cartoon animations to highlight the infinite charm of the mermaid princess.

Uproar Moments shows Ravers’ exploration of collective intelligence, and pays more attention to the cooperative interconnection. The cognitive network is developing and growing with an inclusive attitude. Advocate people's pursuit of collective energy and the spread the experience of altruism. Stimulate positive hedonism and inner inspiration through diverse well-being. Communities as sports, arts and musics are fused together in this theme. Everyone can participate in the public life via an optimistic mindset.

One of the 2024 Spring/Summer color trend themes, "Revival," was released by POP in December 2022. "Man is the measure of all things." In the increasingly closed-off time, people are thinking more about the meaning of their existence and perceiving the changes in the world around them. The revival of digital culture displays unlimited possibilities for the future and subsequently influences the real world. Like a great awakening, the revival of the digital world inwardly and the exploration of living space outwardly will constitute the fusion of the future world. The collection releases from major brands in this season have confirmed this thematic trend.

This report is themed around the classic British countryside style, creating a pleasant atmosphere for a spring afternoon tea by incorporating floral and checkered elements. Children love to play and have fun in the outdoor countryside, experiencing the warm embrace of nature. The natural and fresh colors of the patterns further enhance the beauty of the countryside style.

Released by POP in January 2023, one of the color trends for the 2024 Spring/Summer season is "Visualized Space." The colors under the theme of Imaginary Space are inspired by the concept of a high-quality and luxurious lifestyle. The entire theme is based on a natural blue-brown color palette, with low-saturation colors added as accents. It seamlessly combines urban chic sophistication with artistic natural elements, aiming to explore the diversity and practicality of color combinations and bring a fresh design concept to commuter fashion.

One of the color trends for Spring/Summer 2024 released by POP in January 2023 is "Resortir". The colors under the theme "Resortir" are designed around a joyful and vibrant color palette, with striking Island Green, Amparo Blue, and Azalea Pink complemented by shades of gray and Windsurfer, creating a refreshing vibrant seaside vacation feel. The combination of Tangelo, Azalea Pink, and Windsurfer creates a tranquil yet lively leisurely atmosphere. The gentle and inclusive khaki tones, when combined with green tones, convey the idea of relaxation, freedom, and self-healing.

Dopamine-themed spring and summer outfits feature vibrant colors and unique designs as highlights and attractions. Striking color combinations can add vitality and a sense of happiness, allowing you to exude a positive and uplifting atmosphere. As the recovery from the impact of the pandemic progresses, consumers are in urgent need of positive and pleasant emotional impacts, and the demand for bold and vibrant colors is making a comeback. Dopamine-styled outfits perfectly meet this demand.