ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

  • Shirts -- The TOP List of Menswear
    Data Reports

    2020-02-20 14226

    Shirts -- The TOP List of Menswear

    According to data analysis of TOP 100 downloaded men's shirts in January, the fashion leisure style is dominant, followed by business fashion which becomes more daily. For silhouettes, well-fitting style and short-sleeved design are key designs. Besides, check, stripe and chic prints are still key design elements.

  • Leather and Fur -- The TOP List of Womenswear

    2020-02-20 4617

    Leather and Fur -- The TOP List of Womenswear

    The TOP list of women's leather and fur clothing is ranked by interactive downloading data of POP users. The simple & sophisticated style and the athleisure style are main styles. The loose silhouette and the athleisure silhouette gain more attention. The business style straight trench coat and cropped jackets have high market value. For crafts, big color blocks are extremely important, especially black and white. Shearling grows, and users focus on other furs except fleece.

  • POLO Shirts -- The TOP List of Menswear
    Data Reports

    2020-02-19 6300

    POLO Shirts -- The TOP List of Menswear

    According to data analysis of TOP 100 downloaded men's POLO shirts in January, international brands still draw much attention from customers. The short-sleeved design is a key silhouette. The business style has a higher market value than the fashion leisure style. Color-blocking is also an important decoration for menswear.

  • Retro Re-creation -- Bode Menswear Designer Brand

    2020-02-19 4828

    Retro Re-creation -- Bode Menswear Designer Brand

    Bode, a New York fashion brand founded in 2016, is an environmentalist against "overproduction". Designer Emily Bode advocates sustainable fashion. He is good at reusing waste clothing and old fabrics. The old clothing is added by embroidered patch and splicing or quilting to reproduce ready-to-wear for each season. This design technique of reusing retro textiles for new designs can create exciting items, and lead to Bode's unique nostalgic aesthetics.

  • The Comprehensive Analysis of Online Menswear Brands Under The Plague
    Hot

    2020-02-18 23451

    The Comprehensive Analysis of Online Menswear Brands Under The Plague

    The outbreak is bringing unprecedented difficulties to the apparel industry, like the closure of offline stores, the postponed autumn trunk show, and new products becoming the stock. Chinese fashion brands are operating in different channels, such as the mini programs of WeChat, live streaming of e-commerce, and KOL selling products. During the Spring Festival, Peacebird starts live streaming and invites fans to go shopping online. GXG allows shopping guides to join sales and distribution and explore ecological e-commerce on WeChat. A number of clothing enterprises temporarily turns to engage in masks or protective clothing and other protective supplies. In addition to these changes, brands have also made some efforts in product designs. For instance, TRENDIANO uses the death of the pygmy rabbit in the Columbia basin as a warning to humans to cherish animals and to understand the importance of living in harmony with nature.

  • Creation and Integration -- The Comprehensive Analysis of New York Menswear Fashion Week

    2020-02-17 6521

    Creation and Integration -- The Comprehensive Analysis of New York Menswear Fashion Week

    The international fashion week held in New York every year holds supreme status in the fashion world. Many brands work together to put on a fashion feast. Exquisite cutting and creative design are displayed in this season. The concept that the future and the modern make a contrast and integrate with each other is used to present the vivid and fun design aesthetics. Coach 1941, Tom Ford and Palm Angels also put on splendid shows.

  • Young and Fashionable -- The Comprehensive Analysis of Men's Leather/Fur on Catwalks

    2020-02-16 4844

    Young and Fashionable -- The Comprehensive Analysis of Men's Leather/Fur on Catwalks

    On A/W 20/21 catwalks, young and fashionable menswear tends to adopt bright colors, like warm brown tones, leaping blue tones and fiery red tones. Compared with last season, colors are full and pleasing in this season. Large-scale brights are used. Tonal color match also appears at shows of luxury brands. The neat silhouette keeps the minimalist comfort trend, and meticulous looks also display designers' ingenuity. Therefore, using creativity to add more possibilities to items is key to success in A/W 20/21.

  • Changes -- The Comprehensive Analysis of Men's Knitwear in Four Fashion Weeks
    Hot Data Reports

    2020-02-14 39641

    Changes -- The Comprehensive Analysis of Men's Knitwear in Four Fashion Weeks

    The A/W 20/21 menswear fashion week puts on a splendid fashion feast in Paris, Milan, New York and London. Techniques like stitches, splicing and deconstruction are combined with geometrics, figures and animals to bring more changeable styles and details to men's knitwear. This report extracts key colors, emphasizes utility from perspectives of crafts, items and design elements, and comprehensively analyzes the four fashion weeks.

  • Return of The Elegant Advanced Customization -- The Comprehensive Analysis of Paris Menswear Fashion Week

    2020-02-13 22907

    Return of The Elegant Advanced Customization -- The Comprehensive Analysis of Paris Menswear Fashion Week

    At the beginning of 2020, the novel coronavirus upsets our life. The outbreak is still there, but fashion never stops. For A/W 20/21 Paris Menswear Fashion Week, the collaboration collection of shoes with clothing decreases in this season, and is replaced by the rich and novel sophisticated looks. Street fashion style drops, and menswear tends to be retro and elegant, maybe because people are tired of the street style and tend to long for the elegant advanced customization. Many suits with exquisite cutting and meticuous fabrics emerge on the catwalk.

