Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2023-05-31 72038
The Womenswear Analysis of Christian Dior
The inspirational city of Mexico, birthplace of one of the greatest women in modern art history, Frida Kahlo, who boldly broke free from traditional female images and proclaimed an independent spirit beyond conventional understanding, serves as the inspiration for DIOR's 2024 early spring ready-to-wear collection. The San Ildefonso College Museum in Mexico, where this remarkable Mexican painter once studied, is a source of inspiration. The designer drew inspiration from photographs of the artist breaking gender boundaries, and the suits are intended to celebrate Frida's style.
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2023-05-19 20775
French Y2K -- The Analysis of Isabel Marant The Luxury Womenswear Brand
Isabel Marant's 2023 Spring-Summer collection continues her iconic bohemian romantic style. Since the brand's founding in the mid-1990s, Isabel Marant has consistently recreated classic designs, presenting an intellectual French female image that captivates the romantic essence of time. This season's ready-to-wear collection features flowing chiffon fabrics combined with metallic embroidery, bohemian-style dresses with added low-waisted pants, loose work pants, and other contemporary fashion elements, bringing a modern and carefree feel and a retro touch of the 90s. The moderate attention to detail and carefree design strikes a balance between Isabel Marant's signature French style.
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2023-02-20 20212
Urban Geometry -- The Menswear Runway Analysis of Etro
De Vincenzo’s Etro takes to Milan Fashion Week to present its Fall/Winter 2023 collection. The Italian label finds a new direction saturated in ‘70s codes, and it happens to be the perfect vision for a brand shake-up. Merino wool made up numerous opening looks, with jumpers and cardigans shaping a relaxed, casual identity for the House. Those garments incorporated muted palettes and geometric shapes, leather buttons and soft details — shoulders curved naturally, hems fell below the waist, and everything screamed “comfort.”
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2022-09-22 33152
Natural Adventure -- The Analysis of Etro The Luxury Menswear Brand
For Fall/Winter 22/23 collection, the creative director Kean Etro starts an adventure for young people through saturated colors and loose cuts. The free and romantic dressing in this season exudes an easy and free spirit. Signature paisleys are combined with wolves, thorns and roses to show the growth from teenagers to adults.
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2022-09-19 71437
Ethnic Fashion -- The Comprehensive Analysis of Knitwear Brand
Ethnic style is a representative knitwear style that centers on patterns and colors. Classic paisley, ethnic motifs, geometric shapes and tartan are the most common patterns. Alanui, Etro and Missoni are the recommended ethnic brands. Delicate ethnic motifs, bold colorways, marl yarns and fine details are the most important factors.
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2022-07-29 18336
Cultural Journey -- The Analysis of Bluemarble The Menswear Designer Brand
BLUEMARBLE is a menswear label founded by Anthony Alvarez in 2019, the brand is based in Paris, France. Anthony launched Bluemarble, promoting the individuality in each of us to a universal level. At the heart of Bluemarble lies the commonality between world cultures through the vibrancy of youth. He embraces his recollections and embarks on a voyage that celebrates life and the singularity of people. Notes, images and memories from Anthony’s travels are translated into garments which have already garnered popularity among his friends and celebrities worldwide.
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2022-06-07 6461
Yama Style & Art -- The Analysis of Junya Watanabe Man The Menswear Designer Brand
Junya Watanabe Man is a namesake Japanese fashion label founded in 1993, which is known for its creativity, avant-garde ideas and exquisite techniques. Junya Watanabe tries advanced fabrics, raw cutting and drapability in his experiments, and it is exactly the inspirations of his creative works and bold performance. S/S 2022 collection explores the originality of artists from allover the world to express brand’s fashion attitude.
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2021-04-22 68897
Sustainable Fashion -- The Comprehensive Analysis of Menswear Designer Brand
Sustainable Fashion becomes the hottest topic in the recent years. As the world second polluting industry, all the brands want to join in environmental protection, and try to develop and transform. A green storm is coming, and the eco-friendly fashion is rising. The following brands are the representatives of sustainable fashion field. Couture houses like Ganni and Stella McCartney, and new-emerging brands like Nanushka and Bode are sparing no efforts in the sustainable fashion cause.
