ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

  • Young and Fashionable -- The Comprehensive Analysis of Men's Leather/Fur on Catwalks

    2020-02-16 2325

    Young and Fashionable -- The Comprehensive Analysis of Men's Leather/Fur on Catwalks

    On A/W 20/21 catwalks, young and fashionable menswear tends to adopt bright colors, like warm brown tones, leaping blue tones and fiery red tones. Compared with last season, colors are full and pleasing in this season. Large-scale brights are used. Tonal color match also appears at shows of luxury brands. The neat silhouette keeps the minimalist comfort trend, and meticulous looks also display designers' ingenuity. Therefore, using creativity to add more possibilities to items is key to success in A/W 20/21.

  • Interfilière -- Paris International Underwear and Fabric Exhibition
    Hot

    2020-02-13 4574

    Interfilière -- Paris International Underwear and Fabric Exhibition

    The development and blends of recycled, biological and natural fibers are the core of innovation, which also continue to influence the look of lace. The unbleached original color and undyed quality sense are prevailing. The highly functional seamless craft upgrades the silhouette of underwear and swimwear. The mesh fabric is transparent, catering to the theme of wearing underwear outside. The minimalist style is quite suitable for high summer. Bold color-blocking and metal colors are ideal for underwear, swimwear and accessories. Bright colors and new animal prints are complementary for each other. The simple florals with a design sense are fresh and pure. Twigs and leaves will lead the fashion trend. Modern geometric patterns are quite fit for knitted and woven fabrics. Dark-colored decorative lace and retro embroidery display novelty.

  • Return of The Elegant Advanced Customization -- The Comprehensive Analysis of Paris Menswear Fashion Week

    2020-02-13 8408

    Return of The Elegant Advanced Customization -- The Comprehensive Analysis of Paris Menswear Fashion Week

    At the beginning of 2020, the novel coronavirus upsets our life. The outbreak is still there, but fashion never stops. For A/W 20/21 Paris Menswear Fashion Week, the collaboration collection of shoes with clothing decreases in this season, and is replaced by the rich and novel sophisticated looks. Street fashion style drops, and menswear tends to be retro and elegant, maybe because people are tired of the street style and tend to long for the elegant advanced customization. Many suits with exquisite cutting and meticuous fabrics emerge on the catwalk.

  • Femininity Encountering Romance -- The Catwalk Analysis of Tory Burch Womenswear

    2020-02-12 9096

    Femininity Encountering Romance -- The Catwalk Analysis of Tory Burch Womenswear

    This season Tory Burch's show is held at Sotheby in New York. The main highlight of the show is the inspiration source -- 11 sculptures which are all created by the American artist Francesca DiMattio, and provided by Salon94 and Pippy Houldsworth. Models complete the show around these sculptures. The patterns on the clothes and the texture of the sculptures complement each other, perfectly interpreting the theme and concept of the show.

  • Pattern & Craft -- The Comprehensive Analysis of Pitti Bimbo

    2020-02-12 6431

    Pattern & Craft -- The Comprehensive Analysis of Pitti Bimbo

    The 90th Pitti Immagine Bimbo is held in Florence on January 16th to 18th, 2020. For 45 years, it has been the global fashion center for kidswear. During the three-day period, shows of KidzFizz and Apartment, kids' labs and forum all display and enrich Pitti Bimbo. The theme of "Speak for The Earth" runs through the fair. On the catwalk, streets turn into frescoes full of kids' demands for green, inclusiveness and a livable space. Kids hold up slogans such as "OUR PLANET, OUR FUTURE", "THERE IS NO PLANET B", walk through the streets and begin to express themselves.

