The Emporio Armani23/24 Autumn/Winter Sustainable Collection draws inspiration from the ocean, using sailing as a clue and using patterns to showcase a wonderland full of adventure and fantasy. The series adheres to the concept of responsibility and uses environmentally friendly materials and craftsmanship to launch a series of practical items, showcasing the blend of marine inspiration and urban practical aesthetics.

Throughout the 2024 spring and summer women's fashion show, cotton and linen fabrics are still a high proportion of materials, while basic poplin and twill gabardine are showing a trend of multi style application. Urban minimalism and work street fashion are important styles, and the proportion of suits and skirts in the ready-made clothing category has significantly increased compared to the previous season. Overall, attention is paid to the comfort and relaxation brought by natural materials when wearing. High density poplin is mainly made of high count combed pure cotton, showcasing a lightweight and crisp texture, accounting for 33%. It extends from traditional shirt items to various types of ready-made clothing applications, such as suits, pants, and lightweight outerwear; Smooth cotton textiles mainly consist of twill gabardine, accounting for 31% of the total, which mainly appears in heavy and straight jackets and fashionable workwear sets; The color woven striped fabric focuses on the innovative application of holiday style patterns and basic fine stripes, accounting for 11%; The texture of cotton and linen is composed of multiple textures such as jacquard twill, washed crepe, and knotted yarn, which have weakened compared to previous seasons. It emphasizes the softness and fineness of the fabric, accounting for 9%; In the simple and natural world, the main manifestations are the cotton and linen colored spinning effect, the woven canvas texture, and the basic cotton twill garment making process, showcasing the natural properties of cotton and linen, accounting for 6%; Hollow out embroidery and printing are mainly based on basic cotton and linen plain patterns, combined with innovative floral arrangements to become important highlights of this season. The data and materials in this report mainly come from fashion weeks in Milan, Paris, London, and New York, focusing on new trends in cotton and linen fabrics during the four major fashion weeks.

23/24 autumn/winter series builds a new trend of elegant wardrobe, with smooth fashion lines extending freely and temperament, interpreting a casual and versatile style to showcase the charm of the urban scene. Building upon luxurious craftsmanship, it redefines modernity for men with an improvisational and disruptive perspective. Breaking free from the conventional patterns of autumn/winter ready-to-wear, it explores more possibilities for staple items and suit jackets.

C'N'C' Costume National is a famous Italian fashion brand, founded in 2004, primarily targeting young customers aged 18 to 35. It embodies their street culture, new lifestyle, and attitude. C'N'C' Costume National combines tradition and non-conformity, day and night, dynamic and classic designs. With its slim and fluid lines, it utilizes prints or letter patterns, along with globally leading high-quality fabrics, to present a minimalistic yet modern fashion sense. C'N'C' Costume National also strives to showcase a naturalistic spirit, releasing a refined and gender-neutral style that has become the signature design of C'N'C' Costume National.

According to the analysis of the TOP 100 men's suit downloads in July, the recent month's suit market has shown a trend dominated by business casual and light industrial style, focusing on the simple and neat H-line silhouette. In terms of detailed design, firm shoulder lines, high button positions on the western collar, and exquisite edge wrapping have become some of the characteristics of suits. Key fabrics to pay attention to include noise surface texture and color-woven check patterns, all of which reflect the modern men's demand for business occasions and comfortable fashion.

New Chinese style not only preserves traditional Chinese elements but also incorporates Western cutting structures, making it more daily-wear friendly. Traditional culture is infused into clothing design and worn by young people. Chinese emerging designer brands such as Pronounce, FENG CHEN WANG, and Sean Suen showcase ethnic cultures beyond traditional Chinese elements, modern Zhongshan suits, cultural heritage prints, phoenix patterns, and innovative use of traditional buttons. They give traditional wear a fresh look and appear in daily life in a unique and trendy manner.

The MSGM 2024 Spring/Summer men's collection draws inspiration from the designer's enlightening "Sogno Off Road" journey in Tanzania. This collection cleverly depicts an enchanting picture of an unexplored territory on the canvas of high fashion, seamlessly blending dreams with reality and witnessing the endless wonders of nature. The designer incorporates the beauty of sunrises and skies from the journey into the garments, skillfully combining textured fabrics with modern tailoring. Black tailored suits complement exquisite zebra and cow prints, transforming ordinary cotton into a luxurious canvas showcasing African wildlife. Models wander on the runway with handheld flashlights, as if traversing dark tunnels and heading towards dawn.

This report is the first part of the 2024 early spring fashion show/brand recommendation, focusing on a brief overview and summary of the luxury brands for the early spring of 2024. The early spring of 2024 still maintains a vacation style, with various poses and floral patterns. Plant patterns are emphasized, and top brands such as Louis Vuitton, Dior, Max Mara, etc., have chosen floral patterns from certain folk or cultural backgrounds as key designs for this season. The following content will provide detailed descriptions.

Genius Artistic Director Alessandro Sartori presents the Genius 2024 Summer Fashion Show - "L'OASI DI LINO". The new Spring-Summer series boldly subverts the monotonous matching patterns, exploring the modern inspiration of summer through infinite combinations of color and silhouette. High-level tailoring fits different body shapes and diverse scenes, reshaping the relaxed style and unleashing the creative spirit. Soft and neatness runs through the new season's design theme, blending with exquisite fabrics, highlighting the three-dimensional layering texture, and releasing visual tension.

