Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
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2024-04-12 5861
Polo Ralph Lauren -- The Analysis of Luxury Knitwear Brand
In 1967, Ralph Lauren was born in the United States by Ralph Lauren Lauren was founded by Ralph, who did not have a strong family background or a professional background in fashion design. He founded Ralph Lauren with his agile thinking on fashion. The brand has two product lines, Lauren Ralph Lauren (women's clothing) and Polo Ralph Lauren (men's clothing). In addition, the brand also includes perfume, accessories, children's clothing, home and other products, which are favored by consumers, fashion and lovers. Polo Ralph Lauren: The brand's core collection, known for its iconic polo embroidered polo shirts, offers products such as knitwear, hoodies, village clothes, and casual suits. Ralph Lauren Collection: A high-end line of women's clothing known for its gorgeous and elegant design, as well as its clean and concise style that never fails.
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2024-03-22 13948
Diesel -- The Analysis of Luxury Womenswear Brand
Diesel is an Italian denim fashion brand founded by Renzo Rosso in 1978. Its business involves clothing, luggage, home furnishings, and other categories, with passion, personality, and self as brand values. And become one of the largest brands under the Italian fashion group OTB (Only The Brave). The Diesel brand is positioned in the mid to high end market, meeting the personalized needs of young consumers while providing high-quality products.The original meaning of the word Diesel is that diesel was the most eye-catching new energy and petroleum substitute of the 1970s, and it also implies that DIESEL subverted traditional tannins with its gorgeous and complex design, which has undergone complex processes and is unique in the market with rising prices.
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2024-01-15 52879
Amazon -- The Data Analysis of Cross-Border E-Commerce Womenswear
Current situation analysis: In Amazon's women's clothing category in December, the lingerie and pajamas category continued to maintain its top position, accounting for as much as 29%. Sports products closely followed, accounting for 17%. The top, T-shirt, and shirt categories rank third, accounting for 11%. And dresses only account for 4%. Compared to November, the proportion of each category has not changed significantly.Data inspiration: In Amazon's clothing category, women's clothing accounts for 41.87% of the total market, which is the most important part. This indicates that female consumers have a strong demand for clothing on Amazon. In women's clothing, the proportion of underwear&pajamas and sports categories is the highest, followed by tops&T-shirts&shirts and dresses categories.
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2023-11-09 35163
Data Analysis of Cross-Border E-Commerce Womenswear in October
Current situation analysis: In October, the underwear and pajamas category continued to rank first, accounting for 28%, and the number of sports products ranked second, accounting for 18%; The top, T-shirt, and shirt categories rank third, accounting for 10%. And jackets, jackets, and vests accounted for 4%, an increase of 1.79%. Data inspiration: In Amazon's clothing category, the women's clothing market share accounts for about 40.11% of the total market, which is one of the most important parts, reflecting the high demand for clothing by female consumers on Amazon. The underwear & pajamas category and sports account for the largest proportion in women's clothing, followed by the top&T-shirt&shirt and dress categories.
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2023-10-12 38292
The Data Analysis of Cross-Border Womenswear E-commerce in September
Current situation analysis: (1) According to Amazon data, among all Amazon products, women's clothing accessories account for 40.53% of all clothing accessories, a decrease of 3.35% compared to the previous month. (2) In September, the underwear and pajamas category continued to rank first, accounting for 27.3%, an increase of 4.15% compared to August; The number of sports products ranks second, accounting for 17.7%, up 3.47% from August.Data inspiration: (1) Compared to August, the proportion of tops, T-shirts, and shirts decreased by 4.58%, while the proportion of dresses decreased by 3.15%. Considering that it is caused by seasonal changes; (2) Sports and lingerie pajamas are still the top proportion of Amazon women's clothing, with a significant increase in the proportion in September.
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2023-10-11 27486
DeFacto -- The Data Analysis of Cross-border Kidswear E-commerce
DEFACTO is one of the clothing brands in Turkey, established in 2003. The brand is positioned as a pioneer in Turkish Mediterranean fashion and is one of the leading brands in the clothing and fashion industry in Turkey. In 2023, the DEFACTO brand has experienced rapid growth and currently provides products to fashion enthusiasts in 93 countries across five continents through 500 stores and e-commerce channels.
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2023-09-05 43326
The Data Analysis of Cross-border Womenswear E-commerce in August
Analysis of the current situation: (1) According to Amazon's data, women's clothing accounts for 43.88% of all clothing items on Amazon. Among women's clothing, women's fashion accounts for 43.75%. (2) In August, the lingerie & sleepwear category continued to rank first, accounting for 23.14%, while tops & T-shirts & shirts ranked second with a share of 14.73%. The sports category ranked third, with a share of 14.23%. Data insights: (1) In the clothing category on Amazon, women's fashion accounts for approximately 40% of the total market share. Compared to the previous month, the data for each category did not show significant changes, but it is worth mentioning that the sports category grew by 0.15% compared to last month. (2) Considering the category market share rankings and domestic and international markets along with seasonal factors, people still focus on selling basic new products or affordable items.
