Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2022-12-15 17011
Minimal Yuppie -- The Analysis of IN SILENCE The Menswear Designer Brand
IN SILENCE is a fashion brand based in Seoul-Korea founded in 2013. Their approach is to focus on how to deliver apparel line reflecting the vibe of our times. This is the very reason why they do not put categories in their collection, and hope that the brand defines itself with each collection.
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2022-12-15 67477
Lyst The Year in Fashion 2022
With the year’s end drawing near, the fashion world is beginning to take a look at what brands made waves in 2022. Once again, Lyst has unveiled its Year in Fashion Report – taking a keen look at the trends and brands that not only filled our conversations but our computer search history.
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2022-10-21 54373
Eco-friendly Era -- The Analysis of Balenciaga The Luxury Menswear Brand
In a worrying atmosphere, echoing the current geopolitical situation, Balenciaga presented its Fall/Winter 22/23 collection at the Parc des Expositions du Bourget, while reaffirming its support for Ukraine. Oversized hoodies, wide-shoulder outerwear and bodysuits were made of recyclable and alternative fabrics to meet the ideas of low-carbon environment. The trash bags also echoed the theme.
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2022-10-20 64655
Chaotic Neutral -- The Analysis of We11Done The Designer Fashion Brand
Founded by Dami Kwon and Jessica Jung, We11Done comes from the Korean boutique RARE MARKET. The name We11Done stands for “To make excellent products with perfection”. And the number 11 salutes to the original eleven crew members. Its design language is Wearable Coolness. The brand injects street style and distinctive designs to subvert the simple definition. Inspired by the American youth culture in the last 70s and 80s, Free Size becomes the brand label. We11Done contains both young handsomeness and naughty calmness, and it interprets the retro silhouette through modern methods.
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2022-10-10 26462
Dream of Flight -- The Analysis of Juun.J The Menswear Designer Brand
In 2007, with the world as his stage Juun.J debuts his namesake label during Paris Men's Fashion Week to great acclaim. By deconstructing traditional ideas in menswear, Juun.J quickly establishes himself as the most innovative designer to watch during fashion week. The year 2012 marks another momentous year for Juun.J as he becomes part of Cheil Industries to truly become global and meet the demands of his following. Juun.J's decidedly modern approach to design is deeply rooted in his masterly knowledge in classic tailoring where he shatters old notions to create new silhouettes. Largely inspired by youth and street culture Juun.J aptly calls this 'Street Tailoring'. His avant design and classicism with his precise tailoring will no doubt continue to be a tour de force in the evolution of menswear.
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2022-09-30 78873
Phenomenon Communication -- The Analysis of ADER error The Designer Brand
ADER was founded in 2014 and is a brand based on fashion and expresses cultural communication. What makes ADER ERROR shine is its unique and premium design and style. The distinctive brand features and style make it always stand out. The picturesque literary temperament, coupled with the new trendy and retro theme, makes it quickly occupy the trendy market. Even the shooting style of the models on the official website is also unique.
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2022-09-22 69303
Practical Casualwear -- The Analysis of OY The Menswear Designer Brand
OY is a Korean fashion brand that fuses technologies and arts with practicality and statement graphic designs. The selection of fine materials and technological designs offer solid cost efficiency and practicality.
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2022-09-16 47968
Gender Inclusiveness -- The Analysis of MAISON SPECIAL The Menswear Designer Brand
MAISON SPECIAL is a Japanese brand founded in 2019 which integrates modern performance design with unique techniques and materials to create special everyday wear. Taking ‘Elation Chic’ as the keyword, MAISON SPECIAL fuses high-quality ‘Urbane Business’ and natural materials with the present and launches a new fashion value.
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2022-09-15 72148
Endless Energy -- The Analysis of Mmlg The Menswear Designer Brand
Mmlg is a unisex streetwear line launched by the famous Korean fashion brand 87MM in 2017. It has been a popular name in the Asian fashion world, showbiz and social media platforms. Comfortable fabrics, simple, friendly colors and creative designs create unique pieces with distinctive brand identity.
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2022-09-08 38616
The Beauty of Nature -- The Analysis of STORY mfg. The Menswear Designer Brand
Founded in 2013 in East London by Saeed and Katy Al-Rubeyi, Story MFG is a practice of artisanal craftsmanship inspired by the preservation of our natural world. Deeply rooted in sustainability and zero-waste production, the label prides itself on its transparency in process, environmentally conscious manufacturing, and the integration of traditional, time-honored techniques in garment dying and construction. Vintage workwear and military uniforms serve as the templates for functionality and durability, while organic dyes derived from tree bark, jackfruit, and natural indigo create kaleidoscopic colors that insulate the label’s bohemian spirit. Working with artisans from around the world, the hand-made charm of Story MFG becomes apparent in the off-kilter knit sweaters, embroidered linen tops, and crocheted hats and bags while a relaxed and inviting ease permeates the aesthetics, welcoming you into the free-flowing world of Saeed and Katy. Reverence to the heritage of artisanship is felt in every piece, while fashion as a form of activism persists as the label’s raison d’etre.
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2022-09-07 13777
Crafted Denim -- The Analysis of Evisu The Menswear Designer Brand
Evisu is a Japanese designer clothing label that specializes in producing premium denim. It was founded in Osaka in 1991, by Hidehiko Yamane, a trained tailor with a love of vintage jeans and a disappointment with the mass-produced modern versions on the market. With its vintage-style denim and ground-breaking attention to cut, wash and detail, Evisu soon reached cult-like status, worshipped by Japanese style mavens and pop culture alike. A mens and womenswear line soon completed the development of the brand and Evisu is still known today as one of the pioneers of designer denim and ultra-cool style.
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2022-08-29 24509
Avant-garde Pioneer -- The Analysis of Maison Margiela The Menswear Designer Brand
Maison Margiela, formerly Maison Martin Margiela, is a French luxury fashion house headquartered in Paris and founded in 1988 by Belgian designer Martin Margiela. The house produces both haute couture-inspired artisanal collections and ready-to-wear collections, with the former influencing the designs of the latter. Product lines include womenswear, menswear, fine jewelry, footwear, objects, fragrance, and home goods, among others. Known for deconstructive and avant-garde designs with unconventional materials, Maison Margiela has traditionally held live shows in unusual settings, for example empty metro stations and street corners. Models' faces are often obscured by fabric or long hair to direct attention to the clothes and design. With Maison Martin Margiela going public in 2002, Margiela resigned as creative designer in 2009 and John Galliano was appointed to the role in 2014.
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2022-07-21 11219
EREBUS; -- The Analysis of Julius The Menswear Designer Brand
The label “Julius” was founded in Tokyo in 2001 by Tatsuro Horikawa as a means of presenting film projects, the Julius label eventually developed its clothing line in 2004. Nevertheless, the original art idea remained and is now reflected, for example, in dark colors. Using black and grey as the main components of every collection – symbols of madness and pain, respectively – the label centers around Horikawa’s love of art and architecture, which were integral to the brand’s initial formation as an art project. The oversized cuts of the clothes and accessories show a contemporary bohemian style.
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2022-03-17 75715
Extreme Excitement -- The Comprehensive Runway Analysis of Menswear
Themed ‘Extreme Excitement’, this report provides a comprehensive analysis about the A/W 22/23 runway shows. The theme is further subdivided into four styles: High-street Chic, Universal Unisex, Avant-garde Street Fashion, and Novelty Deconstruction.