Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2022-01-10 79592
2021 Annual Ranking of Denim Brands
According to the data analysis and popularity of denim brands in 2021, this report refines the noteworthy crafts and details for designers, and introduces the hottest brands.
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2021-12-23 90301
Best Brands in 2021
The leaders and promoters of the fashion world presented exceptional performance on designing, marketing, and community nurturing in the past year, which set a high-level standard for other brands in the future. POP Fashion selected the best womenswear brand, the best menswear brand, and the best collaboration to commend these prominent brands and designers.(Analysis based on the data of HYPEBEAST)
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2021-11-05 82048
The Lyst Index -- Fashion's Hottest Brands and Products Q3 2021
The Lyst Index is a quarterly ranking of fashion's hottest brands and products. Lyst is a global fashion shopping platform, used by more than 150 million people each year to browse, discover and buy items from 17,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period. According to the Q3 2021 list, Balenciaga was listed as the first place - 4 places higher than the last year, which was the largest uptrend. Besides, DIOR, Louis Vuitton, and Dolce & Gabbana were newly listed on the Lyst Index in Q3.
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2021-08-09 107215
Outstanding Colorfulness -- The Analysis of Louis Vuitton The Luxury Menswear Brand
Virgil Abloh's latest collection investigates unconscious biases instilled in our collective psyche by reimagining looks as pieces in a game of chess. Shot in North Wales by Tim Walker, the campaign revisits the motifs and metaphors of chess, a recurrent theme in Virgil Abloh's work at Louis Vuitton. Staged as a life-sized game, the collection comes alive as pieces in a choreographed play between a cast of characters.
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2021-08-05 73064
The Art Across Time & Space -- The Analysis of Louis Vuitton The Luxury Womenswear Brand
As a leader of luxury industry on a world scale, the clothing and leather manufacturer Louis Vuitton has always been a protector of traditional craft and precious technical heritage since its establishment in 1854. In 1987, Louis Vuitton and the wine family Moët Hennessy were fused into a largest luxury group in the world -- LVMH. The exquisite, professional techniques of F/W 2021 collection bring us its classic and timeless quality.
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2021-03-10 78640
Classical and Reality -- The Womenswear Catwalk Analysis of Louis Vuitton
Nicolas Ghesquière's Louis Vuitton released its A/W 2021 womenswear collection officially in the Paris Fashion Week. Ghesquière made a runway of the Louvre's Denon wing, his models mingling with ancient Roman, Greek, and Etruscan sculptures to the tunes of Daft Punk's mega-hit "Around the World". The hand-drawn pictures of Italian design atelier Fornasetti become the visual inspiration of A/W 2021 collection, appearing on the suit jacket, wide overcoat, vest and A-line dress. Nicolas Ghesquière's ability to process silhouette and visual effect is fully presented in A/W 2021. The outgoing printed patterns and harmonious sculptural silhouette allow people to feel the emotion of Louis Vuitton A/W 2021."I wanted something impactful, something that conveys hope and joy for what's coming next, and for people to have a good time watching," Ghesquière said."A moment of fashion." After experiencing the long-term restraint brought by the epidemic, fashion should return to its joyous mode and prepare for the revival.
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2021-02-01 88851
The Balance Between Street and Formal -- The Menswear Catwalk Analysis of Louis Vuitton
The Louis Vuitton A/W 21/22 collection inspires from Stranger in the Village written by James Baldwin in 1953 and brings us charming designs under the theme Art of Travel. Taking the abstract marble as the setting of catwalks, the unique design brings both street and futuristic feeling, and also the hip-hop vibe. The abstract broad silhouette, marble color application, bright check patterns and metallic colors provide inspiration to men's dressing collocation this season. The gender-free pleated dress is more like Virgil Abloh's new attempt to get Louis Vuitton out of the old conventions.