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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Leather and Fur -- The TOP Ranking of Womenswear
    Data Reports

    2023-10-26 8864

    Leather and Fur -- The TOP Ranking of Womenswear

    The top 10 styles in terms of download volume (1-5, 6-10 from left to right) were extracted from the POP women's fur and fur product database in October. The overall style is mainly made of cashmere, and the single item is a practical jacket. New Vintage fur has recently received high attention. The luster of lightweight short plush fur adds to the sense of quality, and younger minks are also receiving attention.

  • The New Arrival Analysis of Women's Denim

    2023-10-10 7375

    The New Arrival Analysis of Women's Denim

    With the arrival of the autumn and winter season, the denim styles in the Guangzhou denim market are becoming popular and new. The overall store mainly focuses on denim items, followed by autumn denim jackets and denim skirts. Guangzhou is a key wholesale market for the denim industry in China, with a simple Korean style and a retro vintage style. Among them, the popular items are characterized by practical silhouettes, splicing designs, and washing techniques.

  • The Comprehensive Analysis of Haining Leather & Fur Wholesale Market in September & October

    2023-10-08 4622

    The Comprehensive Analysis of Haining Leather & Fur Wholesale Market in September & October

    As the autumn and winter season approaches, the Haining leather market is holding a hot new ordering meeting. The overall stores are mainly focused on thick plush outerwear items, such as down jackets, overcoats, plush jackets, and mink. The next focus is on autumn single items, such as leather jackets, vests, and windbreakers. The market caters to a group of domestic fur industry markets, with some styles suitable for e-commerce minimalist Korean and new Chinese styles, as well as fashionable mix-and-match styles suitable for the northern market. The popular single items are characterized by practical silhouettes, patchwork designs, and color matching, and compared to the domestic Xinji leather market, they have a higher degree of integration with consumers and faster fashion response.

  • The Analysis of Thom Browne The Luxury Menswear Brand

    2023-10-08 6376

    The Analysis of Thom Browne The Luxury Menswear Brand

    Thom Browne's 2023 Early Autumn Collection was photographed by Emma Louise Swanson at Montauk Point, which marks the division between land and sea and is also known as the "End of the World". On a windy hill beneath a lighthouse, we encounter four individuals dressed in layered and nautical-themed garments, inspired by the story of "Moby-Dick".

  • Classic Business -- The Comprehensive Analysis of Benchmark Menswear Brand

    2023-09-28 27958

    Classic Business -- The Comprehensive Analysis of Benchmark Menswear Brand

    Classic business men's wear style is neat, concise, formal, and traditional, focusing on detailed design and presenting an elegant temperament with simple and well-fitting silhouettes. The selected fabrics are of high quality and mainly made of high-quality natural fibers such as high-count cotton yarn, mulberry silk, wool, and linen, which have a great texture. The emphasis is on comfort, practicality, and a close-fitting silhouette, making it suitable for various business occasions. With the changing consumer mindset and the trend of outdoor leisure, classic men's wear also integrates technological protective functions while maintaining the quality wearing experience, achieving diversified consumer wear in different scenarios. This report focuses on the best-selling products of domestic benchmark brands in the classic business style men's wear this season, extracts and analyzes key fabric information, and looks ahead to the fabric development direction in the business classic style.

  • Outerwear Fabric -- The TOP Ranking of Girlswear

    2023-09-28 6369

    Outerwear Fabric -- The TOP Ranking of Girlswear

    This report is based on a comprehensive analysis of the top 100 hot spots for girls' outerwear fabrics based on POP Fashion user download interaction data in the past three months. In the top three month hot list, the most popular girl's jacket brand is Moncler, accounting for 25%, followed by Mayoral, accounting for 18%. According to the Top Hot List analysis, the most popular category of girls' outerwear this season is down jacket/cotton jacket, so sports chemical fiber fabrics are the main material components. Among them, the proportion of textured synthetic fibers is the highest at 34%, followed by technology glossy fabrics at 22%, and fabrics with protective functions at least at 8%. Technological luster and voluminous plush are the trends of this season, and fabrics have corresponding investment value.

