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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Knit Cardigan -- The TOP Ranking of Women's Knitwear
    Data Reports

    2023-12-07 3147

    Knit Cardigan -- The TOP Ranking of Women's Knitwear

    Based on the analysis of the top 100 women's knit cardigan data downloaded by users in November, we found that the quiet luxury style women's sweater and cardigan has attracted much attention from users and become a key design direction in the women's sweater and cardigan market. In addition, the design of the pattern is highly anticipated, showcasing a minimalist commuting style. At the same time, needle organization design and local decorative embellishments have also received widespread attention.

  • Light Luxury -- The Comprehensive Analysis of Benchmark Fur Clothing Brand

    2023-12-06 2018

    Light Luxury -- The Comprehensive Analysis of Benchmark Fur Clothing Brand

    Intelligence and luxury are combined with simplicity, comfort and minimalism, and an intellectual, confident, and elegant temperament. This temperament usually comes from the wearer's inner confidence and external cultivation. The clothing is well cut, with smooth lines and a focus on details and texture. In addition, this style also emphasizes comfort and naturalness, so fabrics are usually chosen from soft and skin friendly materials such as fur, cashmere, wool, etc. Representative brands with a smart and luxurious style, such as Yves Salomon, Simonetta Ravizza, FABIO GAVAZZI, and Anne Vest, have distinctive and distinctive styles. The core design points of this style include short cashmere lamb wool, fur jackets, material splicing, and medieval Maillard fur.

  • Outerwear -- The TOP Ranking of Menswear
    Data Reports

    2023-12-06 4215

    Outerwear -- The TOP Ranking of Menswear

    According to the analysis of the TOP 100 men's jacket data based on user downloads in November, business commuting, mountain style, and athleisure are key styles in the recent outerwear market. In terms of details, innovative pockets, optimized front plackets, plush splicing, partial leather embellishments, layered attachments, and hat designs have received more attention. The craftsmanship is focused on blocking, novel quilting, structural taping, and character patches. Classic monograms and adjustable drawstrings are hot choices for patterns and accessories. In terms of silhouette, the fake two-piece design is worth paying attention to.

  • California Post College -- The Analysis of Palm Angels The Menswear Designer Brand

    2023-12-05 2439

    California Post College -- The Analysis of Palm Angels The Menswear Designer Brand

    Palm Angels is a fashion brand founded by renowned Italian photographer Francesco Ragazzi, who previously worked at Moncler. Francesco Ragazzi's creation of Palm Angels was purely accidental. At the time, he was taking photos of a group of skateboarding youths with angel halos in the sunlight on Venice Beach in Los Angeles. The moment was so beautiful that he decided to create a brand to tell the story of skateboarding youths and their street culture. From sportswear inspired by the 1970s to distressed jeans and sweatshirts featuring sunny California patterns, it's not difficult to see why Palm Angels have become a beloved fashion focal point as long as you take a closer look. Because in Ragazzi's hands, each series fully embodies his unique perspective inspired by skateboarding culture, demonstrating an unequivocal novelty and trendy fit. Palm Angels successfully blends American street fashion style with Italian high-end ready to wear style, full of street style while also exuding a sense of luxury.

  • Data Analysis of Cross-border E-commerce for Menswear in November
    Data Reports

    2023-12-05 2532

    Data Analysis of Cross-border E-commerce for Menswear in November

    According to Amazon data statistics, among all Amazon products, men's clothing accessories account for 21% of all clothing accessories, which is not much different from last month. And men's clothing accounted for 38.3% of men's clothing accessories, an increase of 0.1%, with little growth. In November, the sports category remained at the top, accounting for 26%, up 0.1%; The number of shirt products ranked second, accounting for 19.3%, a decrease of 0.4%; The jacket and jacket category ranks third, accounting for 10.2%, up 0.1%.

  • Positioning Pattern -- The TOP Ranking of Womenswear

    2023-12-05 2610

    Positioning Pattern -- The TOP Ranking of Womenswear

    According to the data from POP in November, in the list of popular patterns in November, college style letters are the key element, followed by cute wind and plant patterns, butterfly patterns, as well as text flowers and lively dragon patterns.

