Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Fashion Function -- The Analysis of ISPO Shanghai 2020
The pandemic awakens people's awareness of health, and sports equipment industry ushers in a rare development opportunity. ISPO Shanghai 2020 opens from 3 to 5 July. This year the exhibition specially divides several brand-new interactive segments such as Outdoor, Running culture and equipment area and so on. Sticking to "Creativity", ISPO Shanghai 2020 reproduces real scenes, invites KOLs to share experiences and provides live stream platforms to bring sports enthusiasts closer, thus showing a different experience.
Simple Urban Fashion -- CROQUIS The Menswear Benchmark Brand
CROQUIS S/S 2020 collection is inspired by Yugoslav Monuments and Diego Rivera (Father of the Mexican Murals). These architectures symbolize people's good hope for the future via their silhouettes and lines. CROQUIS integrate architectural lines and shapes into designs, delivering an urban simple feel. Murals highlight a design sense and bring changes via simple form and bold color blocks.
Monet Garden -- Ann teano The Womenswear Designer Brand
Ann teano, a leisure-luxe designer brand, is the representative of new-romanticism. It is established in London in 2016. This season it takes cues from Monet Garden, employs vigorous elements such as flower, butterfly and rainbow, and makes breakthroughs in silhouettes, fabrics and crafts. Positioning embroidery, bead and other heavy-duty techniques appear in this collection. Exquisite fabrics work with refined silhouettes to present creativity and show us the Monet Garden.
Painful yet Eternal Love -- Kloset The Womenswear Designer Brand
Kloset is founded in 2001 by the Bangkok fashion designer Mollika Ruangkritya. Every season the designer mixes fresh objects during travel into clothing. Mollika once said, my designs are only for those who love fashion.
New KOL -- Fashion Bloggers on Instagram
Emerging KOLs inject new blood into the clothing industry and drive its revolution. The niche dressing style once again becomes a top priority. KOLs dress what fits them and convey this concept to the public. This report makes a key analysis on influential KOLs with high topicality in 2020.
Passionate and Vigorous Summer Days -- Bambino The Kidswear Benchmark Brand
Bambino, a Korean kidswear brand founded in 2003, gains popularity with its high quality and simple design style. In S/S 2020, Bambino takes cues from fun facial expressions, daisy and rainbow, with bright hues and fresh styling to bring happiness for kids.
A Colorful New World -- The Catwalk Analysis of Balmain Womenswear
Founded in 1945, the renowned French luxury giant Balmain boldly employs the young but famous designer Olivier Rousteing to present dazzling designs. With a theme of "Zoom", Balmain Resort 2021 collection is shoot in Normandy and by the design director Olivier Rousting. Many black and white photos also appear. The series uses various gorgeous hues instead of its previous intense colors. Argyle, polka dots and irregular graffiti interpret the Resort womenswear collection. Lavish color blocks and patterns depict optimistic and positive patterns, expressing the designer's thoughts and creation in this special period.
Gentlemen on the Street -- Topman The Benchmark Brand of Men's Knitwear
Topman was founded in London by Sir Philip Green in 1978 and is a part of the Arcadia Group. Topman provides fashionable cost-effective menswear for young stylish men. It specializes in blending retro street culture of London with its designs, aiming to become a high street brand. Its men's knitwear in S/S 2020 takes on a young business leisure style and integrates with trendy colors via simple blocking of line and plane. Fine stitches and splicing crafts display delicacy and a high quality.
Shirts -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's shirts in June, simple and sophisticated style and young lady style are main styles, while fashion leisure style declines sharply. Flowers are main patterns, and there remains a few stripes and animal patterns. Ruffle, splicing and embroidery gain much attention. Deconstructed styles decrease.
Romantic Street Culture -- Casablanca The Menswear Designer Brand
French-Moroccan designer Charaf Tajer establishes Casablanca in 2019, a humorous and unruly menswear brand that aims to blend comfort and elegance. Charaf Tajer, a former creative director of various brands, once worked with celebrities such as Virgil Abloh, and was a key figure for Paris street brand Pigalle in 2008. The aesthetics of Casablanca contains street elements of Pigalle, fuses with exquisite ready-to-wear designs and mixes with the designer's unique understanding of Paris. Therefore, it is unique yet amiable, creating a relaxing languid Mediterranean vibe.
A Midsummer Night's Dream -- The Comprehensive Analysis of Chinese Gown Brands
SHINE MODA and WECOUTURE insist on demanding designs and high-standard crafts to create stunning gowns, becoming benchmark brands of wedding dresses in China in recent years. They employ Chinese style elements and add embroidery or hand-drawn decorations to simple classic silhouettes, displaying Chinese aesthetics and creating charming gowns.
