For popular sports brands, agents from different regions will bring different series designs. Due to regional differences, regional agents will localize the brand. This article focuses on children's clothing sports brands from the perspective of Korean designers, analyzes the key categories and series of the series, and draws inspiration from multiple perspectives.

Based on the analysis of the top 100 women's knit cardigan data on user downloads in April, we found that simple and elegant, as well as fashionable and casual styles, women's knit cardigan have attracted much attention from users, becoming a key design direction in the women's knit cardigan market. The pattern design of plants and flowers is also a focus of this month. At the same time, needle organization design and local detail design have also received widespread attention.

In the summer of 2024, Marisfrolg drew inspiration from the works of American artist Georgia O'Keeffe and constructed a "flowing garden" with diverse floral forms and rich color design as the core. She created a contemporary art exhibition in the Marisfrolg Art Museum, showcasing the combination of virtual and real, dynamic and static, and showcasing the beauty of a woman's energy and body that combines strength and softness

Among the top 10 best-selling men's jackets in e-commerce from March to April, the most popular styles of men's jackets are dominated by Korean business, American workwear, and high intellecual. Among them, pocket decoration, splicing design, structural segmentation, and protective doors are the main design elements of men's jacket styles.

New Chinese style takes Chinese traditional culture as the foundation, integrates modern fashion and popular elements, and conveys the new design power of Eastern aesthetics. This article will interpret popular bloggers in the relevant fashion direction from three directions: the popular new Wabi-sabi Chinese styles, Girlish new Chinese styles, and Cold Chinese style, which are currently popular among consumers. In the spring and summer seasons, the combination of jackets and dresses becomes a common way of dressing, with dresses being a key item to pay attention to in the new Chinese style.

According to the analysis of the top 100 women's suits downloaded by users in April, styles such as simple and elegant, elegant commuting, and new Chinese style have been the most popular recently, especially the popularity of new Chinese style continues to rise. The details focus on the mock-layered design, collarless design, and waistband design; Narrow waisted suits and hard shoulder H-line suits are popular silhouettes in the recent suit market.

The POP market research team conducted data analysis on men's and women's sweaters from Tiktok e-commerce e-commerce in this issue, and conducted regional report analysis on men's and women's clothing for data analysis, hot styles, and style recommendations. For more details, please see below.

In this article, we have compiled a consumer hot search ranking based on the Taobao hot search list (in the past 7 days). Based on recent Taobao hot search keywords, the following TOP10 consumer hot search list (women's clothing) is compiled. The content of the list is mainly based on the dimensions of single product and style, summarizing hot search content such as cold and quiet white noise style outfits, big brand Green style outfits, new Chinese style shirts, workwear skirts, draped pants, Thai school uniforms, etc.

The summer version of this Hangzhou women's clothing market will be fully launched in April. In addition to maintaining the mainstream minimalist Korean style in the past, this month's sports girl Blokette has shown a significant upward trend, while the proportion of new Chinese styles has decreased. Shirts, pullovers, dresses, and T-shirts are the main summer items that deserve special attention. In terms of patterns, American logos are popular, and comic graffiti and bows are also worth paying attention to.

Korean Style Deconstruction -- The Comprehensive Analysis of Menswear E-commerce Brands

According to the sales proportion data of Tiktok women's wear category in March, trousers are the most popular category, accounting for 16.62% of the total sales. Next is the Tang suit/ethnic/stage category influenced by the popularity of the new Chinese style, with sales accounting for 10.94%. The sales of sets/student school uniforms/work uniforms and dresses accounted for 10.09% and 6.47%, respectively. Compared with the data in January and February of 24 years, in March, Tiktok users' interest in buying Tang suits/ethnic categories and suits/school uniforms increased significantly.

In April, the main research focus on the women's sweater market was on the Hangzhou Four Seasons Youth market. The women's sweater market is located in Jiutian International Fashion City and the East Building, with a focus on high-end cashmere stalls and more youthful stalls that focus on Korean leisure. This month, Four Seasons Green has launched a new 24 spring and summer collection in the market, with a focus on sweater styles such as vests, T-shirts, and cardigans. The main styles are sweet and understated, holiday style, and new Chinese style. More details will be explained in detail below.

The main styles of this season's top beach outfits are printed beach sets and slim knit sets, suitable for strolling on the beach or engaging in light exercise, showcasing the beautiful figure of women. In terms of craftsmanship, a large number of splicing hook flowers and crochet mesh that reflect the texture of handicrafts and folk customs are used. The main elements used in the design are nautical style, geometric color blocks, European patterns, etc., which are full of artistic and retro elements. The detailed design of swimwear mainly uses metal logo decoration and thin band decoration, which not only enhances the texture of the style, but also reflects the brand's iconic design elements.