  • Business Leisure -- The Comprehensive Analysis of Men's Leather/ Fur

    2020-02-13 4354

    Business Leisure -- The Comprehensive Analysis of Men's Leather/ Fur

    On A/W 20/21 catwalks, retro natural colors and neutral intellectual colors co-create rich and calm business color palette. Compared with last season, cold industrial colors have a stronger effect. For instance, grey and blue become key colors for men's leather and fur. People no longer pursue the minimalist comfort only, and pay attention to the exquisite and elite fur. There are classic and simple silhouette designs on catwalks. And we also need to pay attention to irregular splicing and collar details.

  • Pattern & Craft -- The Comprehensive Analysis of Pitti Bimbo

    2020-02-12 18487

    Pattern & Craft -- The Comprehensive Analysis of Pitti Bimbo

    The 90th Pitti Immagine Bimbo is held in Florence on January 16th to 18th, 2020. For 45 years, it has been the global fashion center for kidswear. During the three-day period, shows of KidzFizz and Apartment, kids' labs and forum all display and enrich Pitti Bimbo. The theme of "Speak for The Earth" runs through the fair. On the catwalk, streets turn into frescoes full of kids' demands for green, inclusiveness and a livable space. Kids hold up slogans such as "OUR PLANET, OUR FUTURE", "THERE IS NO PLANET B", walk through the streets and begin to express themselves.

  • Quality First -- The Comprehensive Analysis of Milan Menswear Fashion Week

    2020-02-11 24041

    Quality First -- The Comprehensive Analysis of Milan Menswear Fashion Week

    If New York Fashion Week is practical; London Fashion Week is avant-garde; Paris Fashion Week is luxury, then Milan Fashion Week is professional. Milan Fashion Week is a key event in the fashion world, representing Italy's fundamental creative and manufacturing role in luxury goods. This season, the fashion week is brilliant. The Gucci menswear returns; Alexander McQueen joins; Salvatore Ferragamo keeps presentng its menswear series. So the brand-new fashion trend will spread over Milan.

  • Pitti Filati -- The Comprehensive Analysis of Florence Yarn Exhibition
    Hot

    2020-02-11 29674

    Pitti Filati -- The Comprehensive Analysis of Florence Yarn Exhibition

    Pitti Filati is the largest fair of melange yarns in the world. This fair emphasizes sustainability is the first priority. Recyclable waste, natural bast fiber and light thin materials for summer are main development directions. More than 4,000 buyers from more than 50 countries are exploring the sustainable production of yarn and share the visual feast of knitting.

  • Vintage and Innovation -- The Comprehensive Analysis of London Menswear Fashion Week

    2020-02-11 13007

    Vintage and Innovation -- The Comprehensive Analysis of London Menswear Fashion Week

    Every year the London menswear fashion week is a platform for new designers from Saint Martin, and these menswear shows in different styles can largely determine the fashion trends for the next year. Especially in this year, in addition to established pioneers such as Paria Farzaneh Martine Rose, supernovae brands such as Eastwood Danso and Bethany Williams are beginning to shine, which dominate almost half of the international fashion world.

  • The Minimalist Commuting -- The Catwalk Analysis of N.Hoolywood Menswear

    2020-02-07 16173

    The Minimalist Commuting -- The Catwalk Analysis of N.Hoolywood Menswear

    N.Hoolywood was founded in 2002 by the Japanese designer, Daisuke Obana. As a high-end fashion brand of Japanese Hi-Casual, N.Hoolywood's catwalk shows are usually themed, but this time Obana chooses simple, and fashion-conscious clothing to create an interesting collection. The A/W 20/21 collection of N.Hoolywood works with the artist, Tsuneta Daiki who plays a solo cello at the show. It is also a memorable collection designed to celebrate the 10th anniversary of the brand's move to New York.

  • Speak for The Earth in The Name of Art -- The Catwalk Analysis of Ermenegildo Zegna Menswear

    2020-02-07 5386

    Speak for The Earth in The Name of Art -- The Catwalk Analysis of Ermenegildo Zegna Menswear

    This season Zegna redefines the beauty of tailoring. From the perspective of diversified integration, Zegna creates a neat and layered silhouette, and interprets exquisite tailoring skills of the brand. And it also pays more attention to the echo between details and cutting. The flip and patch pocket are ergonomic, showing the outstanding practicality of this series. The Ermenegildo Zegna XXX series always upholds the concept of sustainability, and so does this show. Zegna works with American multimedia artist Anne Patterson, and weaves extra fabrics into thousands of ribbons to create a giant cube, realizing the perfect combination of artistic aesthetics and environmental protection.

