Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
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2020-12-31 68680
Love and Future -- The Analysis of DAZZLE The Womenswear Benchmark Brand
1.DAZZLE launched its fashion project that domestic fashion bloggers were invited to dress up Donald Duck series. 2. DAZZLE released the collaborated style with classic comic characters of Casper and Stitch. 3. Liu Tao is wearing DAZZLE's winter style on the December issue of Harper's Bazaar. 4. Liu Wen is wearing the Donald Duck series during the shooting of Tmall's all-star project. 5. The young actress Yuan Bingyan wears DAZZLE 2020 W stand-collar knitwear, and its vertical stripes show her good body lines.
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2020-11-27 71135
Renewal in Winter -- The Comprehensive Analysis of Lady Style Womenswear Benchmark Brands
This report mainly analyzes ICICLE, EP YAYING and LESS. This season lady style features change of outerwear, evolution of placement structures and details on key items.
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2020-11-27 75729
Practical Needs -- The Comprehensive Analysis of Guangzhou Markets
This report selects styles in Guangzhou wholesale markets in November and mainly analyzes thick outerwear. Regular puffa jackets are key this season. Mixed materials and decorations on the collar gain much attention.
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2020-11-11 72544
Urban Adventure -- The Comprehensive Analysis of Menswear Designer Brands
In the post-coronavirus era, people look to protective clothes for a sense of safety, so they pay more attention to functions. Chic, protective and technical clothes become increasingly popular. Multi-occasional clothes keep prevailing. Warm fleece and graphene materials remain first choices of outdoor fabrics. Both commute and outdoor trench coats meet consumers' various needs. Embroidery and camouflage patterns inject a chic touch.
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2020-10-26 86425
Gender-Neutral Integration -- MO&Co. The Womenswear Benchmark Brand
Quantity and proportion of new products are mainly drawn from data of the online official flagship store of brands of MO&Co. In the new season, except trousers (including shorts), dresses and outerwear (including suits) are main items, and this season covers rich categories.
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2020-10-18 86067
Urban Life -- The Comprehensive Analysis of Benchmark Brands of Women's Business Attire
This report mainly analyzes Lily, Less and Me & City, focuses on their blazers, suit shorts, office skirts, accessories and workwear style, thus providing more office looks.
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2020-10-09 108742
Lively Korean-Style Girls -- The Comprehensive Analysis of Womenswear Designer Brands
This report makes a comprehensive analysis of Korean designer brands, focusing on styles and design highlights of girls' clothes in Pre-Fall 2020. Grown-up, sweet and romantic feel underpins this report, added by a little cotton and linen style. Girly preppy style dominates Korean designer brands in Pre-Fall 2020. Key items include preppy cardigans, knitted vests, macaron sweatshirts and pleated skirts. Check fabrics also prevail.
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2020-08-27 75082
Hidden in the City -- the Analysis of Cotton & Linen Style Womenswear Benchmark Brands
This report mainly analyzes EI, EXCEPTION, RIZHUO and AUM. Key designs this season include broken cutting and rough edges, crumpled cotton and linen, artistic patterns, line-drawn embroideries, vests and puffa jackets. Broken cutting and rough edges, as well as line-drawn embroideries are the essence of cotton and linen style, interpreting noble and unyielding characters of hermits. And we can see elements from RENLI SU, which indicates Chinese cotton and linen style uses Japanese hermit spirit for reference.
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2020-08-20 76659
Gender-Neutral Portrait -- Wooyoungmi The Menswear Designer Brand
As the fashion industry tends to be more gender-neutral, womenswear colors smartly mix with menswear tones. This season Wooyoungmi draws inspiration from the Orlando adapted from Orlando: a Biography by Virginia Woolf. The movie tells the story of gender changing, records Orlando's transformation from a 16th century man to a 20th century woman, expresses the satire and attacks on gender opposition, and its tolerance of both sexes. Wooyoungmi this season fully displays the urban imagination.
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2020-05-07 74245
New Oriental Feature -- ZIGGY CHEN The Menswear Designer Brand
ZIGGY CHEN, the personal brand of Chinese emerging designer Chen Xiang, is deeply influenced by the atmosphere of novel and classical, east and west, and is good at combining Chinese style and simple aesthetics. The A/W 20/21 collection uses wool, linen and cotton to make organic clothing with infinite power. It shows oriental aesthetics which blends modern sensibility and eternity, delivering a classical and elegant feeling.
