Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Season
- Theme
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
- loungewear
- Leisure Wear Nightwear Suit Nightdress Nightgown Pajama Pants Strap Nightdress Sleepwear Maternity Dress
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Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure Italian Business Style golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese Korea-Version Preppy style Parent-child Dressing Princess Style Nature Organic Cotton&Linen Folk style Sustainability Middle East Style Russian Style Middle Aged and Older Haute Couture Pattern analysis Essential Y2K Cool & Sweet American Casual Post-Apocalyptic New Vitgage Old-money Style clean fit Yama Style Artsy Style Gothic Style Country Style Chanel Style Resort Style Romantic Fashion Minimalist Balletcore Romantic and Sweetness Chic Modern Elegance and sexy Comfort Essential Party style Elegant commute Socialite Style Quiet Luxury
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2024-04-22 7068
Cute Animals -- The Pattern Trend for Kidswear
The original design of the "Cute Animals" theme is mainly based on the lively and cute animal images in nature, supplemented by the combination of letter writing, flower and plant elements, using hand drawn, flat cartoon, continuous arrangement and other techniques to create. The color experience is bright and lively or warm and harmonious, and the overall picture is full of a strong cute and interesting atmosphere, providing a direction for the development of related products.
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2024-04-18 54337
Chinese Philosophy -- The Design Development of Menswear
The 2024 Spring Festival Gala has directly pushed the new Chinese style Chinese style to a climax, from making offerings around the stove and ordering tea to Hanfu and Buddhist temples. In recent years, Chinese consumers, especially the younger generation, are collectively returning to the new Chinese style of "Eastern aesthetics". At the same time, throughout the men's fashion week, major brands have adopted Chinese elements, presenting the fashionable charm and vitality of traditional Chinese culture. The rise of this style means that Chinese elements are gaining international recognition with their unique charm. "New Chinese Style" combines traditional craftsmanship with modern style, not only retaining the traditional charm of the East, but also combining modern clothing design, making the style structure more suitable for daily wear.
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2024-04-18 5981
Japanese & Korean Style -- The Silhouette Trend for Girls' Outerwear
The 2025 Spring/Summer Girls' Coat Trend Report introduces the popular trends in girl's coat silhouettes from six directions: light sweet sun protection suits, sports outdoor jackets, casual shirt style jackets, comfortable baseball suits, college navy jackets, and French countryside jackets. Mainly suitable for children of middle and young age, as well as children of middle and old age, suitable for daily life and college wear. For more details, please refer to the following report.
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2024-04-16 27136
Glacier Gray -- The Color Trend for Womenswear
Glacier Gray gives people a calm, mysterious, and elegant visual experience. It is a neutral tone that creates a cold and profound atmosphere. Glacier Gray is often used in clothing design to convey a sense of modernity, delicacy, and fashion. Due to its perfect visual appeal and strong color practicality, it has been applied to styles such as shirts, suits, and pants, becoming the core trend color of women's clothing for spring/summer 2025.
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2024-04-10 70382
Refuse of Soul -- The Design Development of Womenswear
The place where my heart is at ease is home. Home is not only a container and carrier for accommodating life, but also a place for people's souls to return to. The spiritual core of this theme is to encourage urban elites to create "luxurious" "leisure time" to allocate to their interests and hobbies in the face of being forced into a fast-paced and busy state of life, in order to build a spiritual habitat. In this construction process, we should use nature to bring peace and tranquility to the soul, and use the wisdom of returning to the original truth - nature - as a way to place our hearts, ask them questions, and coexist with them. At the design level, the theme draws inspiration from leisurely living scenes outside of busy life, adhering to the concept of humanistic naturalism, focusing on exploring various dressing possibilities under literary style, and emitting effortless relaxation and charm in the exquisite materials and details.
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2024-04-08 33399
The Silhouette Trend for Women's Trench Coat
The 25/26 autumn/winter women's trench coat presents a relaxed commuting style under the guidance of the cozy fit style, while combining the artistic temperament of Chinese elements under the influence of wabi-sabi aesthetic. From the perspective of representative women's clothing brands and similar style brands, there are the following directions worth paying attention to: fake two-piece, crossover robes, fitted cotton-linen, drop-shoulder military style, loose cocoon style, and shirt style trench coat. These trends not only meet the current consumer demand for practicality and fashion sense of women's clothing items, but also demonstrate the brand's pursuit of innovative design.
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2024-04-08 21886
Urban Streets -- The Silhouette Trend for Denim Jacket
As a must-have item in fashion, denim jackets are becoming increasingly popular among celebrities and fashion bloggers, and their trend in silhouette has become a major focus of designer development. This silhouette trend revolves around men's and women's denim jackets, including casual suits, shirt jackets, deconstructed jackets with a sense of design, large silhouette jackets, and other key single item silhouettes, bringing practical, versatile, and fashionable and innovative dressing style items. It is a key trend content that needs to be paid attention to in the new spring and summer denim jacket silhouettes.
