Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2021-07-27 69791
THE LYST INDEX -- Fashion's Hottest Brands and Products Q2 2021
The Lyst Index is a quarterly ranking of fashion's hottest brands and products. Lyst is a global fashion shopping platform, used by more than 150 million people each year to browse, discover and buy items from 17,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period.
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2021-05-08 85227
The Lyst Index -- The TOP 20 Hottest Brands of Q1 2021
To compile the results, global fashion search platform Lyst analyses the online shopping behaviour of more than nine million shoppers a month searching, browsing and buying fashion across 12,000 designers and stores online. The formula behind The Lyst Index takes into account global Lyst and Google search data, conversion rates and sales, as well as brand and product social media mentions and engagement statistics worldwide over a three month period.
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2020-12-07 66140
Vintage -- Ernest W. Baker The Menswear Designer Brand
Founded in 2016, Ernest W. Baker has won praise from fashion giants such as Fendi's creative director Karl Lagerfeld and LV's creative director Nicolas Ghesquiere, from its early days. Its birth is out of a classic American suit worn by Reid Baker's grandfather. Founders Amorim and Baker have enough experience in fashion brands Haider Ackermann and Yang Li, which lays solid foundation for the brand's designs.
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2020-10-30 102105
Minimalist and Young -- The Catwalk Analysis of Jil Sander Womenswear
Jil Sander is the representative brand of minimalism, founded by a German designer and later merged by Prada. In 2017, Luke and Lucie Meier took over Jil Sander as creative directors. Luke Meier, who worked eight years as the chief designer of Supreme, has a background in street fashion that makes up for years of Jil Sander's neglect of the youth market. Lucie Meier has worked at haute couture brands like Dior, Louis Vuitton and Balenciaga, helping to keep the simple and elegant style of Jil Sander. Its S/S 2021 womenswear continues the fine and delicate DNA, employs cotton, recycled polyester and mulberry silk, and accentuates female graceful form via embroideries, creating simple yet ethereal looks.
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2020-10-21 78857
Gender-Neutral Journey -- The Comprehensive Analysis of Louis Vuitton Womenswear
Louis Vuitton catwalk just ends in La Samaritaine, which also marks the end of Paris Fashion Week this year. It brings a future fashion proposition that urgently needs to be thought and solved - what potential does fashion have after removing all the boundaries of gender and function? Nicolas Ghesquière, a self-proclaimed "time conflict" enthusiast, has never stopped combining hot topics of social development with clothing in different periods. This season Louis Vuitton S/S 2021 collection spans five eras, and discusses gender non-dualization. Nicolas blurs gender boundary, displays creativity and creates a space for imagination, thus embracing the sensitive and unknown world and blending contradictory elements like the past and the future, softness and toughness, elegance and street fashion. The show makes use of a green curtain to bring audience into a vivid scene, and they can rotate 360 degrees in their own seats. Moreover, online audience see footage from Der Himmel über Berlin by Wim Wenders film in 1987, interacting with the online fashion show.
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2020-10-20 94396
French Flavor -- The Comprehensive Analysis of Paris Fashion Week
Due to this pandemic, online New York Fashion and London Fashion Week almost gain no attention. But more brands hold physical fashion shows in Milan Fashion Week. Paris Fashion Week from September 28th to October 6th seems even more unique. 84 brands join it; 18 brands including Dior, Louis Vuitton and Chanel hold physical shows; there are also 29 static shows. This time Paris Fashion Week focuses on eulogizing nature, French flavor and Chinese elements, to inspire people to get closer to nature, inherit French romanticism and rebuild confidence in future life.
