Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-03-12 12812
Milan Men's Fashion Week: Recommended Brands (Part Two)
Although classic luxury brands remain the unshakable economic mainstay of the market, the rising young brands and designers are gradually shaking the value and appeal of the fashion industry. Emerging designers who are emerging are using diverse innovative methods and brand management strategies to derive different narrative content and forms, leveraging the platform of Men's Wear Week to leverage the future.
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2024-01-22 10530
Passionate Speed -- The Menswear Runway Analysis of MSGM
This season, Massimo Giorgetti, the creative director of MSGM, has made speed the theme of the runway and raised a series of questions: Is time faster than motorcycles? Subway, technology, do we really need that fast speed? He set up the runway at the Porta Venezia station on the Milan red subway line and paired it with fast-paced music to make a straightforward comment on the rush of life. Under the theme of speed, the brand collaborates with Franco Albini, the architect of Milan Metro Line 1, and his foundation. At the same time, MSGM, which has always been closely connected to art, collaborates with Portuguese artist Tiago Alexandre, who also focuses on the topic of speed, in this series.
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2023-08-18 42657
Street Dance -- The Menswear Runway Analysis of 44 Label Group
In this season, the 44 Label Group team packs their bags and embarks on a world tour, examining the lives on the road and the lifestyle of music professionals. Through this journey, they concluded that many people dress in utilitarian clothing, prompting individuals like Kobosil to start producing this style of clothing. On the runway, you can see fashionably dressed band managers, engineers, lighting technicians, and crew members. Models showcase their workwear in a fashion show, highlighting the effects of wearing a wrinkled garment throughout countless music nights or the worn and dirty effects of traveling from one place to another. Additionally, a designer named "AVRIL" creates a new line of shoes, inflatable handbags, and "modular" sunglasses with interchangeable lenses.
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2023-06-28 44767
Milan Men's Fashion Week: Recommended Brands (Part Three)
The Milan Men's Fashion Week for Spring/Summer 2024 will be held from June 16th to 20th. According to the official schedule, there will be a total of 22 offline fashion shows, 5 online fashion shows, 31 static exhibitions, and 4 appointment-based static exhibitions. Milan is actively attracting emerging brands, and since last year, brands such as JW Anderson, 1017 Alyx 9SM, and Charles Jeffery Loverboy, which have gained attention from the younger generation, have successively launched their menswear collections in Milan. Some brands are newcomers, like the Korean brand Andersson Bell.
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2023-06-25 34056
Punk Workwear -- The Menswear Runway Analysis of 1017 ALYX 9SM
Under the leadership of Matthew M. Williams, 1017 ALYX 9SM continues to showcase its unique streetwear aesthetics at this year's Milan Fashion Week. The iconic A-line appears on different styles of tops, while hardware pieces adorn the clothing, creating eye-catching details on fabric canvases. The combination of black and white with camouflage patterns exudes toughness, while metallic colors hint at futurism. Alternatively, the casual style of gray and plaid shirts provides numerous imaginative and practical options for us to explore from the clothing color palette.
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2022-09-27 74555
'90s Utilitarianism -- The Runway Analysis of Sunnei
Sunnei Spring/Summer 2023 collection found inspirations from 1990s and provided a utilitarian daily wardrobe. Tartans, vests, low-rise pants and leather jackets drove the Y2K aesthetic to be mature and practical. Activewear shared the stage with evening designs, including a charming halter-neck dress with sequins peeking from a slit, and sparkly and roomy overalls.
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2022-07-11 76209
The Possibility Of An Island -- The Menswear Runway Analysis of MSGM
"MSGM boys are good natured boys, with not a soupçon of dark side. Or at least, they keep it well hidden under the cheerful, über-positive designs concocted by Massimo Giorgetti, an equally sunny-side-up kind of guy. " Designer said that reading Michel Houellebecq’s dystopian and rather cynical novel The Possibility Of An Island made him think about the tension between the natural and the virtual, humanity and technology. To amplify his message, the location he choose for the show was a brand new glass and cement building located in an up-and-coming industrial area of Milan.
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2022-07-01 68483
Avant-garde Movement -- The Menswear Runway Analysis of 1017 ALYX 9SM
Matthew M. Williams invited guests to a disused swimming pool in the outskirts of Milan to present his Spring/Summer 2023 collection for 1017 ALYX 9SM. Titled “MOTION,” the runway presentation debuted a range of unisex garments in addition to buzzy footwear styles and a Nike collaboration.
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2022-06-13 59594
Dark Goth Surfers -- The Menswear Runway Analysis of Dsquared2
The Catens’ penchant for clubbing and partying is well known—in pre-Covid days dancing all night was surely among their favorite pastimes. Now they’re more focused on healthy activities, like strenuous exercise and running along the beach of their Cyprus home. And obviously they’re into surfing, the coolest sport there is, which the Catens see tinged with undertones of danger. They designed their resort collection to provide Dsquared2 customers with plenty of options, seamlessly crossing the line between wild nights spent under disco balls and dawns riding the waves. They called the lineup Dark Goth Surfers.
