Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Ether Poets Society -- Bosie The Menswear Designer Brand
Ether, which in ancient Greek refers to the azure sky and atmosphere, was once regarded as the medium of light and an imaginary thing that fills space. Ether Poets Society, Bosie S/S 2020 series, draws inspiration from romantic poetry, ingeniously blends prints of oil paintings with design, and releases the free will from the shackles of winter through the artistic ideals of the Renaissance. Fresh cream tones are main tones of this series, with bright colors in high saturation to depict a spring picture.
Loving British Creativity -- Loud Apparel The Kidswear Benchmark Brand
Loud Apparel is founded in 2011 by Italian designer Serena Di Scalzo. It blends Italian minimalism with creative British style. The brand is always cool due to minimalism, with imaginary totem and details to show the unique British creativity.
The American Style Looks of Three Supermodels
The most popular models in America right now are the three, Gigi Hadid, Kendall Jenner and Bella Hadid. Gigi Hadid and Bella Hadid are sisters from the Hadid family, and their mother is the former Dutch model Yolanda Forster. Kendall Jenner is from the Kardashian family. The three have a strong family background, so after the debut they are favored by European and American luxury brands. With their appearance in the Victoria's Secret Fashion Show, their beautiful face and figure have gained a lot of topicality. Therefore, their looks become the representatives of Occident style womenswear street snaps.
Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's jackets in February, the athleisure style and the fashion leisure style have a certain growth than last month; business leisure and workwear style return back. The hooded style and the baseball style still draw much attention. The turn-down collar is mainly applied to the leisure style and business style. Pullover design is popular. Splicing remains the main craft. Decorative strips are mainly in bright colors, enhancing the futuristic sport feeling.
Diversified Fashion -- The Comprehensive Analysis of T-shirts from Menswear Designer Brands
As a necessary item in spring and summer, the T-shirt is gradually diversified. For T-shirts in S/S 2020, the abstracted figure, special effect logo and black-white photo print are dominant. Pocket is the main detail. The slightly deconstructed silhouette add details and extend individuality.
Sweatshirts -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's sweatshirts in February, street fashion brands, the fashion leisure style and the athleisure style have growth, especially the the fashion leisure style. For patterns, letter remains the main element, and the floral pattern also increases a little. Positioning print is the main craft for sweatshirts, while splicing and pocket decoration also occupy a certain proportion.
The Casual Space -- The Comprehensive Analysis of Men's T-shirts and Sweatshirts at Trunk Shows
At A/W 20/21 menswear trunk shows, T-shirts and sweatshirts create innovative designs based on previous designs. Soft pastel colors prevail in S/S 2020 and last to autumn and winter. Tie-dye, blurring and ombre remain popular. Novel mixed materials inject novelty to styles. Letters and prints make the style more statement-making and avant-garde. Florals are combined with exquisite crafts to interpret the brand's excellent workmanship. The mock-neck sweatshirt and T-shirt may be new trends.
Accessories -- The Comprehensive Analysis of A/W 20/21 Catwalks
In A/W 20/21, the elegant comfortable style is quite appealing; high-quality materials are used to upgrade the casual belt, ribbed beanie hat and the knitted scarf. The silk scarf and wide belt are worth investment. Consumers prefer durable items. Leather substitutes rejuvenate recycled textile threads and unmarketable products.
Shirts -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's shirts in February, the fashion leisure style has no obvious changes compared with last month; street fashion brands grow by 4%; the business leisure style increases by 9% and may surpass the fashion leisure style. For patterns, check and a few plants are dominant. Splicing remains the main craft. Pockets gain more and more attention. Positioning print also appears in spring and summer.
The Art of Love -- 1X1 STUDIO The Designer Brand of Men's Knitwear
1X1 STUDIO is a contemporary menswear designer brand founded in 2017 by designer Yi Ling Kuo. It is dedicated to studying weaving and crafts. It explores 3D textures and weaving techniques to inject exquisite stitch textures and personalized designs into the knitwear. The theme of its new season, "THE ART OF LOVE", is the inspiration of the creative director Yi Ling Kuo from love stories she has seen on many international trips, such as kissing goodbye at the airport, farewell words on the long-distance train, a plan in public to redeem an ending relationship. It aims to record and blend the details of love into the patterns of the collection. It also uses sustainable materials like recycled metallic yarn and vegan leather to promote sustainable fashion.
The Mixed Style -- Amiri The Menswear Designer Brand
Born in Los Angeles, Mike Amiri has been influenced by punk and street culture since he was a teenager. He launches his eponymous brand Amiri in 2013, and displays his unique fashion concepts through this brand. AMIRI has always placed the high-quality fabrics and deconstruction cutting techniques in the first place. The dazzling feeling of its clothing is memorable. Individual items are mix & match to create a layered look, showing the individuality and match concept. The brand is quite favored by fashionistas and rock stars.
Craft, Detail and Pattern -- The Comprehensive Analysis of Women's Leather/ Fur Clothing on Catwalks
Nowadays, fashion is like the melting pot, and not restricted to rules or outdated concepts. "Almighty" is the core feeling brought by A/W 2020 shows. Designers smartly use innovative crafts to create leather and fur clothing. Here we conclude core trends on these international catwalks, such as the printed mink fur, leather, ruffle and splicing.
Astro Boy -- DAZZLE The Analysis of Womenswear Benchmark Brand
1. Song Qian is wearing the collaborated T-shirt of DAZZLE with Astro Boy for the cover shooting of Grazia. 2. DAZZLE Resort 2020 series has the theme of "ASTRO BOY". 3. Fashion blogger @Anny__Fan pairs a monogram raincoat of the DAZZLE 2020 Astro Boy series with black jeans, easily creating a cool sport look. The retro monogram is combined with offset print Astro Boy, quite fun.
