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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Pattern -- The Analysis of Popular Patterns in March
    Hot

    2024-03-29 14693

    Pattern -- The Analysis of Popular Patterns in March

    In response to the summary of external patterns, this month's POP focuses on cross industry analysis of styles such as seaside vacation, Chinese aesthetics, leisure retro, sand dune wasteland, as well as pattern content and drawing techniques such as mottled letters, mountain youth, cartoon animals, spring views, and dreamy filter. This month, the popularity of the Shanghai LOEWE "Craftsman World" exhibition continues to rise, and the fun and childlike interactions have also attracted the attention of many parents; The Louis Vuitton Nautical series gracefully debuts, inspired by sailor elements to create a romantic vacation atmosphere. The following is a specific analysis of popular patterns.

  • Positioning Pattern -- The TOP Ranking of Menswear
    Data Reports

    2024-03-26 11905

    Positioning Pattern -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's clothing positioning patterns downloaded by users from February to March, the popularity of micro trendy text patterns is still high, and energetic sports patterns can be given special attention; The combination of artistic effects and academic patterns is still deeply loved by consumers. In the layout design that combines graphics and text, the masked embedded composition form is more classic and practical.

  • Suit -- The TOP Ranking of Boyswear
    Hot

    2024-02-01 32587

    Suit -- The TOP Ranking of Boyswear

    Based on the data analysis of the top 100 downloads of children's boys' suits in January, the recent one-month children's clothing market has mainly focused on sporty and casual styles, followed by college styles. There is also a high level of attention on sweatshirt sets in terms of silhouette. When it comes to details, there is a particular focus on heterogeneous splicing, with patterns mainly emphasizing cute and playful designs such as adorable animals and cartoon characters.

  • Sweatshirt -- The TOP Ranking of Menswear & Womenswear

    2024-01-03 65670

    Sweatshirt -- The TOP Ranking of Menswear & Womenswear

    This report is based on the comprehensive analysis of the top 100 hot list of children's sun protection clothing fabrics derived from POP-Fashion's user download and interaction data over the past two months. In the top hot list of the past two months, Balenciaga is the most popular sweatshirt brand, followed by GUCCI and Louis Vuitton. According to the analysis results of the top hot list, delicate plain weave and colored yarn fabric with floral patterns are the most popular, accounting for more than half. The fabric style with fashionable craftsmanship processing shows a significant upward trend, accounting for 19%. The floral patterns woven with colored yarn are worth paying attention to, and new and light air layer fabrics are the trending fabric styles of this season with corresponding investment value.

  • T-Shirt/Sweatshirt -- The TOP Ranking of Menswear
    Data Reports

    2023-12-28 72715

    T-Shirt/Sweatshirt -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's T-shirts/sweatshirts downloaded by users from November to December, lightweight machinery and micro-trend sports are the key styles in the recent T-shirt/sweatshirt market. The focus of patterns remains on textual variations. In terms of details, personalized patchwork, innovative pockets, and logo designs have received more attention. As for craftsmanship, distressed finishes are a popular direction. Additionally, ribbon as a decorative accessory is also a noteworthy design element.

  • The Comprehensive Analysis of Menswear Wholesale Market in Guangzhou from November to December

    2023-12-22 14619

    The Comprehensive Analysis of Menswear Wholesale Market in Guangzhou from November to December

    From November to December, the wholesale market for men's clothing in Guangzhou mainly focuses on winter and spring items, with styles such as sports and leisure, casual fashion, urban outdoor, and retro nostalgia. In terms of color, neutral tones such as blue-green, electronic khaki, etc. are the main choices, while styles should be based on actual wear. The pattern can focus on texture, brushstrokes, distressed and mottled patterns, and scattered text in a slightly trendy direction. Details such as a half open collar, pocket design, and stitching, as well as functional buttons and cold metal accessories, should be the key design elements to pay attention to. This article will elaborate on six aspects: key styles, colors, patterns, details, accessories, and popular market styles.

