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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Homewear -- The TOP Ranking of Womenswear
    Data Reports

    2024-01-29 53047

    Homewear -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's home clothing styles in user download rate in POP, the proportion of home leisure style was 32% this month, which decreased compared to last month. Secondly, the attention to the simple European style increased compared to last month, accounting for 31%. The mature and elegant style remained the same as last month, while the sports and leisure style accounted for 11% and the less refined style accounted for 12%. Compared to last month, this month's styles are mainly cotton and knitted home clothes suitable for spring wear, with a focus on casual home wear. The majority of styles are set styles, and the design focuses on details that reflect a girlish feeling.

  • The Analysis of Cross border E-commerce Data for Women's Homewear in January
    Data Reports

    2024-01-23 26170

    The Analysis of Cross border E-commerce Data for Women's Homewear in January

    Current situation analysis: According to data from the Amazon platform in January 2024, sales of pajama tops have increased by 43.32% year-on-year since January, ranking first on the best-selling list. At the same time, sales of pajama sets have also shown significant growth, with a growth rate of 17.4%. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.) Data conclusion: The demand for pajama tops and pajama sets is significantly increasing, indicating that Amazon consumers are more inclined to purchase single piece pajama tops for mixed matching and complete sets of wearable home clothing. The core purchasing demand is to pay more attention to multi scene and multi combination dressing methods.

  • Pioneering Urban -- The Analysis of LOW CLASSIC The Womenswear Designer Brand

    2024-01-19 17226

    Pioneering Urban -- The Analysis of LOW CLASSIC The Womenswear Designer Brand

    LOW CLASSIC was founded in South Korea in 2009 by three designers in partnership. Minimalism is the foundation of the brand, and practicality is the core of the brand. The product design combines avant-garde and practicality, emphasizing elite fashionable and neat dressing. Its latest 23/24 autumn/winter collection continues to be suitable for contemporary women's diverse lifestyles, creating an elite avant-garde urban style. In the series, the color scheme is the key, while the gray scheme is popular and popular among consumers. The layered and mixed design focuses on avant-garde, sexy, modern, and cool visual expressions; The sharp cut suits and windbreakers present a modern and fashionable charm, and the artistic retro color scheme brings a warm and fashionable attribute to winter styling. This report will focus on analyzing the highlights of the new product.

  • Quiet Luxury Style -- The Comprehensive Analysis of Menswear Designer Brand

    2024-01-18 20562

    Quiet Luxury Style -- The Comprehensive Analysis of Menswear Designer Brand

    The quiet luxury style is a continuation of the Old Money Aesthetics craze sparked by the American drama "Succession". Quiet luxury, as the name suggests, returns to luxury with a low-key attitude and is a new era of minimalism, known as "Quiet luxury". It is not entirely minimalist, nor is it so sexually aloof. It is a style that is not as simple as minimalism, but more refined than a sexually aloof style. The quiet luxury style emphasizes high-quality and practical clothing. In terms of color, neutral colors such as gray, black and white, or rice are the preferred direction, while retaining simple main colors to emphasize the overall harmony; Smooth lines, appropriate cutting, simple and sophisticated design, combined with textured fabrics, create a restrained and sophisticated atmosphere for dressing.

  • The Comprehensive Analysis of Luxury Homewear Designer Brand

    2024-01-15 32569

    The Comprehensive Analysis of Luxury Homewear Designer Brand

    Light luxury home clothing is warmly welcomed in daily life, not only for comfortable leisure at home, but also for occasions such as family gatherings and outings with friends. It is characterized by high quality, fine craftsmanship, and fashionable cutting, using comfortable fabrics such as silk, knitted, cotton, and linen, which have soft, breathable, and wrinkle resistant characteristics. The details are decorated with fluff, stripes, lace, etc.Recommend the following brands: Not Just Pajama, OLIVIA VON HALLE, Sleeper, MANITO, SANGLUO, nap, Mango as representatives to interpret the main design elements of light luxury home clothing.

  • 2023 Annual Fashion Report of Women's Homewear
    Data Reports

    2024-01-09 48491

    2023 Annual Fashion Report of Women's Homewear

    This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for annual home service styles, in order to better understand industry trends and new season development.

