Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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2020-11-24 168934
2020 Double 11 Consumer Big Data Trends Analysis
Influenced by this pandemic, consumers' habits change greatly, and live streaming is increasingly growing. In the activity of 2020 Double 11, consumers are unprecedentedly passionate about shopping. New formals and modes keep emerging, which contributes to the rise of new products and renews shopping experience. POP joins hands with Lingxi Industry AI Platform to make a comprehensive analysis of data of Taobao 2020 Double 11 from three perspectives of reason of popular styles, trends and key strategies. And a specific case is given each.
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2020-08-14 112764
2020 Fashion IP 100
Fashion Exchange joins hands with CBNData to release the White Paper, 2020 Fashion IP 100. This is the world's first ranking list for fashion IP. It extracts big data from the three dimensions of consumer influence, heat on search engine and popularity on social media, conducts quantitative evaluation on more than 400 fashion icons worldwide, and selects the 100 fashion IP with the best comprehensive performance in the Chinese market in 2019. According to incomplete statistics, more than 1.3 million collaborative plans were released worldwide in 2019, while nearly 10,000 were collaborated with fashion IP.
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2020-05-14 121118
The Status Quo and Trend Forecast of Menswear Markets in China
At present, shops, restaurants and offices gradually open in China, and life is slowly but orderly. Although there are signs of recovery, getting the life back on track depends on how quickly the virus can be contained. Due to the pandemic, new modes are emerging in all walks of life. Online consumption is usual; conventional mode of working in office becomes telecommuting; contact-free service prevails; household entertainment rises, resulting in the boom of games. As for the fashion industry, the pandemic is a challenge yet an opportunity.
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2020-03-30 144109
Masks -- Fashion Under the Pandemic
After the novel coronavirus spreads around the world, governments and healthcare systems impose strict activity restrictions. This pandemic restricting consumption allows consumers to rethink their values for spending and shopping, and forces us to pay more attention to practicality, storage value and social meaning. Face masks are our protective barrier currently, and they become an important accessory.
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2020-02-29 165810
Fighting The Plague -- The Comprehensive Silhouette Trend for Menswear
In 2020, the sudden outbreak of the NCP has brought a new challenge to human beings and brought great changes to people's lifestyle and life attitude. And designers are also inspired by that. After the outbreak, people need an item that combines trendy elements with functional protection. The functional protective style is integrated into practicality and functional aesthetics, redefining the functional menswear market. It is so popular with young consumers with its unique style that it becomes a hot design direction for menswear after the outbreak.
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2019-12-13 177092
The New Year Plan -- Clothing Collocation for Women's Knitwear
The last winter of 2019 is coming to an end, and the 2020s will be another decade full of intelligence, curiosity and expectations. As the symbol of spring festival, auspicious vibrant red occupies an important cultural position in important festivals in China, and adds a luxurious bright color to winter. The dark grounding is helpful to highlight the lively feel of vibrant red. Metallic item is the key to the design & development for 2020. Patterns and traditional Chinese cultural elements are also important.
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2019-11-22 183650
Happy New Year -- The Clothing Collocation of Kidswear in The New Year
Spring Festival is a traditional Chinese festival. With the arrival of the Spring Festival, the festive jester red is very popular. Knitwear, jackets, overcoats, puffa jackets and dresses are combined with colors of Spring Festival and Christmas, together with Chinese traditional new year clothes, to bring a grand new year feeling.
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2019-08-05 152336
Leisure and Comfortable -- The Design and Development of Women's Swimwear
The comfort theme explores the relationship between individuals and houses. Simplicity and comfort in swimwear are increasing important.
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2019-07-30 154374
Modern Folk -- The Clothing Collocation of Women's Knitwear
Folk styling is key for knitwear. Alan cables, fair isle, Scottish checks are reinvented to form modern folk. For A/W 20/21, designs are more unrestrained, and the modern folk knitwear is more pared-back. Elegant fringing, melange yarns, modern florals, interesting diamond shapes, fair isle, cables, folk stripes, Scottish checks and mink are key elements.
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2019-07-30 134706
Sweetness -- The Clothing Collocation of Dresses
Sweet and opulent fabrics, vintage floral tones, bust and waist constructions and same-style dressing are highlighted. Slim and refined silhouettes are emphasized for rich dressing.
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2019-07-26 229800
Off-Line Slow-Paced Life -- The Thematic Color Trend for Women's Fur Coats
With the increasing awareness of protecting nature, natural tones are gaining popularity. In this digital world, people start to seek simple and real off-line life experiences. So A/W 20/21 color is calmer, more neutral and conceptual. The co-existing relationship of digital and real-life zones is kept, and the raw natural colors make a comeback.