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2020-04-11 127562
Urban Needs -- LOW CLASSIC The Designer Brand of Womenswear
Low Classic takes on neat design and clear lines, emphasizes cutting and details, and exudes the simple yet cool temperament. It is suitable for daily wearing of office workers. Products are mainly in natural tones. Soft grey tones deliver a natural feeling.
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2020-04-03 131922
Color Impact -- The Comprehensive Analysis of Women's Leather/Fur on Catwalks
With the change of lifestyle, sustainability and durability become the driving force of design. Transseasonal color proportion and natural tones are emphasized. Autumn tones, neutral camel tones and grey tones are increasingly important. Gem palette is enchanting and charming. Rocky Road and Chicory Coffee enhance the importance of deep brown colors. Preppy red is the key color of the right palette. A single color is used to create a simplified and individualized appearance.
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2020-03-27 108955
Elegance of The 1970s -- Nanushka The Womenswear Designer Brand
Sandra Sandor, a graduate of the London College of Fashion, founds Nanushka in 2005 after her childhood nickname. She believes that a truly functional garment should be exquisite and attractive. This time Nanushka takes its inspiration from women in the 1970s, and keeps the neat cutting and comfortable wearing experience of women in the 1970s. It focuses more on product design, and gets favored by fashion bloggers with its symbolic simple designs and leather shirts. This season it continues the simple but unique design, and injects the minimalist aesthetics into the series to create the lethargic yet modern items, and displays the fine and soft super women style.
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2020-03-20 108244
Confidence Under The Softness -- The Catwalk Analysis of Bottega Veneta Womenswear
Known as the Italian Hermès, Bottega Veneta is confident, elegant and self-loyal. At the end of 2019, the BV team, led by new creative director Daniel Lee, sweeps the British fashion awards, making it one of the biggest shows in Milan Fashion Week. The A/W 20/21 collection of Bottega Veneta is launched in Milan. The show uses projector to reproduce the architecture of Renaissance Italian architect Andrea Palladio. The new season of Bottega Veneta is no more serious, but filled with fluorescent tones like kiwi green, creating the symbolic colors for the future. Daniel Lee uses 59 looks to show female confidence hidden in softness, present the pure self-expression, and create the intellectual urban style. The materials used in this show are reusable and recyclable. The backstage catering also uses organic foods and biodegradable tableware, and surplus food is donated to NGO, showing the sustainable and anti-waste fashion attitude.
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2020-03-18 124964
Craft, Detail and Pattern -- The Comprehensive Analysis of Women's Leather/ Fur Clothing on Catwalks
Nowadays, fashion is like the melting pot, and not restricted to rules or outdated concepts. "Almighty" is the core feeling brought by A/W 2020 shows. Designers smartly use innovative crafts to create leather and fur clothing. Here we conclude core trends on these international catwalks, such as the printed mink fur, leather, ruffle and splicing.
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2020-03-14 109244
Style, Item and Fabric -- The Comprehensive Analysis of Women's Leather/ Fur Clothing on Catwalks
Based on sustainability, leather will be the main material in A/W 20/21. The leather which is designed and recycled sustainably is more advocated. The metal-free, chromium-free and vegetable dyeing are better for the environment. The superior quality sense is the key to leather and fur fabric. Berber fleece and fleece display comfort and quality sense. Optimism persists in turbulent times. The vintage era (including middle-class style) is a source of inspiration. The feminine silhouette reveals a retro feel, and the waist becomes the focus of design. The minimalism drives the rise of designs which is not restricted to seasons. Therefore, the all-over printed style declines. In this season, prints of leather and fur industry are dominated by natural landscapes and folk patterns.
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2020-03-14 126512
The Comprehensive Analysis of Street Snaps During Fashion Weeks (2)
In addition to colors and patterns, there are many matches and key items in street snaps. The contrast of colors, the neat wide-shoulder suit with shoulder pad, the workwear set and heavily washed denim display diverse styles of fashionistas and the inclusiveness of the market.
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2020-03-14 93898
The Comprehensive Analysis of Street Snaps During Fashion Weeks (1)
With the end of A/W 2020 fashion weeks, fashionistas, buyers, fashion editors and fashion bloggers outside the show also display their interpretation of fashion. Greyish colors, the wide shoulder silhouette, puff sleeves and shirt structure also appear, showing the latest trends.
