Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure Italian Business Style golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese British style Korea-Version Preppy style Parent-child Dressing Nature Organic Cotton&Linen Folk style Sustainability Middle East Style Russian Style Middle Aged and Older Haute Couture Pattern analysis Essential Y2K Cool & Sweet American Casual Post-Apocalyptic Hip-hop style New Vitgage Old-money Style clean fit Yama Style Artsy Style Gothic Style Country Style Chanel Style Resort Style Romantic Fashion Minimalist Balletcore Romantic and Sweetness Chic Modern Elegance and sexy Comfort Essential Casual Home Comfort Party style Elegant commute Socialite Style Quiet Luxury
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2022-09-09 28725
The Analysis of ZILLI The Benchmark Men's Knitwear Brand
In 1965 in Lyon, Alain Schimel founded ZILLI investing in the workshop of an Italian tailor, Teofilo Zilli. ZILLI launched the luxury leather jacket and the sporty chic style with a single desire: to remain faithful to the culture of quality. This heritage is ceaselessly present today in all the workshops. From the selection process right through to adding the Haute Couture finishing touches, exclusive and rare materials require a rare form of expertise that the experienced artisans have perfected over the years. International development has led to new lines being created: shirts and made-to-measure shirts, suits, knitwear, jeans, shoes, ties, leather goods, luggage, jewellery and eyewear etc.
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2022-08-30 68295
Blokecore -- The Streetsnap Analysis of Menswear
Blokecore is the hottest fashion trend among Gen Z’s young men. Social media consultant Georgia Aldridge describes the aesthetic as “vintage replica football tops, baggy or straight-leg jeans (often Levi’s) and mainly Adidas trainers”. The coming World Cup and the collab jersey of Adidas and Balenciaga prompt the trend.
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2022-08-06 51726
Leather & Fur -- The TOP Ranking of Menswear
According to the TOP100 downloaded men’s leather and fur on POP Fashion in July, Smart Casual(39%) and Business Leisure(47%) are the most popular styles; jacket is the staple in the market; leather shares the biggest part of fabric, followed by shearling; patchwork, appliques and pocket details are also noteworthy.
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2022-08-02 66319
The Analysis of Timberland The Benchmark Outdoorwear Brand
Timberland creates innovative, outdoor-ready, beautiful-looking and durable products based on the principles of suitability for the outdoors and sustainability. Timberland's garments are made from high-quality organic cotton grown with natural fertilizers, so the products are close-fitting, comfortable, healthy and safe; its outdoor product line is specially designed for the needs of outdoor activities, and is manufactured with a large number of the most advanced materials and technologies, in order to provide customers with a variety of innovative and versatile apparel products.
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2022-07-29 18336
Cultural Journey -- The Analysis of Bluemarble The Menswear Designer Brand
BLUEMARBLE is a menswear label founded by Anthony Alvarez in 2019, the brand is based in Paris, France. Anthony launched Bluemarble, promoting the individuality in each of us to a universal level. At the heart of Bluemarble lies the commonality between world cultures through the vibrancy of youth. He embraces his recollections and embarks on a voyage that celebrates life and the singularity of people. Notes, images and memories from Anthony’s travels are translated into garments which have already garnered popularity among his friends and celebrities worldwide.
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2022-07-28 65234
Playfulness & Street -- The Menswear Designer Brand Analysis of The Museum Visitor
Known for its gender-neutral pieces and artistic interpretations, The Museum Visitor is a Korean brand established by Park Moon-Soo in 2016. Having studied fashion and art in San Francisco and Berlin, Park Moon-Soo makes the brand a carrier of his own artwork. Crafts like hand painting, graffito and printing are widely applied in his design. The graffiti on the bags are all drawn by the designer himself. In fact, The Museum Visitor is regarded as a carrier of Park’s individual artistic design rather than just a menswear brand. Key words of the brand: Berlin, Painting, Graffito, Boy.
