According to the analysis of the top 100 women's clothing cotton and down data on user downloads in October, the minimalist style is more prominent, followed by fashion, leisure, young ladies and other styles. It is worth paying attention to that some new Chinese style down jackets have received a large number of users' attention this month. In terms of silhouette, the loose straight body version is the main one, followed by the A-line version, including short bread jacket, lightweight down jacket, down vest, slim long down jacket, etc; In terms of process details, heterogeneous splicing, detachable design, geometric stitching, etc. are given special attention; In terms of fabrics, fabrics with special textures, such as knitted fabrics, corduroy, and fleece, have been given special attention.

According to the analysis of the top 100 women's cotton and down downloads by POP8-September user volume, the proportion of simple European and elegant style is relatively high, accounting for about 40%, followed by fashionable casual, sporty casual, and other styles. In terms of silhouette, loose-fitting styles are predominant, and lightweight down jackets, shiny down jackets, straight-fill down jackets, short bread jackets, reversible designs, and others have received more attention. In terms of craftsmanship details, heterogeneous splicing, irregular pattern stitching, and detachable designs are of particular interest. As for fabrics, special textured fabrics such as corduroy, knit fabrics, flannel, leather, and others have been given special attention.

The data analysis of the Top100 downloaded women's puffy jackets reveals that J-Korea Style (35%) still tops the list. Unisex (32%) ranks the second place, showing an upward trend followed by Youthful Lady (20%). Straight Short and comfortable and thermal Padded Coat are the trending silhouettes. For details, functional drawstring is the key point.

According to the interaction data and download amount of POP users in August and September, youthful elegancy(33%) has been the most popular style. H-line silhouette is mainly presented in a length of 65cm. In craft, heterogeneous splicing and deconstructed splicing both present the design taste of splicing.

This article mainly aims at sorting out the data of users' attention to popular denim brands this year, refining the annual hot search list of denim brands combined with market heat and topic, and analyzing it from the perspectives of items, crafts, details and so on.

According to data analysis of TOP 100 downloaded women's puffa jackets from October to November, young lady style puffa jackets ascend a little, but simple and sophisticated style is still a main style. Down jackets remain a key silhouette, and waisted silhouette may be replaced by the straight shape. Practicality drives the use of ties and drawstrings, and inclusivity also stands out. Splicing remains key.

According to data analysis of TOP 100 downloaded women's puffa jackets from August to September, the simple and sophisticated style and the young lady style are main styles this month. Fashion leisure remains popular and features the loose straight shape. Down jackets and the straight shape dominate. Piping is the main focus, and its application to puffa jackets make an exquisite visual effect.

According to data analysis of TOP 100 downloaded women's puffa jackets in March, simple & sophisticated style and street fashion brands are main styles. The straight and X-line are main silhouettes. Deconstruction still gains much attention, and the high-neck structure also prevails.

According to data analysis of the TOP 100 downloads of women's puffa jackets in November, the natural cotton & linen style and the athleisure style become the major styles. Letters and the maximalist printing become the mainstream pattern. Splicing still gains much attention. The drawstring craft in autumn and winter gradually rises.

In August, smart leisure and avant-garde style are still prominent. The linen&cotton style sees a rise. On pattern, letters, maximalist print and space patterns are the key direction. Applique will gain momentum.

In April's puffas, the avant-garde and smart casual are dominant. The avant-garde gets an increase. Checks are mostly seen in pieces, while piecing is still prevalent.