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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Elegant Leisure -- The Analysis of DIOR MEN The Luxury Menswear Brand

    2024-03-15 22115

    Elegant Leisure -- The Analysis of DIOR MEN The Luxury Menswear Brand

    The DIOR MEN 2024 summer men's clothing advertising campaign showcases a dreamy and ethereal setting with delicate images, interwoven with bright colors such as blue, green, yellow, orange, and pink, echoing the looks in fashion shows, and delicately balancing the restrained atmosphere and luxurious charm.

  • LE NOIR -- The Women's Runway Analysis of Valentino

    2024-03-08 23800

    LE NOIR -- The Women's Runway Analysis of Valentino

    Valentino released the 2024 autumn/winter collection at Paris Fashion Week. Creative Director Pierpaolo Piccioli has chosen to define black through a new perspective, reimagining the brand's iconic elements of roses, pleats, embroidery, lace, etc., and using Valentino's unique Altorilievo three-dimensional floral technique to give velvet a sculptural texture. The combination of sheer material and ruffled edges is like a flowing shadow, injecting rebellious genes into romance and expressing the vitality of black in layers.

  • Melodies of Graceland -- The Women's Runway Analysis of Elie Saab

    2024-03-06 19585

    Melodies of Graceland -- The Women's Runway Analysis of Elie Saab

    Elie Saab's 24/25 autumn/winter collection features "Melodies of Graceland" as the theme, inspired by Elvis Presley's music and his ex-wife Priscilla Presley's style. These elements not only pay tribute to classics, but also reflect modern fashion. This season's design shines on stage with delicate volume, selected materials, and intricate details. The luxurious beaded Paisley pattern shines brightly on wool cloaks and crepe tops, while the addition of long tassels adds a touch of rural charm. The displayed works cover daily attire and evening gowns, each exuding the unique charm of Elvis Presley. The fine stickers on the tight velvet cocktail dress, the sheer tight corset, and the lace embroidery on the V-neck all showcase unparalleled beauty.

  • Desert Journey -- The Women's Runway Analysis of Bottega Veneta
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    2024-02-29 25137

    Desert Journey -- The Women's Runway Analysis of Bottega Veneta

    Ending the global journey of spring and summer, Bottega Veneta24/25 autumn/winter collection has embarked on a journey of "rebirth". A trip in the southern desert of Italy inspired creative director Matthieu Blazy's creative inspiration for this season. Despite the arid climate and harsh living conditions, the flowers blooming in the desert and the snakes living here still have strong vitality, and this new force has touched Matthieu Blazy. The rhythmic and stunning "flower" leather pleated skirt created by laser cutting technology has become a symbol of the flower of desolation; The element of snakes can also be seen everywhere, from handbags wrapped around snake shaped leather ropes to iconic spiral enamel earrings; The flame print, as it walks, is like a dancing flame, presenting a BV like dynamic beauty, representing the resilience after being reborn from the fire.

  • Italian Modern -- The Women's Runway Analysis of Gucci

    2024-02-27 36081

    Italian Modern -- The Women's Runway Analysis of Gucci

    The GUCCI 24/25 Autumn/Winter collection is Sabato De Sarno's second answer sheet since taking office. From the previous season until now, De Sarno has been using a color game as one of his symbols, with the first series of Rosso Ancora red continuing into this season. However, this season, more gorgeous decorations from formal attire are used on coats, jackets, and cardigans, or evening style tailoring is integrated into dresses, blending pure evening style with outerwear dominated daily wear, bringing a series of items that subvert daily wear.

  • Minimalist Elegance -- The Women's Runway Analysis of MAX MARA

    2024-02-27 22955

    Minimalist Elegance -- The Women's Runway Analysis of MAX MARA

    To pay tribute to the eternal elegance and subtle allure of a beautiful era, Max Mara's 2024-2025 autumn/winter collection was unexpectedly unveiled in the prelude to urban chaos, unfolding a delicate and self-expression narrative. This season, under the creative guidance of Ian Griffiths, Max Mara turned to the literary muse Colette, a writer, concert hall performer, and feminist idol of the "Good Times", reflecting the brand's low-key elegance and mature, free feminine spirit.

