Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
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2023-10-10 9584
The New Arrival Analysis of Women's Denim
With the arrival of the autumn and winter season, the denim styles in the Guangzhou denim market are becoming popular and new. The overall store mainly focuses on denim items, followed by autumn denim jackets and denim skirts. Guangzhou is a key wholesale market for the denim industry in China, with a simple Korean style and a retro vintage style. Among them, the popular items are characterized by practical silhouettes, splicing designs, and washing techniques.
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2023-10-08 6829
The Analysis of Thom Browne The Luxury Menswear Brand
Thom Browne's 2023 Early Autumn Collection was photographed by Emma Louise Swanson at Montauk Point, which marks the division between land and sea and is also known as the "End of the World". On a windy hill beneath a lighthouse, we encounter four individuals dressed in layered and nautical-themed garments, inspired by the story of "Moby-Dick".
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2023-09-28 35114
Classic Business -- The Comprehensive Analysis of Benchmark Menswear Brand
Classic business men's wear style is neat, concise, formal, and traditional, focusing on detailed design and presenting an elegant temperament with simple and well-fitting silhouettes. The selected fabrics are of high quality and mainly made of high-quality natural fibers such as high-count cotton yarn, mulberry silk, wool, and linen, which have a great texture. The emphasis is on comfort, practicality, and a close-fitting silhouette, making it suitable for various business occasions. With the changing consumer mindset and the trend of outdoor leisure, classic men's wear also integrates technological protective functions while maintaining the quality wearing experience, achieving diversified consumer wear in different scenarios. This report focuses on the best-selling products of domestic benchmark brands in the classic business style men's wear this season, extracts and analyzes key fabric information, and looks ahead to the fabric development direction in the business classic style.
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2023-09-25 6589
Retro Street -- The Analysis of Billionaire Boys Club The Menswear Designer Brand
Billionaire Boys Club (BBC) is a collaboration established in 2005 by renowned music producer and Grammy Award winner Pharrell Williams and his friend, the Japanese streetwear pioneer and founder of BAPE (A Bathing Ape), NIGO. The brand's design perfectly reflects NIGO's personal style, embodying the youthful, vibrant, and diverse characteristics of street culture. It prominently features astronaut and diamond prints that symbolize the brand's spirit. The brand aims to convey the rebellious spirit and playful attitude of subverting conventions and refusing to compromise in street culture.
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2023-09-25 49300
The Analysis of CROQUIS The Benchmark Menswear Brand
The inspiration for this season's theme comes from Ma Yuan's painting "Water Scenes" during the Southern Song Dynasty. It takes water's layering, texture, curves, flow, and shimmer as a starting point to extend the inspiration. Fabric, structure, and patterns are used as carriers of design inspiration, which are embodied in the new products of this season.
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2023-09-22 8090
September Korean Menswear Market Comprehensive Analysis
In September, Dongdaemun Market in Korea introduces new autumn and winter styles. The current popular trends are highlighted by the casual collegiate style and urban functional style. The market patterns focus on collegiate style letters, cartoon animations, and interesting flowers. The main items include daily casual hoodies, lightweight sports jackets, and utility trousers. The overall style emphasizes the Korean casual style, showcasing comfortable and practical everyday outfits.
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2023-09-22 12534
Pants Fabric -- The TOP Ranking of Menswear
This report is based on the comprehensive analysis of the TOP 100 hot list of men's pants fabrics determined by the interactive data downloaded by POP-Fashion users in the past three months. In the past three months' TOP hot list, the most popular brand is BOSS, accounting for 17%, followed by GUCCI, accounting for 15%. According to the analysis of the TOP hot list, the most popular category of men's pants fabrics is casual knitted fabrics, accounting for about one-third, followed by comfortable cotton fabrics, accounting for 28%, and vintage corduroy fabrics accounting for the lowest proportion of only 3%. Casual knitted fabrics, comfortable cotton fabrics, and high-quality woven fabrics are the trending fabrics of this season and have corresponding investment value.
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2023-09-22 49240
The Analysis of Edition The Benchmark Womenswear Brand
The POP market research team conducted a comprehensive analysis on the Edition 2023 Early Autumn series, covering four key modules including brand dynamics, offline new product analysis, online new product data analysis in August, and offline new product design details analysis. Please refer to the following text for more details.