  • Denim Première Vision -- The Analysis of Milan Denim Trade Fair

    2023-12-05 2300

    Denim Première Vision -- The Analysis of Milan Denim Trade Fair

    Denim Première Vision (PV) was launched on November 22nd at Superstudio Più in Milan, with a focus on the commercial prospects of denim and industry breakthrough sustainable innovation. The exhibition has also become a catalyst for fashion and denim clothing brands, providing a perspective on designing the 2025 Spring/Summer collection. In addition to a wide range of denim supplies, attendees also have the opportunity to explore 15 denim brands in the new denim fashion district. The denim fashion district also held a series of innovation conferences, fashion seminars exploring the spring/summer trends of 2025, as well as inspirational lectures and seminars during this event.

  • Luxury Function -- The Analysis of Canada Goose The Luxury Down Jacket Brand

    2023-12-04 4189

    Luxury Function -- The Analysis of Canada Goose The Luxury Down Jacket Brand

    CanadaGoose is a Canadian clothing brand founded in 1957. This brand officially entered the Chinese market in 2018 and established an affiliated company, Xiji (Shanghai) Trading Co., Ltd., mainly responsible for product sales in the China region.

  • Retro Fashion -- The Comprehensive Analysis of Men's Runway

    2023-12-04 3542

    Retro Fashion -- The Comprehensive Analysis of Men's Runway

    The popularity of retro fashion continues to rise, and the 2024 Spring/Summer runway includes styles such as retro street trend, new American leisure, informal colleges, sports clubs, and New Vintage. The retro street trend integrates American street culture such as skateboarding, street dance, graffiti, and rap, and is loved by trendsetters with a diverse yet unconventional attitude; New American leisure is inspired by 90's American culture and lifestyle, emphasizing a relaxed, comfortable, and comfortable dressing experience; Compared to Ivy Style, informal colleges are more gentlemanly and rebellious, with a more lively use of colors; Sports clubs are inspired by American sports and have developed a series of trendy items, with baseball jackets and rugby shirts as their core items; New Vintage combines nostalgic elements with modern design, with a focus on fading treatment through water washing and acid washing, as well as aging through wear and tear, showcasing a unique personality and fashion attitude.

  • The Analysis of EDWIN The Denim Designer Brand

    2023-12-01 3004

    The Analysis of EDWIN The Denim Designer Brand

    EDWIN is an original designer brand born in Japan in 1961. The brand name is arranged with the English word DENIM, reflecting its passion and spirit of challenge towards tannin. Since its inception, EDWIN has never stopped exploring the Danning area. Whether it was the establishment of Something, a jeans brand specifically designed for women, in response to the rise of feminist consciousness in 1979, or the 503 basic jeans series created in 1998 using "liquid ammonia" to conform to the retro trend, or the Jiaji pants series created in 2013 to break the impression of Dunning's stuffy and lack of elasticity, they are all expressions of constantly keeping up with the trend and innovating.This quarter, EDWIN has returned to its original intention, using the most classic washing and cutting methods to create tannins, continuing its iconic silhouette and launching a series of classic items, paying tribute to the past while awakening people's memories of the essence of tannins.

  • Noteworthy Brands -- The Comprehensive Analysis of Men's Wear Designer Brands

    2023-12-01 3668

    Noteworthy Brands -- The Comprehensive Analysis of Men's Wear Designer Brands

    Based on the current key wholesale markets for men's clothing, such as Hangzhou Sijiqing, Guangzhou Shisanhang&UUS, and South Korea Dongmen, this article summarizes the key designer brands in e-commerce and the market, and recommends the latest collection highlights, key styles, and craftsmanship details of the following popular brands. Bring more inspiration directions for the development of popular products.