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2022-07-27 56260
Leather & Fur -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women’s fur and leather in July, Simple Sophistication(56%) is the most popular style; athleisure(25%) shows a little decline. Jacket is still the staple, as leather coat decreases clearly in this season. Down jacket and shearling are the categories with a rising trend.
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2022-07-20 55705
Street Boom -- The Comprehensive Analysis of Guangzhou Menswear Wholesale Market
POP Fashion took photos in Guangzhou U:US wholesale market, mainly the original menswear stores on fifth to eighth floors. In the high summer of Guangzhou, T-shirt still shares the biggest part in the market. This report pays more attention to details and techniques: woven labels are used more frequently; heterogeneous splicing and patchwork refresh the appearance; metallic accessories strengthen the sense of street fashion; 3D ornaments and 3D terry embroideries enrich the visual layers. Notably, we can also see more pre-fall products on the hangers. Shirt jackets and sweatpants are the staples for transitional seasons.
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2022-07-19 52141
Permanent Minimalism -- The Analysis of Le 17 Septembre The Womenswear Designer Brand
Le17 Septembre was launched by EunHyeShin in Korea in 2013. It takes name from her birthday and uses what she wants to wear daily as inspiration. Based on utility, the garments are easy to wear without limits. The brand is coveted for its tidiness and minimalism made by fine craftsmanship in Korea. Minimalist silhouettes, distinctive textured fabrics, and calm colorways are experimented on different garment structures to keep a perfect distance and space between body and fabrics. Le17 Septembre S/S 2022 collection is a curation of timeless and effortless pieces, continuing with sleek silhouettes, unfussy styles and low-saturation neutral shades.
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2022-07-19 42373
The Analysis of Stefano Ricci The Benchmark Menswear Brand
“It is an ideal journey that leads us to the roots of masterpieces. We imagined the SR man in a path of exploration, beginning from the material that gives shape to dreams with his research guiding his choices and his study preparing him for life. The soul of the work is revealed, made of forms and emotions, of manual work in the quarries, of marble and artist workshops”. Filippo Ricci, Creative Director.
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2022-07-13 27923
Light Rhythm -- The Analysis of Lemaire The Menswear Designer Brand
Lemaire is a French designer brand founded by Christophe Lemaire, the former creative director of Hermes, and Sarah-Linh Tran in Paris in 1991. They opt for high-quality fabrics to develop versatile pieces for daily lives. Centering on minimalism, designer uses soft earthy tones and loose cuts to create a Parisian wardrobe that can not be defined by time and trend.
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2022-07-06 69861
Hedonism -- The Analysis of LOEWE The Luxury Menswear Brand
Inspired by the early club culture, creative director Jonathan Anderson released his Spring 2022 menswear collection that highlighted the spirit of hedonism and broke through the gender boundary. Bold fluorescent colors and neat silhouettes were gathered with the conflicts between materials and colors to present the rebellious attitude of boys. Jonathan Anderson called this collection “a message of electrifying hope and optimism”.
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2022-07-04 74186
American Casual -- The Analysis of Sportswear Designer Brand
American casual is always a mainstream in the fashion world. The diversification of American culture can better satisfy modern workers’ longing for freedom. The signature polo logo has been a trademark on a global scale. This report will introduce you sportswear designer brands: Ralph Lauren, Tommy Hilfiger, Fred Perry and J.Lindeberg.
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2022-07-04 6731
Emotion Evoking -- The Analysis of Marine Serre The Menswear Designer Brand
For Spring/Summer 2022, Marine Serre returns with a collection that stays true to the designer’s pursuit of interpreting dystopian themes to comment on the current global mood. In the past year, the designer has revealed two short films, Amor Fati and Core, both of which evoked heavy emotions in her directorial endeavors.
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2022-07-01 66479
Cool Summer -- The Comprehensive Analysis of Guangzhou Kidswear Market
According to the market researches of POP Fashion, the kidswear markets in Guangzhou are dominated by girls’ dresses with bows and boys’ sets and shirt jackets. With the prevalence of neo chinoiserie, we can see more Chinese elements on garments. Besides, the preppy style takes the center stage. Avocado green is mixed with all kinds of saturated colors to enliven the market.
