This issue's comprehensive analysis focuses on luxury outdoor styles, with a focus on analyzing the latest series designs of down jacket luxury brands such as Moncler, Duvetica, and The North Face. Detailed analysis is given to the silhouettes of major brands such as short bread jackets, Pai Overcoming, and waist down jackets, as well as creative badges, stitching techniques, direct injection molding, and splicing designs, among other down jacket craftsmanship details.

The main filming locations this month are Shanghai and Beijing. The retail market focuses on sports and leisure, yoga and fitness, and outdoor sports styles in autumn and winter; According to market analysis, the clothing market showcases a hot fashion and sports style everywhere.

The overall market for children's clothing in China is becoming increasingly stable, with positive expectations. This data is based on the industry data of the domestic e-commerce market in 2023, as well as the POP backend click through and download database. Data analysis is conducted from two aspects: consumer and children's growth scenarios, in order to extract industry trends, product attribute trends and track distribution, core consumer demographics, fashion scene demand directions, popular styles and items, etc., in order to better understand industry trends and new season development trends.

With the popularity of the new Chinese style, down jackets with a new Chinese style have also received increasing attention and become one of the key style directions for down jackets. This article will analyze several designer brands that focus on the new Chinese style, such as Rizhou, M essential, ZHUCHONGYUN, JNJW, etc. For more details, please refer to the following text.

Through market research on the 23/24 autumn/winter women's cotton down jackets, the key styles, colors, silhouettes, and process details of this season's down jacket design can be identified. This article will compare the prediction of the design trend of POP23/24 autumn/winter women's down jackets and verify the trend of cotton down jacket design for this year by combining it with the popular styles in the market.

The quiet luxury style is a continuation of the Old Money Aesthetics craze sparked by the American drama "Succession". Quiet luxury, as the name suggests, returns to luxury with a low-key attitude and is a new era of minimalism, known as "Quiet luxury". It is not entirely minimalist, nor is it so sexually aloof. It is a style that is not as simple as minimalism, but more refined than a sexually aloof style. The quiet luxury style emphasizes high-quality and practical clothing. In terms of color, neutral colors such as gray, black and white, or rice are the preferred direction, while retaining simple main colors to emphasize the overall harmony; Smooth lines, appropriate cutting, simple and sophisticated design, combined with textured fabrics, create a restrained and sophisticated atmosphere for dressing.

The modern style of underwear is mainly characterized by simple and exquisite design, which is reflected in the use of linear, thin bands, geometric elements, and structural construction. In addition, embellishing the tattoo texture with embroidery and metal accessories on the style will enhance the sense of modernity and bring a modern and fashionable atmosphere. Recommend the following brands: Bluebella, Livy, Undiz, Chantelle x, Aubade, LISE CHARMEL, Thistle&Spire as representatives to interpret the main design elements of exquisite and modern underwear.

This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 10 men's clothing brand hot search list for the year, in order to better understand industry trends and new season development.

This report is based on the comprehensive analysis of the TOP 100 hot list of men's shirt fabrics based on user download and interaction data from POP Fashion in the past three months. In the TOP Hot List of the past three months, LouisVuitton is the most popular men's shirt brand, followed by BOSS and ZEGNA. According to the analysis results of the TOP Hot List, cotton textiles mainly blended with multi-component fabrics such as wool and viscose are the main fabrics for developing men's shirts, accounting for up to 39%. Fabric with rich styles decorated with patterns is popular in men's shirts, especially printed and dyed striped plaid fabrics, which account for 20% and 19% respectively. The proportion of elegant jacquard, sports synthetic fiber, and silk glossy fabrics has decreased compared to the previous hot list.

Light luxury home clothing is warmly welcomed in daily life, not only for comfortable leisure at home, but also for occasions such as family gatherings and outings with friends. It is characterized by high quality, fine craftsmanship, and fashionable cutting, using comfortable fabrics such as silk, knitted, cotton, and linen, which have soft, breathable, and wrinkle resistant characteristics. The details are decorated with fluff, stripes, lace, etc.Recommend the following brands: Not Just Pajama, OLIVIA VON HALLE, Sleeper, MANITO, SANGLUO, nap, Mango as representatives to interpret the main design elements of light luxury home clothing.

