Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Smart Casual Business Leisure Avantgarde Brand Rune Arts French style Athleisure Agender Workwear Chinese Fashion J-Korea Fashion function Preppy style Chinese Style Cotton&Linen Outdoor Sports Indoor Sports Folk Style Sustainability Middle East Style Russian Style Middle Aged and Older Pattern analysis
Color -- The Comprehensive Runway Analysis of Women's Gown Dress
As a noteworthy event for designers, S/S 2022 runway started a color boom. These flamboyant and bold colors interpreted liveliness and tension. Colorless colors revealed a distinct downtrend comparing with S/S 2021. This report mainly focuses on the analysis of chromatic colors. According to the data, warm tones have increased clearly year-on-year, while cool ones trend downward; reds and greens take precedence, when blues and purples step back.
Winter Party -- The Analysis of Drôle De Monsieur The Menswear Designer Brand
Founded by Dany Dos Santos and Maxime Schwab in 2014, Drôle De Monsieur discusses and extends the aesthetics and connotation of 90's streetwear. They produce unique ready-to-wear collections based on the love for apparel design. The works of Drôle De Monsieur apply loose-cut silhouettes and gentle colors to bring back the skateboard culture at the Venice Beach in Los Angeles and exudes a casual, laid-back atmosphere. Their minimalist, leisurely styles and retro spirits convey the distinctive brand attitude.
Forsake the Past -- The Analysis of AMBUSH The Menswear Designer Brand
AMBUSH began as an experimental line of jewelry – innovative pop art inspired designs capturing a distinct Tokyo aesthetic. With apparel created as a canvas to complete the story, AMBUSH evolved into designing unisex collections. The brand made its Paris debut in 2015 with VERBAL & YOON being listed as two of Business of Fashion's Top 500 people influencing the global fashion industry for 4 consecutive years from 2015. Vintage Americana is conflicted with hip-hop unexpectedly to present patterned T-shirt and military ornaments, which reflects the fearless spirit and charm of the founder.
Down Jacket -- The TOP Ranking of Boys' Wear
Based on the interactive data of POP users in October, Smart Casual has been the most important style; patterns are presented by illustrations and letters; quilting and splicing are the noteworthy crafts.
Black Romance -- The Analysis of Yohji Yamamoto The Menswear Designer Brand
Being known as "the Poet of Black", Yohji Yamamoto has been the greatest influencer in the field of traditional apparel and design for 40 years. Bold, avant-garde tailoring and black keynote form his signature unisex fashion.
Rebellious Punk -- The Analysis of JOEGUSH The Menswear Designer Brand
JOEBUSH is a namesake brand founded by an independent Korean designer in 2014. Inspired by rock music, his patchwork presents an alternative fashion style, which has attracted brands like LMC and JOYRICH for collaboration. JOEGUSH fuses its signature reproduction technique with other brands to produce a unique visual impact.
Retro Street Fashion -- The Analysis of Children of the discordance The Menswear Designer Brand
Children of the discordance established by Hideaki Shikama in 2011. Inspiration coming from recollections of fashion and music beginning with the 90s and onwards. Updated and Upcycled items from personal collection of archives and vintage sourced worldwide over the many years, Hideaki Shikama focuses on respect for craftsmen, creators, and producers, working beyond the concept of fair trade for production that creates the sophisticated one off products expressing the attitude of "DISCORDANCE".
Retro Art -- The Analysis of Billionaire Boys Club The Menswear Designer Brand
The American designer Pharrel Williams was grouped with some Japanese designers, as the founders of NIGO and BAPE, to establish a global fashion label Billionaire Boys Club in 2003. To echo the street and retro fashion, tie-dyed craft, extravagant prints and plaids are all appeared on clothing. Astronaut logo, stripe and graffiti diversify the clothing all year around.
Knitted Fabric -- The Comprehensive Analysis of Womenswear Runways
After seasons of centering pragmatism, women's knitwear brought back fashion and ornamentalism in S/S 2022. On S/S 2022 runways, basic T-shirt and knitted sweatshirt fabrics were integrated with modern textures, printing, rhinestones and sequins. This report will discover the developing direction for S/S women's knitted fabrics through the introduction of cotton knit, matte blend, textured surface, lustrous surface, fancy knit, retro geometry, latest celebrating knit, and air-layer knit.