  • Homewear -- The TOP Ranking of Womenswear in December
    Data Reports

    2024-01-02 38308

    Homewear -- The TOP Ranking of Womenswear in December

    According to the analysis of the top 100 women's clothing and homewear data in POP in December, home leisure style accounted for 44% of this month, followed by the attention to minimalism and mature elegant styles, which increased compared to last month, accounting for 29% and 14% respectively. The attention to sports and leisure style remained basically the same as last month, accounting for 13%. Compared to last month, this month's styles are mainly light and thin woolen fabrics and cotton prints, with a focus on home leisure. The majority are set styles, while the proportion of knitted camisoles/skirts has decreased.

  • Elegant Commute -- The Comprehensive Analysis of Luxury Brand

    2023-12-28 55491

    Elegant Commute -- The Comprehensive Analysis of Luxury Brand

    This issue's comprehensive analysis focuses on the elegant commuting style, with a focus on individual items such as dresses, shirts, and jackets. The analysis will be conducted on clothing from the 2024 Early Spring or 24 Spring/Summer collections of relevant brands. In addition to gorgeous decorations such as feathers, gemstones, and bows, details such as collar ribbons, draped fabrics, and body wraps have become important design elements for this season's elegant commuting.

  • The Analysis of Ubras The Benchmark Underwear & Loungewear Brand
    Data Reports

    2023-12-27 27890

    The Analysis of Ubras The Benchmark Underwear & Loungewear Brand

    Ubras was founded in 2016, advocating for an unrestricted wearing experience, meeting women's basic demand for comfortable and easy to wear underwear, and reflecting women's true physical beauty. Therefore, "no size" is the biggest feature of the brand's products. The brand is committed to becoming an invisible companion for women's growth process, providing personalized clothing solutions for different scene needs. Bras are the main product of ubras stores, with a price range of 150-250 yuan. The consumer group is 10-45 years old, covering children, girls, youth, and middle age, meeting the needs of consumers of different age groups.

  • Office Lady -- The Popular Style of Womenswear E-Commerce Brands

    2023-12-26 30979

    Office Lady -- The Popular Style of Womenswear E-Commerce Brands

    In the recently popular Hong Kong drama "Queen of News", Sheh Shih man's role as "Man Sister" has brought a revolutionary change to the dressing style of the leading female in the workplace. This style is based on a simple and luxurious style, with minimalist items reflecting high-end texture through silhouettes and materials. In terms of color matching, the neutral black, white, and brown tones are removed, and the gray tone of the Gray style items becomes more prominent when worn. It can be used for key items such as coats, suits, pants, and skirts. Hardware accessories such as buttons, waistbands, shirt clips, and shoulder straps enhance the texture of the design, adding a touch of uniqueness to the clothing. This article focuses on analyzing the development details of key items in the style of workplace female leads by combining relevant popular e-commerce brands The M, CHICJOC, Jacques Wei, OPENROLES, LYNEE, and Yearly Plan.

  • Mixed College -- The Comprehensive Analysis of Mensweare E-commerce Brands

    2023-12-20 13334

    Mixed College -- The Comprehensive Analysis of Mensweare E-commerce Brands

    Starting from the hot topics of consumer search list # Fashionable Bookworms #, the Mix and Match Academy integrates styles such as Trad Style, Ivy Style, and Preppy Style, combining sporty and formal, rigorous and smooth, tough and soft, and adding smooth cutting and modern style adjustments, presenting a youthful and artistic sense of academy style. This style is characterized by a clever combination of sportiness, formality, rigor, and softness, creating a cool and artistic atmosphere through the color matching of Gray style outfits.

  • Suit -- The TOP Ranking of Menswear
    Data Reports

    2023-12-20 9339

    Suit -- The TOP Ranking of Menswear

    According to the data analysis of the top 100 men's suits downloaded by users in November, the key styles in the recent suit market are business casual and lightweight workwear. In terms of details, there is more attention to changes in the collar and partial splicing. The craftsmanship focuses on water diamonds, pearls, and metal decorations. In terms of silhouette, the wide shoulder design is worth noting. Simple suit styles are enhanced with exquisite detail designs to increase visual appeal and elevate the fashion level of individual pieces.

