In 1965 in Lyon, Alain Schimel founded ZILLI investing in the workshop of an Italian tailor, Teofilo Zilli. ZILLI launched the luxury leather jacket and the sporty chic style with a single desire: to remain faithful to the culture of quality. This heritage is ceaselessly present today in all the workshops. From the selection process right through to adding the Haute Couture finishing touches, exclusive and rare materials require a rare form of expertise that the experienced artisans have perfected over the years. International development has led to new lines being created: shirts and made-to-measure shirts, suits, knitwear, jeans, shoes, ties, leather goods, luggage, jewellery and eyewear etc.

According to the TOP10 knitted sets in August, Chanel-inspired outfits are listed the most, featuring fancy yarns and stitches. Lounge casual also shares the market. Loose fits and skin-friendly natural yarns are the key points. Notably, monograms and geometric shapes are still dominating the middle-aged market.

Short Sentence was founded by the Chinese designer Guan Lin in 2015 to provide high-quality essentials for urban women’s wardrobe. Inspired by daily lives, Short Sentence focuses on creating high-quality products, and constantly explores fresh perspectives. The knitwear design of Short Sentence brings vitality and youthfulness through bright and bold colors. Variant stripes, color-contrast checks and delicate cutouts ensure the sophistication.

This report offers a cross-industry analysis of pattern elements and techniques. The boom of neo chinoiserie leads to the popularity of blue-and-white porcelain and wintersweet. Versace and Louis Vuitton’s men’s collections in S/S 2023 combine fashion with classicism to create a neo-classicism style. Pop Art, Baroque and classic relief are the main presentations.

Blokecore is the hottest fashion trend among Gen Z’s young men. Social media consultant Georgia Aldridge describes the aesthetic as “vintage replica football tops, baggy or straight-leg jeans (often Levi’s) and mainly Adidas trainers”. The coming World Cup and the collab jersey of Adidas and Balenciaga prompt the trend.

Born in Florence, Italy in 1972, Malo is a cashmere producer featuring top-class soft fabrics, lively colors and fine craftsmanship. With the ideas of Tommaso Aquilano and Roberto Rimondi, Malo always offers surprising designs and simple colorways. The knitwear design of Malo centers on the business casual style. The minimalist products show no extra decorations. Heavy-gauged textures and all-over jacquard are the visual highlights of the brand.

COS is a high-end line of H&M group. Classic styles and fine qualities provide corset staples for all the seasons. The knitwear design of COS centers on a light business style. Spring/Summer 2022 collection releases T-shirts, polos, pullovers and cardigans. The neat general design and high-quality yarns create timeless products. Besides, stripe is also an important design element. Basic jacquard and stitch textures improve the casualness.

This report is based on the data analysis and trending keywords on T-mall and Taobao(from July 16 to August 17, 2022). Genderless, Yama(mountaineering)-style, American Vintage, Ice Silk and Loose Fit are the hottest words.

Based on the interactive data and market researches about women’s cardigan, Elegant Lady is the most notably style in August, centering on fine stitched textures; Youthful Lady puts emphasis on sweet embellishments; Minimalism shows clean silhouettes and coarse textures; Chanel-inspired cardigan reveals youthful silhouettes and stitches; Smart Casual pays attention to jacquard stripes.

Spring/Summer 2022 men’s knitwear wholesale market brings business polos to the forefront. The stitching of polos pays attention to fine textures and geometric stitches; classic stripes are updated by different spacing and directions; clashing colors add vitality into monotonous business wear.

Original fashion brand EviStub was founded in 2020. Based on the fusion of modern clothing culture and practical retro aesthetics, it creates casual clothing for daily comfort and expresses the relaxation and freedom of stable core.

According to the TOP100 downloaded men’s sweatshirts in July, smart casual is the dominating style in the market and unisex also shares a certain part. Plant, flower and letter are the main pattern elements. Color blocking is the technique that presents strong visual effects. Badges, appliques and decorative stripes give sleek details.

According to the TOP100 downloaded menswear all-over prints in July and August 2022, different types of checks still play an important part; collaged paisleys attract eyeballs; letters and graphics are grouped together; besides, the renewed camouflage is also noteworthy.

Founded in 1924, Loro Piana is a Italian luxury house known for its cashmere, baby cashmere and Vicuña. The use of high-quality yarns offers extremely soft and skin-friendly experiences. The sophisticated knitwear of Loro Piana is minimalist and elegant. Fine stitched textures and clashing stripes enrich the visual experiences.

DAZZLE fashion co.Ltd was born in Shanghai in 2002. DAZZLE fashion owns 4 reowned women’s wear brands.Unque high-street DAZZLE, affordable luxury DIAMOND DAZZLE, mixed-up chic d’zzit, star-crossover brand NA BY DAZZLE. Mature elegance is at the center of DAZZLE. All-over jacquard, mixed stitch techniques, beads and sequins satisfy the appetite for enriched details.

In the past decade, the global and Chinese underwear markets have maintained an overall growth trend. In the context of the increasing level of social consumption, people's pursuit of life quality has led to a growing new demand for intimates. Women's spending enthusiasm has shifted from luxury bags and accessories to more low-key lingerie and homewear. Underwear is a new growth point for luxury brands, and more and more luxury brands are opening up their markets. Top-level brands such as Christian Dior, Dolce & Gabbana and Diesel have well developed their underwear lines.

Based on interactive data and market researches, POP Fashion sorts out the TOP10 list of women’s knitted vests. Based on the style of being sophisticated, stitching is still the key point in the market. Stripes and all-over geos take the place of florals.

Auckland Designer Wynn Hamlyn established his eponymous label in 2014. Wynn Hamlyn strikes a balance of playful palettes and relaxed textiles, coupled with feminine elegance. Showing an intimate attention to shape and silhouette, Wynn creates harmony between the classic and the eccentric. From Wynn Hamlyn's signature knitwear through to feminine dresses and tailored blazers, the collection established a parallel between bold and soft color selections, bridging the gap between moods and occasions.

The Data Analysis of Cross-border Menswear E-commerce(July)

According to the TOP100 downloaded men’s leather and fur on POP Fashion in July, Smart Casual(39%) and Business Leisure(47%) are the most popular styles; jacket is the staple in the market; leather shares the biggest part of fabric, followed by shearling; patchwork, appliques and pocket details are also noteworthy.

Launched in Seoul the year of 2014, the brand “Andersson Bell” began from a Creative Director, who got an inspiration from contrasting two different cultures of Korea and Scandinavian. Andersson Bell was launched by reinterpreting Scandinavian vibes to create new objects from a point of Korean’s view. We can always see dazzling colors, geometric patchwork and cutouts on Andersson Bell’s knitwear. Besides, irregular hemlines and buttons also expand the fashion experience.