This report selects butterfly patterns as the core element; New Chinese style as the core style; The butterfly pattern on ancient ceramics serves as a source of inspiration, breaking conventions through different painting techniques and color expressions, interpreting the collision between classic elements and modern fashion expression techniques, and providing inspiration for the development of new Chinese patterns. Next, we will gradually launch reports on serialized patterns of traditional Chinese patterns.

"In ancient times and modern times, people were like flowing water, and even when we see the bright moon, it is like this." Time is like a trickle that flows by and never returns, while Chinese culture is like the bright moon illuminating thousands of years. With the increasing understanding of traditional Chinese culture among young people in the new era, cultural identity and confidence have prompted them to spontaneously bring back the forefront of Chinese style fashion. Deeply explore the core of Chinese aesthetics, trace its origins, examine its form, and explore the mysteries of its cultural essence. In today's pursuit of individuality, respect for diversity and differentiation, traditional Chinese culture also provides people with a sense of belonging and spiritual sustenance. The traditional elements that once settled in the long river of history are revitalized and charming under the interpretation of modern aesthetics and technology.

This report focuses on the trend of key details in the craft direction, including linear decoration, multiple splicing, personalized leather labels, porous decoration, patch embroidery, fun pockets, hardware decoration, etc. These design trends not only meet the needs of consumers for delicacy and fashion sense, but also demonstrate the pursuit of detail craftsmanship and innovative spirit.

In order to verify the POP Forward Trend team's 23 year prediction of popular colors for autumn and winter in 24 years, this report analyzes the color application of mainstream fashion brands in the 24/25AW fashion show, including color trends and matching suggestions for 60 sets of clothing in ten major color series, hoping to provide inspiration for your design.

In order to verify the POP Forward Trend team's prediction in 2023 of popular colors for A/W 2024, this report analyzes the color application of mainstream fashion brands in the 24/25AW fashion show, including color trends and matching suggestions for 60 sets of clothing in ten major color series, hoping to provide inspiration for your design.

With the arrival of the French Olympic Games, its unique charm has brought new impetus to the fashion industry, intertwined with popular club culture, providing opportunities for those who pursue a high-quality life to showcase themselves and enjoy life. In this era, everyone is the shaper of their own lives, drawing their unique and exciting lives through continuous exploration and experience. Looking back on history and art not only reveals people's deep contemplation and challenges towards the current situation, but also illuminates the light of hope in adversity. People pursue not only material wealth, but also spiritual comfort and cultural depth. They begin to value every moment in life, learn to appreciate and take care of themselves again, and seek a harmonious balance between work and life, career and sports. The City of Light is precisely from this cutting-edge perspective, focusing on various dimensions of urban women, and thus extending the theme of clothing.

March 2024 -- The Industry Insight of Kidswear

The theme of "Holy.Holy" expresses affirmation of passion for life through a hot street trend style. People seem to transform into divine messengers, conveying eternal peace and resilient rebirth. The sanctuary is a creative and profound carnival, with its colors taking anti war, cultural, and natural dimensions as its hue. This unique scene is an exploration of humanity and peace, boldly showcasing more dramatic design and rich color proportions. Based on the street trendy Dirty color scheme. The soft pink color scheme collides with the passionate and restless magma orange to create a fun collision, while the navy blue and sandstone color schemes blend with the main color scheme, forming the core color of the entire series, showcasing an avant-garde rock wasteland style. Create urban rock enthusiasts with a strong street culture atmosphere, showcasing the wild street charm.

In 2024, in the fashion industry, romanticism is strongly recovering, and the symbolic decoralism of the Rococo era is returning, reaching new heights in the Shaoshu New Chinese market. After absorbing the exquisite beauty of Rococo art, the new Chinese aesthetics has achieved a high degree of integration of eastern and western aesthetic concepts. This upsurge and the renewed love of traditional culture in the Z era, such as the China-Chic of cultural creation driven by the worship of Buddha, complement each other, and together promote the birth of the Chinese Rococo style.The Chinese rococo style is based on the inheritance and re creation of the essence of traditional Chinese aesthetics. In terms of design details, it skillfully captures such elegant and meaningful totem patterns, recognizable Chinese elements, such as cheongsam collar, clasp, etc., and integrates them with the sophisticated pearl inlay, three-dimensional flower decoration and other elements in the rococo style to form a rich and restrained decoration technique. In terms of color application, on the one hand, it retains the traditional Chinese pink color tones, such as elegant porcelain white, lotus root, emerald green, etc., which have a strong Eastern charm; On the other hand, it also introduces highly saturated bright colors with a strong sense of modernity to enhance visual impact and trendiness, making the overall design more lively and modern while maintaining Chinese style, in line with the diversified needs of the modern fashion market, especially gaining high acceptance and recognition among Generation Z consumers.

