Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Emotion Evoking -- The Analysis of Marine Serre The Menswear Designer Brand
For Spring/Summer 2022, Marine Serre returns with a collection that stays true to the designer’s pursuit of interpreting dystopian themes to comment on the current global mood. In the past year, the designer has revealed two short films, Amor Fati and Core, both of which evoked heavy emotions in her directorial endeavors.
Cool Summer -- The Comprehensive Analysis of Guangzhou Kidswear Market
According to the market researches of POP Fashion, the kidswear markets in Guangzhou are dominated by girls’ dresses with bows and boys’ sets and shirt jackets. With the prevalence of neo chinoiserie, we can see more Chinese elements on garments. Besides, the preppy style takes the center stage. Avocado green is mixed with all kinds of saturated colors to enliven the market.
Subcultural Resonance -- The Analysis of Martine Rose The Menswear Designer Brand
Martine Rose established her eponymous label in London in 2007. It has since evolved from a tightly edited shirting collection to an internationally renowned and critically acclaimed brand. Martine Rose is inspired by her Jamaican-British heritage and her deep interest and personal involvement in the music and high / low melting-pot cultures of London. Martine Rose's unique aesthetic is informed by an investigation of proportion and silhouette, surprising textures and fabrications and fluent referencing of subcultural contexts. There is always a tension between attraction and resistance to the accepted codes of menswear. Her exploration of masculinity, the sexual edge of the collections and sensitivity to character and mood define her work.
Vibrant Teenager -- The Analysis of Covernat The Menswear Designer Brand
Founded in 2008 - Covernat is South Korean based label that focuses on simple, classic attire inspired by the legacy of Americana and Japanese clothing. The label has since become a staple in the Korean market, often catching attention thanks to new progressive collections and an array of collaborations each season. Well known for their sleek silhouettes and wearable designs, Covernat is also known for specialising in denim inspired by just before and after the industrial revolution.
Cozy Wardrobe -- The Analysis of COS The Benchmark Menswear Brand
Inspired by the summer atmosphere, the free and agile formations restructure the connection between bodies and the environment. At the COS Summer 2022 release show, timeless and practical fashion concept was updated by contemporary styles for breakthroughs and creativity.
Functional Aesthetic -- The Analysis of Meanswhile The Menswear Designer Brand
Meanswhile is a Japanese menswear brand founded by Fujisaki in 2014. With the concept that “clothes are a tool”, designer maintains the fashionable features and shows great functionality. The use of special materials and industrial elements is noteworthy.
Dreamy Garden -- The Analysis of Thom Browne The Menswear Designer Brand
Clean gray is used as the main tone in this season. Shoulder pads and collages show gender-inclusive structures and an alternative urban style.
Walking Art -- The Analysis of VSKONNE The Benchmark Menswear Brand
Inspired by the movement of water, S/S 2022 collection ‘Walking Art’ presents a conflict between black and white. White expresses the brightness and cleanness of water, just as the easy lifestyle of VSKONNE gentlemen; black reflects the feeling of vastness and steadiness, presenting the thoughts and self-restraint in their minds. Water is the media that carries the ideology of life.
The E-commerce Analysis of Bestselling Kidswear(May 2022)
Based on the data analysis and marking researches on Tiktok and Taobao, POP Fashion figures out the bestselling kidswear products in the recent month. We can see from the TOP10 products on Taobao that T-shirts, mid-length pants and sets are noteworthy the most. Trendy fashion IPs and asymmetric designs have been taken as the highlights.
The Flower of Romance -- The Analysis of Myne The Menswear Designer Brand
Myne is the streetwear line of Mihara Yasuhiro, a namesake Japanese designer brand founded in 2015. The footwear branch is now developed into a mature streetwear label. The combination of minimalist styles and trendy elements presents creative designs.
Cosmic Cruiser -- The Analysis of Celine The Luxury Fashion Brand
Celine Homme showcased the restless dreams of a cosmic teen in their newest S/S 2022 collection 'Cosmic Cruiser'. Directed by Hedi Slimane and flooded with professional FMX riders from Team FMX4EVER, the edgy show was softened by the scenery of the Île du Grand Gaou in the south of France.
Quirky Pragmatism -- The Analysis of Collina Strada The Womenswear Designer Brand
Spearheaded by New York-based designer Hillary Taymour, Collina Strada seeks out new dimensions from womenswear’s here-and-now in a streamlined display of aesthetic finesse. Though distinguished by its ability to add thought-provoking constructional twists to commonplace wardrobe staples such as t-shirts and hoodies, a rebellious undercurrent spirits the label in the form of hardware accents and subtly decadent flourishes. Satin slip dresses and faux-kidskin skirts coalesce with tie-dye jersey pieces, in a playful clash of opulent and slouchy silhouettes. In spite of its distinct design approach, the label promotes the ways in which its garments can be integrated into a vast multitude of outfitting contexts, cementing an effortless integration into myriad wardrobes.