  • Outerwear -- The Data Analysis of Menswear E-Commerce
    Data Reports

    2023-12-18 19116

    Outerwear -- The Data Analysis of Menswear E-Commerce

    In the popular November men's outerwear e-commerce, the most popular styles of men's outerwear are dominated by mountain outdoor and business commuter styles. Among them, practical pockets, detachable inner linings, contrasting colors, as well as plaid patterns and patches are worth paying attention to as design elements. In terms of silhouette, fitted or loose versions are the main options, providing consumers with a more comfortable wearing experience.

  • Business Racing -- The Analysis of HUGO The Luxury Menswear Brand

    2023-12-08 26022

    Business Racing -- The Analysis of HUGO The Luxury Menswear Brand

    The HUGO 2024 Spring/Summer collection focuses on traditional business and street trend competitive styles, with design themes focused on patterns such as flame regeneration, brand ICON, and natural animals. Using techniques such as stickers and printing, as well as auxiliary materials such as ribbons and small labels, it creates a visually impactful and recognizable brand image for the new season.

  • Outerwear -- The TOP Ranking of Menswear
    Data Reports

    2023-12-06 66357

    Outerwear -- The TOP Ranking of Menswear

    According to the analysis of the TOP 100 men's jacket data based on user downloads in November, business commuting, mountain style, and athleisure are key styles in the recent outerwear market. In terms of details, innovative pockets, optimized front plackets, plush splicing, partial leather embellishments, layered attachments, and hat designs have received more attention. The craftsmanship is focused on blocking, novel quilting, structural taping, and character patches. Classic monograms and adjustable drawstrings are hot choices for patterns and accessories. In terms of silhouette, the fake two-piece design is worth paying attention to.

  • California Post College -- The Analysis of Palm Angels The Menswear Designer Brand

    2023-12-05 7266

    California Post College -- The Analysis of Palm Angels The Menswear Designer Brand

    Palm Angels is a fashion brand founded by renowned Italian photographer Francesco Ragazzi, who previously worked at Moncler. Francesco Ragazzi's creation of Palm Angels was purely accidental. At the time, he was taking photos of a group of skateboarding youths with angel halos in the sunlight on Venice Beach in Los Angeles. The moment was so beautiful that he decided to create a brand to tell the story of skateboarding youths and their street culture. From sportswear inspired by the 1970s to distressed jeans and sweatshirts featuring sunny California patterns, it's not difficult to see why Palm Angels have become a beloved fashion focal point as long as you take a closer look. Because in Ragazzi's hands, each series fully embodies his unique perspective inspired by skateboarding culture, demonstrating an unequivocal novelty and trendy fit. Palm Angels successfully blends American street fashion style with Italian high-end ready to wear style, full of street style while also exuding a sense of luxury.

  • Pattern Analysis in November 2023

    2023-11-30 52256

    Pattern Analysis in November 2023

    In response to the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of winter snow fields, tribal stories, universe movies, classic continuation, national style elegance, playful children's fun, as well as interesting cartoon and abstract coloring techniques. The biennial exhibition is being held in Shanghai, the birthplace of Chinese cinema, exploring the relationship between humans and the universe, and has received a high level of discussion this month; The cross-border collaboration between the milk tea industry and Chinese culture has brought sustained attention to Chinese culture; The interesting and cute cartoon characters have also received attention from all walks of life this month; Here is a specific analysis of popular patterns.

  • The Comprehensive Analysis of Korean Menswear Market in October and November

    2023-11-28 7271

    The Comprehensive Analysis of Korean Menswear Market in October and November

    From October to November, the Dongdaemun wholesale market in South Korea mainly focuses on new styles for the 23/24 autumn and winter seasons, with a focus on American retro, mountain style, and sports and leisure; vintage fonts, linear segmentation, washing, and diverse appliques are patterns and detail techniques worth paying attention to. This article will elaborate on the key styles, patterns, details, craftsmanship, and individual product directions.