The POP market research team for this issue will cover seven modules: introduction to the KEIGAN brand, analysis of new categories and styles, color application, analysis of key categories, application of popular elements, summary+development extension recommendation.

Rather than focusing on creativity, it is more like a return of body and mind, returning to the origin and the simplest and most comfortable state. A group of real, lively, and exciting individuals find their favorite daily outfits in the new season fashion proposal created by ICICLE, then walk into nature together, feel nature, and express nature. The so-called one of all things in nature, but that's all.

This article focuses on three fashion styles: Gorpcore, Wasteland, and Urban Camping. The Gorpcore style combines practicality and fashion, integrating outdoor and urban elements, allowing people to showcase their personality and taste in outdoor activities. Men's clothing emphasizes comfort and durability, using breathable and soft fabrics to meet various activity needs; The wasteland functional style is a new favorite in the fashion industry, combining the dilapidated sense of wasteland culture with the pragmatism of functional style, showcasing a rugged retro style. The fabric is wear-resistant and practical, with dull colors, creating a post apocalyptic atmosphere; Urban camping outfits integrate outdoor trends with urban life, emphasizing practicality, functionality, and comfort. The loose fit provides activity space, and details such as zippers and pockets make the design more complete and coordinated, breaking the boundaries of fashion and allowing for free city travel.

The bottom camisole is an ideal choice for spring and summer, not limited by the dressing scene, and can be worn as an inner layer or directly as an outer layer. It has a variety of styles, including daily leisure, spicy girl style, and American retro. In terms of design techniques, exquisite edges, Henry buttons, bows, and linear decorations can be used to showcase a unique sense of design. In terms of fabric selection, in addition to knitting, materials such as satin and lace can also be used to increase the texture and layering of clothing. In terms of patterns, letters and stripes can be used to create a sense of fashion and personalization.

Among the top 10 best-selling men's T-shirts/POLO shirts in e-commerce from March to April, the most popular styles are dominated by fashionable trendy, high street sports, fashionable urban, business leisure, and basic leisure. Among them, three-dimensional high-frequency waves, exquisite embroidery, minimalist logos, healing simple strokes, pattern splicing, as well as cool fabrics, textured jacquard fabrics and other elements are the main design elements of T-shirt styles.

Elegant outdoor style women's clothing emphasizes simple and exquisite design, avoiding excessive decoration to showcase the high-quality texture of the clothing itself. Although simplicity is the main focus, the design can be enhanced by using different materials, such as high-quality materials such as wool and long staple cotton, as well as fibers such as viscose and Tencel, to give clothing a more delicate and smooth texture. In addition, urban outdoor style women's clothing will also combine outdoor functionality and fashion elements, such as using windproof and waterproof technology fabrics, while emphasizing comfort and convenience for daily commuting. The design will incorporate natural color schemes such as military green, earth color, gray blue, etc., as well as outdoor elements such as functional vests, fisherman hats, etc., making the overall design both practical and fashionable.

The light and mature workplace commuting style combines mature and stable professional temperament with relaxed and comfortable daily dressing elements, aiming to create a dress that not only conforms to the professional image of the workplace, but also does not lose personal style and life atmosphere. Choose high-quality basic items as the main axis of the wardrobe, such as classic cut casual jackets, fitted shirts, straight leg pants, etc. These items have simple styles and smooth lines, making them easy to handle various workplace situations. Meanwhile, the high-quality fabric texture is the key to enhancing the overall design level. In terms of color, neutral colors (such as black, white, gray, camel, navy) and low saturation soft color schemes are mainly used to create a calm and approachable visual effect. This theme revolves around casual and office sports style, retaining its formal feel while adding a fashionable and avant-garde vibe.

The romantic garden style cleverly blends French romantic countryside and vacation style, which is a more understated vacation style. Its design core is centered around floral and plant prints, combined with light and transparent thin gauze, breathable and comfortable linen fabric, glossy silk, supplemented by hollow weaving techniques and soft and delicate lace decoration, creating a fashionable atmosphere that emphasizes both visual beauty and tactile experience. In terms of color, bright colors similar to dopamine effect are used to create a strong and full summer vacation atmosphere in clothing, like being in a dreamy garden with blooming flowers. This article will analyze the romantic garden style from several women's clothing designer brands such as Xiao Li, Anna Sui, Sretis, Acler, Kitri Studio, Lyn Around, etc. Please refer to the following text for details.