  • Instinctive Romance -- The Women's Runway Analysis of PRADA

    2024-02-26 53778

    Instinctive Romance -- The Women's Runway Analysis of PRADA

    Instinctive attraction to history. The Prada 2024 autumn/winter collection was designed in collaboration with Miuccia Prada and Raf Simons, blending fashion with historical fragments, exploring the concept of beauty, and exploring the contemporary world composed of memory. It contains a romantic sentiment towards the past.This season incorporates some historical design elements, such as 1960s style dresses adorned with bows and synthetic fur, as well as jackets printed with the letters P and number 13, paying tribute to Prada's founding in 1913. These designs not only showcase a romantic nostalgia for the past, but also demonstrate the brand's historical heritage.

  • Classic Continuation -- The Analysis of GUCCI Men's Luxury Brand

    2024-02-20 42885

    Classic Continuation -- The Analysis of GUCCI Men's Luxury Brand

    Adventures always occur between intersections, with actor Zhang Zhen and brand spokesperson Ni Ni appearing in the new GUCCI VALIGERIA advertising image blockbuster. An unexpected surprise, attributing the most precious connection to mutual friendship, following the footsteps of Gucci's journey to embark on a new year's journey and appreciate the fashion style.

  • Ballet Fantasy -- The Men's Runway Analysis of DIOR MEN

    2024-01-30 24814

    Ballet Fantasy -- The Men's Runway Analysis of DIOR MEN

    The DIOR MEN 24/25 autumn/winter men's clothing collection is inspired by ballet dancer Margot Fonteyn and her famous dance partner Rudolf Nureyev, presenting a stunning look that combines practicality and luxury. "Comparison" is the key that designers focus on exploring in this series: the contrast between ready to wear and high-end customization, the difference between on stage and behind the scenes, and the two sides of Nureyev's artistic career and real life. This season has condensed the essence of modern luxury goods, interpreting luxury and delicacy with ancient and exquisite technology and textile craftsmanship. Classic silhouette with bold and eye-catching elements. Kim Jones also released 20 sets of custom-made men's clothing for the first time, which are relatively independent and closely intertwined with the ready to wear collection, paying tribute to the classic style and reshaping the modern style.

  • Color Narration -- The Menswear Runway Analysis of Valentino

    2024-01-30 10078

    Color Narration -- The Menswear Runway Analysis of Valentino

    Valentino, who returned to Paris Men's Fashion Week after a 4-year absence, is the creative director Pierpaolo Piccioli, who has always been good at telling stories through color. This season, with the theme "Le Ciel 20.24", she focuses on the "blue" that symbolizes masculinity, reinterpreting this color tone that represents masculinity in social inertia thinking, reflecting on, breaking, and reshaping modern masculinity. He believes that color is the most direct way of expressing emotions, and thus begins his journey of color interpretation.

  • Natural Instinct -- The Men's Runway Analysis of PRADA

    2024-01-26 26112

    Natural Instinct -- The Men's Runway Analysis of PRADA

    The PRADA 24/25 AW series, jointly designed by Miuccia Prada and Raf Simons, features the theme of "Human Nature". The runway is designed by AMO, a research studio under the OMA Metropolitan Architects firm led by the legendary architect Rem Koolhaas. The office setting is juxtaposed with the natural landscape in the same space, showcasing the opposition and unity between two coexisting worlds, exploring the true essence of human nature, natural instincts, and emotional demands. The rotation of the four seasons and changes in weather are all natural masterpieces, rather than artificially created illusory realities. No matter where you are, clothing reflects the concepts of environment and season, reflecting people's feelings towards outdoors and nature. It expresses the desire to go out and experience the world in the most straightforward way.

  • Mirror World -- The Menswear Runway Analysis of GUCCI

    2024-01-17 39846

    Mirror World -- The Menswear Runway Analysis of GUCCI

    The GUCCI 24/25 autumn/winter men's collection, with creative director Sabato De Sarno echoing Gucci Ancora's declaration since September last year: redefining the brand's fashion style and aesthetics. Abandoning the glamorous and dramatic design style of the previous designer Alessandro Michele, Sabato continues its hope of reproducing classic Italian style, rewriting important elements with carefree elegance. The theme word Ancora represents a renewed emphasis on the design aesthetics that De Sarno brings to GUCCI, which are "more authentic, current, and practical". The new series depicts a contemporary style with exquisite yet slightly subversive techniques, emphasizing the craftsmanship behind GUCCI's iconic elements while introducing new silhouettes.

