Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Wild! -- The Comprehensive Analysis of Playtime Shanghai #2
The world is changing, and the second exhibition of Playtime Shanghai will present an image of the children's universe, that takes on today's social challenges in order to protect the freedom to be openly and courageously unique. It is the incarnation of a world of solidarity in its diversity, of a "wild" state of childhood where creativity and spontaneity, individualism and simple pleasures of the senses are combined. It is a joyful disorder, in which each one finds a place, the happy wasteland of a future whose complexity is not put in doubt, but where the collective, the freedom and the sensuality celebrate new utopias.
Natural Healing -- The Menswear Runway Analysis of AMBUSH
Escaping from city is an opportunity to heal, enjoy, and feel the nature, which is exactly the inspiration source of AMBUSH S/S 2022 collection. Although the collection was released before A/W 21/22, the designer Yoon Ahn added wasteland and vast free space into city and streets to create a new brand blueprint. Such freedom has brought variable ideas and also changed the way how AMBUSH treats its fashion collections. Inspired by highly functional fabrics, the new branch AMBUSH WKSP demonstrates the basic elements for people to move comfortably between city and countryside.
All-over Pattern -- The TOP Ranking of Womenswear Pattern
According to the TOP100 downloaded all-over womenswear patterns of POP users in June, street brand(39%) is the most popular style, followed by minimalist(31%) and gorgeous retro(30%). In pattern, letter, flowers and shape are the major elements. And elements of different styles are combined. Retro checked pattern shows a strong momentum and is loved by many brands in S/S 2022 runways. Digital printing and direct injection have become the main crafts to present letters.
Canone Infinito -- The Menswear Runway Analysis of MSGM
Music is the must-have element for the creative director Massimo Giorgetti. The hypnotic and endless rhythm of this Canone Infinito(composed by the Italian DJ Lorenco Senni) enthralled him. Photographer Francesco Nazardo and the Milan-based image makers of No Text Azienda were involved in the production of the men's collection's video. Somehow replicating the circular melody on Senni's musical piece, the two-day shoot took place on a secluded beach in Maremma, a largely untouched, wild strip of land in Tuscany.
A Rhapsody of Color -- The Analysis of Andersson Bell The Designer Brand
Founded in 2014, the famous Korean designer brand Andersson Bell presents unique Scandi styles and takes slow fashion as the core brand value. Calling for dress freedom, the brand well combines the elements of street, art and culture together. The Free Size of knitwear breaks the limit of gender and body shape. The latest S/S 2022 knitwear reveals eye-catching color combinations and geometric patterns. Simple chessboard and rhombus are mainly fuse with intense color conflict. Notably, the multi-colored vertical striped texture shows dazzling and refreshing color combinations.
S/S 2022 Paris Menswear Fashion Week -- Brand Recommendation(Part Two)
S/S 2022 Paris Menswear Fashion Week was held from June 22th to 28th. Most brands still released their latest collections online. However, the pure digital fashion show has gradually transitioned into a mixed form in the post-pandemic era. The offline events absolutely promoted the attraction of this fashion week. There were 72 brands involved in the show, including some designer brands and niche brands.
S/S 2022 Paris Menswear Fashion Week -- Brand Recommendation(Part One)
S/S 2022 Paris Menswear Fashion Week was held from June 22th to 28th. Most brands still released their latest collections online. However, the pure digital fashion show has gradually transitioned into a mixed form in the post-pandemic era. The offline events absolutely promoted the attraction of this fashion week. There were 72 brands involved in the show, including Louis Vuitton, DIOR MEN, LOEWE, Yohji Yamamoto, Hermès and Lemaire. Meanwhile, the classic French fashion house Courrèges(founded in 1961) will also return with the first collection of its new creative director Nicolas Di Felice. Dior's cactus garden, Loewe's disco look and the beaches of Rick Owens and Lanvin compose the hedonistic atmosphere of 2022 spring.
Scandinavian Retro Aesthetics -- The Analysis of Andersson Bell The Womenswear Designer Brand
The designer of Andersson Bell, a Seoul-based fashion brand founded in 2014, draws inspiration from both Korean and Scandinavian cultures. Creative products are launched from the perspective of Korean and interpreted by Scandinavian aesthetics. S/S 2022 collection takes scientific geometry and retro oil-painting pattern as the elements to create stylish street looks.