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2023-09-20 20385
Street Sports -- The Analysis of SCULPTOR The Womenswear Designer Brand
SCULPTOR was founded in 2012 and is a Korean independent designer brand. It has a minimalist, retro, mischievous, and rebellious brand tone, aiming to find a new classic style of minimalism. The brand style is casual and casual, with a sweet and cool girl style combined with a college style and street retro, suitable for everyday wear. SCULPTOR focuses on minimalist casual clothing, with street-inspired designs that evoke a sense of nostalgia. Work pants, street hoodies, and comfortable minimalist cuts showcase versatility in wearability and styling, better highlighting the graceful body lines of women. The brand's early autumn 2023 collection continues the retro street style while incorporating details with girly elements, combining neutral street fashion with sweet and cool girl dressing.
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2023-09-19 10542
Exploring Function -- The Analysis of A-COLD-WALL* The Menswear Designer Brand
A-COLD-WALL* is a streetwear brand established in London, United Kingdom in 2015. It is also the personal brand of Samuel Ross, a member of the creative team DONDA under American pop singer Kanye West. The brand is positioned as high street style, known for its sharp, fashionable, and functional designs. Taking inspiration from the clothing of the British working class, A-COLD-WALL* combines practical attributes with experimental pattern designs, creating unprecedented street fashion styles. Samuel Ross states that the brand's positioning is not just a street fashion brand, but a cultural output. The brand name reflects the unique appearance of Britain, like the cold touch of putting a hand on a secluded architectural wall. The concept of a wall as the brand name is because society as a whole is built on the concept of walls or boundaries. Walls separate the entire society, but they also connect everyone.
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2023-09-14 38778
Minimalist Elegance -- The Comprehensive Fabric Analysis of Benchmark Womenswear Brand
Minimalist style clothing usually features simple and streamlined cuts, highlighting the beauty of women's curves. Common colors include off-white, gray, and light blue, which are gentle and soft tones. In terms of fabric selection, there is a preference for comfortable and delicate fabrics such as silk and chiffon. This report focuses on the best-selling items of domestic benchmark brands in the minimalist style for women, extracting and analyzing key fabric information, and looking forward to the fabric development direction.
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2023-09-12 18213
Retro Chic -- The Analysis of Marni The Luxury Menswear Analysis
The 2023 Pre Fall Collection embodies a fashionable temperament and a poetic beauty of classic retro. Drawing inspiration from the glamorous beauty of the 1950s, floral velvet accents vibrant color blocks, minimalist and maximalist styles come together, while oversized parkas and jacquard knits tell a passionate love story. Through a perspective that surpasses the changes of time, we explore Marni's classic silhouettes and interpret avant-garde and trendy aesthetic styles.
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2023-09-12 5936
The Analysis of Hangzhou Men's Wholesale Market (Part One)
Wholesale market for men's clothing in Hangzhou in August mainly focuses on Urbancore, casual micro-trend, simple Korean style, and a small portion of business style. In terms of craftsmanship, it mainly incorporates design elements such as small labels, luxurious hot-drilling, and washed-out effects. The details are focused on embossed textures, leather embellishments, pocket designs, simple details, and heterogeneous stitching. Letter patterns are used as decorative elements in a distorted and trendy form. Key items include color-blocked hoodies and jacket outerwear.
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2023-09-12 39866
Zero Pressure Commuting -- The Analysis of GXG The Benchmark Menswear Brand
This series boldly defines the charm of urban men. Using exquisite herringbone fabric and classic monogram logo, along with other elements inspired by Chanel, the clothing effortlessly moves between elegance and playfulness, showcasing the exceptional style of urban men. With comfortable and fashionable tailoring, every wearer can feel the power of confidence.
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2023-09-11 6276
Street Style -- The Analysis of Palm Angels The Menswear Designer Brand
Palm Angels is a fashion brand founded by the renowned Italian photographer and former Moncler employee, Francesco Ragazzi. The establishment of Palm Angels by Francesco Ragazzi was purely accidental. At the time, he was shooting a series of photos of skateboarders with angelic halos under the shining sun on Venice Beach in Los Angeles. That moment was so beautiful that he decided to tell the story of skateboarders and their street culture by creating a brand. From sportswear inspired by the 70s to ripped jeans and sweatshirts featuring sunny California patterns, it is easy to see why Palm Angels has become a beloved fashion focal point by paying close attention. In Ragazzi's hands, each collection fully embodies his unique vision inspired by skateboard culture, showcasing a clear sense of novelty and trendiness. Palm Angels successfully blends American streetwear style with Italian high fashion, exuding a street vibe without compromising on luxury.