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2024-04-03 25359
Star Era -- The Color Verification of Womenswear
One of the 24/25 autumn/winter color trend themes released by POP in June 2023 is "Star Era". With the continuous development of virtual technology, the fashion industry is also constantly innovating. Virtual technology has brought fashion designers more room for imagination. Every fashion brand is competing to explore more intelligent and personalized "digital fashion", including wearable devices and virtual reality glasses. The introduction of these fashion technology elements has endowed fashion with more possibilities and fields, and has also aroused more interest and curiosity among consumers towards fashion, bringing more possibilities for the development of the fashion industry. This season, the series releases of major brands have confirmed this theme trend.
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2024-03-30 77974
Outdoor Commuter -- The Design Development of Menswear
With the urbanization of outdoor styles, there has been a trend towards more office oriented outdoor attire. The concise cutting of professional attire, combined with outdoor colors and functional pockets, brings a sense of psychological belonging to white-collar workers who love nature and outdoor activities. In the current trend of lightweight outdoor sports, not everyone needs it. The authoritative fashion magazine Bussiness of Fashion recently believed that the era of Gorpcore is coming to an end, and also mentioned that many industry insiders believe that the new style of Gorpcore x Quiet Luxury collision is slowly rising. There are no difficulties that can stop the commuting of migrant workers, and there is no temperature that can stop the footsteps of outdoor people. Sports x office outfits are hot and trendy!
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2024-03-25 57451
Daffodil -- The Color Trend for Womenswear
Daffodil is a bright and vibrant color that falls between orange and yellow, presenting a strong visual contrast and emitting a warm and cheerful atmosphere. As a trend color for this season, it is used in styles such as dresses, camisoles, or shirts, paired with light or neutral colored clothing to add a touch of bright color to the 2025 spring and summer outfits.
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2024-03-22 66878
The Womenswear Fabric Trend of Cotton-Linen
Cotton and linen fabrics have an irreplaceable position in spring and summer clothing due to their excellent performance as natural fibers. The development of it still revolves around the core of leisure design, investigating changes in details and upgrading quality, and integrating fashion and comfort. Based on the analysis of relevant brands and market research, as well as from the perspectives of material, texture, and appearance, this report identifies the main development directions of cotton and linen fabrics in women's clothing for the spring and summer of 2025. These directions include lightweight paper feel, bright silk weaving, transparent and hazy, simple original linen, textured plaid, and cotton hollow embroidery. Relevant style recommendations are also made.
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2024-03-19 75803
Workwear Era -- The Design Development of Menswear
No longer limited to blue collar workers and workshops, the new workwear ideology redefines the fashion of leisure and the workplace. From the rough and hormonal atmosphere to the now popular Geek trend on the streets and alleys, the elements of workwear continue to extend. Choose a combination of a shirt jacket and khaki pants, paired with a pair of sports shoes, to showcase a clean and neat outfit.
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2024-03-13 87438
Spring Valley -- The Pattern Trend for Menswear
The theme of "Spring Valley" extracts a series of representative Chinese cultural symbols such as green plants, Chinese characters, and totems, and cleverly uses geometric segmentation in artistic composition, creative filter effects, and visually impactful monochromatic silhouette techniques to create under the theme of "Dreaming in the Illusion, Simplifying with Shadows, and Windy Leisure Courtyard". Integrating traditional elements with modern design elements as a whole, a more youthful and creative new Chinese pattern is derived, providing more exploration directions for the development of related patterns.
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2024-03-08 89780
Style Insight - Differentiation of Young Women's Styles (Part 2)
There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.
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2024-03-06 67127
Urban Leisure -- The Silhouette Trend for Men's Down Jacket
Cotton down jackets have always been one of the most exposed key items in autumn and winter, and are highly valued in development. This report focuses on the six major silhouettes of lightweight vest, collared shirt, anorak, bomber jacket, puffa jacket, and parka down. In addition, we have also added a series of new styles independently developed by POP to enrich consumer choices. This report will provide comprehensive support for the development of cotton down silhouettes.
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2024-02-27 57300
Practical Shaping -- The Silhouette Trend for Women's Leather Clothing
This season's spring/summer 2025 women's leather clothing silhouette combines the transformation of consumer lifestyle and fashion vision, integrating fashionable and casual, Japanese and Korean styles, and retro and nostalgic style attributes. At the same time, combining with the daily fashion preferences of young consumers, six main styles of silhouettes are provided, including retro work jacket, hip-length shirt jacket, straight Chanel-style jacket, retro loose suit, cropped jacket, and casual motorcycle jacket, to support the development of leather jacket products.
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2024-02-26 62222
The Silhouette Trend for Women's Overcoat
From the perspective of representative brands and similar style brands, there are several trends in the silhouette design of 24/25 autumn/winter women's overcoat, including wide sleeved cape style, cocoon-sleeved waist-cinched style, commuting wide shoulder style, round shoulder shirt style, relaxed drop shoulder style, and short cocoon Chinese style. These silhouette design trends have brought new visual effects to the new season of women's coat products, not only meeting the practical and fashionable needs of female consumers for coats, It also demonstrates the brand's pursuit of innovative design.