  • Cozy Fit -- The Popular Style of Womenswear E-Commerce

    2023-12-19 12068

    Cozy Fit -- The Popular Style of Womenswear E-Commerce

    Compared to Clean Fit, Cozy Fit places more emphasis on comfortable and lazy "lifestyle outfits" based on simple and neat styles, and the selection of items is also more designed. It abandons fixed pairing formulas and emphasizes pragmatism, with a particular emphasis on basic layering and multiple outfits. Its core concept is to create a simple, relaxed, and fashionable look through the combination of basic color tones and a loose and comfortable large contour.

  • Outerwear -- The Data Analysis of Menswear E-Commerce
    Data Reports

    2023-12-18 19116

    Outerwear -- The Data Analysis of Menswear E-Commerce

    In the popular November men's outerwear e-commerce, the most popular styles of men's outerwear are dominated by mountain outdoor and business commuter styles. Among them, practical pockets, detachable inner linings, contrasting colors, as well as plaid patterns and patches are worth paying attention to as design elements. In terms of silhouette, fitted or loose versions are the main options, providing consumers with a more comfortable wearing experience.

  • Smart Commuting -- The Analysis of MARRON EDITION The Womenswear Designer Brand

    2023-12-18 6615

    Smart Commuting -- The Analysis of MARRON EDITION The Womenswear Designer Brand

    MARRON EDITION, a creative design team from South Korea, was founded through cross-border collaboration. Its design style is classic and minimalist, free from the constraints of fashion. It is concise, versatile, and comfortable, aiming to create practical and fashionable designs that are in line with real life situations, interpreting the brand's attitude. The latest 23/24 autumn/winter collection still revolves around minimalist and elegant commuting, with products dedicated to creating a textured outfit that caters to contemporary girls for multiple occasions and emotions on a comfortable basis. The pink color scheme, bow and other elements, as well as the design of core items such as suits and coats, interpret the aesthetic characteristics of daily refinement and classic comfort, emphasizing versatile daily attributes. This report will focus on analyzing the highlights of the new product.

  • Fashion Fairy -- Comprehensive Analysis of Girlswear E-commerce Brands

    2023-12-15 21156

    Fashion Fairy -- Comprehensive Analysis of Girlswear E-commerce Brands

    "Fashion Fairy" has become a hot topic in the development of single item products for girls' e-commerce, with popular styles such as the daughter Madeline, intellectual style, new Chinese style, and Christmas battle clothes emerging. This article summarizes and recommends the following popular brands, brand trends, best-selling items, and popular outfits based on the current popular children's clothing and girl style e-commerce brands. Bring more inspiration to the development of popular autumn and winter e-commerce clothing for girls and children.

  • Hardware Girl -- The Popular Style of Women's E-Commerce Brands

    2023-12-15 14258

    Hardware Girl -- The Popular Style of Women's E-Commerce Brands

    Translated into English, ignoring semantic accuracy: Douyin e-commerce and VOGUE jointly released the Hardware Girls as the new generation under the international diversified perspective. In terms of fashion style, they don't follow the ever-changing trends, but are passionate about showcasing their own personalities and interpreting their own fashion trends through creative ways of layering metallic items. Hardware Girls pay attention to the use of all "shiny elements" materials in their daily outfits, igniting the winter metallic aesthetics. They choose details such as rhinestones, pearls, sequins, and other stud embellishments or metal decorations. They like high-gloss fabrics such as highlight velvet, silk satin, and metallic coatings, often combined with other matte fabrics to form a high contrast in material textures. In addition, fabric transformations such as gold stamping and silver brushing, as well as the combination of hot drilling and bright colors, are also design directions worth paying attention to for Hardware Girls.

  • Oriental Taste -- The Comprehensive Analysis of Chinese Underwear & Homewear Designer Brand

    2023-12-13 20451

    Oriental Taste -- The Comprehensive Analysis of Chinese Underwear & Homewear Designer Brand

    The mysterious and diverse Eastern culture, with its unique aesthetic and symbolic language, has become the design inspiration and creative source for many international and Chinese designer brands. Integrating Chinese elements into underwear, such as traditional Chinese color schemes, embroidery, lace patterns, etc., as well as silk fabrics that are essential for the Silk Country, cleverly blends traditional Chinese elements with modern design to create a unique Eastern charm.