  • Color & Style -- The Comprehensive Analysis of Pitti Bimbo

    2020-02-12 5931

    Color & Style -- The Comprehensive Analysis of Pitti Bimbo

    The 90th Pitti Immagine Bimbo is held in Florence on January 16th to 18th, 2020. As the world's most authoritative kidswear fair, Pitti Bimbo is the exclusive stage for international brands to show their kidswear for the new season, attracting many fashionistas to see the future of the industry. In recent months, we have seen a decline in trade and consumption, but the international market is bright and hopeful. Pitti Bimbo is a global leader in children's fashion and modern lifestyle. It wants to provide children with a stylish lifestyle, and deals with this complex economic stage with creativity and the highest quality. With the severe situation of climate change and the increasing awareness of environmental protection, consumers also pay more attention to environmental protection and choose more environmentally-friendly products. The Greta effect, appearing in 2019, has really prompted a shift in consumption concepts. In this exhibition, the concept of environmental protection has also been infinitely amplified, and speaking for the earth has become a hot topic.

  • Check Meeting -- The Catwalk Analysis of Monse Womenswear

    2020-02-12 6774

    Check Meeting -- The Catwalk Analysis of Monse Womenswear

    Monse was founded in 2012. It upholds the minimalist style, and makes deconstruction elegant and avant-garde. Its various irregular designs are memorable. On Instagram, it draws much attention. And stars often wear clothing of this brand. Here we mainly analyze the collar design and splicing of shirts. In the new season, cutout on the collar and the design of exposing shoulder integrates straps, color-blocking, asymmetry and paper clip elements. The splicing of dress fabric is bolder, like the asymmetry of left and right, and the asymmetry from inside to outside.

  • Quality First -- The Comprehensive Analysis of Milan Menswear Fashion Week

    2020-02-11 14224

    Quality First -- The Comprehensive Analysis of Milan Menswear Fashion Week

    If New York Fashion Week is practical; London Fashion Week is avant-garde; Paris Fashion Week is luxury, then Milan Fashion Week is professional. Milan Fashion Week is a key event in the fashion world, representing Italy's fundamental creative and manufacturing role in luxury goods. This season, the fashion week is brilliant. The Gucci menswear returns; Alexander McQueen joins; Salvatore Ferragamo keeps presentng its menswear series. So the brand-new fashion trend will spread over Milan.

  • Vintage and Innovation -- The Comprehensive Analysis of London Menswear Fashion Week

    2020-02-11 6647

    Vintage and Innovation -- The Comprehensive Analysis of London Menswear Fashion Week

    Every year the London menswear fashion week is a platform for new designers from Saint Martin, and these menswear shows in different styles can largely determine the fashion trends for the next year. Especially in this year, in addition to established pioneers such as Paria Farzaneh Martine Rose, supernovae brands such as Eastwood Danso and Bethany Williams are beginning to shine, which dominate almost half of the international fashion world.

  • Decadent Looks -- The Catwalk Analysis of VETEMENTS Womenswear

    2020-02-07 43355

    Decadent Looks -- The Catwalk Analysis of VETEMENTS Womenswear

    VETEMENTS is founded by Demna Gvasalia and Guram Gvasalia, a graduate of Royal Academy of Fine Arts. It witnesses the unruly street subculture. It is the benchmark of street brands and often copied by other brands. After Guram Gvasalla's departure, VETEMENTS makes a series of changes, retains its own style but begins to cooperate with other industries like Evian to keep energetic in the depressed market.

  • Fun and Beauty -- FUUNNY FEELLN The Designer Brand of Women's Knitwear

    2020-02-07 31332

    Fun and Beauty -- FUUNNY FEELLN The Designer Brand of Women's Knitwear

    FUUNNY FEELLN, founded in 2019, is a designer brand carefully built by EEKA FASHION, which owns Obzee, the agent brand O'2nd, and eight independent brands such as NEXY.CO, NAERSI, and Koradior. The brand is positioned in the young lady wear. With a keen insight, FUUNNY FEELLN captures the advancement of the times and fashion changes, perceives the material and spiritual needs of women in the new future, and aims at advocating and promoting the lifestyle full of fun, delicacy and beauty.

  • The Minimalist Commuting -- The Catwalk Analysis of N.Hoolywood Menswear

    2020-02-07 10872

    The Minimalist Commuting -- The Catwalk Analysis of N.Hoolywood Menswear

    N.Hoolywood was founded in 2002 by the Japanese designer, Daisuke Obana. As a high-end fashion brand of Japanese Hi-Casual, N.Hoolywood's catwalk shows are usually themed, but this time Obana chooses simple, and fashion-conscious clothing to create an interesting collection. The A/W 20/21 collection of N.Hoolywood works with the artist, Tsuneta Daiki who plays a solo cello at the show. It is also a memorable collection designed to celebrate the 10th anniversary of the brand's move to New York.