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2024-02-01 91670
Intellectual Commuter -- The Design Development of Menswear
In the fast-paced life, anxiety and tension have become the norm. Pursuing a comfortable and relaxed style of luxury is the first step to satisfying everyone's sense of security. Returning to the minimalist, classic and traditional dressing philosophy of "less but more refined", emphasizing the contour of smooth lines, low saturation soft color tones combined with comfortable knitting and soft tactile materials, exploring new urban commuting men's appearance. It is a cyclical and predictable result that the minimalist clothing based on practicality replaces the Internet fashion with enough gimmicks. High intelligence, simplicity, and gentleness, combined with a sense of detachment and relaxation, represent another kind of elegance for men.
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2024-01-18 106649
City of Light -- Spring/Summer 2025 Fabric & Accessory Trend
In the theme of the City of Light, consumers are "energetic backers" with high taste and energy, emphasizing a refined and enjoyable lifestyle, embellishing life with sparkling and exquisite details. I prefer an elegant sense of rhythm, integrating nostalgia and longing for a prosperous era into my life. I wander in various scenes from elegant retro to modern sports trends, and am passionate about participating in art salons and sports clubs, enjoying the passion and energy brought by the fusion of ideas and competitive collisions. In clothing, there is a greater emphasis on layered and mixed dressing, with a focus on combining comfort and leisure with fashion in the fabric, and embellishing fashion and sports through the fusion of luxurious decoration and sports functional elements in the accessories. The overall presentation is characterized by luxurious decoration, luster, lightness, vitality, and sportiness. This report will provide a detailed interpretation and display of the trend direction of auxiliary materials by constructing consumer activity scenarios under this theme.
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2024-01-18 115352
Natural Exploration -- The Design Development of Menswear
Escape from the reinforced concrete of the city and have a close encounter with mountains, lakes, and nature. As the birthplace of outdoor trends, Xiaohongshu has led the continuous rise of outdoor fever. From young people to people of all ages, they have become involved in the outdoor craze, and the outdoor industry has entered a new stage of rapid development. The outdoor craze represented by camping, fishing, and emerging sports encourages people to put down their phones to fight against "nearby disappearance" and alleviate various anxieties in life. More and more urbanites are pursuing freedom, living in the city while their spirits wander outdoors.
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2024-01-08 90097
Vibrant Golf -- The Design Development of Golfwear
Golf is traditionally considered a noble sport. However, with the participation of more young people and the dominance of urban lifestyles, golf today is increasingly focused on breaking this bias and emphasizing it as a national sport. The development of golf in China is showing trends such as popularization, younger consumer groups, and cooperative operation. This change in demand is also affecting the supply side, and golf is starting to target younger consumer groups, becoming a new trend in golf segmentation. This article will combine current popular trends to provide theme style, key silhouettes, and key design points for golf development, helping designers develop innovation.
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2024-01-05 64723
The Silhouette Trend for Men's & Women's Leather Jacket
With leather clothing becoming a key item and silhouette becoming an important design direction in the practical and trendy style, leather jackets have become a must-have item for pragmatists. A practical and trendy item, the motorcycle jacket has a thick material expression in the trendy style; The flip collar H-shaped jacket uses a simple and straight silhouette to create a practical silhouette, while casual suits use widened shoulders to interpret gender neutral boundaries. These silhouette design trends bring a new visual effect to the new season of leather jackets, meeting the practicality and fashion needs of current consumers, while also demonstrating the brand's pursuit of innovative design.
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2023-12-29 79726
Fashionable Intellectuals -- The Design Development of Kidswear
"Relaxation" and "scholarly atmosphere" are the core atmosphere under the theme of fashionable and excellent student style. The concept of fashionable top students originates from the "intellectual style", which cleverly combines the elegance of academic style with the lazy leisure of Korean and French styles, creating a simple, comfortable, and artistic atmosphere. Usually, low-key and introverted color combinations are used to create a unique and casual way of expression, highlighting personal uniqueness and charm. Whether in school or leisure time, the combination of intellectual style can make us feel the comfort of freedom, expressing our longing and pursuit for knowledge and wisdom.
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2023-12-27 63433
Retro Fashion -- The Silhouette Trend for Boyswear
The retro street style is welcoming consumers with a brand new attitude this season. The jersey style of "Blockecore" has become a trendy trend that attracts attention today. Intended to showcase the individuality of teenagers and satisfy people's pursuit of fashion aesthetics and technological development. In the trend of pursuing personalized satisfaction, this season we use school team baseball jackets, sports racing jackets, fake two-piece hoodies, distressed hoodies, improved jerseys, and innovative plaid shirts to promote the deep evolution of design innovation and bring more design possibilities to the retro street trend of children's clothing and youth.