The label “Julius” was founded in Tokyo in 2001 by Tatsuro Horikawa as a means of presenting film projects, the Julius label eventually developed its clothing line in 2004. Nevertheless, the original art idea remained and is now reflected, for example, in dark colors. Using black and grey as the main components of every collection – symbols of madness and pain, respectively – the label centers around Horikawa’s love of art and architecture, which were integral to the brand’s initial formation as an art project. The oversized cuts of the clothes and accessories show a contemporary bohemian style.
The label “Julius” was founded in Tokyo in 2001 by Tatsuro Horikawa as a means of presenting film projects, the Julius label eventually developed its clothing line in 2004. Nevertheless, the original art idea remained and is now reflected, for example, in dark colors. Using black and grey as the main components of every collection – symbols of madness and pain, respectively – the label centers around Horikawa’s love of art and architecture, which were integral to the brand’s initial formation as an art project. The oversized cuts of the clothes and accessories show a contemporary bohemian style.