  • Jacket Fabric -- The TOP Ranking of Menswear

    2023-11-30 3386

    Jacket Fabric -- The TOP Ranking of Menswear

    This report is based on the comprehensive analysis of the TOP 100 hot list of men's jacket fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, the most popular men's jacket brand is Louis Vuitton, with a high proportion of 23%, followed by GUCCI with a proportion of 14%. According to the analysis of the TOP hot list, the most popular fabric style for men's jackets this season is fashionable synthetic fiber, accounting for about one-third. Next are casual cotton textiles and stiff woolen fabrics, with fabrics accounting for 19% and 18% respectively. Chemical fibers with protective functions and warm and stylish woolen fabrics are the trend fabrics of this season with corresponding investment value.

  • Street Hip Hop -- The Comprehensive Analysis of Designer Brand

    2023-11-30 2891

    Street Hip Hop -- The Comprehensive Analysis of Designer Brand

    The main cultural background of hip-hop fashion is hip-hop culture, which originated in New York City, USA in the 1970s. It tightly ties music, dance, graffiti, and clothing together, becoming the most dominant youth style of the 1990s. In 2017, with the popularity of the program "Hip Hop in China", hip-hop style became popular in China. The characteristic of hip-hop style clothing is "oversized", which creates a rebellious and cynical dressing style.

  • Pattern Analysis in November 2023
    Hot

    2023-11-30 4417

    Pattern Analysis in November 2023

    In response to the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of winter snow fields, tribal stories, universe movies, classic continuation, national style elegance, playful children's fun, as well as interesting cartoon and abstract coloring techniques. The biennial exhibition is being held in Shanghai, the birthplace of Chinese cinema, exploring the relationship between humans and the universe, and has received a high level of discussion this month; The cross-border collaboration between the milk tea industry and Chinese culture has brought sustained attention to Chinese culture; The interesting and cute cartoon characters have also received attention from all walks of life this month; Here is a specific analysis of popular patterns.

  • The Street Style Analysis of Women's Knitwear
    Hot

    2023-11-30 3296

    The Street Style Analysis of Women's Knitwear

    Besides the 2024 Spring/Summer Fashion Week, fashion week street photography has also brought us a variety of fashion styles to showcase. From a stylistic perspective, the key focus of recent sweater styles is the quiet luxury style, which is simple and elegant, with extraordinary taste. On the contrary, retro spicy girls are more youthful and diverse, and are loved by young people. From a single product perspective, shoulder tops and casual pullovers have become eye-catching choices, with a unified color combination that makes the clothing's lines and contours more prominent. In addition, the frequent appearance of colorful stripe patterns is worth paying close attention to.

  • S/S 2024 Key Colors -- The Comprehensive Analysis of Women's Runway (Colorless)

    2023-11-29 5852

    S/S 2024 Key Colors -- The Comprehensive Analysis of Women's Runway (Colorless)

    According to the comparison table of the proportion of color schemes between spring/summer 2023 and spring/summer 2024, it can be seen that there is a partial increase in black, white, blue, and blue-green schemes, a significant decrease in orange red schemes, and a slight decrease in other color schemes to varying degrees. At the same time, this article selected the colorless color scheme in the spring and summer of 2024 for the study of color system tracking data in the past three years. Black and white showed an upward trend in spring and summer, while gray data decreased. This article focuses on the analysis of black, gray, and white color schemes in the color synthesis of runway.

  • Dress Fabric -- The TOP Ranking of Womenswear

    2023-11-29 3986

    Dress Fabric -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for women's dress fabrics based on user download interaction data in the past three months. In the top three month hot list, Valentino is the most popular women's dress brand, accounting for 15%, followed by Zimmermann and Louis Vuitton, accounting for 13% and 12% respectively. According to the TOP Hot List analysis, the most popular fabric style for women's dresses this season is luxurious woolen, accounting for 23%. Secondly, the classic fabric texture of cotton in dresses accounts for 21%, while elegant floral and casual knitted fabrics account for the least, with only 9% and 9% respectively. Attention can be paid to the application of three-dimensional floral elements in dresses, and wool and wool are the main fabrics of this season with corresponding investment value.