Consumers are increasingly demanding the design of yoga clothing, hoping to find styles that meet both functional requirements and have a sense of fashion. Therefore, in response to the needs of different groups of people, designers are increasingly focusing on innovation in the design of seamless knitted yoga clothing, using various design elements such as pattern textures, color gradients, halo dyeing, and jacquard to meet the diverse needs of consumers. The design of yoga clothing will also pay more attention to comfort, functionality, and diversity in order to win more opportunities and advantages in the fiercely competitive market.

The theme of "Refuge of Soul" encourages urban elites to create "luxurious" "leisure time" to allocate their interests and hobbies to weave a piece of peace of mind for themselves in the face of being forced into a fast-paced and busy state of life - building a habitat for the soul. In this construction process, we use nature to bring peace and tranquility to the soul, and use the wisdom of returning to the original truth - nature - as a way to place our hearts, ask them questions, and coexist with them. The theme draws inspiration from the leisurely and elegant interests outside of busy life, adhering to the concept of humanistic naturalism, exploring the style of "elegance and luxury" - maintaining a relaxed sense of leisure in exquisite attention to details.

From the perspective of representative women's clothing brands and similar style brands, the edge details of Chanel style are worth paying attention to in A/W 25/26, including stringy selvedges, crocheted edges, rhinestone & sequins, bead chains, tassel edges, and wheat ear heavy gauge. These detailed trends not only meet the current consumer demand for practicality and fashion sense of women's clothing items, but also demonstrate the brand's pursuit of innovative design.

This report selects the snake motif as the core element and the new Chinese style as the core style. Through different painting techniques and color expressions, it breaks conventions and interprets the collision between classic elements and modern fashion expression techniques, providing inspiration for the development of new Chinese patterns. Next, we will gradually launch reports on serialized patterns of traditional Chinese patterns.

Daffodil is a bright and vibrant color that falls between orange and yellow, presenting a strong visual contrast and emitting a warm and cheerful atmosphere. As a trend color for this season, it is used in styles such as dresses, camisoles, or shirts, paired with light or neutral colored clothing to add a touch of bright color to the 2025 spring and summer outfits.

Cotton and linen fabrics have an irreplaceable position in spring and summer clothing due to their excellent performance as natural fibers. The development of it still revolves around the core of leisure design, investigating changes in details and upgrading quality, and integrating fashion and comfort. Based on the analysis of relevant brands and market research, as well as from the perspectives of material, texture, and appearance, this report identifies the main development directions of cotton and linen fabrics in women's clothing for the spring and summer of 2025. These directions include lightweight paper feel, bright silk weaving, transparent and hazy, simple original linen, textured plaid, and cotton hollow embroidery. Relevant style recommendations are also made.

History goes back and forth like a spiral. During social downturns, people's nostalgia and longing for a better era often appear particularly strong. This kind of retrospective and respect for history and art can be seen as an initiative to pursue dreams, reflecting and resisting negative social phenomena, and creating light in the darkness is their driving force for progress. The desire for prosperity drives the liberation of nature, and energetic backers often have a relaxed and elegant "casual party" in the city, achieving self healing and encouragement. To achieve balance and harmony between body and mind in a refined and enjoyable way, and to create a brilliant and beautiful era for oneself.

The revival of traditional culture has sparked rapid global attention to "Chinese style aesthetics". Starting from China's intangible cultural heritage and traditional embroidery techniques, this report explores the application of Chinese traditional craftsmanship in modern new Chinese style, interprets the style of Eastern civilization, inherits ancient charm, and presents a feast of Eastern poetry. Next, we will gradually launch serialized reports on traditional Chinese craftsmanship.

We have experienced a wave of resignations in recent years, from lying flat to the current state of great exhaustion: a collective feeling of fatigue and pressure. It can be said that exhaustion has become an increasingly obvious and persistent characteristic of contemporary life. In this situation, maintaining good mental health is a topic of continuous research in the future; Psychotherapist Deb Dana has found that in our overly stimulated world, low light can regulate our overwhelmed nervous system - through the feeling that makes you feel comfortable and safe, warm and fuzzy. This report explores how to apply this trend concept to the multiple crises of clothing in daily life, providing people with much-needed happiness and helping them recover their energy.

In this era where technology and artificial intelligence continue to shake the world, intelligent virtual models are invading reality, and the boundaries with humans in appearance and function seem to be gradually blurred. Therefore, maintaining one's own personality has become an increasingly important characteristic of humanity. Complex emotions, sparkling dreams, improvised creativity, unique life experiences, and rich social experiences... These traits that artificial intelligence cannot imitate create the irreplaceability of humanity. Strengthen your inner self, making your soul rich and powerful. Knowing what you see, fearlessly moving forward.

From representative brands such as Reese Cooper and Lemaire, abstract texture patterns are particularly prominent in outerwear and skirts, with mature and elegant outdoor styles as the main focus. This report explores the creative application of abstract texture patterns in clothing design from three themes: ocean texture, geological texture, and tree ring wood texture, providing design inspiration and direction for the trend of elegant outdoor patterns.

There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.