  • Trending Fashion Topics on Xiaohongshu in September -- Women's Knitwear Data Analysis
    Data Reports

    2023-09-28 66318

    Trending Fashion Topics on Xiaohongshu in September -- Women's Knitwear Data Analysis

    Xiaohongshu's official operation is based on the platform's dynamics and insights into fashion trends, launching popular topics in various fields to provide inspiration for creative collisions. Some topics are combined with activities for effective fashion promotion. In September, in the fashion field, the topics included #AutumnWinterAtmosphereOutfits, #WorkplaceCommuteOutfits, #KoreanStyleOutfits, #AmericanRetro, #NewChineseStyleOutfits, #CleanfitSimpleOutings, sorted and unfolded based on topic popularity.

  • The Analysis of Hangzhou Womenswear Wholesale Market

    2023-09-27 14249

    The Analysis of Hangzhou Womenswear Wholesale Market

    The clean fit of Hangzhou Wholesale Market and minimalist Korean style remains the mainstream, in addition to continuing the pragmatic Urbancore and elegant commuting style. It is worth noting that Bowcore's bow elements and Maillard color scheme are paired this season. The item that needs to be focused on is the coarse tweed small fragrant jacket, which has a significant market share this season. Pay attention to the application of minimalist collarless, lace, lapel, and pocket design in details.

  • Free Shadows -- The Analysis of Marisfrolg The Benchmark Womenswear Brand

    2023-09-27 21042

    Free Shadows -- The Analysis of Marisfrolg The Benchmark Womenswear Brand

    MARISFROLG's 2023 Early Autumn Collection, themed "Seagull Series," highlights a carefree attitude towards life. The collection uses seagulls as important pattern elements to convey a sense of freedom and broad-mindedness. In terms of design, the series presents diverse patterns and craftsmanship, emphasizing elegant pattern design as a core feature. Additionally, the collection includes a variety of different items such as sweaters, shirts, cardigans, and coats to meet the needs of different consumers.

  • An Instant Moment -- The Analysis of JNBY The Benchmark Womenswear Brand

    2023-09-26 38169

    An Instant Moment -- The Analysis of JNBY The Benchmark Womenswear Brand

    In the 2023 autumn/winter series, JNBY focuses on the theme of "moments" to create a casual yet artistic, intellectual, and cool image of JNBY women through changes in materials, silhouettes, and textures. These design inspirations also echo the artistic traits of relaxation, simplicity, ambiguity, and disorderliness in this season's "moments" theme, bringing imagination to the urban dwellers' moods.

  • Retro Street -- The Analysis of Billionaire Boys Club The Menswear Designer Brand

    2023-09-25 6309

    Retro Street -- The Analysis of Billionaire Boys Club The Menswear Designer Brand

    Billionaire Boys Club (BBC) is a collaboration established in 2005 by renowned music producer and Grammy Award winner Pharrell Williams and his friend, the Japanese streetwear pioneer and founder of BAPE (A Bathing Ape), NIGO. The brand's design perfectly reflects NIGO's personal style, embodying the youthful, vibrant, and diverse characteristics of street culture. It prominently features astronaut and diamond prints that symbolize the brand's spirit. The brand aims to convey the rebellious spirit and playful attitude of subverting conventions and refusing to compromise in street culture.

  • The Analysis of CROQUIS The Benchmark Menswear Brand
    Data Reports

    2023-09-25 45694

    The Analysis of CROQUIS The Benchmark Menswear Brand

    The inspiration for this season's theme comes from Ma Yuan's painting "Water Scenes" during the Southern Song Dynasty. It takes water's layering, texture, curves, flow, and shimmer as a starting point to extend the inspiration. Fabric, structure, and patterns are used as carriers of design inspiration, which are embodied in the new products of this season.