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2021-03-05 90237
Environmental Protection and Folklore -- The Womenswear Catwalk Analysis of Chloé
A/W 2021 Chloé collection was launched on time in Paris Fashion Week at 8:30 p.m. on March 3(Beijing Time). It's the first collection of the new creative director Gabriela Hearst. Several trailers were released before the runway officially, the warm colors and mottled light and shade indicated the languid and thermal tonality this season. This runway show was launched through a creative short film, and models came out of the cafes on the streets of Paris with a strong sense of rhythm. The background music of the short film is produced by Juan Campodonico, the four-time-winner of the Latin Grammy Awards. On the basis of electronic sound, it integrates Latin American folk music with strong sense of rhythm and dynamic drumbeats. Models crossed the zebra crossing and came to the main catwalk, a wide slate road. Inspired by the sustainable concept, creative director Gabriela Hearst uses 30 new looks to interpret the Chloé girls with environmental duty. It is a show of environmental protection. Not only the natural runway, over 50% of silk comes from organic agriculture and over 80% of knit cashmere yarn is recyclable. Minimalist monochrome jewelry reduces the pollution of electroplating process. And the liner of handbags uses natural linen cloths.
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2021-01-26 71054
Han Fu -- Chuli The Kidswear Designer Brand
Chuli is an original Kidswear Hanfu brand. Its brand name Chuli means cultivating kids through traditional culture and accompanying them to grow like trees. The brand aims at making improved designs based on the traditional silhouette to let the kids feel the traditional culture and increase their national identity and etiquette.
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2020-12-04 73805
Modern Folk Style -- Ulla Johnson The Womenswear Designer Brand
Traditional Japanese ditsy flowers, rustic natural dyeing in low saturation and conventional circular patterns run through the entire collection and emphasize both comfort and natural folk patterns. The style itself becomes the focus and makes a relaxing visual effect.
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2020-11-04 73834
Natural Fashion -- STORY mfg. The Menswear Designer Brand
The British brand STORY mfg. returns with its S/S 2021 lookbook, and names it "Fil Mish-Mish" (Arabic), which literally means when apricots bloom and indicates something impossible. Here STORY mfg. refers to its difficult challenges. This collection is quite special, because it aims to offer support and covers as many as possible operations, people and friends. This collection displays products mixing with novel technologies and natural dyestuff.
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2020-08-31 74379
We Are The World -- Doublet The Menswear Designer Brand
Based on its symbolic eclecticism, Doublet's the latest series has a theme of We Are The World and draws inspiration widely. In addition to designer Ino Masukiuki's good memories of the family restaurant, this collection also hosts celebrations for different cities, languages, souvenirs and troll dolls. Moreover, Doublet also launches a brand-new series of hand-drawn food patterns.
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2020-06-28 96555
Eye-Catching Elegance -- LOKITHO The Womenswear Designer Brand
Akihiko Kimura graduates from Bunka Fashion College, and founded his personal design brand LOKITHO. With a design concept of "For Witty Women", the brand draws inspiration from females daily wearing. It makes use of traditional Japanese cutting techniques, focuses on the finish and fabric quality, and centers on the exquisite style and fabrics. It delivers a romantic luxury feel which is rare among Japanese independent designer brands.
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2020-05-22 85212
Recreated Vintage -- KAPITAL The Menswear Designer Brand
KAPITAL is a Japanese folk style brand founded in 1984. It is good at combing avant-garde designs with traditional clothing manufacturing crafts, and dedicated to creating its own individual aesthetics. FLARE STAR, its S/S LOOKBOOK, is photoed in Vietnam. According to the LOOKBOOK, this season KAPITAL continues its original style, takes cues from Chinese Kongfu culture, blends with American retro clothing collocation, and adopts traditional techniques such as tie-dye and Sashiko, thus providing a series of products nodding to martial artists.
