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2020-03-20 108244
Confidence Under The Softness -- The Catwalk Analysis of Bottega Veneta Womenswear
Known as the Italian Hermès, Bottega Veneta is confident, elegant and self-loyal. At the end of 2019, the BV team, led by new creative director Daniel Lee, sweeps the British fashion awards, making it one of the biggest shows in Milan Fashion Week. The A/W 20/21 collection of Bottega Veneta is launched in Milan. The show uses projector to reproduce the architecture of Renaissance Italian architect Andrea Palladio. The new season of Bottega Veneta is no more serious, but filled with fluorescent tones like kiwi green, creating the symbolic colors for the future. Daniel Lee uses 59 looks to show female confidence hidden in softness, present the pure self-expression, and create the intellectual urban style. The materials used in this show are reusable and recyclable. The backstage catering also uses organic foods and biodegradable tableware, and surplus food is donated to NGO, showing the sustainable and anti-waste fashion attitude.