Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure Italian Business Style golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese British style Korea-Version Preppy style Parent-child Dressing Nature Organic Cotton&Linen Folk style Sustainability Middle East Style Russian Style Middle Aged and Older Haute Couture Pattern analysis Essential Y2K Cool & Sweet American Casual Post-Apocalyptic Hip-hop style New Vitgage Old-money Style clean fit Yama Style Artsy Style Gothic Style Country Style Chanel Style Resort Style Romantic Fashion Minimalist Balletcore Romantic and Sweetness Chic Modern Elegance and sexy Comfort Essential Casual Home Comfort Party style Elegant commute Socialite Style Quiet Luxury
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2024-04-25 1937
Romantic Garden -- The Popular Style of Womenswear E-Commerce Brand
The romantic garden style cleverly blends the poetic romance of French countryside with the refreshing summer vacation atmosphere, interpreting the vacation aesthetics with a design that is more suitable for young ladies. Its design core focuses on the art of plant and flower printing, combining lightweight and transparent chiffon, natural rural cotton and linen fabrics, supplemented by hand weaving, hollowed out embroidery, hot diamonds, lace flowers, and three-dimensional flower pasting techniques, jointly constructing a romantic atmosphere that combines visual aesthetics and tactile enjoyment. In terms of color, dopamine high saturation colors are often used to create a colorful and vibrant visual feast; Alternatively, ink wash and light colors can be used to give the wearer a pastoral atmosphere that is close to nature.
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2024-04-25 1677
Vitality Attack -- The Analysis of ANTA The Benchmark Sportswear Brand
This report mainly focuses on the following four aspects to analyze the ANTA brand: online sales analysis, key series analysis, key details analysis, summary, and development extension recommendation.
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2024-04-25 1778
Korean Business -- The Analysis of Kids' Sportswear Benchmark Brand
For popular sports brands, agents from different regions will bring different series designs. Due to regional differences, regional agents will localize the brand. This article focuses on children's clothing sports brands from the perspective of Korean designers, analyzes the key categories and series of the series, and draws inspiration from multiple perspectives.
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2024-04-25 2453
Fluidity Garden -- The Analysis of Marisfrolg The Benchmark Womenswear Brand
In the summer of 2024, Marisfrolg drew inspiration from the works of American artist Georgia O'Keeffe and constructed a "flowing garden" with diverse floral forms and rich color design as the core. She created a contemporary art exhibition in the Marisfrolg Art Museum, showcasing the combination of virtual and real, dynamic and static, and showcasing the beauty of a woman's energy and body that combines strength and softness
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2024-04-25 1382
Shirt Fabric -- The TOP Ranking of Menswear
This report is based on the comprehensive analysis of the TOP 100 hot list of men's shirt fabrics based on user download and interaction data from POP Fashion in the past three months. In the top three month hot list, Louis Vuitton is the most popular men's shirt brand, followed by DIOR MEN and GUCCI. According to the latest analysis data from the TOP Hot List, cotton textiles represented by smooth cotton poplin and slightly crepe cotton brocade interweaving dominate the development of spring and summer shirts, accounting for more than half of the total, with a significant increase compared to the 23/24 autumn and winter. In this hot list of men's shirts, it is worth paying attention to the micro textures such as crepe and colored bamboo knots caused by the blending/interweaving of cotton and different materials, such as cotton and nylon interweaving and cotton linen blending, presenting a delicate and unique texture and touch.
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2024-04-23 3785
The Data Analysis of Womenswear E-Commerce
In this article, we have compiled a consumer hot search ranking based on the Taobao hot search list (in the past 7 days). Based on recent Taobao hot search keywords, the following TOP10 consumer hot search list (women's clothing) is compiled. The content of the list is mainly based on the dimensions of single product and style, summarizing hot search content such as cold and quiet white noise style outfits, big brand Green style outfits, new Chinese style shirts, workwear skirts, draped pants, Thai school uniforms, etc.
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2024-04-19 2440
Free Holiday -- The Comprehensive Analysis of Swimwear/Beachwear Brands
The main styles of this season's top beach outfits are printed beach sets and slim knit sets, suitable for strolling on the beach or engaging in light exercise, showcasing the beautiful figure of women. In terms of craftsmanship, a large number of splicing hook flowers and crochet mesh that reflect the texture of handicrafts and folk customs are used. The main elements used in the design are nautical style, geometric color blocks, European patterns, etc., which are full of artistic and retro elements. The detailed design of swimwear mainly uses metal logo decoration and thin band decoration, which not only enhances the texture of the style, but also reflects the brand's iconic design elements.
