Kloset is founded in 2001 by the Bangkok fashion designer Mollika Ruangkritya. Every season the designer mixes fresh objects during travel into clothing. Mollika once said, my designs are only for those who love fashion.

Emerging KOLs inject new blood into the clothing industry and drive its revolution. The niche dressing style once again becomes a top priority. KOLs dress what fits them and convey this concept to the public. This report makes a key analysis on influential KOLs with high topicality in 2020.

Bambino, a Korean kidswear brand founded in 2003, gains popularity with its high quality and simple design style. In S/S 2020, Bambino takes cues from fun facial expressions, daisy and rainbow, with bright hues and fresh styling to bring happiness for kids.

This report concludes online data of MO&Co., and analyzes the latest styles from perspectives of key styles and main items.

Founded in 1945, the renowned French luxury giant Balmain boldly employs the young but famous designer Olivier Rousteing to present dazzling designs. With a theme of "Zoom", Balmain Resort 2021 collection is shoot in Normandy and by the design director Olivier Rousting. Many black and white photos also appear. The series uses various gorgeous hues instead of its previous intense colors. Argyle, polka dots and irregular graffiti interpret the Resort womenswear collection. Lavish color blocks and patterns depict optimistic and positive patterns, expressing the designer's thoughts and creation in this special period.

Topman was founded in London by Sir Philip Green in 1978 and is a part of the Arcadia Group. Topman provides fashionable cost-effective menswear for young stylish men. It specializes in blending retro street culture of London with its designs, aiming to become a high street brand. Its men's knitwear in S/S 2020 takes on a young business leisure style and integrates with trendy colors via simple blocking of line and plane. Fine stitches and splicing crafts display delicacy and a high quality.

According to data analysis of TOP 100 downloaded women's shirts in June, simple and sophisticated style and young lady style are main styles, while fashion leisure style declines sharply. Flowers are main patterns, and there remains a few stripes and animal patterns. Ruffle, splicing and embroidery gain much attention. Deconstructed styles decrease.

French-Moroccan designer Charaf Tajer establishes Casablanca in 2019, a humorous and unruly menswear brand that aims to blend comfort and elegance. Charaf Tajer, a former creative director of various brands, once worked with celebrities such as Virgil Abloh, and was a key figure for Paris street brand Pigalle in 2008. The aesthetics of Casablanca contains street elements of Pigalle, fuses with exquisite ready-to-wear designs and mixes with the designer's unique understanding of Paris. Therefore, it is unique yet amiable, creating a relaxing languid Mediterranean vibe.

SHINE MODA and WECOUTURE insist on demanding designs and high-standard crafts to create stunning gowns, becoming benchmark brands of wedding dresses in China in recent years. They employ Chinese style elements and add embroidery or hand-drawn decorations to simple classic silhouettes, displaying Chinese aesthetics and creating charming gowns.

Neighborhood has officially unveiled the first part of its S/S 2020 LOOKBOOK. Unlike cautious WTAPS, American style Neighborhood has been injected by new vitality. Even the LOOKBOOK is divided into different parts.

Due to change of the consumption way and habits, the swimwear industry also changes greatly. Swimwear becomes a new fashion and gets increasingly diversified, thus swimwear focuses more on an aesthetic appearance. This report explores hot elements in this season via data analysis of mega swimwear brands such as Off-White, Burberry, Dsquared2, Emporio Armani, Calvin Klein, Balmain and Dolce & Gabbana.

The five-year-old Korean model, Sienna Wooju, often appears in fashion shoots of various brands such as the naive and Jujubong. Her smiling is appealing. She can display various styles like the sweet printed dress and adult-like dress. Now she is trying the fashionable cool style and sportif style.

After many years at Comme des Garcons, Simon Porte Jacqumus, a designer from Southern France, starts his own brand Jacquemus in 2009. In 2012 he was the youngest designer at Paris Fashion Week at that time, and became famous in the fashion world for his quirky designs in just two years. Jacqumus is the young version of Comme des Garcons and Martin Margiela. Strange silhouettes, spliced fabrics, color-blocking and geometric patterns characterize this brand. This series has a name of Le Coup De Soleil. The overall design style matches the sunny Provence perfectly.

Styles in this report mostly come from UUS and HUI MEI INTERNATIONAL. Generally speaking, menswear are practical and casual. Workwear and leisure styles remain mainstreams. Patterns, crafts and other fun designs enhance the design sense. Cotton and linen return back, which is a new fashion trend in summer. Splicing remains the main craft. Letter and cartoon reinforce the vitality.

1. The collaboration collection of Initial and Her Own Words provides fashion designs fit for both office and sports. 2. Tian Yuan interprets the Initial 2020 summer collection. 3. The big hemline is ethereal and light, with the help of actress Ren Min to display youth and vitality.

According to data of five boys' wear benchmark brands in S/S 2020 (little MO&Co., Balabala, GXG.kids, MQD and Mini Peace), pants are mainly short. Workwear pockets and color blocks keep prevailing. Sports shorts gain more attention this season, quite noteworthy. Besides, illustration-like prints show newness.

According to data analysis of TOP 100 downloaded men's puffa jackets in May, leisure style takes up a high proportion. Items take on a relaxed sports style. Structure changes less, and silhouette and details draw much attention. Accessories enrich the item. Tape, PVC and badge are unique, high-quality and refined.

Akihiko Kimura graduates from Bunka Fashion College, and founded his personal design brand LOKITHO. With a design concept of "For Witty Women", the brand draws inspiration from females daily wearing. It makes use of traditional Japanese cutting techniques, focuses on the finish and fabric quality, and centers on the exquisite style and fabrics. It delivers a romantic luxury feel which is rare among Japanese independent designer brands.

HAPPY PRINCE, a Korean infants' wear brand founded in 2010, wins many fans with its simple style and comfy fabrics. Its S/S 2020 collection centers on comfort and safety, and continues its elegant style. Muted tones, comfy materials and main silhouettes like dresses and rompers work together to create a cosy childhood for kids.

Self-Portrait is founded in 2013 by designer Han Chong. The brand advocates the fashion concept that exquisite design details can be bought without the price of luxury fashion. Han Chong comes from Malaysia and graduates from Central Saint Martins. Before entering the fashion industry, he also had a career in the arts. Therefore, Self-Portrait is synonymous with artistic wearing. Delicate lace, smooth silhouette and cutting, as well as refined cutout well blend elegance and fashion.

JORYA, a sub-brand of XIN HEE CO.,LTD, is founded in 1992. It well blends fashion with classics and creates high-quality exquisite clothing. Its products include JORYA clothing, costume haute couture, gowns and accessories. JORYA has a unique understanding of femininity, and displays female charm via extreme design and concepts.