According to the sales proportion of Tiktok men's clothing category in February, jacket is the category with the highest sales, accounting for 16.6%. Following closely behind are down jackets and T-shirts, accounting for 13.64% and 12.74% respectively. Casual pants and hoodies account for 9.06% and 7.91% respectively. The proportion of category sales in February reflects that in February, Tiktok users have a strong demand for jackets, down jackets, T-shirts, sweaters and casual pants, and shirts and knitwear/sweaters have also received high attention.

According to the analysis of the top 100 men's T-shirts and hoodies downloaded by users from POP2 to March, street fashion remains the most popular design style, followed by sports, leisure, and American college. Focusing on letter symbols and college badges on the pattern; Details mainly focus on linear segmentation, exposed burrs, deconstructive splicing, and pocket design; Sports half open front and contrasting raglan sleeves are the most popular silhouette directions; In addition, woven labels are a popular choice of accessories in recent times.

According to the analysis of the top 100 male children's positioning patterns downloaded by users in January, it was found that street trendy sign style patterns still maintain high popularity, and multi element arrangement patterns are also receiving attention. Meanwhile, college sports patterns are still highly favored by consumers. Of particular note is the design of psychedelic blurring and letter variations, which is particularly popular among street fashion brand styles.

This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 10 men's clothing brand hot search list for the year, in order to better understand industry trends and new season development.

According to the analysis of the top 100 men's T-shirt/POLO shirt downloads from December 2023 to January 2024, Blokecore, business casual, and street fashion brands are key styles in the recent T-shirt/POLO shirt market. Pattern focused dragon totem and letter variations; Partially spliced in details at cuffs, shoulders, and other areas; In terms of craftsmanship, logo labels such as embroidery and stickers have received more attention, and retro vintage is still a popular direction.

According to the analysis of the top 100 men's clothing positioning patterns downloaded by users from November to December, the popularity of trendy patterns in the art street is still high, and American retro patterns can be given special attention; Outdoor sports patterns are still popular among consumers. Business pattern design is mainly based on the combination of text and geometry design techniques.

According to the analysis of the top 100 men's T-shirts/sweatshirts downloaded by users from November to December, lightweight machinery and micro-trend sports are the key styles in the recent T-shirt/sweatshirt market. The focus of patterns remains on textual variations. In terms of details, personalized patchwork, innovative pockets, and logo designs have received more attention. As for craftsmanship, distressed finishes are a popular direction. Additionally, ribbon as a decorative accessory is also a noteworthy design element.

According to the POP 2023 Top 100 Downloads of Boy Patterns by Users, American retro and street trendy signs are the key styles of boy patterns this month. The American retro style of teenagers still has high attention this month, and in addition, under the influence of the metallic style, Gothic Y2K style patterns are gradually gaining widespread attention from designers. The image pattern uses black and white contrast to highlight the visual effect of animal contours. This month, the proportion of street elements in the boy pattern gradually increases, such as graffiti elements, letter stickers, Gaussian blur techniques, and so on.

According to the analysis of the top 100 downloads of men's and women's sportswear and leisure clothing by users from November to December, market attention is more focused on well-known foreign sports brands. In terms of style, the main popular ones are the fashionable and casual style with strong practicality, as well as the trendy fashion style. In terms of details, modular segmentation, ribbon decoration, badge identification, rope decoration, side seam decoration, thread decoration, heterogeneous splicing, etc. are more concerned. Light and thin quilted cotton clothes, short cotton down jackets, fitted small leg guard pants, loose straight leg guard pants, etc. have received more attention in terms of silhouette.

According to the analysis of the top 100 men's clothing positioning pattern data downloaded by users from October to November, the proportion of fashion casual style and street trendy brand style is the highest. Among them, text patterns remain at the top of the popularity chart, with department slogans, dynamic illusions, and text combinations being the key techniques of this season's text patterns. Creative logos are mainly designed and concise, while trendy bears and dragon patterns are the key content of other patterns this season.

In 2023, the overall sales revenue of the men's clothing category on the Double Eleven Festival amounted to 8.374 billion yuan, with a significant increase compared to the same period last year. In 2021, affected by the domestic epidemic, consumers remained vigilant and their shopping desire did not increase significantly. In 2023, the economy recovered and remained basically the same as in 2021, with a difference of 120 million yuan.

According to the analysis of the top 100 men's clothing shirt data downloaded by users from September to October, it can be seen that minimalist and street trendy casual are the mainstream styles of shirts in the near future; In terms of pattern design, plant flowers and street fashion patterns are the main elements,; In terms of details, pocket design, stitching decoration, and visual segmentation are currently popular concerns in shirt design.

As the temperature gradually decreases, this is the peak period for consumers to purchase autumn and winter items. In October, the demand for items such as sportswear, suit pants, sweaters, and cotton/down jackets increased significantly, becoming the items with a higher year-on-year compound growth rate.

According to the data analysis of the top 100 men's sweatshirts downloaded by users in July and August, urban leisure and retro college are the current popular style trends for sweatshirts. Design techniques such as letter embroidery, partial leather accents, the use of woven tapes, and the combination of different materials bring a refined look to sweatshirt items, satisfying the modern men's need for comfort and fashion.

According to the data analysis of the TOP100 children's clothing positioning patterns downloaded by users in August 2023, the ranking of the most popular pattern elements is as follows. The proportion of simple arrangement pattern design elements is the highest, followed by American-style patterns. Among them, American retro-style patterns account for 20%, American college-style patterns account for 14%, and technology metal-style patterns with enhanced trendy style account for 12%. Graffiti art accounts for 8%. The overall trend is towards letter arrangement stylized design patterns.

According to the TOP10 list, the popularity of retro American patterns remains high, and lettering with a sense of lines can be focused on. Badge designs are also still loved by consumers. Single-color and hand-drawn effects are more prominent in the text, and badge designs as well as trendy lettering designs are the key popular pattern types.

According to the TOP10 list, the popularity of the bear pattern remains high. In addition, among animal patterns, rabbit and butterfly elements are still popular among consumers. Hearts are worth paying attention to. Plant and flower patterns with text and graphics combined effect are particularly prominent.

With the year’s end drawing near, the fashion world is beginning to take a look at what brands made waves in 2022. Once again, Lyst has unveiled its Year in Fashion Report – taking a keen look at the trends and brands that not only filled our conversations but our computer search history.

POP Fashion offers you a cross-industry analysis based on the inspirations from the World Cup, ditsy florals, calla lilies, chinoiserie embroideries, color gradients, Memphis geometry and the painting skill of Van Gogh.

This report offers graphic references for multiple industries. Balloons, Teletubbies, vinyl records, camouflage and thermal imaging will be the emerging trends.

According to the TOP100 downloaded sweatshirts in August and September, J-Korean style sits on the driver’s seat. 3D ornaments and fun illustrations present strong visual effects and improve the playfulness. The variation of pockets and collars are the design highlights in this month.