Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Contemporary Retro -- The Analysis of Kijun The Womenswear Designer Brand
Kijun is a niche Korean designer brand founded in 2018 by the designer Kim Hyunu. The designer dares to break the inherent aesthetic standards and gets rid of the comfort zone. Bright colors can present the individualized and lively fashion attitude, which is deeply loved by young fashionista.
Extended Sweetness -- The Analysis of Johnny Hates Jazz The Womenswear Designer Brand
Johnny Hates Jazz is a Korean designer brand founded in 2008. This individualized avant-garde brand is deeply loved by Korean stars like Girls' Generation and is also one of the representative Korean designer brands that can be seen in popular fashion magazines. The fresh and sweet girlie style with lace, prints and ruffles is the symbol of Johnny Hates Jazz.
Girl Crush -- The Analysis of Cottia The Womenswear Designer Brand
Cottia was founded in 2015 by Lucas and June in London, Britain. This brand is spreading modern women's confident, independent and fearless life style, "Love my love, live my life.". Cottia is always deeply loved by stars and designers like Ning Jing, Qi Wei, Shen Mengchen and Cecilia Cheung.
Dynamic Street -- The Analysis of DKNY The Kidswear Benchmark Brand
DKNY takes street basketball, skateboarding and outdoor exploration as the theme, combining with the logo text with unique brand characteristics and daring application of color to create a professional sports series full of street feeling, which is eye-catching and cool.
Modern Knitting -- The Analysis of YanYan The Womenswear Designer Brand
YanYan was founded in 2016 by a Chinese designer who had studied in Britain. It is a playful Hong Kong knitwear brand which embraces Chinese culture. Designers are devoted to spreading traditional Chinese knitting techniques, exploring new production technology, and making more innovative and interesting designs.
Elegant Goth -- The Analysis of Rick Rhe The Womenswear Designer Brand
The brand RICK RHE is a women's demi-couture fashion brand founded in 2013. Established in Milan & Seoul, the brand mission is to create unique, exciting, fashion forward designs targeting niche market customers whom seek innovation and quality. RICK RHE accomplishes this through developing his own fabrics design adding a sense of originality made in Italy and Romania.
Domestic Landscape -- The Analysis of DIGAWEL The Menswear Designer Brand
The Japanese brand DIGAWEL, which was founded in 2006 by Kohei Nishimura, launched its S/S 2021 collection recently. The theme Domestic Landscape takes advantage of various colors to make daring designs. The neat tailoring and typical Japanese layered style is both stylish and practical.
Minimalist Deconstruction -- The Analysis of TINY IN studio The Womenswear Designer Brand
TINY IN studio is a Chinese original niche designer brand founded in 2012, which is skilled in minimalist deconstruction design. Black-white-gray and natural land color tone are the main color keynote of this brand. Its nonscheduled new products put emphasis on presenting the combination of fashion and real lives. Individualized and confident, also niche and innovative.
Korean Girls -- The Analysis of Howl Studio The Womenswear Designer Brand
Howl Studio is a Hong Kong designer brand founded in 2013. The chief designer was graduated from Central Saint Martins and have worked as the designer in various chic brands in Paris. Howl Studio focuses on the effortless chic of check splicing and practicality with a romantic feeling of Bohemia. Not only producing clothes, Howl also persists in cooperating with artists and creators from different fields in the world to create more topics between people. Howl Studio is becoming a more popular designer brand for the Millennials.
Wild Entry Luxury -- The Analysis of A.Bell The Womenswear Designer Brand
A.Bell is a Korean entry luxury designer brand, its unique designs and crafts combine quality with a design sense. It also presents practicality and comfort, which is deeply loved by many Korean stars.
Retro Feelings -- The Analysis of GREEDILOUS The Womenswear Designer Brand
GREEDILOUS was founded by the Korean designer Park Youn Hee in 2009, who has rich experience in fabric designs and industrial designs. And she is also known as the queen of prints. Dominated by the shocking visual effect, the silhouettes and designs always keep a neat and delicate feeling. Park Youn Hee pays attention to the details of prints, fabrics and silhouettes. She releases slightly distinct styles in every season, which gradually extends the design and maintains the brand tonality. GREEDILOUS is searching for a balance in the coexistence conflict. It demonstrates the super modernism concept through building a feminine style with a capable masculine modern sense.
Summer Vacation -- The Analysis of Drôle De Monsieur The Menswear Designer Brand
Drôle De Monsieur is a French garment brand founded by Dany Dos Santos and Maxime Schwab in 2014. The brand combines modern attitude with retro aesthetics to show comfortable neat lines and accurate details. The Victoria style is the main theme of S/S 2021 series. And seaside vacation is the keynote of film shooting, which presents a more leisurely life style.
An Eclectic Elegance -- The Analysis of GOEN J The Womenswear Designer Brand
After graduating from the famous fashion school Studio Bercot in Paris, France, the designer Goen Jong established the homonymic Korean brand in 2012. The new design series is filled with modern sense and designers' favourite ruffles to reach a perfect balance between elegant style and architecture aesthetics.