Virtual Universe -- The Analysis of HAMCUS The Menswear Designer Brand
Founded by the Chinese designer Tuff Leung in 2013, HAMCUS, a former premium apparel manufacturer, features wasteland and functional styles. Thick anti-utopian aesthetics are integrated to present a unique collection system. Through military uniform and sci-fi battle suit, HAMCUS has raised an unprecedentedly creative and bold way of design.
Crash on the Screen -- The Analysis of SUNNEI The Menswear Designer Brand
The Italian fashion label SUNNEI was founded by Simone Rizz and Loris Messina, a buyer and a window dresser of GUCCI. With the brand motto that "Everyday I wear SUNNEI", its unencumbered and relaxing concept presents fresh and warm colors and materials. SUNNEI is good at transferring the laid-back Italian lifestyle to their ideas and using a tenderer way to subvert the conventional impression of Italian customization. SUNNEI must be a rare, quiet haven in this suffocating fashion trend.
Color Analysis of Menswear Runway(Purple Series)
Purple is mainly used on menswear design to express the romantic tonality or street fashion attitude. Different hues and saturations can bring different dressing experiences. Orchid Hush(PANTONE 13-3805 TPG), African Violet(PANTONE 16-3520 TPG), Deep Lavender(PANTONE 18-3633 TPG), Zinfandel(PANTONE 19-1522 TPG) and Shadow Purple(PANTONE 19-3217 TPG) are the main colors for S/S 2022 menswear fashion weeks. We can see individualized expression and steady tonality from most brands. Orchid Hush better underlines the romance of men; while Shadow Purple and Deep Lavender focus on the street fashion and create positive and youthful expressions.
Redefinition -- The Analysis of BOSS The Menswear Luxury Brand
BOSS A/W 2021 collection breaks the collocation rules and captures the next-gen spirit. Inspired by the Big Sur in California, tensive and thick colors interpret individuality and create a brand new visual effect. No matter the loose woolen jacket or the casual puffer, BOSS drawn inspiration from the classics and interpreted the modernized dressing from a creative perspective, which subverted the visual imagination and fused classics with creativity.
Classic & Creativity -- The Analysis of Hermes The Luxury Menswear Brand
The collection of this season has started a new chapter about being active, bold and confident. Breaking the boundaries between indoor and outdoor, Hermes menswear brought a show with rhythms and changes. Its free attitude overcame the traditional restriction and explored a new vision. Unique and lively postures exuded the inner power from the casualness. Gentle tailoring was combined with elegant and neat styles, and the multiple design was rather distinctive.
Rebellious Office Worker -- The Womenswear Runway Analysis of Miu Miu
Founded by Miuccia Prada in 1992, MIU MIU released its S/S 2022 collection in Palais d'Iéna. Twisted white runway separated the space and exposed most part of the original architecture. Guests were sitting in ergonomic work chairs and the show treated us to a back-to-work wardrobe for the post-pandemic age. Blue shirt, sweater, khaki trousers and black belt completed the first look of this collection and brought the office atmosphere to the show. These signature office items, such as shirt, polo shirt, jacket, suit, suit dress and pencil skirt, were shown one after another. Based on the basic definition, Miuccia Prada was exploring the relationship between clothing and body. Familiar items lifted the waistline of upper body and lowered the waistline of bottoms to reveal a different body proportion and expose the midriff. Raw-edged cut hemline, white undershirt and faded sweater were casual and rebellious. Besides, the pointed head of loafers injected sharpness into the general looks.
The Color Analysis of Menswear Runway丨Neutrals
Broadly speaking, neutral colors are the mixtures of red, yellow and blue in different proportions. However, in a narrow sense, neutrals colors are those colorless colors(black, white, gray) and low-saturation earthy tones. In the S/S 2022 menswear fashion weeks, Almond Buff(PANTONE 14-1116 TPG), Honey Mustard(PANTONE 17-1047 TPG), Clay(PANTONE 15-1231 TPG) and Arabian Spice(PANTONE 19-1245 TPG) were the main neutral colors. We can see the perfect presentation of men's elegant and understated temperament from practical and functional clothing. Clay with high inclusiveness pays attention to the casual and elegant scent; Arabian Spice is used more on leisurely outdoor items.