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2024-04-19 3392
Modern Minimalism -- The Analysis of KEIGAN The E-Commerce Womenswear Brand
The POP market research team for this issue will cover seven modules: introduction to the KEIGAN brand, analysis of new categories and styles, color application, analysis of key categories, application of popular elements, summary+development extension recommendation.
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2024-04-18 4395
Craftsmanship Detail -- The Comprehensive Analysis of Menswear Runway
Starting from the details of craftsmanship, this article focuses on contrasting splicing details, such as badge & patches, gorgeous rhinestone, handmade decorations, quilting designs, exquisite embroidery, and vintage wash. It comprehensively interprets the important direction of craftsmanship details in 24/25AW Men's Wear Week.
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2024-04-18 4698
The Analysis of ICICLE The Menswear Benchmark Brand
Rather than focusing on creativity, it is more like a return of body and mind, returning to the origin and the simplest and most comfortable state. A group of real, lively, and exciting individuals find their favorite daily outfits in the new season fashion proposal created by ICICLE, then walk into nature together, feel nature, and express nature. The so-called one of all things in nature, but that's all.
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2024-04-17 4749
Comfy Camisole -- The Comprehensive Analysis of Women's Designer Brand
The bottom camisole is an ideal choice for spring and summer, not limited by the dressing scene, and can be worn as an inner layer or directly as an outer layer. It has a variety of styles, including daily leisure, spicy girl style, and American retro. In terms of design techniques, exquisite edges, Henry buttons, bows, and linear decorations can be used to showcase a unique sense of design. In terms of fabric selection, in addition to knitting, materials such as satin and lace can also be used to increase the texture and layering of clothing. In terms of patterns, letters and stripes can be used to create a sense of fashion and personalization.
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2024-04-17 3677
Shanghai Fashion Week KIDS WEAR: Key Brand Recommendations
This season, KIDS WEAR will hold a four-day fashion event from March 28th to March 31st at the Jing'an 800 Show. With the theme of "gradual change", we aim to create a gradual ocean and build a high-quality fashion ecosystem for all creative, design conscious, and forward-looking children's clothing brands and original designers. We aim to build a platform for communication, exchange, and collision of ideas. This season KIDS WEAR not only showcases international children's clothing trends, but also provides brand support with unique Chinese original characteristics. Famous children's clothing brands such as YEK, PUMA KIDS, memory in, and ASICS KIDS will bring exciting new series of children's clothing releases to KIDS WER this season.
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2024-04-17 6999
Detail & Craft -- A/W 24/25 Women's Runway Comprehensive Analysis
Detail & Craft -- A/W 24/25 Women's Runway Comprehensive Analysis
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2024-04-17 11092
T-shirt/Polo -- The Data Analysis of Menswear E-Commerce
Among the top 10 best-selling men's T-shirts/POLO shirts in e-commerce from March to April, the most popular styles are dominated by fashionable trendy, high street sports, fashionable urban, business leisure, and basic leisure. Among them, three-dimensional high-frequency waves, exquisite embroidery, minimalist logos, healing simple strokes, pattern splicing, as well as cool fabrics, textured jacquard fabrics and other elements are the main design elements of T-shirt styles.
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2024-04-16 4626
Elegant Minimalism -- The Comprehensive Analysis of Women's Knitwear Designer Brand
Elegant minimalist style is mainly focused on fashion, leisure, and minimalist style. Sweaters under this style are also one of the key design directions to focus on. This article will elaborate on the three distinctive and charming brands of ME+EM, Sézane, and LATT, as detailed in the following text.
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2024-04-16 3736
Retro Revival -- The Comprehensive Analysis of Men's Wear E-commerce Brands
This retro style can be divided into Bikercore, Japanese tooling and China-Chic retro style. Among them, Bikercore is deeply influenced by motorcycle culture, with motorcycle elements such as racing jackets as the core, presenting a tough and unrestrained image; The Japanese workwear style combines the practicality of workwear and traditional Japanese craftsmanship, emphasizing simplicity, comfort, and functionality; China-Chic's retro style is a fashion trend that combines Chinese traditional elements with modern design. It absorbs the essence of Chinese traditional culture, reinvents itself through modern design techniques, and shows a unique and lasting style.
