This month, the attention to the simple and elegant styles in Europe has increased compared to the previous month, accounting for 32% and 14% respectively. The proportion of the less elegant and sporty styles has decreased. Compared to last month, the attention to new Chinese style home clothing has increased this month, with a focus on leisure and maturity. The detailed design focuses on silk and lace splicing and wrinkle removal.

March's popular topics on home wear on Xiaohongshu (a Chinese social media platform): #可外穿家居服 (Convertible Home Wear), #软萌系睡衣 (Cute and Soft Sleepwear), #仙女睡裙 (Fairy Sleep Dress), #韩系睡衣 (Korean Style Sleepwear), #新中式睡衣 (New Chinese Style Sleepwear), and #棉纱家居服 (Cotton Home Wear). These topics are ranked based on their popularity. Among them, "Cute and Soft Sleepwear" mainly combines cute cartoon patterns with cotton yarn material for home wear. Due to its fabric characteristics, it enhances the soft and fluffy texture.

Current situation analysis: According to data from Amazon platform in March 2024, invisible bras and accessories received enthusiastic attention this month. Adhesive bras had a year-on-year growth rate of over 200%, ranking first on the best-selling list. The growth rate of underwear tape reached 219.29%. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.) Data conclusion: As the temperature rises, adhesive bras have the characteristics of comfort, lightweight, and invisibility, unlike traditional bras that require shoulder straps, making them more suitable for summer wear. In addition, consumers will also wear them in special styles, such as wedding dresses, evening gowns, etc., which can provide support and protection without affecting the overall appearance of the clothing.

This month, the style of women's underwear is mainly modern and full of delicacy, with details mainly featuring nude mesh, linear structure, bead decoration, etc. In addition, embroidery with a strong spring feel has also received some attention. The design of underwear emphasizes multi-level expression and three-dimensional effects in details.

Many brands will launch exclusive Spring Festival collections to cater to the arrival of the Chinese Lunar New Year. These series usually adopt traditional Chinese cultural elements and combine with the brand's design style to create unique products. Some brands may pay more attention to the presentation of traditional culture, while others may focus more on connecting with young consumers and introducing more fashionable and personalized designs. Cross border cooperation with brands in other fields, such as well-known designers, artists, celebrities, or other brands. This cross-border cooperation can bring unique designs, innovative products, and complementary effects of both brands, attracting more consumer attention.

From July 31st to August 1st, 2023, the Curve exhibition returned to the Javits Center in New York, bringing together over 150 global brands to showcase their 2024 spring lingerie, activewear, and swimwear collections. The influx of emerging brands and designers injected fresh blood into this edition of the exhibition. This article mainly focuses on the analysis of lingerie styles showcased at Curve, featuring exquisite elements such as delicate lace, silk, and other materials that exude a graceful feminine temperament. The highlight of this exhibition is also the showcase of lingerie worn as outerwear and resort-inspired sleepwear, which have garnered significant attention.

The Interfilière Paris was held on July 2-4, 2023, at the Versailles Gate in Paris, France. Various types of fabrics from the fashion industry were showcased, including lingerie fabrics, swimwear fabrics, men's clothing fabrics, as well as sports and high-end fashion fabrics. This 24 Spring/Summer exhibition embodied a vibrant spring atmosphere, with various floral patterns presented through embroidery, printing, jacquard, lace motifs, and other methods. The colors were bright and refreshing, and romantic elements such as hearts and bows, which exude femininity, were also a major highlight of this exhibition.

On recent four major fashion weeks, major brands have brought together diverse creativity in business, minimalism, avant-garde, traditional, and contemporary styles. Designers exchanged their perspectives, experiences, and life attitudes. Among them, men's leather and fur garments have showcased multidimensional, diversified, and multi-perspective design styles, with a sense of sophistication permeating the runway. Practical classics and highly commercial luxury business styles still dominate the trend, accompanied by new design details that continuously blur the boundaries between refined styles and casual fashion, creating a new masculine aesthetic in dressing.

SaigonTex is the biggest and the most influential event in the textile and garment industry of Vietnam since 1990s. The only textile & garment industry expo approved by UFI. This expo holds concurrently with the Vietnam Saigon Fabric & Garment Accessories Expo. These 2 expos provide a one stop market for all buyers in Vietnam and the neighboring countries.