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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Urban Geometry -- The Menswear Runway Analysis of Etro

    2023-02-20 20212

    Urban Geometry -- The Menswear Runway Analysis of Etro

    De Vincenzo’s Etro takes to Milan Fashion Week to present its Fall/Winter 2023 collection. The Italian label finds a new direction saturated in ‘70s codes, and it happens to be the perfect vision for a brand shake-up. Merino wool made up numerous opening looks, with jumpers and cardigans shaping a relaxed, casual identity for the House. Those garments incorporated muted palettes and geometric shapes, leather buttons and soft details — shoulders curved naturally, hems fell below the waist, and everything screamed “comfort.”

  • Environmental Protection and Folklore -- The Womenswear Catwalk Analysis of Chloé

    2021-03-05 90237

    Environmental Protection and Folklore -- The Womenswear Catwalk Analysis of Chloé

    A/W 2021 Chloé collection was launched on time in Paris Fashion Week at 8:30 p.m. on March 3(Beijing Time). It's the first collection of the new creative director Gabriela Hearst. Several trailers were released before the runway officially, the warm colors and mottled light and shade indicated the languid and thermal tonality this season. This runway show was launched through a creative short film, and models came out of the cafes on the streets of Paris with a strong sense of rhythm. The background music of the short film is produced by Juan Campodonico, the four-time-winner of the Latin Grammy Awards. On the basis of electronic sound, it integrates Latin American folk music with strong sense of rhythm and dynamic drumbeats. Models crossed the zebra crossing and came to the main catwalk, a wide slate road. Inspired by the sustainable concept, creative director Gabriela Hearst uses 30 new looks to interpret the Chloé girls with environmental duty. It is a show of environmental protection. Not only the natural runway, over 50% of silk comes from organic agriculture and over 80% of knit cashmere yarn is recyclable. Minimalist monochrome jewelry reduces the pollution of electroplating process. And the liner of handbags uses natural linen cloths.

  • Rebirth & Close to Nature -- The Comprehensive Analysis of New York Fashion Week

    2020-11-14 114440

    Rebirth & Close to Nature -- The Comprehensive Analysis of New York Fashion Week

    Due to COVID-19, this year New York Fashion Week has been shortened from the usual eight days to four, and fewer than 10 designers hold physical shows for their latest collections. Despite the severe condition in New York, many brands still hold fashion shows offline, which reveals the determination of the whole fashion industry to survive and return to happiness. Many designers draw inspiration from the relationship between man and nature, and some put the show in the woods. Beautiful flowers and nature-inspired patterns characterize this season. In the meantime, people are stuck at home, and they have a growing demand for home decorations. Therefore, diverse and eco-friendly concept is also warmly welcomed in S/S 2021. This season features exaggerated expressions, such as the big bowknot, spreading ruffles and dramatic hem designs, as well as various joyful colors which represent hope and rebirth.

  • Liberating Gentle Power -- The Catwalk Analysis of Fendi Womenswear

    2020-02-26 139801

    Liberating Gentle Power -- The Catwalk Analysis of Fendi Womenswear

    The A/W 20/21 collection of Fendi kicks off with the psychedelic sound of Alessandro Cortini, Nine Inch Nails's keyboardist. This time Silvia Venturini, the creative director of Fendi, performs the theme of Gentle Power through the combination of structure and softness, and showcases the liberation of wearable female power. This season plus-size models join the catwalk lineup for the first time. The high-waist of the crisp overcoat and the well-fitting dress accentuates female form, which echoes the pink streamlined catwalk. Retro lantern sleeves run through the whole series. Color-blocking and contrasting of classic elements fully display the role switch between boudoir and meeting room. The strap boots with sheepskin cushion and satin high-heeled shoes highlight the vampire-like enchanting temperament, in line with the theme of boudoir. The waisted design, military outerwear with flare sleeves and the crisp fabric present the powerful temperament of females in the meeting room, quite emotional. Fendi's aesthetics balances between sexiness and calmness, toughness and softness, gentleness and power.

Ready-to-Wear Folk style Trend Analysis Report

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