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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

  • Sustainable Coexistence -- The Analysis of Shanghai Fashion Trade Show

    2020-10-30 54646

    Sustainable Coexistence -- The Analysis of Shanghai Fashion Trade Show

    This year fewer overseas brands attend this trade show, due to COVID-19. Thus we focus more on Chinese original brands and Chinese designers. In recent two years, apparel retail holds a smaller and smaller part of global retail. Many small brands become more flexible faced with this pandemic, and they gradually recover from this heavy blow via online activities, live streaming, short videos and other emerging activities.

  • The Analysis of Cabana × JOOR Online Exhibition

    2020-08-21 71915

    The Analysis of Cabana × JOOR Online Exhibition

    Due to this global pandemic, Miami's swimwear show giant Cabana teams up with digital wholesale platform Joor, presenting the latest swimwear and resort collections online and curating a series of swimwear and resort brands. Brands take this turbulent time for retail into consideration for S/S 2021, and many brands choose fabrics, prints and accessories to update styles, so as to lower the risk. Swimwear shapes remain classic but fuse with novel seasonal elements, while cover-ups and resortwear get closer to ready-to-wear collections, meeting consumers' demand for durable and versatile items.

  • Fashion Function -- The Analysis of ISPO Shanghai 2020

    2020-07-09 104937

    Fashion Function -- The Analysis of ISPO Shanghai 2020

    The pandemic awakens people's awareness of health, and sports equipment industry ushers in a rare development opportunity. ISPO Shanghai 2020 opens from 3 to 5 July. This year the exhibition specially divides several brand-new interactive segments such as Outdoor, Running culture and equipment area and so on. Sticking to "Creativity", ISPO Shanghai 2020 reproduces real scenes, invites KOLs to share experiences and provides live stream platforms to bring sports enthusiasts closer, thus showing a different experience.

  • The Era of Simplifying -- The Comprehensive Analysis of Lineapelle

    2020-03-05 67822

    The Era of Simplifying -- The Comprehensive Analysis of Lineapelle

    The theme for the S/S 21 edition was The Era of Simplifying, echoing a need for transparency. With the leather and textile industries under scrutiny for high carbon emissions, pollution and ethical factors, many suppliers were pushing their eco-friendly collections. Contradiction underpins S/S 21 at Lineapelle, with future-ready surfaces sitting alongside crafted looks and high-octane colors tempered by organic-inspired neutrals. Botanical colors and hand-painted floral designs bring a natural style for the look and appeal to consumers' attention to the environment. For the youth market, artificial hues and metallic foils are used to refresh perennial camouflage and animal prints. Plissé surfaces and iridescent effects blur the boundaries between physical and digital worlds and create futuristic looks.

  • Pitti Filati -- The Comprehensive Analysis of Florence Yarn Exhibition

    2020-02-11 105844

    Pitti Filati -- The Comprehensive Analysis of Florence Yarn Exhibition

    Pitti Filati is the largest fair of melange yarns in the world. This fair emphasizes sustainability is the first priority. Recyclable waste, natural bast fiber and light thin materials for summer are main development directions. More than 4,000 buyers from more than 50 countries are exploring the sustainable production of yarn and share the visual feast of knitting.

  • Immersive Experience -- Mare di Moda The Exhibition of Swimwear Fabrics

    2019-12-08 82461

    Immersive Experience -- Mare di Moda The Exhibition of Swimwear Fabrics

    The 18th Mare di Moda focuses on fabrics for swimwear, bodywear and athleisure wear. According to exhibitors, requests for organic, recycled and ethical materials continue to rise. Exhibitors offer many sustainable solutions to meet the demand. Printing runs throughout Mare di Moda, displaying vibrant color mixes and eye-catching surfaces. Designers are getting serious about sustainability. The high-impact fabrics are key. Lustrous surfaces like gloss and metallic yarns, saturated prints, and large-scale repetitive prints are popular, and they offer plenty of ways to renew styles for S/S 21.

2021SS Fashion Trend Analysis Report

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