Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
Sweatshirt -- 18/19 A/W Men's Hot Item in Market
The statistics show that smart casual sweatshirts take up 59%, and street looks go up to 15%. Word decoration and splicing are prevalent in the market.
Jacket -- 18/19 A/W Men's Hot Item in Market
Based on the statistics, we select hot items. Smart casual jackets dominate the market in A/W 18/19. Splicing and embroidery are popular.
Brand Effect -- 18/19 A/W Men's Knitwear in Chinese Market
Famous brands including Gucci, Moncler, Fendi, Champion and Louis Vuitton have great influence on the Chinese market. Knitwear takes inspiration from the iconic elements for design development.
Leather & Fur Apparel -- 18/19 A/W Women's Hot Item in Market
Smart casual fur and leather apparel tops the list. Splicing is most used, and letters are also popular.
Sweatshirt -- 18/19 A/W Boys' Hot Item in Market
The December statistics show that sweatshirts dominate the boys' tops. Korean and Japanese styles are as popular as smart causal looks. Animals and words are key patterns, piecing and embroidery prevail.
Shirt -- 18/19 A/W Men's Hot Item in Market
Based on the market statistics, we select hot items. Smart causal shirts are key of A/W 18/19, featuring checks and stripes. White shirts with small-scale decorations are stylish and versatile.
Overcoat -- 18/19 A/W Men's Hot Item in Market
The December statistics show that business causal coats are prominent. Solid-color fabrics are key, without too many patterns. Word decorations are eye-catching.
Puffer Coat -- 18/19 A/W Women's Hot Item in Market
Padded coats in December feature smart casual and outdoor sport styles. Splicing is widely used, and words are also prevalent.
Padded Coat -- 18/19 A/W Men's Hot Item in Market
Based on the market statistics, we select hot items. Business causal padded coats dominate, while smart causal style competes with funky street design. Words, splicing and embroideries are key details.
Millennial Street Style -- 18/19 A/W Women's Sweatshirt in Market
Sweatshirts are fashion items in autumn and winter. Diverse elements update looks to entice young customers who prefer oversized, comfortable and bold design.
Sweatshirt -- 18/19 A/W Women's Hot Item in Market
The women's items in December focus on the delicate chic style. Words and photos are key patterns, and splicing is also important.
Jacket -- 18/19 A/W Men's Hot Item in Market
Jackets in December feature athleisure style. Words are key patterns, and splicing also gains traction.
New Street Chic -- 18/19 A/W Pattern Trend for Men's Knitwear in Japanese Market
Knitwear in the A/W 18/19 Japanese market features a chic street feel, unique but not dramatic. Different elements update the Japanese style.
Sweater -- 18/19 A/W Men's Hot Item in Market
Based on the top 100 sweaters in the Guangzhou market, stylish and creative design is prominent. We analyze the key patterns and details in this report.
Shirt -- 18/19 A/W Girls' Hot Item In Market
Shirts are key of girls' tops in November, featuring animals, florals, checks and stripes. Bowknots and collar design add depth.
T-shirt -- 18/19 A/W Men's Hot Item in Market
Based on the market statistics, we select hot T-shirts in this report. Tees feature smart causal or simple stylish looks. Words are key patterns, as well as portrait photo prints. Splicing is also important.
Coat -- 18/19 A/W Women's Hot Item in Market
Overcoats for mature women are prominent in November. Long coats are key, while short and midi ones also play important parts. Extra-long coats have a small market share.
Detail & Technique -- 18/19 A/W Menswear in Guangzhou Wholesale Market
The decorations of pockets become important. Embroidered words, zippers, PVC or elastics are creative. There are lots of animals suitable for embroidery. Chinese dragons are popular in the market, while linear stitches are full of interest.
Casual Cardigan -- 18/19 A/W Women's Hot Item in Market
Based on POP's statistics and the A/W 18/19 retail market, causal cardigans vary a little in design features as compared with last year's. The use of ruffle decreases by 8%, and metal hardware also goes down. Animal prints including leopard and zebra make a comeback and will continue to rise. Word decoration is still popular, played out through different approaches.
Puffer Coat -- 18/19 A/W Women's Item in Japanese Market
Puffer coats are staples of A/W 18/19 to keep warm and stylish. In the Japanese market, colorful puffa, collarless light jacket, multi-pocket work coat and mock-layer padded coats are key items, utilizing colors, layering or functional details to personify items.
Soft Mid-tones -- 18/19 A/W Women's Knitwear in Tongxiang Market
Matte and misty desert dusk, mysterious yet romantic lilac, soft grass, light bluebell and calm birch are popular for elegant sweaters. The soft mid-tones are elevated and wearable in this season.