In recent years, professional yoga styles have become increasingly popular, and professional yoga style clothing has advantages in comfort, sportiness, and aesthetics, making it highly favored by yoga practitioners. Professional yoga style clothing has elasticity and breathability, providing support and stability, which provide consumers with flexibility in exercise and comfort in wearing. In addition, professional yoga clothing is increasingly emphasizing fashion sense. In order to cater to the public's preferences for sports performance and fashion sense, a group of popular and well-designed professional yoga and fitness brands have emerged, providing people with a better yoga practice experience and becoming a way to showcase fashion and personality.

This report is based on the comprehensive analysis of the top 100 business men's clothing fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, ZEGNA is the most popular business men's pants brand, followed by BOSS and Hermes. According to the analysis results of the TOP Hot List, multi-component worsted and comfortable cotton textiles are the most popular fabric styles in men's pants, accounting for about 60% of the total. The popularity of pants developed using worsted flannel fabric by representative brands such as DIOR MEN has increased, accounting for 13%. It is worth noting that the popularity of light outdoor functions has expanded the application range of functional synthetic fabrics in business style men's pants, with corresponding investment value.

Mature business style emphasizes the overall style's conciseness, formality, and professionalism. The classic cutting and styling focus on fitting and slimming; Prefer neutral colors in terms of color, giving a stable and professional impression; The detailed design is concise and neat, avoiding excessive and cumbersome decorations, striving for simplicity without losing taste. The quiet luxury style emphasizes clothing with high quality and practicality. In terms of color, neutral colors such as blue, white, gray, and rice are the choice direction, while retaining simple main colors to emphasize the overall harmony; Smooth lines, appropriate cutting, simple and sophisticated design, combined with textured fabrics, create a restrained and sophisticated atmosphere for dressing. The commuting outdoor style combines the characteristics of business and outdoor sports, emphasizing the practicality and comfort of clothing, incorporating design elements that conform to modern urban aesthetics and convenient living, and pursuing multifunctionality to cope with the scene transition between daily work and outdoor environment.

Sweet dresses are mainly based on sweet and Japanese Korean styles, and the princess style and pastoral style under this style are also one of the key design directions to focus on. This article will elaborate on brands with unique charm such as bebebe, bebetailor, Limitdoudoudou, Mumu Baba, etc. For details, please refer to the following text.

This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for swimwear styles and various categories, in order to better understand industry trends and new season development.

Fashion streets are mainly characterized by fashionable and casual styles, as well as street fashion brands. Sweaters under this style are also one of the key design directions to focus on. This article will elaborate on the three distinctive and charming brands of Off White, ADER error, and Palm Angels, as detailed in the following text.

In recent years, outdoor lifestyle styles have become increasingly popular, and related outdoor brands have formed various collaborations. This style combines outdoor functional attributes with urban fashion and lifestyle attributes, meeting various dressing scenarios and being loved by the public. Japanese outdoor clothing is a clothing style that combines Japanese fashion culture and urban outdoor style. It combines fashionable design with functional elements, suitable for wearing in daily urban life. Japanese outdoor clothing has become a popular mainstream trend due to its fashion, personalization, practicality, comfort, adaptability to changing weather, and concern for environmental protection and sustainability. It meets the modern people's demand for fashion and functionality, and attracts the younger generation's pursuit through unique design and innovation.

Quiet luxury is synonymous with simplicity, while advanced comfort and minimalism incorporate a touch of romance. Compared to simple European style, the elegance of this style is more mature, while being more restrained compared to romantic styles. Fur in this style pays more attention to the fit with the body shape in terms of design, followed by material selection and detailed design, combining practicality with a sense of fashion. Representative brands in the simple European style include FENDI, PRADA, HERMES, Bottega Veneta, etc. These brands have distinct styles and unique features, with core design elements such as quiet luxury dressing, Swakara, distressed and rubbed colors, and highlighting texture with fur integrated designs.

With the continued popularity of sportswear, sports category items continue to be popular among consumers, with sportswear, sun protection shirts, sports polo shirts and other items being the main focus in December.

This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for annual home service styles, in order to better understand industry trends and new season development.

Street fashion mainly focuses on streetwear brands and Japanese and Korean leisure styles. Skateboarding culture and American retro under this style are also one of the key design directions to focus on. This article will elaborate on six distinctive and charming brands, HIRO, via September, icebiscuit, Blablakia, THEDOUGHNUTCLUB, and LITTLE DEPT. Please refer to the following text for details.