One of the 24/25 autumn/winter color trend themes released by POP in June 2023 is "Star Era". With the continuous development of virtual technology, the fashion industry is also constantly innovating. Virtual technology has brought fashion designers more room for imagination. Every fashion brand is competing to explore more intelligent and personalized "digital fashion", including wearable devices and virtual reality glasses. The introduction of these fashion technology elements has endowed fashion with more possibilities and fields, and has also aroused more interest and curiosity among consumers towards fashion, bringing more possibilities for the development of the fashion industry. This season, the series releases of major brands have confirmed this theme trend.

With the urbanization of outdoor styles, there has been a trend towards more office oriented outdoor attire. The concise cutting of professional attire, combined with outdoor colors and functional pockets, brings a sense of psychological belonging to white-collar workers who love nature and outdoor activities. In the current trend of lightweight outdoor sports, not everyone needs it. The authoritative fashion magazine Bussiness of Fashion recently believed that the era of Gorpcore is coming to an end, and also mentioned that many industry insiders believe that the new style of Gorpcore x Quiet Luxury collision is slowly rising. There are no difficulties that can stop the commuting of migrant workers, and there is no temperature that can stop the footsteps of outdoor people. Sports x office outfits are hot and trendy!

Cotton and linen fabrics have an irreplaceable position in spring and summer clothing due to their excellent performance as natural fibers. The development of it still revolves around the core of leisure design, investigating changes in details and upgrading quality, and integrating fashion and comfort. Based on the analysis of relevant brands and market research, as well as from the perspectives of material, texture, and appearance, this report identifies the main development directions of cotton and linen fabrics in women's clothing for the spring and summer of 2025. These directions include lightweight paper feel, bright silk weaving, transparent and hazy, simple original linen, textured plaid, and cotton hollow embroidery. Relevant style recommendations are also made.

The theme of "Spring Valley" extracts a series of representative Chinese cultural symbols such as green plants, Chinese characters, and totems, and cleverly uses geometric segmentation in artistic composition, creative filter effects, and visually impactful monochromatic silhouette techniques to create under the theme of "Dreaming in the Illusion, Simplifying with Shadows, and Windy Leisure Courtyard". Integrating traditional elements with modern design elements as a whole, a more youthful and creative new Chinese pattern is derived, providing more exploration directions for the development of related patterns.

In recent years, consumers have increasingly embraced a relaxed, lazy, comfortable, and simple approach to dressing. A new style of dressing has emerged, known as Cozy Fit. Compared to other styles like Clean Fit, Cozy Fit places greater emphasis on a comfortable and laid-back "lifestyle dressing," while also focusing more on the design of individual pieces. It abandons fixed pairing formulas, emphasizes practicality, and particularly highlights layering basics and multiple ways of wearing a single item. Its core concept is to create minimalist and easygoing looks with a touch of sophistication through the combination of basic color tones and loose and comfortable silhouettes. It caters to the current consumers' demands for comfort and practicality while showcasing a sense of fashion taste in dressing. The rise of Cozy Fit reflects consumers' pursuit of clothing comfort, freedom, and utility, as well as their desire for personalized and diversified dressing styles.

The style of Old Money clothing is characterized by classic, high-quality, attention to detail, and understated luxury. This report focuses on the old money style and extracts its key items, including casual fit polo shirts, comfy shirts, minimalist collared jackets, vintage Harrington jackets, minimalist balmacaan coats, and gentleman plaid coats, providing support for the development of old money style items.

The popularity of elite luxury brands, which continue to maintain a popular trend, is still on the rise. The fashion choices of the elites in the Hong Kong drama "Queen of News", which has recently gained a lot of attention, have caused a trend in the style of female leads in the workplace. At the same time, the press conferences of major brands and the appearances of fashion weeks are conveying signals of low-key luxury. After experiencing styles with strong visual impact and diverse design elements such as Y2K, trendy and spicy girls, and retro romance, consumers are more looking forward to the return of a minimalist style that is visually soft but subtly powerful. Unlike the previous minimalist style of "frigidity", Elite Luxury showcases more luxury and delicacy beyond minimalism. The difference from the previously popular "old money style" is that the elite luxury style places more emphasis on fashionable urbanism, while the old money style places more emphasis on retro leisure. Therefore, the quiet luxury style has become a beloved style among urban elites. At the same time, the simple design and comfortable silhouette of the quiet luxury style not only allow urban women to enter and exit business reports and gatherings, but also effortlessly showcase fashion in their daily life after work.

In the current era where many college styles are popular, consumers are no longer satisfied with existing American style dynamic sports colleges or European style elite colleges, but rather hope for diversified new college styles to emerge. At major fashion shows in the spring and summer of 2024, the combination of sleek silhouettes and exquisite details, coupled with a rich range of design elements, has made exquisite villains one of the new top trends. The popular Korean drama "Dark Glory" and Zhang Yuanying's new song style, known as "human MIU MIU," both elaborate on the "evil girl style" This type of new sweet cool college wind is causing a storm. Combining the latest ALL BLACK color trend with street culture such as rock punk and three-dimensional decorations such as sweet ruffles, creating a spicy and sweet feminine charm. The detailed designs of the academic representative's bow tie, belt, buckle, and other details have enriched the delicacy of this style.

