According to the sales data of Taobao and Tmall from February 12th to March 17th, through a comprehensive analysis of the proportion of sales and sales volume, it can be concluded that T-shirts, casual pants, jackets, hoodies, shirts, and cotton/down jackets have the highest proportion of men's clothing sales. This report will focus on showcasing the highlights of these six hot selling categories in fabric selection, and provide specific fabric recommendations for these popular products.

Classic business style men's clothing emphasizes elegant temperament and excellent quality, selecting high-quality natural fibers such as high count cotton yarn, mulberry silk, and wool. This season, the proportion of recycled cellulose materials such as viscose and triacetic acid is significantly increasing. With the evolution of consumer attitudes and the prevalence of outdoor activities, classic men's clothing has begun to inject technological protection elements on the basis of adhering to quality, in order to meet the wearing needs of consumers in diverse scenarios. This report focuses on the best-selling items of domestic classic business men's clothing benchmark brands, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in business classic styles.

Cotton and linen artistic style, inspired by the natural cotton and linen texture, combines loose and comfortable silhouette design to create a leisurely, simple and lazy dressing atmosphere. Based on a comprehensive analysis of domestic cotton and leprosy benchmark brands, it can be concluded that cotton and leprosy are not only limited to cotton and leprosy materials, but also widely used chemical fiber materials with characteristics similar to regenerated cellulose fibers and natural fibers.

Throughout the 24/25 autumn and winter men's fashion show, cotton and linen fabrics are mainly made of cotton, presenting a clear outdoor style. Focus on six major directions: high-density smoothness, workwear cotton spinning, casual stripes, retro velvet texture, natural texture, and crepe texture. Overlaying functional organization on the classic texture as a whole, showcasing a simple and practical functional leisure style with a harmonious natural concept, and presenting a restrained material beauty with low saturation colors and original tones. Among them, the focus is on the finishing process of oil wax textured cotton spinning.

This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for girl dress fabrics, which were evaluated by user download interaction data in the past three months. In the top three month hot list, Mayoral is the most popular women's pants brand, followed by Minkmui and Monalisa. According to the analysis results of the TOP Hot List, casual knitted material dresses are on the rise among girls, accounting for as much as 21%. Pure cotton is still the most popular component in the material, especially organic cotton, which has received increasing attention, mainly presented as smooth plain weave and color woven stripes; In addition, with the sweet French style and the socialite style becoming popular styles that have attracted much attention, their main materials, mesh fabric and tweed, are also popular, accounting for 19% and 7% respectively; The printed dress mainly features fresh pastoral flowers, accounting for 23%; The jacquard fabric is mainly made of luxurious and gorgeous relief jacquard, which is eye-catching.

This report is based on the comprehensive analysis of the TOP hot list of women's pants fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, Loro Piana is the most popular women's pants brand, followed by Hermes and Louis Vuitton. According to the analysis results of the TOP Hot List, knitted pants are showing an upward trend, accounting for up to 30%. Wool is still the mainstream component in the material, and combined with multi-component blending, it presents a delicate and soft quality; The cotton textile material is mainly twill, combined with workwear design to create fashionable and casual pants; New material ratios such as viscose, acetic acid, copper ammonia, and other regenerated cellulose fibers are used to create silky and smooth hanging pants, reflecting the material upgrade in the environmentally friendly consumer market; In addition, linen and synthetic fiber materials are showing an upward trend in this hot list with their casual and trendy designs.

This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for women's dress fabrics based on user download interaction data in the past three months. In the top three month hot list, Valentino is the most popular women's dress brand, followed by Hermes and Christian Dior. According to the analysis results of the TOP Hot List, cotton spinning has remained at a high position in the highly anticipated dresses, accounting for up to 25%, mainly in pure colors, with a focus on small jacquard and poplin in the organizational structure; Secondly, wool and silk are still popular materials for high-end women's clothing dresses, with fabrics presenting delicate textures, softness, and exquisite luster, with a focus on shaping a mature and elegant style; Viscose and acetic acid are materials with great potential for development in the production of silk satin and crepe chiffon; The printed fabric base fabric is mainly lightweight and transparent.

This report is based on the comprehensive analysis of the TOP 100 hot list of men's shirt fabrics based on user download and interaction data from POP Fashion in the past three months. In the TOP Hot List of the past three months, LouisVuitton is the most popular men's shirt brand, followed by BOSS and ZEGNA. According to the analysis results of the TOP Hot List, cotton textiles mainly blended with multi-component fabrics such as wool and viscose are the main fabrics for developing men's shirts, accounting for up to 39%. Fabric with rich styles decorated with patterns is popular in men's shirts, especially printed and dyed striped plaid fabrics, which account for 20% and 19% respectively. The proportion of elegant jacquard, sports synthetic fiber, and silk glossy fabrics has decreased compared to the previous hot list.

