This season, Nadège Vanhée, the director of women's fashion art, titled "Knights", Hermès takes us on a thrilling journey, which is simply a spectacle. In Nadège Vanhee's creative vision, the aristocratic charm of equestrian sports is integrated with the rebellious spirit of motorcycle culture. This season, Hermès replaced the peaceful grasslands with scenes from nighttime city fantasies, with artificial rainfall pouring down the street like runway. The dramatic environment provides a perfect background for the fusion of high-end fashion and high-end adrenaline.

The GUCCI 24/25 Autumn/Winter collection is Sabato De Sarno's second answer sheet since taking office. From the previous season until now, De Sarno has been using a color game as one of his symbols, with the first series of Rosso Ancora red continuing into this season. However, this season, more gorgeous decorations from formal attire are used on coats, jackets, and cardigans, or evening style tailoring is integrated into dresses, blending pure evening style with outerwear dominated daily wear, bringing a series of items that subvert daily wear.

To pay tribute to the eternal elegance and subtle allure of a beautiful era, Max Mara's 2024-2025 autumn/winter collection was unexpectedly unveiled in the prelude to urban chaos, unfolding a delicate and self-expression narrative. This season, under the creative guidance of Ian Griffiths, Max Mara turned to the literary muse Colette, a writer, concert hall performer, and feminist idol of the "Good Times", reflecting the brand's low-key elegance and mature, free feminine spirit.

Luxury leather combines the simplicity and high-end comfort of luxury fur with a sense of urban leisure design, mostly featuring a simple and elegant style, as well as the recently popular MIUMIU. Fur in this style pays more attention to the fit with the body in the design of the pattern, followed by the selection of materials and the design of local details, which not only has practicality but also a sense of fashion.

LOW CLASSIC was founded in South Korea in 2009 by three designers in partnership. Minimalism is the foundation of the brand, and practicality is the core of the brand. The product design combines avant-garde and practicality, emphasizing elite fashionable and neat dressing. Its latest 23/24 autumn/winter collection continues to be suitable for contemporary women's diverse lifestyles, creating an elite avant-garde urban style. In the series, the color scheme is the key, while the gray scheme is popular and popular among consumers. The layered and mixed design focuses on avant-garde, sexy, modern, and cool visual expressions; The sharp cut suits and windbreakers present a modern and fashionable charm, and the artistic retro color scheme brings a warm and fashionable attribute to winter styling. This report will focus on analyzing the highlights of the new product.

Quiet luxury is synonymous with simplicity, while advanced comfort and minimalism incorporate a touch of romance. Compared to simple European style, the elegance of this style is more mature, while being more restrained compared to romantic styles. Fur in this style pays more attention to the fit with the body shape in terms of design, followed by material selection and detailed design, combining practicality with a sense of fashion. Representative brands in the simple European style include FENDI, PRADA, HERMES, Bottega Veneta, etc. These brands have distinct styles and unique features, with core design elements such as quiet luxury dressing, Swakara, distressed and rubbed colors, and highlighting texture with fur integrated designs.

Market analysis of women's clothing and fur market:-The data shows that the sales volume of women's fur in December 2023 was at a high level in nearly a year. The analysis shows that the demand for fur in the market is influenced by the season, with higher demand in autumn and winter. Judging from market demand trends, the sales index of women's clothing and fur products is expected to significantly increase in October, November, and December. Analysis of the proportion of transaction prices for women's clothing and fur: -The data shows that products priced between 1000 and 3000 yuan account for the largest proportion, reaching 34.2%. The price range of 5000 yuan ranks second, accounting for 27.9%. This indicates that there is a significant market demand for mid to high priced products in women's clothing and fur. Development suggestions: -Development: Based on market demand trends, the fur category is in its peak season in December, and some popular categories can be added to quickly increase sales. Please refer to the analysis below for details.

The simple and neat cutting and exquisite fabric texture of the simple European style are highly favored by consumers and have become a key style for women's clothing. Usually, natural materials such as cotton, linen, and silk are used to show comfortable wearing and delicate textures, showcasing a low-key and introverted elegant temperament. This report focuses on the hot selling items of the 23/24 autumn and winter of the domestic benchmark brand for women's clothing in the simple European style, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in the simple European style.

This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for various types of women's clothing and fur products in 2023, in order to better understand industry trends and new season development. Click on the link to enter the TOP 5 brand style entrance: PRADA, FENDI, LOEWE, Hermes, Brunello Cucinelli.

The main research area for the women's clothing wholesale market in December is Guangzhou. The Guangzhou women's clothing wholesale market mainly includes Thirteen Rows, U: US, APM, Shahe, and Wanjia. According to the classification of goods sources, Thirteen Rows and UUS goods cover about 75% of the total market, making it a major destination for purchasing goods. This month, the new winter items in the market are the core, with a relatively large market share of winter items such as coats and down jackets. The styles are mainly high-end and new Chinese styles.

