This report is based on the comprehensive analysis of the TOP 100 hot list of men's jacket fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, the most popular men's jacket brand is Louis Vuitton, with a high proportion of 23%, followed by GUCCI with a proportion of 14%. According to the analysis of the TOP hot list, the most popular fabric style for men's jackets this season is fashionable synthetic fiber, accounting for about one-third. Next are casual cotton textiles and stiff woolen fabrics, with fabrics accounting for 19% and 18% respectively. Chemical fibers with protective functions and warm and stylish woolen fabrics are the trend fabrics of this season with corresponding investment value.

This report is based on the comprehensive analysis of the top 100 hot list of women's coat fabrics based on POP Fashion user download interaction data in the past three months. In the top three month hot list, the most popular women's coat brand is Loro Piana, accounting for 19%, followed by Max Mara, accounting for 18%. According to the analysis of the TOP hot list, this season's women's coats have received high attention for their simple European, medium elegant, and fashionable commuting styles. Focus on wool blended materials, such as wool nylon blended, wool silk blended, etc. Classic double-sided fabric and Madden fabric are still the mainstream fabrics for women's coats, accounting for 37% and 26% respectively. Secondly, we can focus on the application of worsted fabrics in coats, with fancy yarns being the main focus in textured woolen fabrics becoming another hot topic of attention this season.

Based on the monitoring data of the POP-FASHION accessories team in the past three months, the most popular men's suit brands for the 23/24 autumn and winter seasons are Louis Vuitton, ZEGNA, DIOR MEN, Brunello Cucinelli, and BOSS. The following data is derived from the comprehensive analysis of similar products based on the sales data from these brands' online shopping platforms. For the 23/24 autumn and winter men's suit fabrics, wool and cashmere are the main materials, accounting for approximately 70%, while silk and wool blended fabrics show an upward trend. The most dominant fabric texture is diagonal twill, accounting for approximately 50%. Overall, the suit fabrics for this season have a warm and firm texture. This report will provide detailed interpretations of the key fabrics for the suit category from the most popular brands: Louis Vuitton, Brunello Cucinelli, and DIOR MEN.

Based on the monitoring data of the POP-FASHION accessories team in the past three months, Christian Dior, Louis Vuitton, Valentino, and Max Mara are the most popular luxury women's clothing brands for 23/24 autumn and winter and early autumn 2023 dresses. The following data is derived from the sales data of these brands' online shopping platforms, which is a comprehensive analysis of similar products. Wool and silk are the main materials for women's dresses in 23/24 autumn and winter and early autumn 2023. The proportion of wool-silk blended fabrics is trending upward, accounting for about 24%. The fabric styles are mainly plain twill and twill variations, accounting for about 20%, presenting an elegant and luxurious style. This report will provide a detailed interpretation of the key fabrics for the dress category of Christian Dior, Louis Vuitton, and Valentino, which have the highest level of attention.

Based on the monitoring data of POP-FASHION's accessory team in the past three months, the most popular luxury men's jacket brands for 23/24 F/W are Louis Vuitton, GUCCI, Celine, Hermes, and DIOR MEN. Based on the sales data of these brands' online shopping platforms and a comprehensive analysis of similar products, the following data was obtained: The main materials for 23/24 F/W men's jacket fabrics are synthetic fibers and cotton, accounting for approximately 39% and 27%, respectively, with nylon being the main material; The texture of the fabric is mainly knitted, accounting for about 21%. Overall, the jacket fabric in this season presents a functional protective and casual sports style, and the texture of velvet and jacquard is on the rise. This report will select Louis Vuitton, GUCCI, and Celine, which have the highest attention, to provide a detailed interpretation of the key fabrics in their jacket categories.

The proportion of jacquard fabrics decreased in the A/W 23/24 women’s runway show. We can see a clear trend of being sophisticated and luxuriant. POP Fashion figures out the five major styles of jacquard fabrics: European Retro(34%), Luxury Lustrous Yarn(21%), Geometric Jacquard(21%), Fine Satin(16%) and Woolen Jacquard(9%).

According to the researches of accessories on F/W 23/24 fashion shows in Paris, New York and Milan, we can see the strong influence brought by outdoor sports. Athletic accessories and urban commutewear are fused. Strings and buckles are used by many brands. Zippers become decorations instead of functional accessories. The design of suits is renewed by technical and surreal hardware. Retro buttons exude a warm atmosphere.

Woolen fabric plays an important role at Fall/Winter 23/24 Digital Première Vision Paris. Glossy velvet and plush wool give warmth and luxurious textures; undyed raw weaving expresses the desire for nature and primitiveness. Stretchy wool and soft flannel redefine freedom. Fancy yarns are added into classics to interpret the creativity.

The printing design at A/W 23/24 Digital Première Vision Paris sources inspirations from the great natural world. Designers interpret the diversity of plants and animals through their artistic languages. Digital techniques update the prints to present artistic leaves, digital flowers, wild ditsy florals, botanic camous and geometric shapes. The hand-painted touch of childlike landscapes, painted vegetation and fresh flowers pays homage to the nature. The comeback of Medieval wallpaper and motifs of Morris rediscovers the era of Art Deco.