  • Speak for The Earth in The Name of Art -- The Catwalk Analysis of Ermenegildo Zegna Menswear

    2020-02-07 4283

    Speak for The Earth in The Name of Art -- The Catwalk Analysis of Ermenegildo Zegna Menswear

    This season Zegna redefines the beauty of tailoring. From the perspective of diversified integration, Zegna creates a neat and layered silhouette, and interprets exquisite tailoring skills of the brand. And it also pays more attention to the echo between details and cutting. The flip and patch pocket are ergonomic, showing the outstanding practicality of this series. The Ermenegildo Zegna XXX series always upholds the concept of sustainability, and so does this show. Zegna works with American multimedia artist Anne Patterson, and weaves extra fabrics into thousands of ribbons to create a giant cube, realizing the perfect combination of artistic aesthetics and environmental protection.

  • Heaven on Earth -- The Catwalk Analysis of Louis Vuitton Menswear

    2020-02-06 9170

    Heaven on Earth -- The Catwalk Analysis of Louis Vuitton Menswear

    Virgil Abloh, the artistic director of Louis Vuitton menswear, unveils this season's theme of Heaven on Earth, and uses a reverse clock moving through the clouds as an invitation to the A/W 2020 menswear show. The blue sky and white clouds are scattered by traditional tools like bobbin, scissors, pencils, hammers and brushes. The huge sculptures complete the surrealism and also pay homage to the brand's traditional crafts. Although the A/W 2020 menswear of Virgil Abloh is moving away from the street style, more formal cutting and experimental prints also bring new luxury aesthetics that is quite different from previous years.

  • Little Guardians -- Stella Mccartney The Benchmark Brand for Kidswear

    2020-02-06 12945

    Little Guardians -- Stella Mccartney The Benchmark Brand for Kidswear

    Stella McCartney kidswear was born in 2010. The overall style is sweet, romantic, and childlike. In S/S 2020, it uses bright and gorgeous tones, abstract doodles, diversified rainbow elements and symbolic slogans, applies print and felt embroidery to integrate environmental protection into the design and to encourage kids to love the nature.

  • A.W.A.K.E. -- The Catwalk Analysis of A.W.A.K.E. MODE Womenswear

    2020-02-05 5767

    A.W.A.K.E. -- The Catwalk Analysis of A.W.A.K.E. MODE Womenswear

    A.W.A.K.E. is the abbreviation of "All Wonderful Adventures Kindle Enthusiasm". It is founded by Natalia Alaverdian in 2012. Alaverdian is a Russian girl famous for street snaps. And she is also a fashion editor, styling designer, photographer, artistic director and designer of A.W.A.K.E. Her goal for A.W.A.K.E. is to make everyone speak for themselves through clothing. The important reference element related to each classic design of A.W.A.K.E. is the characteristic animal image from art and film. And the subtle element of Japanese culture brings an eclectic quality to each item.

  • The Collision of Classics and Modernity -- The Catwalk Analysis of MSGM Womenswear

    2020-02-05 53583

    The Collision of Classics and Modernity -- The Catwalk Analysis of MSGM Womenswear

    Massimo Giorgetti, the artistic director of MSGM, who is constantly looking for cultural inspiration from the past, is an unruly fun-goer. This theme is inspired by Gio Ponti's interior design of Milan architectures in the 1970s and the modernistic ceramic floor tiles. The concept of the collision and integration of classics and modernity is used to present the vivid and interesting design aesthetics. The classic bright color matching and bowknot of WSGM are used. The neat and clean silhouette replaces ruffle, with lively colors to be fresh and lovely. Various interior elements are used as patterns this time. The geometrics on the floor tiles are applied to the shirt, and classical rose pattern is used to the outerwear. Environmental protection is also advocated this time, like eco-friendly leather and faux woolskin, reflecting the designer's attention to the environmental protection.