  • The Analysis of Chloé The Luxury Womenswear Brand

    2023-11-27 61111

    The Analysis of Chloé The Luxury Womenswear Brand

    Chloé is a luxury brand originating from Paris, France, founded by fashion designer Gaby Aghion in 1952. When challenging the aristocratic tradition of Parisian haute couture, Chlo é successfully created the modern ready to wear concept of simplicity, aesthetics, and strong wearability. Although Chloé is hailed as the chameleon of the high-end ready to wear industry in Paris, the brand has always maintained a typical "French style" in its design style, exuding an elegant temperament. In addition to women's clothing, the brand also operates bags, perfume and other products. Its design style emphasizes the romantic relaxation of France, combining leisure and elegance. The gentle floral patterns and streamlined clothing have become symbols of Chloé, showcasing a unique feminine style.

  • Retro Street Fashion -- The Comprehensive Analysis of Designer Brand

    2023-11-22 42564

    Retro Street Fashion -- The Comprehensive Analysis of Designer Brand

    In the cycle of fashion, retro style has always been the unchanging theme. The retro style returns, drawing inspiration from the fashion trends of the past few decades and combining it with modern design to create a unique fashion style. This style emphasizes comfort and practicality, and gives people a sense of nostalgia for the past. Many people miss the past culture and fashion, and retro style is a way to reflect this nostalgic sentiment. This theme explains the essentials of wearing vintage themes from the perspectives of New American leisure, Ivy League colleges, and sports clubs. Mainly featuring detailed patterns such as text logos, vintage shoulder inserts, contrasting colors, and irregular cutting techniques; The main product direction is vintage jerseys, college POLO, American baseball jackets, vintage sports jackets, and sports school uniform sets.

  • Modern Style -- The Analysis of Emporio Armani The Men's Luxury Brand

    2023-11-14 16856

    Modern Style -- The Analysis of Emporio Armani The Men's Luxury Brand

    The Emporio Armani23/24 Autumn/Winter Sustainable Collection draws inspiration from the ocean, using sailing as a clue and using patterns to showcase a wonderland full of adventure and fantasy. The series adheres to the concept of responsibility and uses environmentally friendly materials and craftsmanship to launch a series of practical items, showcasing the blend of marine inspiration and urban practical aesthetics.

  • Teenage Streetwear -- The Comprehensive Analysis of Luxury Kidswear Brand

    2023-11-09 19935

    Teenage Streetwear -- The Comprehensive Analysis of Luxury Kidswear Brand

    In response to the increasing popularity of the youth market and their pursuit of fashion personality, developing more trendy and trendy youth clothing has become a hot topic this quarter. Fashion brands can meet the diverse dressing needs of teenagers. This article summarizes and recommends the following popular children's fashion luxury brands, as well as their craftsmanship details and key patterns, based on the current trends. Bringing more inspiration to the development of high-end luxury trendy children's clothing and youth clothing.

  • T-shirt/Polo Shirt -- The TOP Ranking of Menswear
    Data Reports

    2023-11-07 70481

    T-shirt/Polo Shirt -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's T-shirts/POLO shirt data downloaded by users from September to October, business leisure, college leisure, and sports leisure have been the mainstream styles of T-shirts/POLO shirts in the past two months. The patterns can focus on sports geometry, new letters, line drawing graphics and text, letter graffiti, and zodiac symbols, while texture segmentation is currently a popular detail in T-shirts/POLO shirts.

  • Allover Pattern -- The TOP Ranking of Menswear
    Data Reports

    2023-10-20 24669

    Allover Pattern -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's clothing full page pattern data downloaded by users from September to October, the proportion of business and leisure styles is the highest, followed by outdoor leisure. Among them, the popularity of vintage patterns remains high, while stripe combinations and checkered patterns are one of the key patterns of this season, with color gradient and graphic size gradient as the main gradient. Popular urban outdoor style patterns can focus on simple maps and new camouflage.