The Spring We Lost -- The Analysis of Minju Kim The Womenswear Designer Brand
Minju Kim is a Korean fashion brand. This gentle designer was graduated from Royal Academy of Fine Arts. Her illustrations and creative clothes are both outstanding. In 2014, Minju Kim was shortlisted in the semi-finals of LVMH award and won the H&M Design Award in 2013. She won nearly $70000 and the opportunity to cooperate with H&M. Minju is good at applying various textured fabrics with weird tailoring to create charming and playful products.
Minimalist Keynote -- The Analysis of Helmut Lang The Menswear Designer Brand
The designer of Helmut Lang is famous for his minimalism. He knows that fashion is a high-tempo industry, and trend itself is even more transient. The combination of minimalism and retro emotion is their eternal concept. The simple and neat silhouette of menswear and womenswear echoes the iconic minimalist tailoring of the brand founder, presenting a gender-free keynote.
Accelerate Simplification -- The Catwalk Analysis of Jil Sander Womenswear
Simplification is the core of Jil Sander's design in 2021 early autumn. This style well fits the current uncertain period and ingeniously integrates contrastive elements to present liveliness in the delicate minimalist style. During the quarantine this year, the designer Luke Meier expects to show more indoor feeling and bring warmth to the life. This season's products use concise visual language to accurately send out the inspiration and brand inspirit. Soft woolen knitting and stiff suits fabric are applied as textures. Decorations and ornaments like jewelry buttons capture the modern quintessence. The most eye-catchy scarf turndown embraces the real contemporary silhouette and texture. The relaxing practicality and stylish angular tailoring show extreme elegance. The LOOKBOOK this season was shot in an apartment, and this modern space also reflect the delicate minimalism of brand.
Deconstruction -- The Analysis of SHIROMA The Womenswear Designer Brand
The brand maintains the style of regular Japanese designers, using strong deconstruction and splicing to present a unique design feeling.
Ecological Fur -- Molliolli The Womenswear Designer Brand
Fashion brand Molliolli has surpassed the beauty of consciousness, philosophy and practice. Having been cooperated with luxury brands for 40 years, creative and innovative substitutes fur was invented. Designers don't consider this substitutes fur as material but as a philosophic living style. And this is why they produce Molliolli.
Simple Life Style -- The Comprehensive Analysis of The Benchmark Brand of Women's Minimalist Knitwear
Comfortable and wear resistant design attracts more consumers. And the concept that Less Is More becomes an attitude. Minimalist style gets rid of redundant decorations and pays attention to quality and details. Simple and natural silhouette with low-saturation colors creates comfortable advanced knitwear styles. There are three minimalist styles, the 3D architecture silhouette which underlines powerful lines, the versatile simple style and the high-quality yarn texture. This report selects three brands of simple life style, Jil Sander, 3.1 Philip Lim and ADEAM to introduce and analysis the brand designs.
Avant-Garde Street -- The Analysis of Mimblanche The Womenswear Designer Brand
As a contemporary brand, Mimblance which was founded in 2015 is aiming at building a confident and elegant living attitude and redefining the daily closets of modern social women. Classic and practical detailed designs are included as well as statement-making fashionable items. Delicate tailoring, details and strict selection of fabrics are the persistence of Mimblanche.
Hard Candy Girl -- The Analysis of Sister Jane The Womenswear Designer Brand
Sister Jane is a London sweet womenswear brand. This brand brings us a combination of feminine designers and rebellious tailoring in a sweet graceful style with free individuality. The key of design is to integrate with classic silhouettes, luxury fabrics and modern design concepts in order to bring clothes with new lives. Partial inspiration is influenced by delicate advanced custom clothes, which perfectly shows the mixture of delicacy, freshness, romance and practicality.
Japanese Deconstruction -- The Comprehensive Analysis of Women's Knitwear (Deconstruction) Designer Brand
Deconstruction designer brands are mainly divided into three categories, Japanese Style, Minimalist Leisure and Dark Style. And following brands are selected from these three styles. This report pays attention to Japanese deconstruction designer brands, and with the rising demand of individuality and practicality, Japanese deconstruction brands also present a practical trend. The spliced shirt focuses more on the layered effect. The cutting and hollow-out positions concentrate on shoulders and sleeves. Asymmetric tailoring and multiple splicing put emphasis on the balance between individuality and practicality. And the threading rope design maintains the Japanese style and shows more minimalist feeling.
Relaxing and Comfortable -- The Comprehensive Analysis of Japanese Womenswear Designer Brand
In the designs of S/S 2021 Japanese designer brands, designers maintain comfortable silhouettes, fabrics and relaxing colors and put emphasis on detail crafts to satisfy women's pursuit of comfort in this season. Smocking, drawstring and ribbons are applied to realize placement modelling and cut the volume. This report pays attention to detail crafts, and the modelling effects between details and item silhouettes&sleeves styles.
K.I.S.S. -- The Analysis of Heron Preston The Menswear Designer Brand
As a new emerging power of New York fashion, Heron Preston has been one of the most eye-catchy avant-garde brands in the recent years. Nowadays, there are many pioneer films, comics and songs which use old Slavic alphabets to replace the original letters in their content or titles. And Heron Preston also creates its unique style depending on this cultural trend. This new series this season is called K.I.S.S.. Amethyst hoodies and toolbox-like hand bags are noteworthy. And the application of biodegradable and recyclable materials is also loved by consumers. Besides, brand's favourite orange element is added in every aspect of design.