Current situation analysis: In Amazon's women's clothing category in December, the lingerie and pajamas category continued to maintain its top position, accounting for as much as 29%. Sports products closely followed, accounting for 17%. The top, T-shirt, and shirt categories rank third, accounting for 11%. And dresses only account for 4%. Compared to November, the proportion of each category has not changed significantly.
Data inspiration: In Amazon's clothing category, women's clothing accounts for 41.87% of the total market, which is the most important part. This indicates that female consumers have a strong demand for clothing on Amazon. In women's clothing, the proportion of underwear&pajamas and sports categories is the highest, followed by tops&T-shirts&shirts and dresses categories.
Current situation analysis: In Amazon's women's clothing category in December, the lingerie and pajamas category continued to maintain its top position, accounting for as much as 29%. Sports products closely followed, accounting for 17%. The top, T-shirt, and shirt categories rank third, accounting for 11%. And dresses only account for 4%. Compared to November, the proportion of each category has not changed significantly.
Data inspiration: In Amazon's clothing category, women's clothing accounts for 41.87% of the total market, which is the most important part. This indicates that female consumers have a strong demand for clothing on Amazon. In women's clothing, the proportion of underwear&pajamas and sports categories is the highest, followed by tops&T-shirts&shirts and dresses categories.