  • Shirting -- The TOP Ranking of Menswear

    2023-09-22 16226

    Shirting -- The TOP Ranking of Menswear

    This report is based on a comprehensive analysis of the TOP 100 hot list of men's shirt fabrics based on POP Fashion user download interaction data in the past three months. In the top three month hot list, the most closely watched brand is Louis Vuitton, accounting for 19%, followed by GBOSS, accounting for 14%. According to the TOP hot list analysis, the most popular category of men's shirt fabric style is smooth cotton spinning, accounting for about one-third of the total, followed by style printed fabrics accounting for 23%, and technology chemical fiber fabrics accounting for at least 5%. The pattern design of fabrics in this season's shirt hot list has received much attention, so while paying attention to classic smooth cotton and wool worsted fabrics, texture jacquard and style printing have become the trend fabrics of this season.

  • September Korean Menswear Market Comprehensive Analysis

    2023-09-22 6781

    September Korean Menswear Market Comprehensive Analysis

    In September, Dongdaemun Market in Korea introduces new autumn and winter styles. The current popular trends are highlighted by the casual collegiate style and urban functional style. The market patterns focus on collegiate style letters, cartoon animations, and interesting flowers. The main items include daily casual hoodies, lightweight sports jackets, and utility trousers. The overall style emphasizes the Korean casual style, showcasing comfortable and practical everyday outfits.

  • Pants Fabric -- The TOP Ranking of Menswear

    2023-09-22 9015

    Pants Fabric -- The TOP Ranking of Menswear

    This report is based on the comprehensive analysis of the TOP 100 hot list of men's pants fabrics determined by the interactive data downloaded by POP-Fashion users in the past three months. In the past three months' TOP hot list, the most popular brand is BOSS, accounting for 17%, followed by GUCCI, accounting for 15%. According to the analysis of the TOP hot list, the most popular category of men's pants fabrics is casual knitted fabrics, accounting for about one-third, followed by comfortable cotton fabrics, accounting for 28%, and vintage corduroy fabrics accounting for the lowest proportion of only 3%. Casual knitted fabrics, comfortable cotton fabrics, and high-quality woven fabrics are the trending fabrics of this season and have corresponding investment value.

  • The Analysis of Miu Miu The Women's Knitwear Brand

    2023-09-22 55344

    The Analysis of Miu Miu The Women's Knitwear Brand

    MiuMiu 23/24 Fall/Winter Women's Collection, collaborated with South Korean artist Geumhyung Jeong, Miuccia Prada directs her design focus towards classic feminine styles. She introduces the concept of "dressing for thought", and they casually tuck sweaters into tights, creating a sense of sensitivity belonging to women within the layers.

  • The Analysis of Edition The Benchmark Womenswear Brand

    2023-09-22 43606

    The Analysis of Edition The Benchmark Womenswear Brand

    The POP market research team conducted a comprehensive analysis on the Edition 2023 Early Autumn series, covering four key modules including brand dynamics, offline new product analysis, online new product data analysis in August, and offline new product design details analysis. Please refer to the following text for more details.

  • The Analysis of Shenzhen Womenswear Wholesale Market

    2023-09-21 15042

    The Analysis of Shenzhen Womenswear Wholesale Market

    Original stalls are predominant in Nanyou Market in Shenzhen, emphasizing craftsmanship and quality. High-quality original designs are recommended at Shangdao Center, Jinhui Building, Judao, and 101 Fashion Designer Pavilion. For niche European and Korean goods, Century Square, Building 108, and Building 107 are recommended. For high-end replicas, Building 110, Building 111, and Guihang Building are recommended. For a mature audience, Building 8 and Building 7 in Tian'an are recommended.

  • Maillard -- The Analysis of Women's Street Style

    2023-09-20 52715

    Maillard -- The Analysis of Women's Street Style

    Farewell to the dopamine of summer, Maillard continues to be the hottest fashion trend this autumn. Maillard originally referred to a common non-enzymatic browning reaction in food processing, which is a non-enzymatic browning reaction that occurs during the processing of food. During this process, various shades of brown are produced, hence Meira has spread to the fashion field as a synonym for color coordination. Maillard's fashion style is mainly brown, with bright orange or red accents, which can allow you to showcase a fashionable and warm atmosphere in autumn. Below, we will interpret Maillard's fashion from four perspectives, representing pure brown, brown with no color, brown with orange-red, and brown with bright colors, to represent the street fashion trendsetters' Maillard styling.

