Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
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Brand
ABCDEFGHIJKLMNOPQRSTUVWXYZ0-9OTHER
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure Italian Business Style golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese British style Korea-Version Preppy style Parent-child Dressing Nature Organic Cotton&Linen Folk style Sustainability Middle East Style Russian Style Middle Aged and Older Haute Couture Pattern analysis Essential Y2K Cool & Sweet American Casual Post-Apocalyptic Hip-hop style New Vitgage Old-money Style clean fit Yama Style Artsy Style Gothic Style Country Style Chanel Style Resort Style Romantic Fashion Minimalist Balletcore Romantic and Sweetness Chic Modern Elegance and sexy Comfort Essential Casual Home Comfort Party style Elegant commute Socialite Style Quiet Luxury
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2024-04-25 1429
Vitality Attack -- The Analysis of ANTA The Benchmark Sportswear Brand
This report mainly focuses on the following four aspects to analyze the ANTA brand: online sales analysis, key series analysis, key details analysis, summary, and development extension recommendation.
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2024-04-24 2854
Urban Casual -- The Comprehensive Analysis of Menswear Runway
24/25 autumn/winter men's fashion runway comprehensive trend, exploring new ways of men's business style dressing. Urban business style is not only a continuation of traditional business attire, but also a profound insight and integration of modern urban lifestyle. While maintaining the classic elements of business style, it injects modern urban atmosphere, creating a dressing style that not only meets the needs of business occasions but also showcases urban masculinity. The 24/25 autumn/winter men's fashion runway includes styles such as urban light luxury, elegant gentlemen, minimalist commuting, workplace trends, golden age, and Eastern connotations.
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2024-04-19 3304
Modern Minimalism -- The Analysis of KEIGAN The E-Commerce Womenswear Brand
The POP market research team for this issue will cover seven modules: introduction to the KEIGAN brand, analysis of new categories and styles, color application, analysis of key categories, application of popular elements, summary+development extension recommendation.
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2024-04-17 5665
Elegant Outdoor -- The Comprehensive Analysis of Women's Fashion Designer Brands
Elegant outdoor style women's clothing emphasizes simple and exquisite design, avoiding excessive decoration to showcase the high-quality texture of the clothing itself. Although simplicity is the main focus, the design can be enhanced by using different materials, such as high-quality materials such as wool and long staple cotton, as well as fibers such as viscose and Tencel, to give clothing a more delicate and smooth texture. In addition, urban outdoor style women's clothing will also combine outdoor functionality and fashion elements, such as using windproof and waterproof technology fabrics, while emphasizing comfort and convenience for daily commuting. The design will incorporate natural color schemes such as military green, earth color, gray blue, etc., as well as outdoor elements such as functional vests, fisherman hats, etc., making the overall design both practical and fashionable.
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2024-04-17 4023
Office Commuting -- The Comprehensive Analysis of Men's Wear Designer Brands
The light and mature workplace commuting style combines mature and stable professional temperament with relaxed and comfortable daily dressing elements, aiming to create a dress that not only conforms to the professional image of the workplace, but also does not lose personal style and life atmosphere. Choose high-quality basic items as the main axis of the wardrobe, such as classic cut casual jackets, fitted shirts, straight leg pants, etc. These items have simple styles and smooth lines, making them easy to handle various workplace situations. Meanwhile, the high-quality fabric texture is the key to enhancing the overall design level. In terms of color, neutral colors (such as black, white, gray, camel, navy) and low saturation soft color schemes are mainly used to create a calm and approachable visual effect. This theme revolves around casual and office sports style, retaining its formal feel while adding a fashionable and avant-garde vibe.
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2024-04-16 4181
Intellectual Executive -- The Comprehensive Analysis of Men's Wear Benchmark Brands
Within the system, there is a significant emphasis on appropriate dressing, with minimalist line patterns as the core, complemented by low saturation color schemes, to create a low-key and stable dressing style. Simple detail design showcases a restrained taste and style. Common items include jackets, shirts, polos, etc., which have a certain sense of formality and are suitable for wearing in the workplace or formal occasions. In addition, the choice of accessories is also very important, such as ties, watches, belts, etc., cleverly matching to enhance the overall refinement of the design.
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2024-04-16 3703
Retro Revival -- The Comprehensive Analysis of Men's Wear E-commerce Brands
This retro style can be divided into Bikercore, Japanese tooling and China-Chic retro style. Among them, Bikercore is deeply influenced by motorcycle culture, with motorcycle elements such as racing jackets as the core, presenting a tough and unrestrained image; The Japanese workwear style combines the practicality of workwear and traditional Japanese craftsmanship, emphasizing simplicity, comfort, and functionality; China-Chic's retro style is a fashion trend that combines Chinese traditional elements with modern design. It absorbs the essence of Chinese traditional culture, reinvents itself through modern design techniques, and shows a unique and lasting style.