Puffa Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's puffa jackets in February, fashion leisure and business leisure grow slowly, while the athleisure and workwear style decline. This month apart from some bright-colored styles, other styles use mainly simple designs. For silhouettes, the long and short silhouettes are dominant. For crafts, splicing remains the main design technique. Styles decorated by pockets are eye-catching.
Multi-faced Fashion -- The Comprehensive Analysis of Fashion Leisure Menswear Benchmark Brands
Currently, the Chinese fashion leisure brands like GXG, Fairwhale and PEACEBIRD become important fashion leisure menswear brands. TRENDIANO, Jack & Jones and Cabbeen are also popular. Influenced by the pandemic, brands pay more attention to online selling. Transboundary collaboration collection still prevails. Denim returns in this season and becomes the mainstream. Cartoon animal patterns and doodles are favored by brands. Tie-dye and ombre last to this season. The classic trench coat is decorated by patterns, quite statement-making. Shorts are made of different materials and likely to be the mainstream trend.
T-shirts -- The TOP List of Boys' wear
According to data analysis of TOP 100 downloaded boys' T-shirts from February to March, the J-Korean style (41%) and fashion leisure style (50%) become the main styles in the two months. Compared with T-shirts in March 2019, fashion brands decline to 1%, while the emerging designer style grows to 8%. For patterns, letters (57%) and animals (25%) are main patterns and stripes take up 15%. For crafts, positioning print (78%) is much more than embroidery, applique and splicing. (The proportion is influenced by mixed crafts.)
Modern Minimalism -- SOPHNET. The Menswear Designer Brand
SOPHNET. is formerly known as SOPH. (renamed in 2002). SOPHNET. is a clothing brand founded by Hirofumi Kiyonaga in Tokyo in 1998. Since its establishment, the brand concept of SOPHNET is designing simply and using high-tech materials, which opens the way for functional clothing to enter the street fashion. Recently its S/S 2020 lookbook sets the sports ground in school as the background. The S/S 2020 series interprets its consistent modern minimalism through color-blocked outdoor jackets, striped or color-blocked shirts and casual suits, bringing more choices for people preferring urban leisure style.
Cute Babies -- Pimpollo The Kidswear Benchmark Brand
Pimpollo is a South Korean kidswear brand. It focuses on interesting design, and gains much attention in China. In the new styles for S/S 2020, designers apply soft tones, fun animal illustrations and detail decorations to show kids' cuteness.
Denim Trousers -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's denim trousers in February, the fashion leisure style grows by 7%, occupies 27%, and becomes the main style of denim trousers. Street fashion brands increase, while the workwear style declines. Well-fitting denim trousers become the main silhouette in this month, followed by straight and gathered-ankle denim trousers. Workwear denim trousers also gain some attention. Crafts include fringes, splicing, tie-dye, blurring and splashing, adding more details to denim.
CROQUIS -- The Benchmark Brand of Menswear
In S/S 2020, CROQUIS becomes an urban explorer to bring the lost things back to our daily lives. Rethinking makes the historical context traceable at present, and drives us to take another step toward the ideal place we haven't yet reached. This time, CROQUIS aims at the Yugoslav monument of Diego Rivera's communist frescoes, and the contemporary street subculture. In the S/S 2020 collection, elegant greyish colors and functional deconstruction are used to reconstruct daily clothing, daily goods and even life scenes.
Trench Coats -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's trench coats in February, fashion leisure style surpasses business leisure style, and becomes the focus. The athleisure style also grows a little. There are no highlights on patterns and crafts. Cutting and neat styles are dominant, and some deconstructed styles are eye-catching. Business styles are added by new elements. Whistle, drawstring and water-proof zipper are practical and functional. Taped craft appears in the form of color-blocking. More brands pay attention to details on lining, displaying the exquisite craft and quality.
Patterns – The Comprehensive Analysis of Women's Knitwear on Catwalks
In A/W 20/21, women's knitwear pays more attention to design fun patterns. Designers use embroidery and napping to enrich details of animals and plants patterns. Folk patterns are notable. Traditional folk patterns are magnified, quite eye-catching. Individual illustrations are applied to knitwear, good-looking.
Soft Renewal and Technical Sustainability -- The Comprehensive Analysis of Womenswear Fabrics of Première Vision (1)
The S/S 2021 Premiere Vision still upholds the concept of environmental protection and is committed to providing the industry with the source and information of new fabric and material. Due to the cancellation of some exhibitors and visitors, the exhibition is a little quiet. Sustainable fiber fabric is the basic form of whole fabrics in the exhibition, and focuses on the new exquisite design and digital sporty touch. And there emerges a variety of new fibers and innovative products. Soft fabrics are combined with fresh and lively aesthetics, presenting the diversified effects from vintage lace and cutwork to voile and delicate tailoring lines. Highlights of the show: Smart Creation with its own podcasts will be a regular display area in the future, and collaborates with MateriO to create 30 new sports materials. Technical fabrics like holographic metallic and eco-friendly protective fabrics are integrated with environmental protection, and become a new key inspiration for buyers and designers.
Innovation & Unlocking – The Comprehensive Analysis of Mid-length Trousers from Menswear Designer Brands
As a daily item, trousers are favored by consumers. The functional style is still popular. Gathered-ankle trousers deliver a strong design sense. Straight trousers and denim items emerge in recent years. For crafts, color-blocking and spliced materials endow the style with more creativity and charm. Individual and futuristic technical patterns are prevailing and will become the main design direction.