  • The Analysis of Hangzhou Menswear Wholesale Market (Part Two)

    2023-09-20 5296

    The Analysis of Hangzhou Menswear Wholesale Market (Part Two)

    Men's fashion wholesale market in Hangzhou in August is mainly focused on Urbancore, casual micro-trend, minimalist Korean style, and a small number of business styles. In terms of craftsmanship, the main design elements include high-frequency small labels, luxurious hot drills, and distressed washing. The details are focused on embossed tactile sensation, leather accents, pocket design, minimalist details, and heterogeneous splicing. Letter patterns are used to accentuate the items in a distorted and trendy way. Key items include color-blocked hoodies and jacket outerwear.

  • Street Sports -- The Analysis of SCULPTOR The Womenswear Designer Brand

    2023-09-20 16455

    Street Sports -- The Analysis of SCULPTOR The Womenswear Designer Brand

    SCULPTOR was founded in 2012 and is a Korean independent designer brand. It has a minimalist, retro, mischievous, and rebellious brand tone, aiming to find a new classic style of minimalism. The brand style is casual and casual, with a sweet and cool girl style combined with a college style and street retro, suitable for everyday wear. SCULPTOR focuses on minimalist casual clothing, with street-inspired designs that evoke a sense of nostalgia. Work pants, street hoodies, and comfortable minimalist cuts showcase versatility in wearability and styling, better highlighting the graceful body lines of women. The brand's early autumn 2023 collection continues the retro street style while incorporating details with girly elements, combining neutral street fashion with sweet and cool girl dressing.

  • Quiet Old Money -- The Analysis of KEIGAN The Womenswear E-Commerce Brand

    2023-09-19 18511

    Quiet Old Money -- The Analysis of KEIGAN The Womenswear E-Commerce Brand

    The current issue of the POP market research team focuses on seven modules: the introduction of the KEIGAN brand theme (early autumn 2023), the proportion and style analysis of new product categories, color application, key category analysis, application of popular elements, and summary + development and extended recommendations.

  • Exploring Function -- The Analysis of A-COLD-WALL* The Menswear Designer Brand

    2023-09-19 8212

    Exploring Function -- The Analysis of A-COLD-WALL* The Menswear Designer Brand

    A-COLD-WALL* is a streetwear brand established in London, United Kingdom in 2015. It is also the personal brand of Samuel Ross, a member of the creative team DONDA under American pop singer Kanye West. The brand is positioned as high street style, known for its sharp, fashionable, and functional designs. Taking inspiration from the clothing of the British working class, A-COLD-WALL* combines practical attributes with experimental pattern designs, creating unprecedented street fashion styles. Samuel Ross states that the brand's positioning is not just a street fashion brand, but a cultural output. The brand name reflects the unique appearance of Britain, like the cold touch of putting a hand on a secluded architectural wall. The concept of a wall as the brand name is because society as a whole is built on the concept of walls or boundaries. Walls separate the entire society, but they also connect everyone.

  • Pre Fall 2023 Analysis of Guangzhou Women's Knitwear Wholesale Market

    2023-09-19 12855

    Pre Fall 2023 Analysis of Guangzhou Women's Knitwear Wholesale Market

    The September women's sweater market is mainly focused on research on the Guangzhou U:US wholesale market and the Thirteen Rows wholesale market. The key style is to focus on the Dirty Fit clothing matching style. The new products in the market this month mainly revolve around autumn and winter items, with a focus on sweaters with a denim-like texture, creating a worn-out, sun-faded feel. There is a greater application of twisted flowers, ribbed patterns, and flat patterns. The main styles of sweaters are concentrated in items such as pullovers, cardigans, and skirts, occupying a relatively large market share.

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2023PF Fashion Clothing Trend Analysis | POP Fashion

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