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2023-09-05 43326
The Data Analysis of Cross-border Womenswear E-commerce in August
Analysis of the current situation: (1) According to Amazon's data, women's clothing accounts for 43.88% of all clothing items on Amazon. Among women's clothing, women's fashion accounts for 43.75%. (2) In August, the lingerie & sleepwear category continued to rank first, accounting for 23.14%, while tops & T-shirts & shirts ranked second with a share of 14.73%. The sports category ranked third, with a share of 14.23%. Data insights: (1) In the clothing category on Amazon, women's fashion accounts for approximately 40% of the total market share. Compared to the previous month, the data for each category did not show significant changes, but it is worth mentioning that the sports category grew by 0.15% compared to last month. (2) Considering the category market share rankings and domestic and international markets along with seasonal factors, people still focus on selling basic new products or affordable items.
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2023-08-18 7816
The Womenswear Market Analysis of Korean Dongdaemun August New Arrivals
In August, the early autumn styles have arrived at Dongdaemun Market in South Korea. Currently, the popular items feature a predominant striped pattern, with a highlight on French countryside style in terms of design. The color scheme focuses on vibrant dopamine colors, either used as mono-colors or as contrasting accents. When it comes to details, the design elements of functional work pockets are utilized in different items such as jackets and dresses.
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2023-08-16 63616
Forest Echo -- The Analysis of ICICLE The Benchmark Womenswear Brand
The current issue of POP Market Research Team conducted a comprehensive analysis of ICICLE's 2023 early autumn collection, covering four key modules including brand news, offline new product analysis, online new product data analysis in July, and offline new product design details analysis.
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2023-08-11 10807
The Analysis of Hangzhou Menswear Wholesale Market
In July, the wholesale market in Hangzhou mainly caters to the young generation. Men's clothing is mainly concentrated in workwear functionality, City Boy, sports leisure, and a small number of street style. In terms of details, there is a rich sense of layering in single items through design elements such as mock-layered design, pocket collage, workwear pockets, and heterogeneous splicing. Playful text is applied in various forms, such as three-dimensional applique & printing, embroidery label & printing, and other diverse craftsmanship combinations.
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2023-08-11 32585
The Data Analysis of Cross Border Menswear E-commerce in July
Due to the Amazon Prime Member Day carnival last month, early autumn and autumn/winter items with high prices were popular among consumers in the best-selling list last month. Sweaters, trousers, and suits were the items with a higher year-on-year compounded growth rate in July.
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2023-08-10 31245
K-POP Denim -- The Comprehensive Analysis of Benchmark Denim Brand
K-pop women's denim refers to women's denim clothing that is influenced by Korean fashion trends, designed by Korean designers or inspired by Korean popular elements. It is a fashionable style that combines Korean fashion trends with classic elements of denim clothing. It emphasizes the sense of fashion and individuality through cutting and style. Common cuts include slim fit, loose fit, and oversize fit. In terms of styles, there are distressed jeans, high-waisted jeans, straight-leg pants, denim shirts, denim jackets, etc. At the same time, some unique designs commonly appear, such as irregular pockets, patchwork designs, deconstruction, etc., making denim clothing more unique.
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2023-07-19 41159
The Analysis of Burberry The Luxury Menswear Brand
With Daniel Lee taking on the role of Creative Director, Burberry has not only reshaped the overall posture of the "knight logo", but also presented the recurring classic elements of the check pattern in a more diverse way. In terms of silhouette, Burberry continues to emphasize the brand's iconic single items such as the Trench coat and short jackets, but reinterprets them in a more modern and contemporary way.
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2023-06-16 66693
The Analysis of GUCCI The Luxury Menswear Brand
GUCCI's Fall 2023 collection is themed around retro academies, with key patterns including animal parks, human figure, and all-over vintage prints. The key details focus on the clash of retro color schemes in the line's highlighted accent lines, with simplified embroidery techniques adding an extra level of detail and texture to individual items. The key single items are focused on luxurious lightweight shirts, sporty jackets, loose-fitting sports shorts, and casual pants. Additionally, GUCCI also released a capsule collection in collaboration with MLB, integrating their trademark color schemes and badges from teams such as the New York Yankees into the designs.
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2023-06-12 62786
Practical Future -- The Analysis of Dior Men The Luxury Menswear Brand
Dior captures the essence of futurism and crafts its 2023 Fall Menswear Collection with expert craftsmanship. Continuing with the theme of a journey through time and space, the collection's advertisement showcases alluring fashion pieces set against captivating backgrounds, highlighting the collision and fusion of Dior's essence and innovative spirit. A mix of strong and transparent textured mesh fabric creates a graceful layering effect for outdoor fashion. The woolen skirt showcases a perfect balance of softness and strength. Starry prints bloom on clothing, spanning light-years, while the revamped Dior logo emerges in avant-garde style. The collection creates a new fashion language through an amalgamation of inspirations.