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2022-06-22 6945
Subcultural Resonance -- The Analysis of Martine Rose The Menswear Designer Brand
Martine Rose established her eponymous label in London in 2007. It has since evolved from a tightly edited shirting collection to an internationally renowned and critically acclaimed brand. Martine Rose is inspired by her Jamaican-British heritage and her deep interest and personal involvement in the music and high / low melting-pot cultures of London. Martine Rose's unique aesthetic is informed by an investigation of proportion and silhouette, surprising textures and fabrications and fluent referencing of subcultural contexts. There is always a tension between attraction and resistance to the accepted codes of menswear. Her exploration of masculinity, the sexual edge of the collections and sensitivity to character and mood define her work.
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2022-06-22 66706
New Preppy Style -- The Analysis of Tommy Hilfiger The Benchmark Menswear Brand
Trendy elements are integrated into preppy style to show mash-up layers. Nature-sourced bright colors inject vitality into garments. The practical details are highly inclusive and playful.
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2022-06-16 34095
Future Commuting -- The Analysis of Initial The Benchmark Menswear Brand
Initial S/S 2022 collection presents a blended aesthetic that is unconventional, retro yet also avant-garde. The light business wardrobe offers males with understated high-quality Spring/Summer clothes. Designer selects refined fabrics from Japan and Europe to show unique textures.
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2022-06-15 70497
Surfing Culture -- The Analysis of STUSSY The Menswear Designer Brand
Stüssy is an American privately held fashion house founded in the early 1980s by Shawn Stussy. It benefited from the surfwear trend originating in Orange County, California, but has since been adopted by the skateboard and hip hop scenes. The artistic hand-written letters come from the artistic signature of Shawn Stussy.
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2022-06-14 31093
Nature Future -- The Analysis of DIDIBOY The Benchmark Menswear Brand
Dubbed ‘Build A Natural World’, the S/S 2022 Campaign discussed the social topics about future and nature. The tree paisleys are combined with brand DNA to discover new surprises.
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2022-06-13 80786
Toward Wild Forest -- The Analysis of Arc'teryx The Benchmark Outdoor Wear Brand
1.March 12: Sponsor Daybreak Racing 2022 2.March 19: Beams and Arc’teryx release mountaineering footwear series AERIOS 3.March 26: Arc’teryx and Brain Dead present All Rise Fest 4.March 27: 57th climbing events in Xi’an community 5.March 29: Hold climbing lectures 6.April 2: All Rise Fest outdoor activity 7.April 16: REBIRD Sustainable Art Exhibition 8.May 22: Arc’teryx Soho adds an artistic touch to the Beta AR Jacket
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2022-06-13 20357
Fantastic Galaxy -- The Analysis of Satchi The Benchmark Menswear Brand
Dubbed ‘Fantastic Galaxy’, Satchi S/S 2022 collection puts vast outer spaces and amazing plants onto ready-to-wear to pursuit peacefulness. Natural palettes and plant-based materials are joined by line drawing to present the streamline of milk way and artwork-inspired motifs. The comfort of natural materials offers smart gentlemen with delicate yet also fashionable looks. Driven by the post-epidemic era and fast life pace, the menswear of Satchi reveals high-end relaxation and elegance.
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2022-06-10 63266
Creativity & Heritage -- The Analysis of Burberry The Luxury Womenswear Brand
1.Burberry opened its pop-up store at The Mixc Shopping Mall in Shenzhen during June 2 to June 15, 2022, displaying the world of Lola. 2.To celebrate the Children’s Day, Burberry injected creative TB prints into kidswear to provide playful dresses, swimsuits and shirts.
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2022-06-10 28645
New Lifestyle -- The Analysis of Unaffected The Designer Brand
Unaffected was founded by the Korean designer Dong Ki Lee. Different from the branch brand EASTLOGUE, Unaffected focuses on the urban leisure with the base of American traditions. They embody the thought that ‘we wear what we want’ far from being restricted to something specific.