The Color Analysis of Menswear Runway (Green Series)
One out of six European people lists green as the favourite color, but there are also many people who hate green. It is a color of life, vital, opportunity and hope. However, on the other hand, complex green also represents poison, misfortune and devil. Laurel Green(PANTONE 15-6313 TPG), Forest Green(PANTONE 17-0230 TPG), Sharp Green(PANTONE 13-0535 TPG) and Fir Green(PANTONE 18-0627 TPG) are the main colors of green series on S/S 2022 menswear fashion shows. We can see that this relatively darker tone has the vibe of autumn and winter. Acid Sharp Green brings positive emotions, and common Fir Green is rather versatile.
The Color Analysis of Menswear Runway (Yellow Series)
Yellow is a bright, positive and energetic color. After Pantone released a bright yellow color in the last season, enormous yellowish items have been emerged. We can see from the S/S 2022 menswear fashion weeks that Pastel Yellow(PANTONE 11-0616 TPG), Lemon Verbena(PANTONE 12-0742 TPG), Empire Yellow(PANTONE 14-0756 TPG) and Lemon Curry(PANTONE 15-0751 TPG) were the main tones of knitwear and outerwear. Pale yellow colors are soothing and healing. Bright yellow colors bring youthful vitality and naughtiness. These are the good choices for the development of summer and vacation.
THE (NEW) SET -- The Menswear Runway Analysis of Ermenegildo Zegna
Ermenegildo Zegna S/S 2022 collection was started with a charming film. Running in the narrow space till it comes to a vast vision, EZ's THE (NEW) SET interprets the present through the conversation between human and nature. Innovative designs provide the world with brand new styles. Zegna always subverts the tradition and brings surprise. Bold color application and fabric combination in this summer change the conventional structure of ready-to-wear and show the harmonious flexibility.
Genderless Shared Wardrobe -- The Analysis of Wooyoungmi The Womenswear Designer Brand
The latest Wooyoungmi S/S 2022 collection was inspired by Julian Barnes' The Man in the Red Coat. The background of this collection is a psychedelic interpretation of Art-Nouveau train station, which implies the desire for travelling and escaping. Deconstructed silhouette is fused with fluent tailoring to create a casual and dynamic Gen Z urban atmosphere. Slightly oversized, elongated tailoring was heightened with imaginative additions—hooded capelets; high cummerbunds and corsets extending trousers' waists; bibs in open wave airy crochet; sculptural sleeves contrasting the sporty lines of nylon windbreakers. Technical and performance nylon-based fabrics had a textured, crinkled finish; flashes of carmine red, radium green, custard yellow and powdery blue lit up a palette of serene neutrals.
Light-heartedness & Freedom -- The Menswear Runway Analysis of HERMES
Hermes Summer 2022 collection was presented by the male art director Véronique Nichanian and the drama director Cyril Teste. Abandoning the traditional formal wear, designer injects a sense of leisure into light-hearted and lively designs to outline minimalist lines, which accentuates silhouette and exquisite tailoring. Bursts of color and graphic stitching are used more in this season, and mixed multiple materials enliven the whole collection. Designer brings us a sunny daily scenery on the triangular stage. The collection exudes an air of relaxed light-heartedness and freedom. It is a response to the call of wide open spaces, a yearning for the oceans.
Simplified Design -- The Analysis of OAMC The Menswear Designer Brand
"Good design is as little as possible. Less, but better, because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity." -- Dieter Rams OAMC follows the design principle of "Less, but better", and combines functionality with design aesthetic. Multiple-layered items like vest shirt, long coat, jacket and suit are shown in this collection. Designer also applies layered tie-dye elements and sophisticated prints to fuse the signature brand style with modern designs.
Warrior Spirit -- The Menswear Runway Analysis of S/S 2022 Burberry
Burberry S/S 2022 menswear collection has released. The creative director Riccardo Tisci combined freedom with unity to jump out of the constraint. To salute to the electronic music duo Shpongle, their song Strange Planet was selected to be the BGM of this runway. The vastness of the space shortens the distance between people. Sleeveless drop-shoulder jacket and deconstructed outerwear try to challenge the traditional principle. The flowing silhouette design is fused with abstract printed patterns and self-fabric straps. Classic brand elements are integrated into the theme to express royalty. Black halter-neck vest, outerwear and shorts are filled with the bravery of young warriors.