  • September -- The Analysis of Popular Patterns

    2023-09-28 43419

    September -- The Analysis of Popular Patterns

    Regarding the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of seed planning, Renaissance, fruit and vegetable teams, dynamic Asian Games, BLACKPINK collaboration, as well as painting techniques such as spray painting and X-ray. The Asian Games will open in Hangzhou this month; The PRADA Seed Program grows flowers worldwide to promote beauty, care, and love; The realistic fruit and Renaissance Titian paintings from Burberry Show in the spring and summer of 2024 will be exhibited in Shanghai, and BLACKPINK x Verdy's co branded flash is widely loved. Spray painting graffiti and X-ray techniques have received attention, and the following is a specific analysis of popular patterns.

  • The Analysis of CROQUIS The Benchmark Menswear Brand
    Data Reports

    2023-09-25 49300

    The Analysis of CROQUIS The Benchmark Menswear Brand

    The inspiration for this season's theme comes from Ma Yuan's painting "Water Scenes" during the Southern Song Dynasty. It takes water's layering, texture, curves, flow, and shimmer as a starting point to extend the inspiration. Fabric, structure, and patterns are used as carriers of design inspiration, which are embodied in the new products of this season.

  • Overcoat & Trench coat -- The TOP Ranking of Menswear
    Data Reports

    2023-09-20 24764

    Overcoat & Trench coat -- The TOP Ranking of Menswear

    According to the analysis of the TOP 100 men's trench coats/overcoats data based on user downloads from July to September, the trench coat/overcoat market in the past three months has mainly presented two major mainstream styles: business commuting and sports leisure. Details such as leather embellishments, color-blocking, collar designs, and line decorations are the key design points for individual items. Plaid patterns remain the preferred choice for trench coats/overcoats, and woolen fabrics continue to be the focus fabric this season, including textured wool, speckled yarn, color-woven herringbone, and reversible double-sided wool, among others.

  • The Analysis of Hangzhou Menswear Wholesale Market (Part Two)

    2023-09-20 5546

    The Analysis of Hangzhou Menswear Wholesale Market (Part Two)

    Men's fashion wholesale market in Hangzhou in August is mainly focused on Urbancore, casual micro-trend, minimalist Korean style, and a small number of business styles. In terms of craftsmanship, the main design elements include high-frequency small labels, luxurious hot drills, and distressed washing. The details are focused on embossed tactile sensation, leather accents, pocket design, minimalist details, and heterogeneous splicing. Letter patterns are used to accentuate the items in a distorted and trendy way. Key items include color-blocked hoodies and jacket outerwear.

  • Active Kidswear -- The Comprehensive Analysis of Benchmark Kidswear Brand

    2023-09-14 40989

    Active Kidswear -- The Comprehensive Analysis of Benchmark Kidswear Brand

    The development of children's athletic style began with an increasing understanding of children's sports and exercise in the past. In the past, children's sportswear was similar to adult sportswear, lacking designs and manufacturing tailored for children's characteristics. However, with the gradual prosperity of the children's market and the enhancement of children's independent purchasing power, the demand for children's athletic styles has also shown a trend towards diversification and personalization. Modern children's athletic style not only focuses on the comfort and functionality of sportswear but also incorporates elements of fashion and fun. Designers create a variety of styles, vibrant sportswear, and footwear based on children's physiological characteristics and aesthetic interests, combined with considerations such as materials, colors, patterns, and cuts.

  • The Analysis of Hangzhou Men's Wholesale Market (Part One)

    2023-09-12 5936

    The Analysis of Hangzhou Men's Wholesale Market (Part One)

    Wholesale market for men's clothing in Hangzhou in August mainly focuses on Urbancore, casual micro-trend, simple Korean style, and a small portion of business style. In terms of craftsmanship, it mainly incorporates design elements such as small labels, luxurious hot-drilling, and washed-out effects. The details are focused on embossed textures, leather embellishments, pocket designs, simple details, and heterogeneous stitching. Letter patterns are used as decorative elements in a distorted and trendy form. Key items include color-blocked hoodies and jacket outerwear.

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