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2022-02-16 81223
A/W 22/23 Milan Fashion Week -- Recommended Brands(Part Two)
From January 14th to 18th, there were totally 53 brands who released their new collections at the A/W 22/23 menswear Milan Fashion Week. Although multiple famous brands canceled their fashion shows offline because of the epidemic, the Fashion Week was still noteworthy. Designers realized the importance of positive mood and found a way to stimulate people’s desire and attention.
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2022-01-19 77170
Il Rumore del Tempo -- The Menswear Runway Analysis of MSGM
MSGM was joined by Gaetano Pesce, the renowned architect and furniture and industrial designer, this season to release its Fall 2022 menswear collection. Giorgetti was struck by Pesce's vivid visuals, which resonate with MSGM's saturated palette, and by one of Pesce's many quotes and aphorisms. "It's about Il Rumore del Tempo (The Noise of Time)," he explained at a press appointment in MSGM's new headquarters. Giorgetti's MSGM repertoire is still largely shaped by his energetic yet gentle interpretation of streetwear. Significant elements of Pesce's aesthetic were transposed into the collection. The felted quilting of his soft-shaped armchair and trompe l'oeil prints were the inspirations.
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2021-07-16 66777
Canone Infinito -- The Menswear Runway Analysis of MSGM
Music is the must-have element for the creative director Massimo Giorgetti. The hypnotic and endless rhythm of this Canone Infinito(composed by the Italian DJ Lorenco Senni) enthralled him. Photographer Francesco Nazardo and the Milan-based image makers of No Text Azienda were involved in the production of the men's collection's video. Somehow replicating the circular melody on Senni's musical piece, the two-day shoot took place on a secluded beach in Maremma, a largely untouched, wild strip of land in Tuscany.
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2021-03-02 62881
Intimate Romance -- The Womenswear Catwalk Analysis of Marni
The A/W 21/22 collection of Italian luxury brand Marni is the second collection of creative director Francesco Risso during the quarantine. Francesco Risso joined Marni in 2016, renewed his contract with Marni at the end of 2020, and continued to be the creative director of brand. This collection combines diversified design elements, abundant and flexible colors and classic fashion silhouette to abandon the fixed rules, presenting the individualized sense and showing extreme romance. Marni A/W 21/22 collection is like an ode, praising the most perceptible intimate romance in the fashion process and searching for a new meaning for our daily life. The silhouette and color this season provide dramatic contrasts between light and shade and intense visual impact, expressing the pursuit of romanticism. Few days before the runway, the creative director Francesco Risson sent dinner invitations through mails and medias. He invited people to interact with Marni digitally via Zoom, the official site of Camera Nazionale della Moda Italiana and Tencent China.
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2021-01-19 73657
Possible Feelings -- The Catwalk Analysis of Prada Menswear
A/W 21/22 Prada menswear collection has been the first menswear collection since Raf Simons joined Prada and worked with Miuccia Prada. Under the theme Possible Feeling, designers explore human's body, simplified clothes structures and set body free. The layout of this Prada catwalk is just like an art exhibition, four rooms with colorful spaces. Designed by Rem Koolhaas and AMO, refined marble, resin, plaster and artificial fur are selected to be the materials. Its hardness and softness, warmth and coldness perfectly demonstrate the word Freedom. And these materials can be recycled and reused on special product installations and pop-ups around the world.
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2020-07-31 87732
A Free Holiday -- The Catwalk Analysis of MSGM Menswear
MSGM S/S 2021 collection takes cues from Fluo: Storie di Giovani a Riccione by the Italian writer Isabella Santacroce, which tells a story of young people spending their summer days on sunny beaches and meeting again with their friends. Beside, designers also use paintings by Seth Armstrong and visual plants, reinforce the brand's aesthetics via bright color-blocking and express the new fashion attitude through layered match of varied items.
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2020-01-20 69744
Horror Aesthetics -- The Catwalk Analysis of MSGM Menswear
Massimo Giorgetti, the artistic director of MSGM, pays tribute to Italian horror film director Dario Argento with a show, and brings the horror aesthetics in the film to menswear. Haunted is inspired by not only the Dario Argento's horror movies, but also the way he looks at the world. The show invites the director to take charge of the scene and music, presenting a conceptual series reaching the edge of people's horror.
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2019-07-05 92529
Yuppie Style -- Comprehensive Analysis of S/S 2020 Milan Fashion Week
For S/S 2020 Milan Fashion Week, sustainability was emphasized. Youser and BED J.W.FORD attended this fashion week. Colors, elements and styles are analyzed to show diversification.
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2019-04-15 137740
Meet Milan -- Comprehensive Analysis of A/W 19/20 Catwalks for Womenswear
A/W 19/20 Milan fashion week featured delicate classics, minimalism and modernity, and created a inclusive fashion environment combing classics, heritage and contemporary fashion.