  • The Brand-new Look of Riccardo Style -- The Catwalk Analysis of Burberry Womenswear

    2020-02-05 45618

    The Brand-new Look of Riccardo Style -- The Catwalk Analysis of Burberry Womenswear

    1. Since Riccardo Tiscisha was officially appointed as the new creative director by Burberry's official Instagram in 2018, whether he can lead Burberry has become the topic. As the creative director, he hopes to use his own style to restore the glory of the brand, and at the same time, to inject new blood into the works. The Pre-Fall 2020 series retains the elegance and wildness of S/S. 2. On April 23rd, 2020, Burberry will hold a big show in Shanghai, which is the brand's first show in China under the leadership of Tisci, and he said it was time to expand his vision beyond London after completing his aesthetic identity for the brand.

  • Green Nose -- The Catwalk Analysis of Mm6 by Maison Margiela Womenswear

    2020-02-05 6304

    Green Nose -- The Catwalk Analysis of Mm6 by Maison Margiela Womenswear

    MM6 is the subsidiary brand of Maison Margiela, founded in France in 1997. MM6 also abandons the personal concept of "number coding" that designers have always insisted on, and creates mainly wearable and original ready-to-wear, shoes, bags and accessories. Products of MM6 are simple but fashionable, based on deconstruction to fully display the imagination of designers.

  • Creation -- The Catwalk Analysis of Men's Leather/Fur of Hermes

    2020-02-04 11422

    Creation -- The Catwalk Analysis of Men's Leather/Fur of Hermes

    Hermès always emphasizes comfort and practicality and delivers lasting craftsmanship and brand culture through each collection. In terms of A/W 20/21 menswear, Véronique Nichanian creates a simple silhouette to make each set capable and appropriate, and the superior fabric brings a pleasing and 3D feel. The exquisite lining can also be worn outside. Compared with the bright S/S series, deep brown and dark tones are main tones of A/W 20/21. The new season of Hermès menswear is worth reference.

  • Fashion Vane -- The Collection of Stars' Same Look

    2020-01-20 41709

    Fashion Vane -- The Collection of Stars' Same Look

    Celebrities are fashion icons for fans and young consumers. When buying the same items, fans can acquire spiritual satisfaction. Recently, Wang Linkai, Zhu Zhengting and Fan Chengceng are eye-catching, and they mainly choose big brands and fashionable brands. The rise of Chinese fashion also draws much attention on many brands.

  • The Analysis of TOP 20 Brands of Men's Pufffa Jackets in 2019
    Data Reports

    2020-01-20 39981

    The Analysis of TOP 20 Brands of Men's Pufffa Jackets in 2019

    This report concludes users' interactive data on hot brands for puffa jackets in 2019, ranks the brand list according to market heat and topicality, and analyzes from style, craft and detail. The fashion and leisure style dominated by Moncler, Fairwhale and PEACEBIRD takes up the largest proportion. With the popularity of American style, workwear style is quite prevailing in this season. Influenced by the rise of BOSIDENG and international brands, the sportif style becomes an important style. The street fashion brands also prevail, but will be out of style.

  • Fashion in The 1970s -- NEEDLES The Designer Brand for Menswear

    2020-01-20 4547

    Fashion in The 1970s -- NEEDLES The Designer Brand for Menswear

    Needles is a brand of the NEPENTHES founded by Shimizu Keizou, has been shuttling between American and Japanese fashion. Its recognizable brand feature becomes its biggest label. In the latest series for A/W 2019, Needles expresses the fashion feel of the 1970s in a playful and luxurious way. It combines multiple elements like American hip-hop, Japanese ronin and European royal court.

  • Self-loyal Bad Guy -- boxboxbox The Kidswear Designer Brand

    2020-01-20 19361

    Self-loyal Bad Guy -- boxboxbox The Kidswear Designer Brand

    Boxboxbox is childlike kidswear designer brand aiming at kids aged 2-8. It respects kids' creativity and follows their inner world. In this season, boxboxbox starts from kids' perspective to describe the story about the forest, the magician, the migratory fish and the pilot, bringing more fun to kids.

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