In 2024, in the fashion industry, romanticism is strongly recovering, and the symbolic decoralism of the Rococo era is returning, reaching new heights in the Shaoshu New Chinese market. After absorbing the exquisite beauty of Rococo art, the new Chinese aesthetics has achieved a high degree of integration of eastern and western aesthetic concepts. This upsurge and the renewed love of traditional culture in the Z era, such as the China-Chic of cultural creation driven by the worship of Buddha, complement each other, and together promote the birth of the Chinese Rococo style.The Chinese rococo style is based on the inheritance and re creation of the essence of traditional Chinese aesthetics. In terms of design details, it skillfully captures such elegant and meaningful totem patterns, recognizable Chinese elements, such as cheongsam collar, clasp, etc., and integrates them with the sophisticated pearl inlay, three-dimensional flower decoration and other elements in the rococo style to form a rich and restrained decoration technique. In terms of color application, on the one hand, it retains the traditional Chinese pink color tones, such as elegant porcelain white, lotus root, emerald green, etc., which have a strong Eastern charm; On the other hand, it also introduces highly saturated bright colors with a strong sense of modernity to enhance visual impact and trendiness, making the overall design more lively and modern while maintaining Chinese style, in line with the diversified needs of the modern fashion market, especially gaining high acceptance and recognition among Generation Z consumers.

Office Siren style has become popular, with a charming and sexy boudoir style, as well as the ability and agility of commuting. On this basis, combined with the sustained trend of intellectuals and the return of non formal colleges, a new intellectual fashion college style is formed. In terms of style, the focus is on the concept of "intelligence", with the core being the boudoir style of highly intelligent intellectuals and sexy and spicy girls. At the same time, it integrates with the modern and academic feel of the fashion academy, reducing the maturity of OFFICE SIREN and expanding the age range of consumers suitable for this style, making it compatible with the younger market.

The popular TV drama "Blossoms Shanghai" brought the fashion of Shanghai in the 1990s to the public. The fusion of Hong Kong style retro and Western grandeur creates a unique modern retro style of the 1990s. The 1990s was an era of tremendous economic development and rapid growth, with various industries rapidly updating and upgrading, especially the clothing industry. The prosperity in life has made people yearn for beauty and look forward to it. At this time, the foreign clothing industry is also in a prosperous era. Through frequent exchanges between reform and opening up and Europe and America, new trends in the clothing industry have entered Hong Kong and rapidly developed inland, blooming and prospering in Shanghai, an international city. At the same time, a large number of films and TV dramas about the 1990s have emerged. Different films and TV dramas from different regions, such as "Wild Bloom" and "Like a Flowing River," not only evoke nostalgia and longing for the 1990s among the audience, but also arouse a strong interest in the fashionable clothing of the characters in the dramas among many consumers. Fashion is a cycle, and what kind of prosperity will the current Alpha era bring to this modern retro style once again?