HYSTERIC GLAMOUR is a Japanese fashion brand founded by Nobu Kitamura in 1984. Inspired by musics, cartoon, porno magazines, American cars, and sub-cultures, the brand used pop, kitsch, and humorous qualities to create its unique language. The mindset of blurring the gender boundary is deeply impressive among the public.

ANOUKI is a namesake brand founded by Anouki Areshidze in 2013. It is the most popular fashion label in Georgia, and the first Georgian brand listed in the official schedule of Milan Fashion Week. ANOUKI creates a wardrobe for modern women, fusing extreme femininity with masculine silhouettes. Beyond its delicate fabrics and color matching, ANOUKI is also known for its neat tailoring, bowknots, and fine diamonds.

PLEASURES is a Los Angeles-based streetwear brand founded by the former creative director of Publish Brand, Alex James, and Vlad Elkin, who comes from SSUR, in 2015. The west-coast fashion player Alex James is trying to create native culture elements and charms through the rock-n-roll and street spirit in the last 80s and 90s - the golden era of street culture. Hardcore elements as underground punk, hip-hop, rock-n-roll, and heavy metal reflect straight and sharp dark humor. Loose-fit T-shirts and hoodies are printed by controversial elements, impact patterns, and rebellious slogans.

STAFFONLY is an independent menswear label founded by Une Yea and Zhou Shimo in 2015. Focusing on the possibilities in the officing space, STAFFONLY is an energetic brand that pursues unique aesthetics. There will be a new topic for every collections based on the social phenomenon. Fresh cutting, aesthetics, and humorous details provide contemporary men with novelty choices.

The latest The Hacker Project combined the codes of GUCCI and Balenciaga, from GUCCI's Jackie 1961 bag, Dionysus bag to reproduced classic ready-to-wear and accessories; the exclusive GUCCI Flora was fused with Balenciaga's signature silhouettes to reflect the merging of creativity and inspirations. The design aesthetics and languages of Alessandro Michele and Demna Gvasalia formed a brand new crossover and saluted to the 100th anniversary.

From unexpected quilted patterns and black looks, scientific reflected puffa jacket to enriched mixed-and-matched styles, this collection of Moncler reveals the unique temperament of Japanese modern metropolis; the smart use of nylon, hi-tech organza, cotton, and ribbed knits presents an extremely natural form.

KOCHÉ is an independent label founded by the designer Christelle Kocher in 2015, which is good at fabric splicing and mixing couture with the street culture. Its modernized elegancy and sharp attitude discovered a new path for the fashion world.

Helmut Lang, a pioneer and a master of minimalism, founded his namesake design brand in 1986. Fusing minimalist mindsets with the taste of fashion, the brand uses concise materials, deconstruction, black & white, and neutrals tones to reflect its fashion languages.

The Korean kidswear brand PETITE MIEUX is committed to developing simple yet complex, natural yet smart pieces. The brand combines its own mindset with characteristics of adults' wear to create lovely and sweet vacation looks.

UNSPOKEN is a high-end line of FanoStudios, an independent designer brand launched in 2017. The design mainly in cool tones provides practical, minimalist workplace dress with an urban temperament. Layering and ingenious styling are shown in the A/W 21/22 collection.

Independent designer brands have already become a mainstream in the market, and those niche brands from Korea are now affecting the fashion trend on a global scale. Some potential labels with not too much fame draw the attention of the niche fashion world and fashion bloggers. The strong momentum of the benchmark brand We11Done leads the trend. The main styles of Korean designer brands: mature minimalism, street fashion, and sweet girls. Clothing that celebrities wear is the most popular, while these high-quality products with personality can also attract loyal consumers.

The Los Angeles-based label founded in 2005, Beyond Yoga provides well wrapped and skin-friendly sportswear for young women. Over 85% of the management are female beyond the founder. Providing sizes from XXS to 4X, the brand also builds an inclusive community for women to help them get rid of the anxiety about body shapes.

ED Hardy is an American fashion label founded in 2004, who always uses embroidery, washing, and ink spraying to create a decadent yet extravagant touch. A series of fashionable garments are presented by the combination with tattoo patterns as eagles, tigers, skulls, demons, daggers, and naked women. Besides, ED Hardy also reflects a thick Japanese accent through some novelty cartoon patterns.

GUCCI announced that in May, 2020 they would only launch two fashion shows each year instead of the traditional fashion week schedule. To celebrate the 100th anniversary of GUCCI, the S/S 2022 runway in the early November, 2021 was held on the Hollywood Boulevard, inviting 12 celebrities as models and displaying over 100 looks. This runway, named Love Parade, was a signature fashion show to reveal the retro charm. Styles, fabrics, and colors were all mixed-and-matched with a free mindset.

LC23 was an Italian label for shirts founded by Leo Colaccio. With the expanding of product lines, the brand is now providing adultswear and kidswear as well, and all the products are made by hand in Italy. Bold and bright colors are paired with imaginative designs to bring an uplifting emotion. Individualization, high-quality processes, passionate styles, and handmade are the highlights of LC23.

C2H4 is a Los Angeles-based niche designer brand founded by Yixi Chen in 2012, who celebrates personal freedom and minimalist life concept. Inspired by the youthful street culture and free spirit of the west coast, designer fuses minimalist geos and chemical structures with extravagant street culture to give birth to stylish products with signature tailoring.

As a youthful line for Andy&Debb, DEBB fuses the free spirit of America with Korean lady temperament. A/W 21/22 collection brought an integration of preppy style and the peacefulness of ladies to create richer designs.

The world-class Italian luxury brand Brunello Cucinelli is known as the cashmere king and "the real luxury of the clothing industry". Traditional Italian craftsmanship and the selection of top-class fabrics provide high-quality fashion items.

The high street label RHUDE that comes from Los Angeles was founded by Rhuigi Villasenor. Focusing on the minimalism, RHUDE gets inspiration from Grunge style and shows a pure American accent. Cigarette elements are injected into the design, involving the classic case of Marlboro. All these novelty thoughts and mindsets make RHUDE a unique and innovative brand.

Founded by the Korean designer Jung Ye Seul in 2011, O!OiCOLLECTION has been a representative label of old-school fashion, and its minimalist looks are greatly loved by young Korean consumers. A/W 2021 collection fused French-style elegancy with casual preppy style to show differences with the normal teen preppy style. The wide use of geometric argyles creates practical pieces.

According to the most 100 downloaded men's positioning patterns in October and November, Smart Casual and Streetwear Brand are the main styles; letters and shapes are grouped to show diversified patterns; minimalist badges remain popular, while cartoon patterns are presented by more characters; printing, embroidery, and applique are still the most prevalent pattern crafts in the market.