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2020-02-26 139801
Liberating Gentle Power -- The Catwalk Analysis of Fendi Womenswear
The A/W 20/21 collection of Fendi kicks off with the psychedelic sound of Alessandro Cortini, Nine Inch Nails's keyboardist. This time Silvia Venturini, the creative director of Fendi, performs the theme of Gentle Power through the combination of structure and softness, and showcases the liberation of wearable female power. This season plus-size models join the catwalk lineup for the first time. The high-waist of the crisp overcoat and the well-fitting dress accentuates female form, which echoes the pink streamlined catwalk. Retro lantern sleeves run through the whole series. Color-blocking and contrasting of classic elements fully display the role switch between boudoir and meeting room. The strap boots with sheepskin cushion and satin high-heeled shoes highlight the vampire-like enchanting temperament, in line with the theme of boudoir. The waisted design, military outerwear with flare sleeves and the crisp fabric present the powerful temperament of females in the meeting room, quite emotional. Fendi's aesthetics balances between sexiness and calmness, toughness and softness, gentleness and power.
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2020-02-19 77280
Retro Re-creation -- Bode Menswear Designer Brand
Bode, a New York fashion brand founded in 2016, is an environmentalist against "overproduction". Designer Emily Bode advocates sustainable fashion. He is good at reusing waste clothing and old fabrics. The old clothing is added by embroidered patch and splicing or quilting to reproduce ready-to-wear for each season. This design technique of reusing retro textiles for new designs can create exciting items, and lead to Bode's unique nostalgic aesthetics.
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2020-01-20 102227
Folk Bride -- Daalarna The Analysis of Designer Brand
Daalarna is a Hungarian wedding dress brand with a focus on feminine charm and timeless elegance, known for its modern and unique design. The designer, Anita Benes, uses clean and delicate appearance and unique design to cater to individual modern women who dare to be fashionable and to pursue quality. The new season, "Folk Bride", adopts convenient dress and unique lace to bring unconventional and modern design. Cotton and linen fabrics are integrated to cater to the sustainability trend.
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2019-12-23 98970
The TOP List of Designer Brands in The Second Half of The Year -- The TOP List of Kidswear
According to the data of designer brands in the second half of 2019, we select the TOP 30 kidswear designer brands and analyze them from proportions of mainstream styles, key items and design details. From the TOP 30, we can see Chinese designer brands gain more and more attention. The influence of Chinese designer brands such as Qimoo, miidiitapir and Viciusss is growing. Emerging design holds the largest part. The popularity of retro and elegant style endows delicate romantic designer brands with higher attention. Avant-garde fashion brands and the relaxed sports style get steady attention. The cotton & linen style and folk style gain the minority.
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2019-10-31 72773
Carnival in Ecuador -- KAPITAL The Menswear Designer Brand
Japanese popular brand KAPITAL, formerly known as denim garment factory, has been managed by Tohikiyo Hirata for more than 30 years. It is also known by fans as the best among Japanese national brands. KAPITAL integrates traditional techniques and gradually forms a new niche culture, creating a strong and unique brand style.
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2019-08-15 101759
Elegant Mixing -- Dorothee Schumacher
In 1989, Dorothee Schumacher founded his namesake brand featuring an elegant, confident and vibrant aesthetic. Dorothee Schumacher creates the contemporary independent and confident urban female image.
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2019-05-05 115393
Christian Dior -- Analysis of Resort 2020 Catwalk Brands
At 3 a.m. on April 30, Beijing time, Dior released its resort 2020 collection in Morocco. El Badi Palace, built in the 16th century, was picked up for the releasing. The bonfires, candles on pools and foreign performers brought impressive African cultures.
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2019-02-26 113612
Plain Classics -- Pringle of Scotland
Pringle of Scotland's A/W 19/20 catwalk is more understated and elegant. The iconic knitted sets inspired by activewear and luxurious knitted hats feel elaborate.
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2019-01-09 112042
Chloé -- Pre-Fall 2019 Women's Knitwear on Catwalk
The Pre-Fall 2019 collection of Chloé has a bohemian vibe, as always without too much of a romantic tilt. It is a jar of old and new. The looks are bold and luxurious, with a dash of Victoriana. See by Chloé shows a time when youth culture thrives in the city with diverse social scenes. The vivid and cool items mix modernity with nostalgia.