This report focuses on the development of sweatshirt silhouettes, including raglan sleeves, the college-style sweatshirt with collars and dropped shoulders, the street-style sweatshirt with a layered long-sleeve design, deconstructed casual sweatshirt, and elongated wasteland sweatshirt. In addition, we have also introduced a series of new styles developed by POP, aiming to enrich consumers' choices. This report will provide comprehensive support for the development of hoodie silhouettes.

Varsity style originates from American campus culture and academic clubs, combining vintage elements with modern fashion elements. By boldly incorporating retro and contemporary accents, it reexamines past glory and spiritual power. Informal varsity style is a popular fashion trend today. It combines the casual and free-spirited nature of student life with modern trendy elements, showcasing young people's love for life and unique personalities. Informal varsity style focuses on comfortable fabrics and relaxed decorations, freeing itself from the constraints of traditional academic style. It ingeniously combines everyday clothing such as shirts, sweatshirts, and jerseys to create loose and comfortable styles with a casual atmosphere.

The silhouette trend for men's sweaters in the 24/25 Fall/Winter season is mainly reflected in the changes in the collar and sleeves. The fashion V-neck pullover has a variety of matching methods and is suitable for various occasions; the loose Polo pullover balances comfort and style, creating a high-end and casual style; the delicate texture of the base layer pullover is a must-have item for autumn and winter, and exquisite details are added to the collar or hem in some areas; the combination of short-sleeved pullover and shirts is a popular fashion for individuals to layer and wear.

The overall trend for men's spring/summer 2024 knit polos is focused on changes in the collar design. The V-neck design makes the clothing more stylish, casual, and simple. The zipped polo shirt creates a casual business style while also having a luxurious sporty feel. The slim-fit design is suitable for business commuting, while the short-sleeved polo cardigan is more youthful, making it an essential item for summer. The breathable mesh knitting provides a cool and comfortable feel, and the full jacquard pattern enriches the details of the product.

Polo shirt is one of the most important items for women’s knitwear. V neck, crop, dropped shoulders, slim fits and breathable texture are the recommended silhouette trends.

In S/S 2024, men’s polo shirts pay more attention to dropped shoulders, high neck, slim fits, V neck and voluminous silhouettes. Dropped shoulders are laid-back and casual; high-neck design is warm for the development of resort and Fall/Winter collections; slim fits and elegant colors are more suitable for business wear; bold colors develop youthful fashion knitwear; V neck design and voluminous silhouettes present casual wear.

Sweatshirt and T-shirt are two important categories to develop in every season. Polo shirt presents an uptrend in the young market. Different from crew and hooded styling, the collared design of polo shirt provides more possibilities, and its retro temperament is loved by young consumers. Volume mid-sleeve T-shirt has also been a more important item for layering. Besides, mid-sleeve hoodie meets the needs for mixed-and-matched layering; the high-street feeling of zip-front hoodie presents elevated qualities.

Super comfort is the mainstream of this season, and comfort-oriented homewear becomes the key item, which satisfies multi-occasional and unisex requirements. Advanced mix & match fitted high-neck pullover and basic languid sweatshirt with oversized silhouette can both easily realize the cross-seasonal concept. Street functional elements are applied on basic styles to increase the practicality and functionality.

The polo shirt will be the key item of 2021 S/S. The polo shirt is not only the professional clothing of tennis and polo any more. After the style released by Polo Ralph Lauren is popular to become the teiban, sales volume of the polo shirt is higher because of its simple lines, well-fitting silhouette and the combination with sportif style. The attention is the polo shirt made in knit fabric will attract new consumers due to its breathable and moisture-wicking feature.