  • Gentleman Style -- The Analysis of Polo Ralph Lauren The Luxury Menswear Brand

    2023-12-05 27203

    Gentleman Style -- The Analysis of Polo Ralph Lauren The Luxury Menswear Brand

    Polo Ralph Lauren was founded by Ralph Lauren in the United States in 1967 and is known for its iconic polo shirt. Its design style is fashionable and elegant, drawing on the elegance of British nobility and the casual style of American sports, forming the brand's unique American style. Polo Ralph Lauren's design works have gained attention and love worldwide due to their exquisite craftsmanship, high-quality fabrics, and classic tailoring. Polo Ralph Lauren's sweater continues traditional classic styles such as V-necks, round necks, and hoodies, emphasizing the selection of high-quality materials such as pure wool and cashmere. The color selection ranges from classic neutral tones to bright and bright colors, meeting the needs of different tastes and occasions.

  • Modern Commuting -- The Analysis of PRADA The Luxury Menswear Brand

    2023-11-02 36024

    Modern Commuting -- The Analysis of PRADA The Luxury Menswear Brand

    The PRADA 23/24 autumn and winter series advertising blockbuster opens an incredible surreal dialogue between characters and flowers, unreal and real. The size of the flower transforms into a vivid protagonist here, possessing unique beauty. Advertising blockbusters use flowers as metaphors to vividly express inner emotions and awareness.

  • Practical and Playful -- The Women's Runway Analysis of LOEWE

    2023-10-25 68469

    Practical and Playful -- The Women's Runway Analysis of LOEWE

    Jonathan Anderson, Creative Director of LOEWE's 2024 Spring/Summer Women's Wear Collection, adopts the design concept of "embracing randomness" and takes us into a chaotic and possible mental state through experiments, hallucinations, and sidekicks. In this process, daily clothing has undergone a subversive interpretation, presenting a bold, bizarre, and interesting side. The sparkling brooches that make up the top, the playful and vibrant star brooches, and oversized pins all showcase the creativity and ingenuity of designers. These unique elements infuse fashion with depth and texture, making it strange and interesting, like an extraordinary adventure to explore fashion elements.

  • Renewed Classic -- The Analysis of DIOR MEN The Luxury Menswear Brand

    2023-10-18 39431

    Renewed Classic -- The Analysis of DIOR MEN The Luxury Menswear Brand

    The DIOR MEN 23/24 autumn/winter collection showcases a modern style with a smooth and soft silhouette, presenting a fashion that combines agility and variability. The new series combines modern aesthetics and practical functions, revitalizing and reshaping classic cutting elements, and playing a diverse hymn to the heritage and fashion essence of Dior.

  • Elegant Gentlemen -- The Analysis of Paul Smith The Luxury Menswear Brand

    2023-10-09 6176

    Elegant Gentlemen -- The Analysis of Paul Smith The Luxury Menswear Brand

    The Paul Smith 23/24 Autumn/Winter collection features a textured formal outfit that outlines a modern silhouette, with a focus on timeless texture tailoring. It cleverly adapts to diverse occasions and creates an ideal urban gentleman style, vividly interpreting Sir Paul's iconic classic and highlighted philosophy.

  • Fashion and Feminism -- The Womenswear Runway Analysis of Christian Dior

    2023-10-06 64701

    Fashion and Feminism -- The Womenswear Runway Analysis of Christian Dior

    Christian Dior's Spring/Summer 2024 collection continues the brand's traditional style, conveying their vision of an ideal world with a foundation in feminism. The collection features numerous pleated skirts, divination elements, prints of the Eiffel Tower and maps, ombré effects, as well as distressed lace. These design elements come together to inject a unique sense of fashion into the collection and reflect the brand's emphasis on female power and self-expression.