Romantic Garden -- The Menswear Runway Analysis of DIOR MEN
Months after the winning of Paris in 1947, the founder of the brand Christian Dior took his latest collection to American and won the Neiman Marcus Award. When Mr.Dior, who grew up in a French rose garden, saw the vast desert and grant canyon in Texas, he was deeply attracted by this marvelous natural scenery. Inspired by this story, Kim Jones invited the Houston rapper and musician Travis Scott to present this S/S 2022 menswear collection. Memories of Christian Dior's childhood gardens are fused with the cactus-heavy Texan landscape to create a cross-cultural and cross-era fantastic runway, reviewing the artistic charm from the perspective of Dior. S/S 2022 menswear collection is the first realistic menswear show of Dior after the pandemic. Besides, the collection CACTUSJACKDIOR was named after the independent label of Travis Scott -- Cactus Jack.
Amen Break -- The Menswear Runway Analysis of Louis Vuitton
The seventh collection of Virgil Abloh for Louis Vuitton was named after the classic song of The Winstons -- Amen Break. This mysterious, isolated and weird atmosphere creates a dystopia future, especially reflecting the historical track of Black art and culture. Except for the performance of multiple African artists and hip-pop music, the clothing of this collection also presents the unique personality. Oriental belted element, draped dress hem and athleisure baseball sportswear present intensive visual impact. These bright and eye-catching colors bring us a fashion feast.
Rome's Dawn and Dusk -- The Menswear Runway Analysis of Fendi
S/S 2022 FENDI menswear runway was set in the new home of the brand in Palazzo della Civiltà Italiana. From Silvia's elevated office, Fendi enjoys a dawn-til-dusk panorama of Rome's famous seven hills that's framed by the bulging Apennine mountains to the northeast and the flatness of the Tyrrhenian Sea to the west. Models are shuttling through the palazzo, and the light is changing in the city of Rome. The pale color tone echoes the spring flowers and the sky without constancy. Its accurate movements reveal the rationalism of this building.
Tunnel to Joy -- The Menswear Catwalk Analysis of PRADA
There comes an another collab collection of Raf Simons and Miuccia Prada after a year. PRADA S/S 2022 menswear collection conveys positive energy through slogans --"Tunnel to Joy" and "Urgency of Feelings". Sunshine, coastline and beach are main theme of this runway. The scenery of Sardinia reveals a sense of holiday. Walk out out of the twisted and turned red tunnels, PRADA boys step toward seaside, lie beside the rock and float on the clear sea. It is an encounter with the nature.
The Matrix -- The Analysis of Vetements The Menswear Designer Brand
Founded in 2014 by the Georgian designer Demna Gvasalia and other seven anonymous members, the London-based VETEMENTS was a big hit of the fashion world. Its oversized silhouette and street fashion has attracted eyeballs. Inspired by The Matrix, all the models in the S/S 2022 collection wear sunglasses. The background against which graphic designers use Photoshop starts a conversation about virtual internet world and real life.
Bold Emotion -- The Comprehensive Analysis of Menswear Designer Brand
Bold color combination and fearless flamboyance exude the attitude and joy, which looks like the overturned summer palette. Pattern printing is a frequent craft of S/S items. Scenery pattern, which carries the life concept of being joyous, has become the key pattern in this year.
Digital Clone -- The Catwalk Analysis of Balenciaga
The runway design of Balenciaga is extremely simple. White floor and walls do not have any embellishments. The amateur models of the past seasons are all wearing black and sitting on both sides of the runway as audience, which forms a minimalist world of black and white. S/S 2022 collection CLONES presents a series of digital clones and uses CG-scanning to realize the digital grafting. GUCCI's recognizable signatures are applied on the products of Balenciaga. Many classic GUCCI bags, including Jackie, have become the Logo of Balenciaga.
Transition -- The Comprehensive Catwalk Analysis of Wedding Dress
POP sorts out the catwalk data of S/S 2022 wedding dress to analyse the styles through the changes of silhouette and craft. According to the data, beads and sequins are still important, and the design of ready-to-wear wedding dress is on the rise. Besides, 3D decorations also play a big role in this season.
Variable Style -- SpinExpo Shanghai
Except for the four macro themes and key yarns, S/S 2022 SpinExpo Shanghai also presents new knitwear designs brought by exhibitors. This report will analyse the design points of knitwear from the aspects of key silhouette, yarn, stitching and pattern.