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2024-04-12 4538
The Analysis of NEW BALANCE Sports Benchmark Brand
In 2024, NEW BALANCE mainly launched the Hyper Sports series, Uni essentials by TDS, running and fitness series, golf series, urban outdoor leisure series, and sports leisure series. Reason for recommending the brand: The brand has launched running and fitness style clothing and sports and leisure clothing that are more in line with the current trend, with high popularity and strong wearability, and has good market attributes.
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2024-04-10 20749
T-shirt & Sweatshirt -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's T-shirts/hoodies downloaded by users in the past month, business leisure and mountain style are the mainstream styles in the T-shirt/hoodie market in the past month, with text and stripes as the main patterns; The detailed design focuses on changes in the collar, jersey splicing, decorative pockets, stitching decoration, and faded distressed elements, which have received much attention in the recent jacket market.
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2024-04-10 6159
New Chinese Style -- The Comprehensive Analysis of Menswear Designer Brand
The new Chinese style combines traditional Eastern aesthetics with modern fashion elements, showcasing the cultural heritage of China in a unique way in its design. The rise of this style is not only due to its novelty and uniqueness, but also because it carries respect and inheritance of traditional Chinese culture. The design of the new Chinese style has both classical charm and a sense of modernity. Its emergence has broken the boundary between tradition and modernity, allowing people to see a new aesthetic possibility. The popularity of the new Chinese style also reflects people's love and pursuit of traditional Chinese culture. In this era of globalization, we need to have our own cultural identity, and the new Chinese style is a new interpretation and expression of traditional culture. The new Chinese style is not only a fashion trend, but also a cultural echo. It shows us the charm of traditional Chinese culture and also offers us a brand new aesthetic possibility.
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2024-04-07 3918
New Cycling Style -- The Analysis of Rapha The Sports Designer Brand
Against the backdrop of vast design resources and technological heritage, Rapha not only possesses strong professional dedication and functionality, but also completes a stylistic transformation. This open fashion and accessory ecosystem truly makes every cyclist fall in love with this sport. The Rapha cycling suit focuses on innovative technology, comfort, performance, and style. The brand mainly has six series, namely LASSIC series, MTB series, Core series, PRO TEAM series, EXPLORE series, and Brevet series. Reasons for recommending brands: The fashion and professionalism of the brand are prominent, and social media is highly popular
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2024-04-07 8790
American Casual -- The Comprehensive Analysis of Luxury Brands
American leisure occupies an important position in daily dressing styles due to its free and casual characteristics, as well as the design concept that emphasizes individuality and attitude. Integrating street culture, sports fashion, or academic elements to bring more diverse and personalized wearing choices to young consumers. Common items include loose T-shirts, hoodies, baseball jackets, rugby shirts, and jeans. Details such as pattern printing and patch embroidery add highlights to the overall design, highlighting unique style characteristics.
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2024-04-03 12410
Golf -- The TOP Ranking of Sportswear in March
Based on the analysis of the top 100 golf single item data on user downloads from POP2 to March, we can find that in the past month, the market has shown a high level of attention to collar design, mesh design, heterogeneous splicing, waist design, etc. Next, we will conduct a detailed analysis of these styles and details.
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2024-04-01 6166
Mix-&-match Innovation -- The Menswear Runway Analysis of RHUDE
The RHUDE 24/25 Autumn/Winter collection Out of Range has gone through a series of stages including retro, college, outdoor, urban, and nighttime. From college casual to elegant tailcoats, these outfits all have constantly changing silhouettes: slim fit mailman jackets and oversized jeans, straighter cushioned workwear sets, looser streetwear... They are all paired with fur jackets that have been repurposed as retro styles, or pajama interiors that match different styles. This season also emphasized some sense of formality, specifically manifested in perfectly structured suit jackets with padded shoulders and large lapels, as well as classic dark tone suits in different styles.
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2024-04-01 10990
The Comprehensive Analysis of Sportswear Retail Market in March
In March, the sports market still focuses on the three major styles of sports, namely trendy outdoor, yoga/running, and sports and leisure. We mainly conduct tracking research and analysis on sports brands that are relatively hot in the market and have a strong sense of design. The analysis dimension mainly focuses on the brand's key shopping mall displays and key market styles. By analyzing the colors and details of the series for reference and development.
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2024-04-01 6037
Modern Unisex -- The Popular Styles of E-Commerce Womenswear
Modern unisex clothing pursues simple, clean, and bright designs. Usually basic colors such as black, white, and gray are used, with occasional addition of dark blue or khaki to avoid overly flashy elements. The loose and minimalist cut is suitable not only for women, but also for male figures. Avoid using gendered elements, such as skirts, and focus on balance and coordination.