This report is based on the comprehensive analysis of the top 100 business men's clothing fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, ZEGNA is the most popular business men's pants brand, followed by BOSS and Hermes. According to the analysis results of the TOP Hot List, multi-component worsted and comfortable cotton textiles are the most popular fabric styles in men's pants, accounting for about 60% of the total. The popularity of pants developed using worsted flannel fabric by representative brands such as DIOR MEN has increased, accounting for 13%. It is worth noting that the popularity of light outdoor functions has expanded the application range of functional synthetic fabrics in business style men's pants, with corresponding investment value.

The simple and neat cutting and exquisite fabric texture of the simple European style are highly favored by consumers and have become a key style for women's clothing. Usually, natural materials such as cotton, linen, and silk are used to show comfortable wearing and delicate textures, showcasing a low-key and introverted elegant temperament. This report focuses on the hot selling items of the 23/24 autumn and winter of the domestic benchmark brand for women's clothing in the simple European style, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in the simple European style.

Based on monitoring data from the POP-FASHION fabric team over the past three months, the most popular women's fashion luxury brands for early spring and spring/summer 2024 are Jil Sander, 3.1 Phillip Lim, Valentino, and Stella McCartney. Based on the sales data of these brands on online shopping platforms and comprehensive analysis of similar products, the following data can be obtained. In early spring 2024 and spring summer 2024, the material of women's shirt fabrics is mainly pure cotton, with the proportion of viscose blended fabrics showing an upward trend, accounting for about 33%; The fabric style and texture are highest in high-density plain poplin, accounting for about 44%, interpreting a casual style with exquisite fabric texture. This report will select Jil Sander, 3.1 Phillip Lim, and Stella McCartney brands with the highest attention to provide a detailed interpretation of their key fabrics in the shirt category for this quarter.

This report is based on the comprehensive analysis of the TOP hot list of women's windbreaker fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, the most popular women's dress brand is Burberry, accounting for 18%, followed by Jil Sander and The Row, accounting for 16% and 10% respectively. According to the analysis of the TOP Hot List, the most popular style of women's windbreaker fabric this season is the classic smooth cotton textile, accounting for up to 37% of the market share. Next is delicate woolen fabric, accounting for 16%. Other styles of fabrics account for about 10% of the market. The multi-component blended fabric represented by regenerated cellulose is a fabric with corresponding investment value this season. It is worth noting that the application range of rainproof function in windbreaker fabrics has expanded.

This report is based on the analysis of popular fabric data from POP Fashion's user download interaction data in the past three months, which was selected as the top 100 hot list for women's jackets. In the top three month hot list, the most popular women's jacket brands are Miu Miu and Celine, accounting for 17% and 16% respectively. According to the analysis of the TOP hot list, the most popular style of women's jacket fabric this season is woolen fabric, accounting for up to 40%, with the firm and firm Maierdeng woolen fabric as the main presentation, presenting a tight and bony texture. The second aspect is the casual cotton texture, mainly including the cotton appearance presented by worsted wool material and the rough retro cotton spinning, with fabric proportions of 17% and 10%, respectively. The low-key and elegant tweed fabric and the tightly knit classic Roman fabric have also attracted attention, and the new Chinese style has an upward trend, mainly focusing on the highlights of craftsmanship.

This report is based on the comprehensive analysis of the TOP 100 hot list of men's jacket fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, the most popular men's jacket brand is Louis Vuitton, with a high proportion of 23%, followed by GUCCI with a proportion of 14%. According to the analysis of the TOP hot list, the most popular fabric style for men's jackets this season is fashionable synthetic fiber, accounting for about one-third. Next are casual cotton textiles and stiff woolen fabrics, with fabrics accounting for 19% and 18% respectively. Chemical fibers with protective functions and warm and stylish woolen fabrics are the trend fabrics of this season with corresponding investment value.

As a special platform for functional sportswear and workwear fabrics, the Munich PERFORMANCE DAYS Functional Fabric Exhibition focuses on the environmentally sustainable development of functional fabrics, using environmentally friendly materials, and fashioning professional functional fabrics is a major highlight of this season. The POP fabric trend team will provide the latest exhibition fabric analysis report in both woven and knitted directions based on the exhibition situation. This report focuses on functional woven fabrics, and analyzes six trend points from three aspects: material sustainability, fashionable surface texture, and outdoor sports functions, including textile waste recycling, new green yarns, performance wool worsted, glossy taffeta, thermal upgrading, and high-performance protection, providing new ideas for clothing and fabric development.

