Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2022-01-28 27398
High-class Minimalism -- The Analysis of Wooyoungmi The Menswear Designer Brand
Wooyoungmi is a namesake fashion brand founded by the famous Korean designer in 2002. The brand creates men’s wardrobes from a feminine perspective. The crisp lines of menswear reflect the impressive qualities of Korean brands. Without intense visual impacts, feminine gentleness is fused with masculine fits to blur the boundaries of genders. Keep an eye on Wooyoungmi’s clean silhouettes and detail designs.
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2022-01-21 77171
Glorious Ice-sports -- The Analysis of DESCENTE The Benchmark Sportswear Brand
Descente cooperated with the famous designer Kazuki Kuraishi to release a snowboarding wear collaboration on January 15. We can see the personality of designer from the new logo. The blocking of pink and dark gray is eye-catching in the ski area.
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2022-01-18 62990
Daily Good Mood -- The Analysis of 310MOOD The Womenswear Designer Brand
310MOOD was born in Chicago on 2016. Started from making the fun easy everyday wear, which reflects in the free yet harmonious combination of colors. Each product is carefully crafted to become the perfect addition to elevate any wardrobe which can transition through the seasons. 310MOOD only produces small sustainable runs of collections, acting against fast fashion. 310MOOD is committed to creating quality garments, which last and can be worn season after season.
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2022-01-17 82815
The Fashion on the Golf Course -- The Analysis of SOUTHCAPE The Golf Designer Brand
SOUTHCAPE is comprehensive golf brand founded in Korea. It is a lifestyle golf & resort that not only has a world-class golf course ranked 9th in the world and 1st in Asia in the US Golf Digest, but also includes an architectural clubhouse and cultural facilities such as the music library.
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2022-01-14 74694
We Chase After Ice and Snow -- The Analysis of BOGNER The Skiwear Designer Brand
BOGNER is a famous German skiwear house founded by Willy Bogner Senior in 1932, featuring their well-known women’s stretchy pants released in 1948 and the iconic B zippers. Divided into three branches – BOGNER SPORT, BOGNER FASHION, and FIRE+ICE, the BOGNER family provides all-around ski gear, attires, footwear, and gloves.
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2022-01-13 25111
Night Train -- The Analysis of Saint Laurent The Luxury Menswear Brand
In a special video directed by Jean-Paule Goude, dancers are seen performing to Jimmy Forrest's Night Train. The makeup of the song is reminiscent of a marching band soundtrack. The dancers begin the video dancing in line before individually breaking off to show off their moves and their fits. The dancing ensemble adds a dramatic flair to the presentation that further emphasizes the 1980s inspiration for the collection.
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2022-01-12 58216
Japanese Street Fashion -- The Analysis of AAPE BY A BATHING APE The Menswear Designer Brand
AAPE BY A BATHING APE® is a diffusion line of the cult streetwear label A BATHING APE®. With an eye to the young menswear market, AAPE creates a fashionable wardrobe for a new generation. Staying true to the mainline’s aesthetics, the brand revives its signature moon-face logo across a selection of everyday clothing.
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2022-01-10 79592
2021 Annual Ranking of Denim Brands
According to the data analysis and popularity of denim brands in 2021, this report refines the noteworthy crafts and details for designers, and introduces the hottest brands.
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2022-01-06 17812
Visual Recreation -- The Analysis of SXVSU The Menswear Designer Brand
The deconstructionism of SXVSU presents avant-garde and wild garments. The brand is good at regrouping the structures of clothing to form a brand-new visual image. Its use of patterns strengthens brand features and identity.
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2022-01-05 21491
Urban Leisure -- The Brand Analysis of TIME HOMME The Menswear Designer Brand
TIME HOMME is a menswear line released by Korean HANDSOME Group in 2000. Focusing on the consumers from 25 to 35-year-old, its delicate silhouette in tailored suits and mixture of soft luxury material in modern casual style interpret the futuristic modernity.
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2022-01-04 50050
Casual Animation -- The Analysis of CLUT STUDIO The Womenswear Designer Brand
The Korean girlswear brand CLUT STUDIO is pursuing high fashion and subcultural designs at the same time, which is loved by IU, Kim Hyun A, Lisa, Jennie, and Choi Jisu. The A/W 2021 collection "I HATE HOLIDAY" brought bears, crosses, moons, and animation girls to the forefront. Bold tie-dyed elements were presented on basic items for flamboyant looks.
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2022-01-04 32931
Disorderly Aesthetics -- The Analysis of Y/Project The Menswear Designer Brand
Y/Project was founded by the French designer Yohan Serfaty and his business partner Gilles Elalouf in 2010. Because of the death of Serfaty in 2013, the Belgian designer Glenn Martens, the first assistant of Serfaty, was invited to be the creative director of the brand. Y/Project accentuates personality and independence through street fashion. Uncoordinated dichotomy is combined with utility unisex styles to interpret the temperament of women and men. Focus on the layering, deconstruction, and asymmetric design of Y/Project.