  • The Comprehensive Analysis of Chinese Down Jacket Market

    2023-11-28 3564

    The Comprehensive Analysis of Chinese Down Jacket Market

    In November, the main focus of the men's and women's clothing market was to investigate the cotton and down concentration areas in China, and to investigate a number of market sources in China. The style section includes both sweet and youthful styles suitable for women's clothing e-commerce and new Chinese styles, as well as outdoor sports market styles suitable for popular men's clothing. The characteristics of popular items include practical silhouettes, stitching process design, color matching, etc; The core items include down vests, quantitative bread jackets, etc. Among them, the items are characterized by collar design, heterogeneous splicing, Chinese elements, etc.

  • The Comprehensive Analysis of Korean Menswear Market in October and November

    2023-11-28 3148

    The Comprehensive Analysis of Korean Menswear Market in October and November

    From October to November, the Dongdaemun wholesale market in South Korea mainly focuses on new styles for the 23/24 autumn and winter seasons, with a focus on American retro, mountain style, and sports and leisure; vintage fonts, linear segmentation, washing, and diverse appliques are patterns and detail techniques worth paying attention to. This article will elaborate on the key styles, patterns, details, craftsmanship, and individual product directions.

  • The Comprehensive Analysis of Hangzhou Wholesale Market for Men's Sweaters in November
    Hot

    2023-11-28 2129

    The Comprehensive Analysis of Hangzhou Wholesale Market for Men's Sweaters in November

    In November, the men's sweater market conducted a survey on Hangzhou Landi International Men's Clothing Base. Hangzhou Landi is the source of the Hangzhou men's clothing batch market, mainly focusing on mid to high end products, with a wide coverage of market styles, fast changing stalls, and relatively innovative styles. This month, the market is mainly focused on winter items, with a relatively large market share of winter items such as pullovers and cardigans. The styles are mainly fashionable and casual, business and casual, and Clean Fit.

  • The Comprehensive Analysis of Shanghai Menswear Retail Market in October and November

    2023-11-27 2122

    The Comprehensive Analysis of Shanghai Menswear Retail Market in October and November

    The focus of the Shanghai retail market this month is on the latest trends of big and trendy brands. The brand's focus is mainly on various styles such as casual style, workwear style, sports style, outdoor style, etc. Among them, the sharp angle splicing of sports style and the three-dimensional pocket of workwear outdoor style are the key elements of this quarter. In addition, the short and fluffy design of winter single item cotton/down jackets occupies the main composition of the market and echoes the demand of consumers for outdoor activities.

  • The Analysis of PEACEBIRD The Benchmark Menswear Brand

    2023-11-23 5399

    The Analysis of PEACEBIRD The Benchmark Menswear Brand

    PEACEBIRD 23/24 Autumn/Winter "Plush" enters a new realm by integrating the brand's exploration and creativity in fashion, creating a secret realm of winter inspiration. Breaking through infinite possibilities in the intersection of inspiration, the new series showcases new winter fashion inspirations and comfortable lifestyles in different styles and occasions.

  • The Analysis of Miss Sixty The Women's Denim Benchmark Brand

    2023-11-23 3469

    The Analysis of Miss Sixty The Women's Denim Benchmark Brand

    The POP market research team conducted a comprehensive analysis of the Miss Six 23/24 autumn and winter series in this issue, covering four key modules: brand dynamics, offline new product analysis in November, online new product data analysis, and offline new product design details analysis. Please refer to the following text for details.

  • Minimalist & Casual -- The Comprehensive Analysis of Women's Denim Brand

    2023-11-22 5023

    Minimalist & Casual -- The Comprehensive Analysis of Women's Denim Brand

    Simple and casual, with fashion and leisure, high-end comfort, and high-quality denim fabric as the main style tone, adding a brand logo or characteristics. Compared to young ladies, it is more mature and simple, while compared to romantic styles, it is also more restrained and classic. In this style of denim, the design emphasizes more on the fit with the body, followed by the selection of materials and the design of local details, which not only has practicality but also a sense of fashion.

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