Throughout the 2024 spring and summer women's fashion show, cotton and linen fabrics are still a high proportion of materials, while basic poplin and twill gabardine are showing a trend of multi style application. Urban minimalism and work street fashion are important styles, and the proportion of suits and skirts in the ready-made clothing category has significantly increased compared to the previous season. Overall, attention is paid to the comfort and relaxation brought by natural materials when wearing. High density poplin is mainly made of high count combed pure cotton, showcasing a lightweight and crisp texture, accounting for 33%. It extends from traditional shirt items to various types of ready-made clothing applications, such as suits, pants, and lightweight outerwear; Smooth cotton textiles mainly consist of twill gabardine, accounting for 31% of the total, which mainly appears in heavy and straight jackets and fashionable workwear sets; The color woven striped fabric focuses on the innovative application of holiday style patterns and basic fine stripes, accounting for 11%; The texture of cotton and linen is composed of multiple textures such as jacquard twill, washed crepe, and knotted yarn, which have weakened compared to previous seasons. It emphasizes the softness and fineness of the fabric, accounting for 9%; In the simple and natural world, the main manifestations are the cotton and linen colored spinning effect, the woven canvas texture, and the basic cotton twill garment making process, showcasing the natural properties of cotton and linen, accounting for 6%; Hollow out embroidery and printing are mainly based on basic cotton and linen plain patterns, combined with innovative floral arrangements to become important highlights of this season. The data and materials in this report mainly come from fashion weeks in Milan, Paris, London, and New York, focusing on new trends in cotton and linen fabrics during the four major fashion weeks.

Throughout the 24 Spring/Summer women's fashion show, decorative accessories present a visual focus, while classic accessories emphasize decorative effects in terms of basic practical functions. The main styles are luxurious retro, exquisite, and minimalist. Compared to the 23/24 women's fashion show, this season's accessories highlight a more delicate and feminine temperament.

Classic business men's wear style is neat, concise, formal, and traditional, focusing on detailed design and presenting an elegant temperament with simple and well-fitting silhouettes. The selected fabrics are of high quality and mainly made of high-quality natural fibers such as high-count cotton yarn, mulberry silk, wool, and linen, which have a great texture. The emphasis is on comfort, practicality, and a close-fitting silhouette, making it suitable for various business occasions. With the changing consumer mindset and the trend of outdoor leisure, classic men's wear also integrates technological protective functions while maintaining the quality wearing experience, achieving diversified consumer wear in different scenarios. This report focuses on the best-selling products of domestic benchmark brands in the classic business style men's wear this season, extracts and analyzes key fabric information, and looks ahead to the fabric development direction in the business classic style.

This report is based on a comprehensive analysis of the top 100 hot spots for girls' outerwear fabrics based on POP Fashion user download interaction data in the past three months. In the top three month hot list, the most popular girl's jacket brand is Moncler, accounting for 25%, followed by Mayoral, accounting for 18%. According to the Top Hot List analysis, the most popular category of girls' outerwear this season is down jacket/cotton jacket, so sports chemical fiber fabrics are the main material components. Among them, the proportion of textured synthetic fibers is the highest at 34%, followed by technology glossy fabrics at 22%, and fabrics with protective functions at least at 8%. Technological luster and voluminous plush are the trends of this season, and fabrics have corresponding investment value.

This report is based on a comprehensive analysis of the TOP 100 hot list of men's shirt fabrics based on POP Fashion user download interaction data in the past three months. In the top three month hot list, the most closely watched brand is Louis Vuitton, accounting for 19%, followed by GBOSS, accounting for 14%. According to the TOP hot list analysis, the most popular category of men's shirt fabric style is smooth cotton spinning, accounting for about one-third of the total, followed by style printed fabrics accounting for 23%, and technology chemical fiber fabrics accounting for at least 5%. The pattern design of fabrics in this season's shirt hot list has received much attention, so while paying attention to classic smooth cotton and wool worsted fabrics, texture jacquard and style printing have become the trend fabrics of this season.

This report is based on the comprehensive analysis of the TOP 100 hot list of men's pants fabrics determined by the interactive data downloaded by POP-Fashion users in the past three months. In the past three months' TOP hot list, the most popular brand is BOSS, accounting for 17%, followed by GUCCI, accounting for 15%. According to the analysis of the TOP hot list, the most popular category of men's pants fabrics is casual knitted fabrics, accounting for about one-third, followed by comfortable cotton fabrics, accounting for 28%, and vintage corduroy fabrics accounting for the lowest proportion of only 3%. Casual knitted fabrics, comfortable cotton fabrics, and high-quality woven fabrics are the trending fabrics of this season and have corresponding investment value.