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2019-07-16 163069
Soft and Warm Heavy-Gauge Knits -- Styling of Women's Knitwear
In this fast-fashion era, the heritage style makes a comeback. The homespun heavy-gauge design provide an antidote with industrial language. For A/W 20/21, yarns, stitches, crafts, shapes and colors are emphasized for the simple and sophisticated style, and heavy gauge is key.
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2019-07-04 143328
Nostalgic and Fashionable Socks -- Design&Development of Socks
Nowadays we need socks which are practical, decorative and chic. Innovative details, attractive patterns and sustainable materials update socks. As essential items, socks echo the athleisure trend of A/W 20/21 garments. The nostalgic and romantic trend in the 1970s and 1980s, street skateboarding add newness to fashion socks. Trendy patterns and bright colors appeal to the young generation. The lightweight and translucent quality and shiny details are perennial. Yarns and finishing are updated.
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2019-06-29 124477
New Business Force -- Styling of Men's Knitwear
As millennials become main consumers, many industries move into the fashion-forward transformation. A more directional quality is seen in business menswear. For men's business knitwear, color, craft and detailing are moving in a youthful direction.
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2019-06-20 146610
Minimalism -- Clothing Collocation of Women's Knitwear
Simplest lines replace complex embellishments to update knitwear. Yarns, stitches and structural lines are considered carefully. The simple knitwear iterations with neat and pared-back qualities are easy-to-style.
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2019-06-06 176020
Renewed Nostalgia -- Design&Development of Women's Swimwear and Underwear
Nostalgia continues to be updated in 20/21. Classic relaxed looks are updated by romantic elements. With the increasing emphasis of health, entertainment, house and work, versatile clothes are more popular. The boundary between swimsuit, underwear and sportswear has been blurred. To show the popular 1980s theme, designers drew inspiration from sports silhouettes and used light and soft elastic fabrics to create vintage items. Sportif straps, cutouts and high-waist are key. Renewed nostalgia pays tribute to the past and doesn't copy the past.
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2019-05-27 139245
Making Fashion -- Clothing Collocation of Men's Jackets
Bomber jackets are classic and popular for its nonchalance and versatility. In this new season, there are a range of different jackets: vintage pieced jacket, fashion jackets with patterns, zipper jacket, workwear jacket, structure-pieced jacket.
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2019-04-26 170387
The Millennial Tourists -- A/W 20/21 Theme Design&Development for Girls
The Millennial Tourists -- A/W 20/21 Theme Design&Development for Girls
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2019-04-22 124869
Fashion Denim -- A/W 20/21 Silhouette Trend for Women's Denim
Denim Can be used for a range of silhouettes including street denim sets, skirt-covered mock-layer denim pants, mock-waist denim pants, cuff-folded denim jumpsuits and waisted denim dresses. The tiered shape is emphasized, accentuated with the street rebellious style. After-treatment fabrics are mostly used, and washes are key.
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2019-04-15 166664
Utility Direction -- A/W 20/21 Clothing Collocation of Women's Puffer Coats
Function and utility are emphasized in 2020. Fabrics and silhouettes are key. New and mixed fabrics are used to make exaggerated silhouettes, lightweight puffer coats. The innovative fabrics and intelligent down filling technique make puffer coats more functional.
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2019-02-27 130339
Tiered Matching -- 20/21 A/W Knitwear Matching for Menswear
Knitwear is versatile and simple. It can be matches with shirts, jackets and pants.
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2019-02-20 112960
Business Wool -- 20/21 A/W Craft Trend for Men's Knitwear
Wool is soft and delicate, which is suitable for the business style. Different stitches, color blocks and splicing could be applied to present the fashionable and youthful quality.
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2019-01-29 157342
Clothing Collocation in Similar Colors -- 2020 Pre-fall Women's Knitwear Collocation
In 19/20 A/W catwalk, clothing collocation in similar colors is the trend. Two layers of clothing are key, while three or more layers are bold and add depth without being voluminous.
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2019-01-28 160699
Key Elements -- 20/21 A/W Silhouette Trend of Women's Knitwear
Top list shows that simple&sophisticated style still prevails, but to some extent, simple&sophisticated and athleisure styles are merged. In January, the most important design is line and plane, and structural looks are also critical. Splicing is still prevalent, and zigzag knitting continues to be upgraded.