Returning to luxury in a low-key manner is a new era of minimalism, known as "Quiet Luxury". It is not entirely minimalist, nor is it so cold hearted, but a style that is "not as simple as minimalism, but more refined than the cold hearted style". The colors are black, white, gray, khaki, and earth tones

From the perspective of representative brands and similar style brands, the detailed craftsmanship design techniques of tassels in the spring and summer of 2025 have the following trends that are worth paying attention to: tasseled edge, bundle tassels, drawstring tassels, striped segmented tassels, waterfall tassels, and local embellishments tassels. These detailed craftsmanship trends not only meet the current consumer demand for practicality and fashion in women's clothing items, but also demonstrate the brand's pursuit of innovative design.

Travel is reintegrated into people's lives, with holiday patterns highlighting plants and flowers as key elements, creating a tropical commuting style that injects vitality and vitality into the scorching summer. This pattern trend focuses on business vacations, showcasing the diversity and liveliness of patterns through the design of striped flowers, artistic brushstrokes, and textual flowers. Presented using positioning or full printing, aiming to explore the style of business leisure vacation, allowing people to feel a relaxed and casual business atmosphere. Injecting abundant vitality and fashion sense, adding unique and distinct colors to business occasions.

In 24/25 autumn and winter Korean casual brands, the style focuses on dark punk as the core, developing a more casual dressing style. It retains the basic attributes of punk, such as metal, leather, text prints, and exaggerated makeup and hairstyle, to express rebellious personality and cool effects. With the addition of deconstructed suits, shirts, and cotton outerwear, the strong rock attributes are weakened, resulting in a higher overall acceptance. This combination of feminine elements, gender-neutral casual items, and punk core is referred to as "semi-punk".

In the 2025 Spring/Summer shows of representative brands like The Garment, AURALEE, Plan C, and 3.1 Phillip Lim, the blue color palette emerged as the hot trend for the season. And among them, tranquil blue stood out as the core practical color of the 2025 Spring/Summer season due to its perfect visual appeal and strong color utility. This color's visual appeal and practicality are perfectly balanced, allowing it to showcase the wearer's personality and charm effectively.

From representative brands and brands with similar styles, the detailed trends of the casual college style for the 24/25 autumn/winter season include 3D ruffled edges, shoulder bows, diverse collars, bowtie designs, stripe pattern combinations, and check applications. These detailed elements create a fashionable and unique preppy-style look by focusing on the three-dimensional sense of clothing, femininity, and cute and playful effects.

Informal preppy style, derived from the uniforms of elite American schools, is a more contemporary way of dressing. It retains the classic elements of traditional items such as suits, polo shirts, and skirts, but adds a rebellious and energetic touch by incorporating outdoor, casual, avant-garde elements, and vibrant colors. They mix and match shirts, uniform suits, knitwear with skirts, vintage sneakers, baseball jackets, and other casual items, without being overly constrained by design.

Minimalism is not just a style, but also a lifestyle attitude. In the abundance of materialism, things tend to develop towards complexity. People are seeking emotional satisfaction and self-construction, and increasingly pursuing a harmonious relaxation of body and mind. They embrace an elegant aesthetic of "simplicity without reduction" in an interesting life. With clean and neat silhouettes combined with comfortable fabrics, it emphasizes the pursuit of quality in the modern urban environment. This pursuit of simplicity and purity extends from life to clothing, highlighting a minimalist and pure state of living.

In the theme of Wandering Adventure, consumers are "leisurely travelers" filled with elitism and humanistic care, pursuing low-key and reserved high-level spiritual needs. They are good at contemplating and exploring the essence of life, which is reflected in their preference for clothing with an emphasis on quality and practicality. Fabrics with a luxurious texture and detailed changes are used to satisfy their daily aesthetic needs. According to their lifestyle, fabric recommendations and combinations are made for three scenarios: urban commuting, relaxed leisure, and social gatherings.

The spring/summer 2023 is a paradise of technology, with popular colors including Paradise Green, Orchid Hush, Romantic Peachskin, Kelp Forest, Chinese Red, and dopamine tones. Among these colors, Paradise Green represents a futuristic sense of technology; Orchid Hush brings a psychedelic and gentle youthful temperament; Peachskin interprets a gentle and elegant style for men; Kelp Forest, with its natural plant-like tones, showcases a retro vibe; Chinese Red embodies the rise of national culture; and dopamine color showcases the positive and optimistic life attitude of young people. These colors allow us to be passionate and dazzling in this season, belonging to the positive and confident colors that represent spring/summer.

This report chooses the technique of relief printing to express new ideas through different types of elements and composition, exploring a unique atmosphere and emotion in a retro yet fashionable image, providing reference for the development of fashionable and casual women's wear.

Currently, college-style fashion has become a favorite trend among teenagers. This style is not only a popular choice but also a way to convey family education concepts and tastes. College-style clothing cleverly combines classic elements of British style (such as plaid, patchwork, embroidery, etc.) with the elegance and intellectuality of the college style (such as ties, pocket squares, blazers, etc.), creating an atmosphere that is both mature and youthful.

According to the latest fashion brand runway shows, such as PRADA, Stella McCartney, Valentino, etc., red is the key color of this autumn and winter season. This report selects the most forward-looking High Risk Red and Coral Blush in glossy fabrics. High Risk Red is passionate and unrestrained, creating an elegant and confident female image, while Coral Blush is moderately saturated in tone.