  • The Data Analysis of Menswear E-Commerce Products

    2023-12-12 30615

    The Data Analysis of Menswear E-Commerce Products

    Based on recent Taobao hot search keywords, the following TOP10 consumer hot search list (men's clothing) has been compiled. The list mainly focuses on single item and style dimensions, and summarizes hot search content such as trendy bookworms, Dirty Fit, three proof down jackets, black new Chinese style, rebellious motorcycle style, shirt style down jacket, leather and fur integrated motorcycle suit, American style workwear pants, She Pai autumn and winter coats, and endorphin wearing.

  • Data Analysis of Tiktok E-Commerce Womenswear in November

    2023-12-07 26894

    Data Analysis of Tiktok E-Commerce Womenswear in November

    According to the proportion of sales of Tiktok women's wear category in November, trousers are the category with the highest sales, accounting for 20.73%. Following closely behind is the down jacket category, accounting for 13.72%. Woolen jackets and short jackets account for 7.38% and 3.94% respectively. This data reflects that in November, Tiktok users had a strong demand for pants, down coats and overcoats, while short coats and suits also maintained a high degree of attention.

  • The Comprehensive Analysis of Professional Skiwear Brand

    2023-12-05 23149

    The Comprehensive Analysis of Professional Skiwear Brand

    The professional ski suit adopts high-tech fabrics and design, which can provide better warmth, breathability, and waterproof performance, allowing skiers to stay comfortable and dry in extreme conditions. The improvement of these equipment helps to enhance the skiing experience and attract more people to participate in skiing activities. More and more ski resorts are offering diverse skiing options, such as freestyle skiing, ski jumping, etc., and the technical requirements for skiers are also increasing. In order to meet these needs, the demand for professional ski clothing has also increased. Some famous skiing brands collaborate with renowned skiers to promote and advertise their brands. These collaborations have increased the exposure of professional skiwear and attracted more skiing enthusiasts to purchase and use these products.

  • New Year & Christmas -- The Comprehensive Analysis of Underwear & Loungewear Designer Brand

    2023-12-05 14138

    New Year & Christmas -- The Comprehensive Analysis of Underwear & Loungewear Designer Brand

    Christmas often uses high saturation red and green to highlight the festive and lively atmosphere of the festival. The detailed design can incorporate ribbons modeled after gift boxes and white velvet edges of Santa Claus clothing, transforming the form and decorating it on underwear and home clothing. Classic patterns such as Christmas trees, gingerbread figures, and plaid patterns are also essential elements for Christmas development. In addition, to showcase the festive atmosphere and characteristics, one can also try using pattern elements such as hearts and bows.Recommend the following brands: Victoria's Secret, Gelato Pique, Intimissimi, SKIMS, Undiz, Peter Alexander, Pretty Little Thing, Tezenis as representatives to interpret the main design elements of Christmas lingerie and home wear.

  • Gentleman Style -- The Analysis of Polo Ralph Lauren The Luxury Menswear Brand

    2023-12-05 27203

    Gentleman Style -- The Analysis of Polo Ralph Lauren The Luxury Menswear Brand

    Polo Ralph Lauren was founded by Ralph Lauren in the United States in 1967 and is known for its iconic polo shirt. Its design style is fashionable and elegant, drawing on the elegance of British nobility and the casual style of American sports, forming the brand's unique American style. Polo Ralph Lauren's design works have gained attention and love worldwide due to their exquisite craftsmanship, high-quality fabrics, and classic tailoring. Polo Ralph Lauren's sweater continues traditional classic styles such as V-necks, round necks, and hoodies, emphasizing the selection of high-quality materials such as pure wool and cashmere. The color selection ranges from classic neutral tones to bright and bright colors, meeting the needs of different tastes and occasions.

  • Homewear -- The TOP Ranking of Womenswear
    Data Reports

    2023-11-30 67353

    Homewear -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's home clothing styles in user download rate on POP 11, Japanese and Korean styles accounted for more than half of the market share this month, with a very significant increase in attention compared to last month, accounting for 51%. Next was the simple European and elegant style, accounting for 25%. The attention to mature and elegant styles remained the same as last month, accounting for 11%. However, the proportion of related plants, flowers, and silk fabrics increased, and the attention to sports and leisure styles remained basically the same as last month, Accounting for 13%. Compared to last month, this month's styles are mainly in the light and thin knitted category, with a simple style. The design has entered the spring and summer quarter of development, and the attention to plush home clothing has significantly decreased. The proportion of knitted camisoles/skirts has increased.

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23/24AW Fashion Clothing Trend Analysis | POP Fashion

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