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2021-12-30 63071
The Analysis of TV Shopping in South Korea
According to the integrated data of all the TV shopping platforms, Simple Sophistication(56%) is the most popular style, followed by the increasing Smart Casual(24%), while Youthful Lady reveals a clear downtrend. Middle-aged consumers have been the main force of TV shopping once again. Beyond the popular black, white, gray, and coffee, we can also see blue and green to exude a gentle and low-profile temperament. For categories, consumers are likely to select down jacket, dress, knitwear, and sweatshirt in A/W 2021 for high versatility and comfortable wearing experiences.
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2021-12-29 68084
Playful Streetwear -- The Analysis of SOULGOODS The Menswear Designer Brand
SOULGOODS is an emerging Chinese streetwear brand founded in Beijing in 2016. Inspired by 90’s street culture, the signature tiger head is also classic. The brand has also become a bridge between traditional Chinese dressing and western street culture.
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2021-12-29 93688
Down Jacket -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women’s down jackets of POP Fashion users in November and December, Minimalist Sophistication(45%) is the most popular style, followed by Youthful Elegancy(32%) and the rising Smart Casual(19%); beyond casual short silhouette, loose-fit comfy short ones are also noteworthy; quilting and splicing remain to be the hottest craft details, especially the splicing with woolen, coating, and textured fabrics. Lapelled design is presented both on youthful and sophisticated womenswear. 3D floral and bear dolls are still popular.
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2021-12-28 31437
Casual Korean Fashion -- The Analysis of Typing Mistake The Menswear Designer Brand
Typing Mistake is a fashion label founded by the Korean designer Tae Hyung Lee in 2020. Coming from a simple mistake in our daily life, Typing Mistake considers that a good garment requires higher technologies and functionality than HD photos, especially in details. Keep an eye on the detail design and fabric splicing of this brand.
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2021-12-27 52033
Continue the Minimalism -- The Analysis of Jil Sander The Menswear Designer Brand
Jil Sander is a namesake fashion brand founded by a German designer in 1968. Taking minimalism as an artist research, this Milan-based brand is known for its minimalist aesthetics and neat lines. Although there is no extra decorations, we can feel Jil Sander’s strict attitude to details from fabrics to tailoring.
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2021-12-27 45721
American Street Fashion -- The Analysis of PLEASURES The Menswear Designer Brand
PLEASURES was co-founded by the former PUBLISH BRAND creative director Alex James and SSUR’s Vlad Elkin in 2015, which is known for its punk-style patterns and slogans. Driven by the subcultures from the west coast of America, the two designers combined rock-n-roll culture with street spirits with an experimental mind. Topical designs, impressive graphics, and logo printing display the design concept of PLEASURES and provide us with a humorous yet real world.
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2021-12-23 90301
Best Brands in 2021
The leaders and promoters of the fashion world presented exceptional performance on designing, marketing, and community nurturing in the past year, which set a high-level standard for other brands in the future. POP Fashion selected the best womenswear brand, the best menswear brand, and the best collaboration to commend these prominent brands and designers.(Analysis based on the data of HYPEBEAST)
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2021-12-23 28971
Punk Aesthetics -- The Analysis of MISBHV The Menswear Designer Brand
The Poland-based MISBHV is a streetwear brand founded by Natalia and Kate in 2014. The brand is good at using graffiti and slogans to release the anger and indifference in the post-punk era. Elements of street culture and subcultures are integrated to create a one-of-a-kind punk aesthetic. Keep an eye on its application of tailoring, dark patterns, and classic monogram.
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2021-12-22 75838
Dream House -- The Analysis of MINI PEACE The Benchmark Kidswear Brand
Mini Peace Spring 2022 campaign was unveiled in December to pay homage to the nature and present the infinite creativity of Chinese children. On November 6, Mini Peace 10th anniversary fashion show was held in Ningbo. A limited pop-up Dream House opened during November 3-14 to celebrate the 10th anniversary.
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2021-12-22 51846
Multiple Identities -- The Analysis of J.D.V The Benchmark Menswear Brand
J.D.V A/W 21/22 collection tried to figure out the multiple identities of modern people. DANDY and PREPPY are the two collections separately meet the needs of urban wear and outdoor wear. The exploration of personality and potential presents a better fusion of living, working, and hobbies. A series of classic suits, down jackets, jackets, and shirts are released to present looks that suit multiple occasions.
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2021-12-22 23513
Urban Minimalism -- The Analysis of 3.1 Phillip Lim The Menswear Designer Brand
3.1 Phillip Lim was founded by the Chinese American designer Phillip Lim and his partner Wen Zhou in 2005. Neat tailoring and smart details carry the brand concept of being simple and practical. Called “the new Chloé” by Vogue, 3.1 Phillip Lim continues the minimalist aesthetics on both men’s and women’s ready-to-wear. Keep an eye on the cutting and detail designs.
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2021-12-21 15033
The Collision of Tradition and Modern -- The Analysis of Nicholas Daley The Menswear Designer Brand
Nicholas Daley is a namesake brand founded by a British designer in 2015. The graduate of Central Saint Martins came from a multicultural family. His parents ran a reggae club in the last 70s and 80s, which inspired Nicholas that fashion could be a tool to express his creativity. The brand reflects the past and present scenes of British musics by fashion design. Fashion is taken as the mirror to reflect the evolution of society and culture. Besides, Nicholas is also good at connecting contemporary culture and traditional artisanship. Keep an eye on his application of traditional crafts and subculture elements.