  • Retro Minimalism -- The Analysis of GUCCI The Luxury Menswear Brand

    2023-09-15 63783

    Retro Minimalism -- The Analysis of GUCCI The Luxury Menswear Brand

    23/24 autumn/winter series builds a new trend of elegant wardrobe, with smooth fashion lines extending freely and temperament, interpreting a casual and versatile style to showcase the charm of the urban scene. Building upon luxurious craftsmanship, it redefines modernity for men with an improvisational and disruptive perspective. Breaking free from the conventional patterns of autumn/winter ready-to-wear, it explores more possibilities for staple items and suit jackets.

  • The Womenswear Runway Analysis of Proenza Schouler

    2023-09-12 63690

    The Womenswear Runway Analysis of Proenza Schouler

    Proenza Schouler's Spring/Summer 2024 collection has chosen to debut at Phillips Auction House. Here, Proenza Schouler explores the distinction between art and commerce, while continuing to showcase the image of the modern woman in their previous season's reinterpretation of the brand's archives, creating functional and wearable garments. This season, they have utilized different materials such as sheer fabrics and grid-like ribbons to cleverly construct delicate and ethereal layers. With the reimagined PS logo, they embark on forging a new classic for the brand, further showcasing their position as leaders in New York's sophisticated and fashionable style.

  • The Analysis of PRADA The Luxury Womenswear Brand

    2023-08-17 69338

    The Analysis of PRADA The Luxury Womenswear Brand

    Beauty, care, and love provide inspiration for the PRADA 23/24 Autumn/Winter collection ad campaign. Through the metaphor of flowers, they come to life, giving tangible expression to intangible emotions. Portrayed by film and television stars like Hunter Schafer and Letitia Wright, the characters resonate with the flowers, engaging in a dialogue that transcends culture and language, exploring the timeless universal emotions of humanity.

  • Urban New Wave -- The Menswear Runway Analysis of DIOR MEN

    2023-06-30 66490

    Urban New Wave -- The Menswear Runway Analysis of DIOR MEN

    DIOR MEN announced the release of its 2024 Spring/Summer men's fashion show on June 23, Beijing time. The show will be held in Paris, France. To celebrate his fifth anniversary with Dior, Kim Jones, the artistic director of men's fashion, combines the inspiration from the archives with innovative personal style, embracing the new wave culture with a fresh image. The 2024 Spring/Summer collection combines the unique styles of previous designers for the first time, while incorporating Kim Jones' personal design language. Different inspirations are closely connected through Dior's classic elements, including the iconic silhouettes by Mr. Yves Saint Laurent, the Cannage inspired by the cane chairs at the 1947 salon show, the arch-shaped gemstone designs by Christian Dior, the luxurious embroidery from Gianfranco Ferré's era, and the coarse tweed fabric used in the 1960 Autumn/Winter haute couture collection.

  • Fluid Forms -- The Menswear Runway Analysis of PRADA

    2023-06-27 64558

    Fluid Forms -- The Menswear Runway Analysis of PRADA

    The Prada 2024 Spring/Summer men's collection is presented by Miuccia and Raf Simons. The theme is "Fluid Forms," aiming to explore the fluid relationship between the human body, the surrounding environment, and architecture. By questioning the rigidity of traditional suits, the collection seeks to break through and add fluidity and vitality to the garments, presenting the charm of different essential items for men. The runway is filled with a futuristic atmosphere, with occasionally dripping translucent fluids from the ceiling, allowing models to walk through and creating a fluid passage that separates them from the audience. The brand's spokesperson is present at the scene, showcasing an outstanding charm with a stylish interpretation of Eastern aesthetics.

  • The Menswear Runway Analysis of Valentino

    2023-06-21 48580

    The Menswear Runway Analysis of Valentino

    Valentino's Spring/Summer 2024 menswear collection drew inspiration from writer Hanya Yanagihara's "Una vita come tante ", with creative director Piccioli's theme of "The Narratives". This season's line focuses on classic men's suits with an overall trend towards simplicity and comfort. Flower motifs are incorporated throughout the designs, replacing the traditional placement of men's shirt collars and ties. Craft techniques are inspired by Japan's Kintsugi technique, with details featuring puzzle pieces, printing, screen printing, embroidery, and beadwork. The color palette is primarily black, white, and grey, with pops of mint green, hot pink, sandstone green, and aquamarine blue to add romance and vitality, creating a delicate yet powerful masculine charm.

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