Spanish fashion giant Zara's live broadcast revolution on the Tiktok platform has attracted wide attention. This live broadcast adopts the form of high-end catwalk, featuring "show style", hosted by supermodel You Tianyi, and attracted 1.22 million people to watch, becoming Zara's best performance on the Tiktok platform. This live broadcast adopts advanced forms, such as carefully designed live scenes and professional camera equipment, bringing consumers a refreshing experience. Although the sales of this live broadcast were slightly inferior to those of offline physical stores, it received a positive response from the audience, bringing a new interpretation to this previously underestimated live broadcast and thus ushering in the 3.0 era of live streaming.

According to the analysis of the top 100 women's coat downloads from November to December, the recent one-month coat market has shown a dominant focus on elegant commuting style. Among them, the proportion of relaxed and luxurious bathrobe-like silhouettes has significantly increased. In terms of details, there is an emphasis on casual hooded designs, draped shawls, and standing collars.

Based on recent Taobao hot search keywords, the following TOP10 consumer hot search list (women's clothing) has been compiled. The content of the list is mainly based on product and style dimensions, and summarized as follows: trendy nerd style, Dirty fit style, ABG spicy girl style, Korean style coat windbreaker, half zipper design sweater, corduroy wide leg pants and other hot search content.

Quiet luxury style women's clothing is a fashion style combining simplicity, Korean fashion and luxury elements. Emphasis is placed on simplicity and cleanliness in application, with simple lines and cuts as the main focus, incorporating some luxurious elements such as sequin decoration and luxurious fabrics. Paired with Korean popular elements such as fashion waistband design, pleats, tie ups, wrap ties, etc., each item has a youthful, fashionable, and personalized design. Accessories such as metal decorations and exquisite handbags can be chosen to enhance the overall sense of luxury. Brand recommendations: KINDERSALMON, Gabriel Lee, Source Unknown, RECTO, Rejina Pyo, Le17 September, and FACE NONE.

The new winter 2023 collection of THE M focuses on expanding the autumn and winter collection with gray and brown tones, presenting a high degree of practicality and versatility. The design adopts a loose and large silhouette, and the casual wrap design adds a lazy atmosphere.

In EIFINI's 2023 winter collection of new products, the key color scheme is Maillard, followed by a higher proportion of pink and light purple; Overcoats, knitwear, and knitted dresses are the core categories of the brand this season. This report will gradually expand on the brand's theme, key colors, key items, and key styles for this season.

The POP market research team for this issue will cover seven modules: CHICJOC brand theme introduction, category sales proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.

The main research area for the women's clothing wholesale market in November is Guangzhou. The Guangzhou women's clothing wholesale market mainly includes Thirteen Rows, U: US, APM, Shahe, and Wanjia. According to the classification of goods sources, Thirteen Rows and UUS goods cover about 75% of the total market, making it a major destination for purchasing goods. This month, the new winter items in the market are the core, with a relatively large market share of winter items such as hoodies, jackets, and coats. The styles are mainly focused on luxury women, new Chinese style, and New Vintage.

BLOSSOM H Company from South Korea is known for its minimalist style, and its works are not simply a return to clothing styles, but a result of a fashion trend that reflects modern elegance. The clothing created by the brand combines elegance and classics, with unique details, simple and luxurious fabrics, and unique and exquisite cutting, which is highly favored by consumers. The latest 23/24 Autumn/Winter series is polished with a strong sense of commercialization, and the work bag elements are presented with elegant attributes. The series style expression involves classic, modern, casual, and elegant, and the unique masculine color scheme emphasizes the brand's emphasis on contemporary women highlighting their individuality. This report will analyze the highlights of the new product.

In November, the women's fur market was mainly surveyed in the concentrated area of Haining Leather City. The Haining leather market is a source of a batch of domestic markets, with a wide coverage of market styles, fast changing of stalls, and relatively novel styles. The styles are suitable for both simple Korean and new Chinese styles in e-commerce, as well as fashionable mix and match styles suitable for the northern market. Among them, the popular items are mainly characterized by practical silhouettes, splicing design, color matching, etc. Compared to the domestic Xinji leather market, the style and consumer integration are higher, and the fashion response is faster.

According to the analysis of the top 100 women's coat data downloaded by users in October, the coat market in the past month has shown a focus on simple European and elegant styles, followed by elegant and less elegant styles, and a small fragrance. Some items have also been included in the list. The earth color and off white colors that are actually worn in the autumn and winter seasons have high attention, followed by woolen fabric as the core material.