Urban Revolution -- The Analysis of ZEGNA The Luxury Menswear Brand
S/S 2022 collection continues the smart tailoring and fits, and also subverts the traditional formal wear via creative fabrics and bold colorways, creating an advanced menswear aesthetic.
Sexy Preppy Style -- The Analysis of 5252 by O!Oi The Womenswear Designer Brand
The native South Korean label 5252 by O!Oi was founded by designer Jung Ye Seul in 2011 as a sub-brand of O!Oi. Practical daily casualwear is the staple. The latest S/S 2022 collection integrated sexy and workwear elements into the brand DNA to reinterpret the classic preppy style in a flamboyant and hot way.
Delicate Lifestyle -- The Analysis of Ameri VINTAGE The Womenswear Designer Brand
Ameri VINTAGE was founded by the famous Japanese model and designer Naoko Kuroishi in 2014. This Tokyo-based label combines its signature structures with Vintage to develop elegant, practical and retro pieces. The latest S/S 2022 collection continues the retro elegancy. Intellectual elegance and natural commute are the main dressing concepts. The cooperation with Disney presents sexy printed gauze tops. Dress and trousers are the staples for Ameri VINTAGE.
Primary Color -- The Analysis of Yohji Yamamoto The Menswear Designer Brand
Japanese designer Yohji Yamamoto is famed for putting an androgynous, directional spin on traditionally feminine avant-garde designs, and pioneering the fashion-meets-sportswear aesthetic. This is how Yamamoto’s signature dark designs and draped tailoring have impacted how we dress today. Yamamoto’s signature aesthetic, which hinged on all-black, body-engulfing designs, put a new spin on tailoring and stood out among the cinched waists, shoulder pads and bold block colours that ruled the 1980s fashion scene. In an era of rainbow brights, a dark colour palette had the shock factor.
Gentle Minimalism -- The Analysis of Jil Sander The Menswear Designer Brand
Jil Sander is known for the restrained aesthetics and neat lines. Abandoning all the extra details, ruched cloth wraps the body without zippers and buttons. A little clip and bias cutting accentuate the structures. The neutral colorways and modern fabrics of Jil Sander is the most persuasive path to the minimalism.
Trendy Elements -- The Comprehensive Analysis of Benchmark Denim Brands
With the revival of luxury market, we should keep our eyes on the design elements of these big names. This report will introduce the benchmark brands of denim products from their items, patterns and details.
The Comprehensive Fabric Analysis of Fast Fashion Womenswear Brand
With the popularity of cross-border e-commerce in China, the share of fast fashion womenswear brand is also increasing. We can see from the data of offline and online stores that ZARA and MANGO are the most welcoming brands while SHEIN is the top cross-border e-commerce. There shows a well balance between fabric appearance and practicality. This report will focus on the TOP10 fabrics in S/S 2022 and the hottest fabric of each clothing category to inspire the development in fast fashion market.
CANONE INFINITO -- The Analysis of MSGM The Menswear Designer Brand
Themed ‘CANONE INFINITO’, MSGM’s latest S/S collection explored the artisanship and street fashion in Italy and created a romantic and fantastic atmosphere.
Youthful & Mature -- The Comprehensive Analysis of Korean Menswear Market
Business wear and casual wear are the staples in S/S South Korean markets. Mature teenagers are the main targets of business wear. Heterogeneous splicing in tonal colors is the main details. Shirts and T-shirts are highlighted by chic details and slogan prints. Besides, elegant stripes and checks are updated by the changes on color and thickness.
Understated Luxury -- The Analysis of Vtmnts The Menswear Designer Brand
Vtmnts is a sub-brand of Vetements founded by Guram Gvasalia in France in 2021. Classic tailoring and unisex pieces nod to the value of traditional techniques and also redefine the luxury. The signature bar codes are presented on products in multiple colors.
Old-school Preppy Style -- The Analysis of O!OiCOLLECTION The Womenswear Designer Brand
O!OiCOLLECTION was founded by Korean designer Jung Ye Seul in 2011. Combining its old-school preppy style with minimalist urban designs, the brand provides practical and versatile products. S/S 2022 collection fused sexy elegance with casual preppy for updating. Broken holes, cutouts, drawstrings and low waists created a highly practical wardrobe with brand identity.
The Comprehensive Analysis of Fast Fashion Menswear Brand
Zara launched a cooperation with the independent Chinese designer Susan Fang to discover the creativity and value of Chinese designers. With the love for family, the collaboration interpreted the festive mood of Chinese New Year. Bold-scale blue hues were joined by functional elements as straps and bead buttons to show highlights.