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2024-03-30 6086
The Comprehensive Street Style Analysis of Women's Fashion Week
At the 24/25 Autumn/Winter Fashion Week, a variety of fashion trends are vividly presented in diverse poses, not only leading the trend in major fashion shows, but also showcasing unique personalized matching styles in street photography outside the show. Among them, the independent and powerful "Mob Wife" style has risen strongly, while the emphasis on femininity, romance, sweetness, and elegant urban style is still the first choice for trendsetters, reflecting a deep exploration and praise of female characteristics. With the evolution of the spirit of the times, more and more brands and fashion enthusiasts are actively promoting and expressing the connotation of women's power, and design pays more attention to extreme feminine details such as chiffon and bows. In terms of overall cutting and silhouette design, a new trend of pursuing oversized sizes has emerged, with ultra long coats and oversized jackets becoming important carriers for shaping the powerful aura and fashionable attitude of modern women.
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2024-03-29 36341
The Xiaohongshu Data Analysis of Outdoor Sports E-commerce in March
This report analyzes the TOP list, details, and styles of popular outdoor sportswear on Xiaohongshu's e-commerce platform from February to March.
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2024-03-29 4652
24/25 Autumn/Winter -- The Comprehensive Analysis of Menswear Ordering Meeting
The style of the 24/25 autumn/winter men's clothing ordering event focuses on cool street trends, Italian business, Japanese workwear, and American colleges; In terms of detail and craftsmanship, dirty appearance, patchwork embroidery, and heterogeneous splicing are the design focuses; The pattern is mainly drawn with simple strokes and written imprints; Shirt style down jacket, baseball jacket, plaid suit, and textured jacquard knit are the prominent key items of this season.
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2024-03-28 4172
The Analysis of Popular Fabrics in Menswear E-Commerce in March
According to the sales data of Taobao and Tmall from February 12th to March 17th, through a comprehensive analysis of the proportion of sales and sales volume, it can be concluded that T-shirts, casual pants, jackets, hoodies, shirts, and cotton/down jackets have the highest proportion of men's clothing sales. This report will focus on showcasing the highlights of these six hot selling categories in fabric selection, and provide specific fabric recommendations for these popular products.
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2024-03-28 28397
New Outdoor Style -- The Comprehensive Analysis of Menswear Designer Brand
In 2024, sports events will further stimulate public participation, and outdoor sports will become a popular leisure choice. National participation in sports and outdoor activities is more driven by the concept of self satisfaction. As outdoor activities gradually shift from exploration, curiosity, and self challenge to current fashion, under the suppression and impact of work and the pandemic, a lifestyle that combines with outdoor natural elements naturally transforms into a new outlet for young people to release themselves. Consumers search for themselves inside while getting closer to nature outside. Through a brief escape, they seek purity and comfort in the mountains and feel the healing of nature. Light outdoor activities such as cycling, camping, hiking, and mountain climbing have become a new way of life for consumers.
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2024-03-27 7347
Paris Men's Fashion Week: Key Brand Recommendations | Part 2
This season's Paris Fashion Week still gathers the infinite imagination of designers, who transform clothing from concrete objects to abstract symbols, pointing to forces beyond the body. The stage of Paris Fashion Week showcases the charm and romance of fashion with its unique craftsmanship and exquisite craftsmanship, allowing you to experience the pure creative expression of major brands. This season's Paris Men's Fashion Week also features multiple Chinese brands, bringing unique Eastern style designs to global fashion.
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2024-03-26 4955
Classic Business -- The Comprehensive Fabric Analysis of Men's Wear Benchmark Brands
Classic business style men's clothing emphasizes elegant temperament and excellent quality, selecting high-quality natural fibers such as high count cotton yarn, mulberry silk, and wool. This season, the proportion of recycled cellulose materials such as viscose and triacetic acid is significantly increasing. With the evolution of consumer attitudes and the prevalence of outdoor activities, classic men's clothing has begun to inject technological protection elements on the basis of adhering to quality, in order to meet the wearing needs of consumers in diverse scenarios. This report focuses on the best-selling items of domestic classic business men's clothing benchmark brands, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in business classic styles.
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2024-03-25 16038
The Analysis of LILANZ Men's Clothing Benchmark Brand
Taking "Chengfan Qixia" as the theme, inheriting creative inspiration from traditional culture and art, integrating contemporary art style for exploration and innovation, and colliding with the spring and summer stories belonging to Lilang. LILANZ's new products this season have a high proportion of business and leisure styles, followed by commuting outdoor and urban work style. The overall pursuit is high quality and comfort, while also maintaining a sense of firmness. Attention is paid to detail processing to increase the layering and fashion sense of the clothing. The design of fabrics, colors, and styles changes to meet the needs of different occasions and showcase diverse charm.