Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2022-07-19 42373
The Analysis of Stefano Ricci The Benchmark Menswear Brand
“It is an ideal journey that leads us to the roots of masterpieces. We imagined the SR man in a path of exploration, beginning from the material that gives shape to dreams with his research guiding his choices and his study preparing him for life. The soul of the work is revealed, made of forms and emotions, of manual work in the quarries, of marble and artist workshops”. Filippo Ricci, Creative Director.
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2022-07-13 27923
Light Rhythm -- The Analysis of Lemaire The Menswear Designer Brand
Lemaire is a French designer brand founded by Christophe Lemaire, the former creative director of Hermes, and Sarah-Linh Tran in Paris in 1991. They opt for high-quality fabrics to develop versatile pieces for daily lives. Centering on minimalism, designer uses soft earthy tones and loose cuts to create a Parisian wardrobe that can not be defined by time and trend.
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2022-07-07 20619
Epiphany -- The Analysis of Bed J.W. Ford The Menswear Designer Brand
Founded by Japanese designers Shinpei Yamagishi and Keisuke Kosaka in 2011, the fashion label Bed J.W. Ford is exploring creative designs and harmonious layers to create the unique elegance. Shinpei Yamagishi was once a shop assistant in a famous second-hand fashion store in Tokyo, and he carried an marvelous aesthetic with him. Going against the trending subcultures, Bed J.W. Ford maintains themselves on the road toward being elegant and light-handed.
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2022-06-22 27739
Cozy Wardrobe -- The Analysis of COS The Benchmark Menswear Brand
Inspired by the summer atmosphere, the free and agile formations restructure the connection between bodies and the environment. At the COS Summer 2022 release show, timeless and practical fashion concept was updated by contemporary styles for breakthroughs and creativity.
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2022-05-25 18486
Walking Art -- The Analysis of VSKONNE The Benchmark Menswear Brand
Inspired by the movement of water, S/S 2022 collection ‘Walking Art’ presents a conflict between black and white. White expresses the brightness and cleanness of water, just as the easy lifestyle of VSKONNE gentlemen; black reflects the feeling of vastness and steadiness, presenting the thoughts and self-restraint in their minds. Water is the media that carries the ideology of life.
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2022-05-13 60997
Urban Revolution -- The Analysis of ZEGNA The Luxury Menswear Brand
S/S 2022 collection continues the smart tailoring and fits, and also subverts the traditional formal wear via creative fabrics and bold colorways, creating an advanced menswear aesthetic.
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2022-04-29 84052
The Comprehensive Fabric Analysis of Fast Fashion Womenswear Brand
With the popularity of cross-border e-commerce in China, the share of fast fashion womenswear brand is also increasing. We can see from the data of offline and online stores that ZARA and MANGO are the most welcoming brands while SHEIN is the top cross-border e-commerce. There shows a well balance between fabric appearance and practicality. This report will focus on the TOP10 fabrics in S/S 2022 and the hottest fabric of each clothing category to inspire the development in fast fashion market.
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2022-04-26 42146
Youthful & Mature -- The Comprehensive Analysis of Korean Menswear Market
Business wear and casual wear are the staples in S/S South Korean markets. Mature teenagers are the main targets of business wear. Heterogeneous splicing in tonal colors is the main details. Shirts and T-shirts are highlighted by chic details and slogan prints. Besides, elegant stripes and checks are updated by the changes on color and thickness.
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2021-10-13 67963
Color Analysis of Menswear Runway(Purple Series)
Purple is mainly used on menswear design to express the romantic tonality or street fashion attitude. Different hues and saturations can bring different dressing experiences. Orchid Hush(PANTONE 13-3805 TPG), African Violet(PANTONE 16-3520 TPG), Deep Lavender(PANTONE 18-3633 TPG), Zinfandel(PANTONE 19-1522 TPG) and Shadow Purple(PANTONE 19-3217 TPG) are the main colors for S/S 2022 menswear fashion weeks. We can see individualized expression and steady tonality from most brands. Orchid Hush better underlines the romance of men; while Shadow Purple and Deep Lavender focus on the street fashion and create positive and youthful expressions.
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2021-07-19 67554
BACK TO WHERE IT STARTED - -The Menswear Runway Analysis of Giorgio Armani
Giorgio Armani is relatively understated among all luxury brands in recent years, because it barely meets the needs of Gen Z, and stays away from the mainstream. However, the conservative Armani still brought us an elegant Italian aesthetic feast in S/S 2022. On Via Borgonuovo, the place where it all began, Giorgio Armani explores once again the idea of clothing that frees instead of constricting, increasingly moving away from formality and decisively embracing the informality of sportswear. This casual runway is committed to creating the images of yuppie gentlemen.
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2021-07-08 68557
THE (NEW) SET -- The Menswear Runway Analysis of Ermenegildo Zegna
Ermenegildo Zegna S/S 2022 collection was started with a charming film. Running in the narrow space till it comes to a vast vision, EZ's THE (NEW) SET interprets the present through the conversation between human and nature. Innovative designs provide the world with brand new styles. Zegna always subverts the tradition and brings surprise. Bold color application and fabric combination in this summer change the conventional structure of ready-to-wear and show the harmonious flexibility.