  • Heaven on Earth -- The Catwalk Analysis of Louis Vuitton Menswear

    2020-02-06 17148

    Heaven on Earth -- The Catwalk Analysis of Louis Vuitton Menswear

    Virgil Abloh, the artistic director of Louis Vuitton menswear, unveils this season's theme of Heaven on Earth, and uses a reverse clock moving through the clouds as an invitation to the A/W 2020 menswear show. The blue sky and white clouds are scattered by traditional tools like bobbin, scissors, pencils, hammers and brushes. The huge sculptures complete the surrealism and also pay homage to the brand's traditional crafts. Although the A/W 2020 menswear of Virgil Abloh is moving away from the street style, more formal cutting and experimental prints also bring new luxury aesthetics that is quite different from previous years.

  • The Collision of Classics and Modernity -- The Catwalk Analysis of MSGM Womenswear

    2020-02-05 62455

    The Collision of Classics and Modernity -- The Catwalk Analysis of MSGM Womenswear

    Massimo Giorgetti, the artistic director of MSGM, who is constantly looking for cultural inspiration from the past, is an unruly fun-goer. This theme is inspired by Gio Ponti's interior design of Milan architectures in the 1970s and the modernistic ceramic floor tiles. The concept of the collision and integration of classics and modernity is used to present the vivid and interesting design aesthetics. The classic bright color matching and bowknot of WSGM are used. The neat and clean silhouette replaces ruffle, with lively colors to be fresh and lovely. Various interior elements are used as patterns this time. The geometrics on the floor tiles are applied to the shirt, and classical rose pattern is used to the outerwear. Environmental protection is also advocated this time, like eco-friendly leather and faux woolskin, reflecting the designer's attention to the environmental protection.

  • Creation -- The Catwalk Analysis of Men's Leather/Fur of Hermes

    2020-02-04 17762

    Creation -- The Catwalk Analysis of Men's Leather/Fur of Hermes

    Hermès always emphasizes comfort and practicality and delivers lasting craftsmanship and brand culture through each collection. In terms of A/W 20/21 menswear, Véronique Nichanian creates a simple silhouette to make each set capable and appropriate, and the superior fabric brings a pleasing and 3D feel. The exquisite lining can also be worn outside. Compared with the bright S/S series, deep brown and dark tones are main tones of A/W 20/21. The new season of Hermès menswear is worth reference.

  • Fashion Vane -- The Collection of Stars' Same Look

    2020-01-20 49447

    Fashion Vane -- The Collection of Stars' Same Look

    Celebrities are fashion icons for fans and young consumers. When buying the same items, fans can acquire spiritual satisfaction. Recently, Wang Linkai, Zhu Zhengting and Fan Chengceng are eye-catching, and they mainly choose big brands and fashionable brands. The rise of Chinese fashion also draws much attention on many brands.

  • The Analysis of TOP 20 Brands of Men's Pufffa Jackets in 2019
    Data Reports

    2020-01-20 51907

    The Analysis of TOP 20 Brands of Men's Pufffa Jackets in 2019

    This report concludes users' interactive data on hot brands for puffa jackets in 2019, ranks the brand list according to market heat and topicality, and analyzes from style, craft and detail. The fashion and leisure style dominated by Moncler, Fairwhale and PEACEBIRD takes up the largest proportion. With the popularity of American style, workwear style is quite prevailing in this season. Influenced by the rise of BOSIDENG and international brands, the sportif style becomes an important style. The street fashion brands also prevail, but will be out of style.

  • Fashion in The 1970s -- NEEDLES The Designer Brand for Menswear

    2020-01-20 5263

    Fashion in The 1970s -- NEEDLES The Designer Brand for Menswear

    Needles is a brand of the NEPENTHES founded by Shimizu Keizou, has been shuttling between American and Japanese fashion. Its recognizable brand feature becomes its biggest label. In the latest series for A/W 2019, Needles expresses the fashion feel of the 1970s in a playful and luxurious way. It combines multiple elements like American hip-hop, Japanese ronin and European royal court.

  • Interpretation of Brands -- The Collection of Male Stars' Knitwear

    2020-01-20 6663

    Interpretation of Brands -- The Collection of Male Stars' Knitwear

    For the masses, stars are the fashion vane. Compared with unknown and designer brands, knitwear of DIOR MEN, Gucci, Fendi and Chanel appears frequently. And Chinese market also pays much attention to the four brands. Stars can provoke the purchase desire, and gain attention from the brand.

  • Horror Aesthetics -- The Catwalk Analysis of MSGM Menswear

    2020-01-20 5888

    Horror Aesthetics -- The Catwalk Analysis of MSGM Menswear

    Massimo Giorgetti, the artistic director of MSGM, pays tribute to Italian horror film director Dario Argento with a show, and brings the horror aesthetics in the film to menswear. Haunted is inspired by not only the Dario Argento's horror movies, but also the way he looks at the world. The show invites the director to take charge of the scene and music, presenting a conceptual series reaching the edge of people's horror.

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