Unstable Equilibrium -- The Analysis of Heliot Emil The Menswear Designer Brand
Founded in Copenhagen, Denmark, Heliot Emil was named after the grandfather of the brother designers. Although this kind of brand story always represents a vintage style, Heliot Emil is a brand for future. The brothers said this brand is exploring the boundaries between form and functionality by the subversive Scandi aesthetics and monochromatic styles. High practicality and customized materials are the most eye-catching features. The design of Heliot Emil is filled with the pursuit of multi-function.
The Day of Baseball Game -- The Womenswear Analysis of BOSS
The label Hugo Boss is divided into three lines, BOSS, HUGO and Baldessarini. BOSS is the main line of the company, which focuses on the outfits for office workers. However, a large style transformation was made in S/S 2022. BOSS put emphasis on the youthful culture and released a collaboration with Russell Athletic. Inspired by the baseball game, the runway was set at Kennedy Sport Center in Milan to fuse fashion show with sport together and revive the retro fashion. In this season, BOSS focused on a group of street teenagers to capture the passionate moments of team sport.
Freeze the Tension -- The Analysis of GUCCI The Benchmark Menswear Brand
From the campaign film of GUCCI A/W 2021 collection Aria, the secret hotel room creates a private and sexy romantic atmosphere. Mert and Marcus shot a contemporary and avant-garde film, which froze the love reform and desire tension.
Unisex Preppy Style -- The Analysis of UNALLOYED The Korean Designer Brand
Taking 'casual', 'unisex' and 'preppy style' as the keynote, the Korea-based UNALLOYED focuses on presenting the free oversized style and high-quality, comfortable daywear items. With the brand slogan of 'Wear a story.', the brand tells unique stories about imagined characters in every collection. Many Korean idol groups and famous talents wear the products of UNALLOYED on TV programme and posters. 'Celebrity's sweater' has been a brand signature. A/W 2021 collection, The Chess still took knitwear as the center. Basic versatile sweatshirt got rid of those unnecessary elements and regrouped the chessboard into fun logos to endow daywear items with individualized classic attitude.
Return to the Origin -- The Analysis of Norse Projects The Menswear Designer Brand
Norse Projects is a Copenhagen-based streetwear brand founded in 2004 which maintains the minimalist design concept of the northern Europe. Norse Projects develops seasonal menswear and womenswear, fuses street fashion and classics with high-end fashion, and also focuses on the performance and functionality. A series of technical products, including outerwear, rain coat and sportswear, are provided. Except for its minimalism, the products of Norse Projects are also known for the high quality. Hats and caps are produced in America, and other products are all made in Europe.
The New Land -- The Analysis of CHENPENG The Menswear Designer Brand
CHENPENG is a namesake fashion brand founded in London in 2015. His works can be defined as the One-sized Fashion, speaking for the minority with special body sizes. In Peng's design aesthetics, there are no boundaries between beauty and ugliness. Instead, he focuses on accentuating personal features. Peng designs pieces suitable for both over-sized and skinny masses by comparing different body shapes among various individuals. Blurring the boundaries between genders and even races, Chen Peng is also known as a designer who specializes in puffa jacket.
Dreamy Ceremony -- The Analysis of JUNONA The Designer Brand
Founded in 2000, JUNONA focuses on the equality of gender and provides elegant daywear for all the women and kids. Being sporty, elegant and stylish, the diversified and rich collections of JUNONA create its modern and dynamic image. Let's accept the challenges of daily life with smile and accentuate the individuality with joy.
Continue the Classic -- The Analysis of CULLNI The Menswear Designer Brand
Founded by Kazuhiko Ando, the young Japanese brand CULLNI is named after the word "Cull" and "Nifty". The products in every season are presented by male and female models, which is harmonious, unified, natural and fluent. Although the products are not designed for couples, they have high reference value. There is no clear boundary between menswear and womenswear. CULLNI pays more attention to a self-focus attitude. All in all, the brand provides us with exquisite daily design, comfortable materials and tailoring, and outstanding visual effects.