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2023-05-05 42820
Clean Fit -- The Analysis of Men's Street Styles
On Xiaohongshu, the views on Clean Fit have reached 80 million, with over 50 million discussions. Each fashion enthusiast has contributed their own interpretation of the style that balances clean comfort and fashion. In the future, we prefer things that feel more healing, comfortable and healthy. Based on this, the more natural and eco-friendly materials the better, which will become a new trend. "Clean Fit" is a stylish version of the "Athflow" style in the post-pandemic era. It has the relaxed feeling of athleisure, but does not overemphasize homewear, instead tends towards creating a relaxed and comfortable feeling with classic fashion items.
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2023-02-20 20212
Urban Geometry -- The Menswear Runway Analysis of Etro
De Vincenzo’s Etro takes to Milan Fashion Week to present its Fall/Winter 2023 collection. The Italian label finds a new direction saturated in ‘70s codes, and it happens to be the perfect vision for a brand shake-up. Merino wool made up numerous opening looks, with jumpers and cardigans shaping a relaxed, casual identity for the House. Those garments incorporated muted palettes and geometric shapes, leather buttons and soft details — shoulders curved naturally, hems fell below the waist, and everything screamed “comfort.”
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2023-02-03 20046
The Comprehensive Analysis of Pitti Immagine Uomo 103
The 103rd edition of Pitti Immagine Uomo ended in Florence (10-13 January 2023) with almost 800 men's fashion, lifestyle and genderless collections at the Fortezza da Basso, an increasingly evolved exhibition layout and new sections like PITTIPETS and The SIGN. Plus the special events in other venues around the city: from the Martine Rose catwalk show at the Loggia del Porcellino to the Jan-Jan Van Essche show in the Santa Maria Novella Complex, together with all the other scheduled presentations and events that met with great approval from the press, buyers and guests who traveled specially to Florence.
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2022-09-25 67424
A Sunny Autumn/Winter -- The Analysis of Limitedoudou The Kidswear Designer Brand
The Korean designer brand Limitedoudou wants children to wear the unique paintings and works in the world. Their interesting illustrations and sleek styles are deeply loved by the public. A/W 2022 collection plays with colors and illustrations once again. The story-telling graphic design and high-quality palettes are really impressive.
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2022-09-22 69303
Practical Casualwear -- The Analysis of OY The Menswear Designer Brand
OY is a Korean fashion brand that fuses technologies and arts with practicality and statement graphic designs. The selection of fine materials and technological designs offer solid cost efficiency and practicality.
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2022-09-14 32296
Joyful Nostalgia -- The Analysis of Paul Smith The Luxury Menswear Brand
Delving into the rich world of arthouse cinema for the Men’s AW22 collection, Paul Smith spotlights the unique aesthetic techniques of film’s greatest auteurs. Incorporating lavish textures, a cinematic palette and otherworldly photo prints, the collection culminates in a self-assured new look for the season.
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2022-06-21 35094
Pay Homage to the True Self -- The Analysis of Versace The Luxury Menswear Brand
Versace cooperated with the Italian Luxury Living Group and contemporary architects Roberto Palomba and Ludovica Serafini to create an immersive experience space in Palezzo della Permanente.
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2022-03-25 91482
Pattern(Part III) -- The Comprehensive Runway Analysis of Womenswear
This report analyzes the application of patterns on womenswear runways and compares the proportion of each element in A/W 21/22 and A/W 22/23. Plaids and flowers still dominate the runway shows. Animal skins, especially leopard spots, continue the momentum in A/W 21/22; mineral textures, landscapes, and human figures have been uptrended through innovative techniques; more Chinese elements are added into folk motifs.
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2022-03-23 94933
Pattern(Part II) -- The Comprehensive Runway Analysis of Womenswear
This report analyzes the application of patterns on womenswear runways and compares the proportion of each element in A/W 21/22 and A/W 22/23. Plaids and flowers still dominate the runway shows. Animal skins, especially leopard spots, continue the momentum in A/W 21/22; mineral textures, landscapes, and human figures have been uptrended through innovative techniques; more Chinese elements are added into folk motifs.
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2022-01-12 84335
Popular Element -- The Comprehensive Analysis of Underwear & Loungewear Brands
Consumers are now paying more attention to the comfort of underwear instead of the appearance. The clothing that can meet both needs of elegant going-out wear and smart loungewear has been the direction. Top-class brands as Christian Dior, Dolce & Gabbana, and GUCCI have also released their underwear & loungewear collections.