This season, Philipp Plein has innovatively interpreted the paisley pattern collection after the tropical flower style of Hawaii in the summer season. Philipp Plein has turned ideal individualism into an artistic work, with essence coming from exquisite materials, outstanding quality and innovative style, exhibiting a strong trendiness. The sportswear is enriched with abundant paisley patterns and the product range is cleverly expanded by paying attention to the style of accessories.

This season, Balenciaga's key style is a genderless street-style fashion that combines elements of both men's and women's clothing to create a unisex form of apparel. Designer Demna Gvasalia incorporates loose, oversized cuts with chunky soles and retro patterns, incorporating the aesthetic features of both retro and futuristic fashion into the designs.

Combining bold graphics, patterns, and prints, the Louis Vuitton Pre-Spring 2023 Collection explores the recurring themes of boyhood and coming-of-age, featuring oversized silhouettes, boyish shorts-suits, and vintage style varsity jackets.

After the establishment of his namesake brand in 1970, Roberto Cavalli stole the spotlight with his first runway show at Palazzao Pitti, where he unveiled an avant-garde collection expressing his joyful, opulent aesthetic. The creative director Fausto Puglisi centered into the house in 2001 with his signature animal patterns. For Fall/Winter 22/23 collection, Fausto Puglisi presented luxurious animal patterns through minimalist cuts to reach a balance between sexual appeal and extravagance.

Inspired by Morocco, Charaf Tajer takes the patterns of poker as the theme of A/W 21/22 collection, which transcends gender and age. Iconic printed pattern, thick colors and gorgeous court style bring the intensive visual impact. The pearls and pleated shirts of models soften the masculinity.

The Louis Vuitton A/W 21/22 collection inspires from Stranger in the Village written by James Baldwin in 1953 and brings us charming designs under the theme Art of Travel. Taking the abstract marble as the setting of catwalks, the unique design brings both street and futuristic feeling, and also the hip-hop vibe. The abstract broad silhouette, marble color application, bright check patterns and metallic colors provide inspiration to men's dressing collocation this season. The gender-free pleated dress is more like Virgil Abloh's new attempt to get Louis Vuitton out of the old conventions.

Sophisticated ladies exude the charm of living a peaceful life and standing aloof from the worldly success. They pursue a high-quality life, simple yet refined details, pure and accurate cutting, natural and fine patterns, and fluent silhouettes. They are elegant, frank and leisured.

According to data analysis of TOP 100 downloaded men's suits in October, business leisure style holds 53%, followed by fashion leisure and rune arts. Accessories feature metal materials. Plant and flower patterns stand out in patterns. Details on the neckline and plackets become the focus this season.

Due to COVID-19, this year New York Fashion Week has been shortened from the usual eight days to four, and fewer than 10 designers hold physical shows for their latest collections. Despite the severe condition in New York, many brands still hold fashion shows offline, which reveals the determination of the whole fashion industry to survive and return to happiness. Many designers draw inspiration from the relationship between man and nature, and some put the show in the woods. Beautiful flowers and nature-inspired patterns characterize this season. In the meantime, people are stuck at home, and they have a growing demand for home decorations. Therefore, diverse and eco-friendly concept is also warmly welcomed in S/S 2021. This season features exaggerated expressions, such as the big bowknot, spreading ruffles and dramatic hem designs, as well as various joyful colors which represent hope and rebirth.

Balmain S/S 2021 fashion show is held in Jardin des Plantes, paring with BGM of Blinding Lights of The Weekend to create a strongly nostalgic vibe. LG OLED seems to bring audience to the scene. This show covers three basic themes, Heritage, Community and Optimism. Olivier Rousteing, the creative director, re-explores classic 1970s patterns of Pierre Balmain. PB monogram gets crossed with each other, recreating labyrinthine gardens that Mr. Balmain loves. Moreover, symbolic shoulder pads run through the entire S/S 2021 collection, reflecting Olivier Rousteing blends traditional and creative designs to explore the brand-new chapter from 1945 to 2020.

This report mainly analyzes EI, EXCEPTION, RIZHUO and AUM. Key designs this season include broken cutting and rough edges, crumpled cotton and linen, artistic patterns, line-drawn embroideries, vests and puffa jackets. Broken cutting and rough edges, as well as line-drawn embroideries are the essence of cotton and linen style, interpreting noble and unyielding characters of hermits. And we can see elements from RENLI SU, which indicates Chinese cotton and linen style uses Japanese hermit spirit for reference.

Hangzhou womenswear markets are key, and gradually revive after the pandemic is under control in China. Based on market research of S/S 2020 and Pre-Fall new products, we can see the mature lady style mixes with light leisure and becomes younger; young lady style enhances the new femininity and dresses hold the largest market share; street fashion declines; plants, flowers and artistic figures stand out; home style and functional items grow the fastest. This report extracts key items, crafts and patterns in S/S 2020 and Pre-Fall 2020 new products.