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2024-04-15 4571
The Comprehensive Analysis of Casual Homewear Designer Brand
The new home clothing products for Spring/Summer 24 from major domestic brands have been launched one after another. The traditional form of T-shirt and shorts pairing emphasizes their functionality for external wear and adaptability to multi scene switching. In addition, more and more brands are also paying attention to the design of suspender shorts. In terms of color, the healing color scheme is mainly composed of fresh and vibrant summer colors such as sky blue, light water green, romantic pink, and mango yellow. In terms of pattern design, elements such as checkered patterns, stripe combinations, and summer fruits have been widely used. In addition, there are also detailed designs for the collar, shoulder straps, pockets, and other parts of home clothing.
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2024-04-15 5648
A Comprehensive Analysis of Luxury Denim Brand
This article mainly recommends high-value denim brands and pan denim brands. The specific content revolves around the formation of tannin style, extraction of key elements, high-value runway LOOK, trend focused craftsmanship, and trend focused washing for this season.
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2024-04-15 5316
Retro Casual - The Comprehensive Analysis of Luxury Leather Brand
Retro leisure occupies an important position in the daily fashion style of leather and fur brands due to its free and casual characteristics, as well as the design concept that emphasizes personality and attitude. Integrating intellectual retro, fashionable or academic elements to bring more diverse and personalized wearing choices to young consumers. Common items include motorcycle jackets, baseball jackets, retro work jackets, etc. Matte suede, color polishing techniques, and other detailed techniques are used to enhance practicality and fashion sense in the overall design.
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2024-04-12 4590
The Analysis of NEW BALANCE Sports Benchmark Brand
In 2024, NEW BALANCE mainly launched the Hyper Sports series, Uni essentials by TDS, running and fitness series, golf series, urban outdoor leisure series, and sports leisure series. Reason for recommending the brand: The brand has launched running and fitness style clothing and sports and leisure clothing that are more in line with the current trend, with high popularity and strong wearability, and has good market attributes.
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2024-04-12 5026
Suit Fabric -- The TOP Ranking of Womenswear
This report is based on the comprehensive analysis of the TOP hot list of women's suit fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, Alexander McQueen is the most popular women's suit brand, followed by GUCCI and Miu Miu. According to the latest analysis data from the TOP Hot List, wool fine spinning, as a classic fabric, occupies a dominant position in the selection of spring/summer suit fabrics, with a slight decrease in proportion compared to early spring on the 24th; Meanwhile, the proportion of recycled cellulose fiber blends used in suits is steadily increasing. In this hot list of women's pants, what is worth paying attention to is the proportion of natural materials and the fashionable interpretation of colored spun yarns. Selected natural fibers such as wool, linen, mulberry silk, and cotton are combined with recycled cellulose fibers such as viscose and acetic acid to create comfortable and silky suits. Meanwhile, it is recommended to focus on developing new Chinese style suits using jacquard fabrics.
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2024-04-12 5861
Polo Ralph Lauren -- The Analysis of Luxury Knitwear Brand
In 1967, Ralph Lauren was born in the United States by Ralph Lauren Lauren was founded by Ralph, who did not have a strong family background or a professional background in fashion design. He founded Ralph Lauren with his agile thinking on fashion. The brand has two product lines, Lauren Ralph Lauren (women's clothing) and Polo Ralph Lauren (men's clothing). In addition, the brand also includes perfume, accessories, children's clothing, home and other products, which are favored by consumers, fashion and lovers. Polo Ralph Lauren: The brand's core collection, known for its iconic polo embroidered polo shirts, offers products such as knitwear, hoodies, village clothes, and casual suits. Ralph Lauren Collection: A high-end line of women's clothing known for its gorgeous and elegant design, as well as its clean and concise style that never fails.
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2024-04-11 5201
The Comprehensive Analysis of Underwear Designer Brand
In this season's lingerie design, major brands have presented obvious spring elements, from colors to patterns, and even to details, all showcasing the freshness and vitality of spring. The design techniques often use lace, pleats, straps, and delicate and delicate embellishments, such as positioning embroidery and decorative woven labels. In addition, in addition to basic flowers and broken flowers, rose elements and checkered patterns also account for a large proportion in the use of pattern elements in this type of underwear.
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2024-04-11 4868
Quiet Luxury Commuting -- The Analysis of CHICJOC The Benchmark E-Commerce Womenswear Brand
The POP market research team for this issue will cover seven modules: CHICJOC brand theme introduction, category new proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.