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2021-12-20 69933
Christmas Day -- The Comprehensive Analysis of Women's Underwear & Loungewear
Christmas Day was once a religious festival, and its popularity started with the existence of Christmas cards and Santa Claus. People will wear new clothing and give gifts to each other to celebrate the festival and welcome the new year. All the underwear brands also release their customized products during the Christmas.
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2021-09-08 70035
Dreams Come True -- Paade Mode The Designer Kidswear Brand
Established in 2011 as a family run kidswear brand, today Paade Mode has become one of the leading brands in slow-fashion across Northern Europe selling in more than 20 countries. A conceptual and trendy brand that promises an edgy, tailored high street look, where casual is mixed with contemporary luxury and elegance. Paade Mode is the mirror of kids imagination and dreams where everything is possible.
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2021-06-29 63460
Everyday Heroes -- The Analysis of Simone Pérèle The Women's Underwear Designer Brand
Simone Pérèle was founded by Mrs.Pérèle in 1948, who thought that women's body should be freed to reveal its natural beauty. Her unique personality and impressive adventurous spirit played an important role in establishing the recognizable brand image. As a woman, the independence of Mrs.Pérèle promoted the setting up of a subversive concept at that time -- women can exude charm and chase for comfort at the same time. Simone Pérèle is still maintaining such concept in this family house, and constantly providing underwear for charming, elegant and delicate women.
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2021-04-25 79105
Playful Spring and Summer -- The Comprehensive Analysis of Infants' Benchmark Brands
This report mainly analyses the smart casual infants' benchmark brands, Mikemile, Moimoln and Papa. Besides, ETTOI, Choco,el, Tartine et Chocolat are also the key brands for reference. The comprehensive analysis of latest S/S 2021 styles is made from the aspects of product positioning, price system, product structure and key items.
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2021-02-23 100844
Charming and Bold -- The Fabric Analysis of Paris Première Vision Online Exhibition
Top fashion textile industry exhibition in the world and the most influential visual fabric exhibition, S/S 2022 Paris Première Vision fabric&accessory exhibition was held online during February 15 to 19. The PV exhibition is known as the wind vane of global fabric trend, which leads to the trend of latest fabric, especially pattern fabrics. The new printed products of S/S 2022 PV exhibition not only provide eye-catching colors, but also present bold and unique patterns, expressing the intense pursuit of futuristic living. Imagery patterns tell people the memory of seaside journey and escapism. The newly reformed flower patterns send out charming temptation. The digital technology gradually expands its influence and releases the fearless dreams. Besides, to satisfy the global sustainable development and eco-recycable strategy, S/S 2022 pattern fabrics also open a green door to use eco-friendly and sustainable fibers and printing crafts.
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2021-02-23 90337
Glamorous and Charming -- The Fabric Analysis of Paris Première Vision Online Exhibition
The second PV Digital Show was held online during February 15 to 19, including online releasing, trend analysis and PV Marketplace. Different from the first online exhibition, this exhibition period is extended to five days, which provides more time and opportunities for professionals to explore the trend and products of S/S 2022 and interact with PV exhibitors. There are over 35,000 products and 15 digital forums in this PV exhibition. So it is easy to communicate about the new products with exhibitors through online calls and video calls. The expression this season is simple and direct. The glamorous decorations present the charm through high-beautification fabrics. Textiles, leather and ornaments firmly apply extravert and shiny decorations, which brings imagination to the reality and digital world.
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2021-02-17 104639
Eco-responsibility -- The Fabric Analysis of Paris Première Vision Online Exhibition
The S/S 2022 Paris Première Vision fabric&accessory exhibition was still held online from February 15 to 19. The most authorized and valuable exhibition in the world, Première Vision, is a magnificent event for the textile industry throughout the world. And it always cooperates with fabric&accessory suppliers and tanneries. Their latest researches broaden the horizon of the whole fashion industry and provide trends and directions. Nowadays, sustainable and eco-friendly fashion has been one of the most essential trends in the global fashion industry. The new products in this S/S 2022 Paris PV exhibition are not only eye-catching, but also present the integration of fashionable and sustainable quality, responsible fashion requirements and ecological cycles. The newest fabrics, no matter knitted, lace, jacquard, towel, woven or leather and denim, all underline the new position of moral and ecological responsibility. The ingenious application of various eco-fibers, green crafts with low chemical impact finishing and recycled biodegradable fibers once again takes S/S 2022 fashion to another stage and rebuilds the ecological fashion, starting the environmental conversation between fashion and eco-responsibility.