Resort -- Neighborhood The Japanese Designer Brand
Neighborhood has officially unveiled the first part of its S/S 2020 LOOKBOOK. Unlike cautious WTAPS, American style Neighborhood has been injected by new vitality. Even the LOOKBOOK is divided into different parts.
The Effect of Famous Brands -- The Comprehensive Analysis of Women's Swimwear Brands
Due to change of the consumption way and habits, the swimwear industry also changes greatly. Swimwear becomes a new fashion and gets increasingly diversified, thus swimwear focuses more on an aesthetic appearance. This report explores hot elements in this season via data analysis of mega swimwear brands such as Off-White, Burberry, Dsquared2, Emporio Armani, Calvin Klein, Balmain and Dolce & Gabbana.
Fashionable Children -- Japanese and Korean Fashion Bloggers on Instagram
The five-year-old Korean model, Sienna Wooju, often appears in fashion shoots of various brands such as the naive and Jujubong. Her smiling is appealing. She can display various styles like the sweet printed dress and adult-like dress. Now she is trying the fashionable cool style and sportif style.
Le Coup De Soleil -- Jacquemus The Womenswear Designer Brand
After many years at Comme des Garcons, Simon Porte Jacqumus, a designer from Southern France, starts his own brand Jacquemus in 2009. In 2012 he was the youngest designer at Paris Fashion Week at that time, and became famous in the fashion world for his quirky designs in just two years. Jacqumus is the young version of Comme des Garcons and Martin Margiela. Strange silhouettes, spliced fabrics, color-blocking and geometric patterns characterize this brand. This series has a name of Le Coup De Soleil. The overall design style matches the sunny Provence perfectly.
Simple and Casual -- The Comprehensive Analysis of Menswear Markets in Guangzhou
Styles in this report mostly come from UUS and HUI MEI INTERNATIONAL. Generally speaking, menswear are practical and casual. Workwear and leisure styles remain mainstreams. Patterns, crafts and other fun designs enhance the design sense. Cotton and linen return back, which is a new fashion trend in summer. Splicing remains the main craft. Letter and cartoon reinforce the vitality.
A Natural Summer Vibe -- Initial The Womenswear Benchmark Brand
1. The collaboration collection of Initial and Her Own Words provides fashion designs fit for both office and sports. 2. Tian Yuan interprets the Initial 2020 summer collection. 3. The big hemline is ethereal and light, with the help of actress Ren Min to display youth and vitality.
Fashionable Pants -- The Comprehensive Analysis of Boys' Pants from Benchmark Brands
According to data of five boys' wear benchmark brands in S/S 2020 (little MO&Co., Balabala, GXG.kids, MQD and Mini Peace), pants are mainly short. Workwear pockets and color blocks keep prevailing. Sports shorts gain more attention this season, quite noteworthy. Besides, illustration-like prints show newness.
Puffa Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's puffa jackets in May, leisure style takes up a high proportion. Items take on a relaxed sports style. Structure changes less, and silhouette and details draw much attention. Accessories enrich the item. Tape, PVC and badge are unique, high-quality and refined.
Eye-Catching Elegance -- LOKITHO The Womenswear Designer Brand
Akihiko Kimura graduates from Bunka Fashion College, and founded his personal design brand LOKITHO. With a design concept of "For Witty Women", the brand draws inspiration from females daily wearing. It makes use of traditional Japanese cutting techniques, focuses on the finish and fabric quality, and centers on the exquisite style and fabrics. It delivers a romantic luxury feel which is rare among Japanese independent designer brands.
Comfort First -- HAPPY PRINCE The Benchmark Brand for Infants' Wear
HAPPY PRINCE, a Korean infants' wear brand founded in 2010, wins many fans with its simple style and comfy fabrics. Its S/S 2020 collection centers on comfort and safety, and continues its elegant style. Muted tones, comfy materials and main silhouettes like dresses and rompers work together to create a cosy childhood for kids.
Exquisite Cutting -- Self-Portrait The Womenswear Designer Brand
Self-Portrait is founded in 2013 by designer Han Chong. The brand advocates the fashion concept that exquisite design details can be bought without the price of luxury fashion. Han Chong comes from Malaysia and graduates from Central Saint Martins. Before entering the fashion industry, he also had a career in the arts. Therefore, Self-Portrait is synonymous with artistic wearing. Delicate lace, smooth silhouette and cutting, as well as refined cutout well blend elegance and fashion.
Romance -- JORYA The Womenswear Benchmark Brand
JORYA, a sub-brand of XIN HEE CO.,LTD, is founded in 1992. It well blends fashion with classics and creates high-quality exquisite clothing. Its products include JORYA clothing, costume haute couture, gowns and accessories. JORYA has a unique understanding of femininity, and displays female charm via extreme design and concepts.