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2020-03-13 106385
Elegance of History -- The Catwalk Analysis of LANVIN Womenswear
LANVIN A/W 2020 womenswear show is held in Manufacture des Gobelins built in the 15th century in Paris. The show with a theme of Conversation Piece draws inspirations from the 1960s. The space age, elaborate makeup and supermodels from the 1990s work together to make the show a retro party. The creative director Bruno Sialelli connects the contemporary era and the history through a time-travel dialogue with the brand's founder Jeanne Lanvin. In this season, he reinterprets the creative ideas of Jeanne Lanvin and interprets Lanvin in different voices. The new collection takes example by Jeanne Lanvin's signature lines, formal dress style and modern graphic embroidery in the 1920s and 1930s. The graceful lines of the shoulder and structural simple cutting remind of the elegance of haute couture in the middle of the 20th century.
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2020-03-11 97879
Classicism and Art -- The Catwalk Analysis of Loewe Womenswear
Silhouette and fabric are key elements to create the A/W 2020 series for Jonathan Anderson, the creative director of the Spanish brand Loewe. "I analyze Spanish culture and how the world looks at it", Jonathan Anderson explains backstage after the show, "I work on how to bring classic images of Spain into people's wardrobes and I really enjoy the process of building silhouettes of clothes. Last season I worked on silhouette and fabric very successfully, so this season I decide to continue this design idea." This collection is filled with a large number of simplified prints with traditional Spanish ceramic patterns as the main part. The partial silhouette of the design is based on the retro court looks. Loewe also works with ceramic artists to create lots of ceramic decorations for the ready-to-wear of this show. These are all in line with Jonathan Anderson's understanding of Spain.
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2020-03-07 91503
Infinite Starry Sky -- The Catwalk Analysis of Saicai Womenswear
In the whole A/W 2020 series of Sacai, the theme of "Universe" is not only the open-and-shut starry sky. They choose four from the thousands of images provided by NASA as the inspiration, so in this season we can see the brand turns space into beautiful fashion with the deconstruction design it has always followed. Inspired by the special issue of 2015 NASA, it works with fabric designer Alexander Girard to create a star map made up of mobile phones, letters and numbers. And the lower left corner which was to mark "Alien" presents "SACAI" now. Representative deconstruction and reorganization are used. The key design is combining light silk with high-tech fabric. Different items are combined to create a new silhouette which highlights the ethereal feel. But it doesn't blindly use lightweight fabrics. Instead, it makes use of the balance of fabric combination to design.
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2020-03-07 86641
Rose in The Dark Night -- The Catwalk Analysis of Valentino Womenswear
In this series, male and female models are in black, grey, classic Valentino red, low-key indigo and emerald. The clothing starts from basic silhouette to highlight the power of accurate cutting. Valentino, which still shows haute couture technique in the ready-to-wear series, is undoubtedly more low-key than previous seasons, but it is still meticulous about details. The series uses embroidery and print to sketch the realistic florals, adding a lively feel to the calm overcoat and the sleeveless dress.
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2020-03-07 169794
Releasing Female Power -- The Comprehensive Analysis of Paris Fashion Week
From "leftover lady", "malechauvinist" to "sexual harassment" and "anti-domestic violence", more and more gender issues have emerged in public debate in recent years, accompanied by a feminist critique. Feminism is a series of knowledge methodology formed around the criticism of human patriarchy, and beyond the specific disciplines and research paradigms. It has become an important part of the social current of thoughts. Throughout the four fashion weeks for A/W 20/21, many brands have mentioned liberating females, female power and feminism, especially Paris Fashion Week. Christian Dior has a theme of "I SAY I" to express female power. Celine tells the story of womenswear during May 1968 events in France. Chanel puts forward the idea of liberation, and launches a series friendly to women. Valentino is the queen of the new minimalism. Miu Miu emphasizes the young lady's wear in the empire collection of the 1940s style. All of them are speaking out for women through fashionable way to show the gender mainstreaming from the perspective of gender equality under the turbulent times.
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2020-03-03 95008
Innovate The Classic -- The Comprehensive Analysis of London Fashion Week
London Fashion Week is an international fashion week for fashion buyers, the news media, and the public. London fashion week ended in February this year. And it's clear that compared to previous LFW shows, this season is a little subdued. This season's London Fashion Week advocates environmentalism and no animal fur. Chinese media, fashion buyers and stars have been forced to change their work plans because of the outbreak. However, there are still many highlights.